Assessing Digital Technology's Impact on Small Business Marketing

This report investigates the impact of digital technology on the marketing activities of small businesses, focusing on a case study of Talon Outdoor. The report begins with an introduction, outlining the aims, objectives, and research questions. It includes a detailed project management plan with a WBS and Gantt chart. The research methodology incorporates both qualitative and quantitative approaches, utilizing questionnaires to gather primary data. The findings are presented through thematic analysis, with interpretations of the data collected. The report explores the use of various research tools and techniques, including research design, philosophy, and data collection methods. The conclusion summarizes the key findings and offers recommendations for improving marketing strategies. Finally, a reflection section provides personal insights on the research process.

Managing a Successful
Business Project

Table of Contents
TITLE: Impact of Digital Technology on marketing activities of small business..........................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of the present study..............................................................................1
P2. Project Management Plan.....................................................................................................1
P3. WBS and Gantt chart............................................................................................................3
TASK 2............................................................................................................................................5
P4. Qualitative and Quantitative Research Methods...................................................................5
TASK 3..........................................................................................................................................11
P5 Research and data with using tools and techniques.............................................................11
P6 Conclusion and recommendation.........................................................................................12
TASK 4..........................................................................................................................................12
P7 Reflection.............................................................................................................................12
REFERENCES..............................................................................................................................14

TITLE: Impact of Digital Technology on marketing activities of small business
TASK 1
P1 Aims and objectives of the present study
Background of the study
Digital technology carries several ways that assists to meet with innovative functions and
operations. In this regard, social media is important perspective that helps to develop effective
performances and outcomes with tools and techniques. It assists to generate more revenue and
profit to focus on maintaining and attaining more effective results (Markos-Kujbus, Kiss and
Csordás, 2015). Social media is a creative perspective that assists to focus on competitive
advantages. Changes in business activities with implement internet tools, business able to attain
effectiveness. Marketing functions mainly develop with Facebook, Instagram, YouTube, etc.
Hence, these are the best tools to make more profits and revenues.
Rationale of the study
In Talon Outdoor, digital technology considers an important role that assists to
implement more growth and effectiveness through ascertain social media activities. With the
help of internet tools and techniques, the chosen business able to increase their functions and
operations in different areas of the world (Stelzner, 2014). Therefore, present research helps to
understand implementation of social media tools in the small enterprise. As a result, they are able
to make high profits and revenue at workplace.
Aims and Objectives
Aim: To identify impact of digital technology on marketing activities of small business – A Case
Study on Talon Outdoor.
Objectives
 To understand concept of social media which includes digital technology of small
business
 To analyse marketing activities to make growth of small business
 To explore social media and marketing activities relationship in Talon Outdoor
 To recommend ways through chosen business increase their marketing activities and
attain desired results at workplace.
1

Research Questions
 What do you understand by concept of social media which included in digital technology
of small business?
 How to analysis marketing activities to make growth of small business?
 How to explore social media and marketing activities relationship in Talon Outdoor?
P2. Project Management Plan

Task Name Duration Start Finish Predecessors
Research Project
Planning
Finding Of The Topic 3 Days Sat 8/12/17 Tue 8/15/17
Statements Of Problems 1 Day Thu 10/12/17 Thu 10/12/17 1
Time Frame And
Allocation Of Resources 2 Days Sun 11/12/17 Mon 11/13/17 2
Implementation
Literature Review 5 Days Tue 12/12/17 Mon 12/18/17 3
Selection Of Correct
Research Methodologies 1 Day Tue 12/12/17 Tue 12/12/17 4
Data Analysis And
Interpretation 2 Days Thu 12/14/17 Fri 12/15/17 5
Evaluation Of Results
And Outcomes 2 Days Fri 12/15/17 Mon 12/18/17 5
Project Closer Sat 12/16/17
Giving Conclusion And
Recommendation 1 Day Tue 12/19/17 Tue 12/19/17 6
Results of documentation 1 day Tue 12/19/17 Tue 12/19/17 7
In respect to consider effective functioning, it can be stated that in small business there
are different activities and tasks that has been implemented. This plan considers research to
concentrate on the following perspectives that help to undertake different program which is
applied to make systematic work performance.
 Cost: Present research considers several activities and tasks that taken to perform and
meet with desired results. In this way, aims and objectives determines on the basis of
certain amount £718. Therefore, different tasks and activities will be developing on the
basis of this cost. It will help to maintain effective functioning at workplace. It explores
ideas and collects relevant information from primary and secondary data (Schermerhorn,
Davidson and McBarron, 2014).
 Scope: Present study creates wide scope in respect to implement digital technology at
workplace. It is the best aspect to make more profits and revenue at workplace.
 Time: All activities take certain time to complete whole work. In this regard, total 1 and
half month will be taken to attain more effective results. Hence, activities develop more
significant advantages to make effective work performances (Turban, Outland and
Turban, 2017).
2

 Quality: Quality is important perspective that undertakes standard of data and
information in systematic manner. Therefore, researcher able to find useful results at
workplace.
 Communication: In research, proper communication is needed to perform functions and
operations at workplace. In this way. It is important to accomplish desired results (Burt,
2017).
 Risk: Lack of time and money is high risk which creates impact to attain goals and
objectives. Therefore, it reduces collection of effective information at workplace.
 Resources: There are several resources required to make creative work performances in
business. In this aspect, researcher needs to focus on primary and secondary data that
helps to gather fresh and relevant information.
P3. WBS and Gantt chart
Illustration 1: Work break down structure
3

4
Illustration 2: Gantt chart

TASK 2
P4. Qualitative and Quantitative Research Methods
In order to develop systematic work performances, it can be stated that qualitative and
quantitative research methods are important that helps to attain desired results. In this aspect,
data also gather that help to accomplish desired results. A qualitative element helps to gather
relevant information that is needed from articles, online books, journals, etc. Quantitative
information also undertaken from survey, thematic analysis, etc. (McCann and Barlow, 2015).
In the present study, Talon Outdoor considers Primary Data Analysis from questionnaire
and attained more effective work performances. Secondary information also gathers which help
to attain goals and objectives at workplace.
Questionnaire
Name:
Age:
Gender:
1. Does Talon Outdoor provide relevant information on their website?
 Yes
5
Illustration 3: Network Planning

 No
 Can't say
2. Which is the most important perspective of social media in chosen business?
 Integrate tools of social media
 Website information
 Online payment
 Collect customer information
3. How to promote small business ideas and opinion?
 Online marketing
 Social media
 Internet tools and techniques
 Advertisement
4. Does social media create positive impact on small business?
 Yes
 No
 Can't say
5. How are you agreeing with implementing social media at chosen business environment?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Theme 1 Talon Outdoor provide useful information on their website
Does Talon Outdoor provide relevant
information on their website? Frequency
Yes 18
No 1
Cannot say 1
6

Interpretation: In respect to carry above graph, it can be stated that there are 18 respondents
stated that Talon outdoor consider their effective information on website. Therefore, it will assist
to focus on attaining desired results at workplace. Furthermore, there is 1 person stated that
company not provide effective information in their business environment so that it reduce
effectiveness of the enterprise.
Theme 2 Integration of social media tools important perspective for chosen business
Which is the most important perspective of
social media in chosen business? Frequency
Integrate tools of social media 14
Website information 2
Online payment 2
Collect customer information 2
7
18
1
1
Yes
No
Cannot say

Interpretation: From the above graph, it can be interpreted that there are 14 employees exist
that said that integrated social media is important tool to ascertain systematic work performances
at workplace. In addition to this, there are 2 employees stated that website information ascertain
to provide relevant results at workplace of Talon Outdoor. With the help of online payment, the
company can make systematic results in business. Remaining 2 person stated that digital
technology consider through collect useful information about customer.
Theme 3 Different tools helps to promote business ideas and opinion
How to promote small business ideas and
opinion? Frequency
Online marketing 2
Social media 1
Internet tools and techniques 2
Advertisement 2
All the above 13
8
14
2
22
Integrate tools of social media
Website information
Online payment
Collect customer information

Interpretation: In this graph, it has been stated that there are 13 employees said that small
business need to implement online marketing, social media, internet tools and techniques,
advertisement, etc. All these tools help to make innovative functions and operations to perform
different activities. Furthermore, there are 2 employees said that online marketing is useful
element that assists to perform several functions and operations in company. Moreover, there are
2 employees also said that internet tools and techniques assists to perform functions and
operations in the business environment. Remaining 2 people also ascertained that advertisement
assists to make effective results at workplace in creative manner.
Theme 4 Social media create positive impact on small business
Does social media create positive impact on
small business? Frequency
Yes 16
No 2
Cannot say 2
9
2
1
2
2 13
Online marketing
Social media
Internet tools and techniques
Advertisement
All the above

Interpretation: From the above graph, it can be stated that there are 16 employees said that
social media create positive impact on small business operations. Therefore, it impacts
effectively on desired results. Furthermore, there are 2 employees stated that social media not
create positive impact on desired level results. Remaining 2 people said that it cannot be stated
that social media create impact or not.
Theme 5 With implement social media, Talon Outdoor strongly agreed
How are you agree with implement social
media at chosen business environment? Frequency
Strongly agree 15
Agree 2
Neutral 1
Disagree 1
Strongly disagree 1
10
16
2
2
Yes
No
Cannot say

Interpretation: In the present graph, it has been interpreted that there are 15 employees said that
they are strongly agreed with implement social media in business environment. Therefore, it
helps to focus on attain more systematic work performances at workplace. In this regard, there
are 2 employees said that they are agreed with implement innovative tools and techniques in the
business environment.
TASK 3
P5 Research and data with using tools and techniques
In order to carry research, there are different tools and techniques exist that help to find
useful information. In this way, implementation of digital technology assists to focus on
important perspective that grow innovative ideas and opinion in systematic manner. Following
tools implemented: Introduction: In research, there are different elements consider which create positive
impact on resources and outcomes. Therefore, digital technology implementation with
social media is useful consideration at workplace. It helps to make growth and innovative
results in small business (Sekaran and Bougie, 2016). Research design: Research design consider several aspects that help to make effective
functions and outcomes. There are different options available to collect relevant
outcomes. Hence, researcher has different options such as descriptive, experimental,
11
15
2
1
1
1
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

exploratory, etc. Present research based on descriptive research design that help to focus
on description of information and data (Nguyen, Newby and Macaulay, 2015). Research philosophy: There are two types of research philosophies exist that assists to
consider relevant results at workplace. For instance, interpetivism and positivism that
help to identify positive results in enterprise. From the both, researcher select
interpretivism research philosophy. Collection of data: Collection of data also consider in systematic manner. There are two
kinds of data collected such as primary and secondary. In primary collection, researcher
consider questionnaire to collect relevant and fresh information (Henry, Foss and Ahl,
2016). On the other hand, secondary data collected from books, journals, magazines, etc. Analysis of data: There are two types of methods exist to analysis data. Effective
functioning develop with qualitative and quantitative information. In respect to conduct
present study, quantitative data consider gather relevant information. On the other hand,
qualitative information gather from Z test, T test, chi square test, etc. (Bryman and Bell,
2015). Sampling: In this way, researcher need to assess outcomes and results with systematic
consideration. Therefore, researcher has responsibilities to collect relevant information
through target population. There are 20 employees have been taken from Talon outdoor.
 Limitations: In this way, it has been seen that collection of relevant information ascertain
towards goals and objectives. There are several limitations such as lack of time and
money, etc. Right and effective information assists to perform functions and operations
(Nguyen, Newby and Macaulay, 2015).
P6 Conclusion and recommendation
With respect to consider present research, it has been concluded that Talon outdoor need
to implement social media tools through they will easily develop outcomes in systematic manner.
In this way, effective information could be provide to enhance brand image. Hence, the company
should promote their functions and operations with Facebook, Instagram, Twitter, LinkedIn, etc.
apart from this, following recommendation must follow in the business to attain desired results: Implement proper training and development program for employees: In respect to
develop effective results, it can be stated that the chosen business need to focus on proper
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training providing to employees. This is because, it is the best way to increase
performances with different tools and techniques (Sekaran and Bougie, 2016). Increase advertisement through social media: Beside this, Talon Outdoor need to
increase their advertisement from social media. Therefore, they are able to communicate
systematic work performances in the market for selling more products and services in the
market.
 Consider innovative tools and techniques: Along with this, innovative tools and
techniques also need to implement that help to make systematic work performances in the
business. This is because, it is creative process which make useful results at workplace
(Nguyen, Newby and Macaulay, 2015).
TASK 4
P7 Reflection
In the present research, there are several elements consider which help to make creative
work performances. In this regard, implementation of tools and techniques increase my
knowledge and understanding with aims and objectives. Plan also develop that help to implement
digital technology for effective functioning. Gantt chart also prepare which ascertain targets to
accomplish desired results and performances. Each activity of the business help to maintain
concentration on outcomes and attain desired goals and objectives. Work break down structure
also prepared which help to focus on maintain effective functioning at workplace. Different
activities has been distributed that help to gather relevant information in business. As per aims
and objectives, questionnaire has been prepared that help to perform functions in creative
manner. Apart from this, I face issue and problem to determine effective results at workplace.
Hence, it will ascertain innovative program in business.
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REFERENCES
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31-56). Routledge.
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methodological approaches. International Small Business Journal, 34(3), pp.217-241.
Markos-Kujbus, É., Kiss, T. and Csordás, T., 2015. Social media activities of small and medium-
sized enterprises-Special contents and their consumer reactions in the case of Hungarian
catering establishments 1. In Forum on Economics and Business (Vol. 18, No. 125, p.
78). Hungarian Economists' Society of Romania.
McCann, M. and Barlow, A., 2015. Use and measurement of social media for SMEs. Journal of
Small Business and Enterprise Development, 22(2), pp.273-287.
Nguyen, T.H., Newby, M. and Macaulay, M.J., 2015. Information technology adoption in small
business: Confirmation of a proposed framework. Journal of Small Business
Management, 53(1), pp.207-227.
Schermerhorn, J., Davidson, P. and McBarron, E., 2014. Management: Foundations and
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