Enhancing Productivity: Digital Technology Integration at Morrison's

This report explores the integration of digital technology at Morrison's to enhance employee productivity. It begins with an introduction covering the background, objectives, research questions, and project planning. The literature review examines the concept of innovative digital technology and its importance in the workplace. The research methodology section details the research type, approach, design, philosophy, data collection, analysis, sampling, and ethical considerations. The data analysis and findings chapter discusses the concept of digital technologies, types used in the workplace, challenges, and the impact on employee performance. Finally, the report concludes with recommendations and includes a project logbook and reflective practice section. The aim is to understand how digital technology can be leveraged to improve employee productivity at Morrison's.

UNIT 2
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................3
Background..................................................................................................................................3
Objective.....................................................................................................................................3
Research questions.....................................................................................................................3
Project planning...............................................................................................................................4
CHAPTER-2 LITERATURE REVIEW..........................................................................................6
Theme:1 To develop an understanding towards the concept of innovative digital technology. .6
Theme:2 To examine the importance of digital technology at workplace..................................7
CHAPTER 3: RESEARCH METHODOLOGIES..........................................................................8
Research type:..............................................................................................................................8
Research approach:......................................................................................................................8
Research design:..........................................................................................................................8
Research philosophy:...................................................................................................................9
Data collection:............................................................................................................................9
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Data analysis:...............................................................................................................................9
Sampling:.....................................................................................................................................9
Ethical consideration:................................................................................................................10
CHAPTER FOUR: DATA ANALYSIS AND FINDINGS..........................................................11
Theme 1: Concept of digital technologies:...............................................................................11
Theme 2: Type of digital technologies in the workplace:.........................................................12
Theme 3: Challenges of digital technologies in the workplace:...............................................13
Theme 4: Impact of digital advancement on employee performance:......................................15
CHAPTER FIVE: CONCLUSION AND RECOMMENDATIONS............................................16
3 – Project Logbook.............................................................................................................17
4 – Reflective Practice.........................................................................................................18
REFERENCES..............................................................................................................................20

CHAPTER 1: INTRODUCTION
Background
Workplace transformation is the efficient approach for improvising the workforce skills,
abilities to stand with the constant changes in organisational business strategies (Baptista and
et.al 2020). Digital transformation involves the use of digital technologies that are deployed in
business areas to ensure the better functionality of business. It’s also a cultural change which
needed firm to continually challenge the status quo and to be comfortable with the failures.
Morrison supermarket chain United Kingdom, company have diversification within their product
line which they sell in all around the world. Following study will cover the aim, objective and
literature review where it covers the arguments of authors. Further report will illustrate the
research methodologies and Data analysis.
Aim: To understand the integration of digital technology at workplace to enhance employee
productivity: A study on Morrison
Objective
 To understand the concept of digital technology
 To assess the importance of DT at workplace
 To recommend the strategies to Morrison to utilise DT at workplace to enhance employee
productivity
Research questions
 What is the digital technology concept?
 State the importance of DT at workplace?
 What are some strategies that can be helpful in implementing DT at workplace for
employee productivity?
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Project planning
A project management plan can be defined as a document that includes all the relevant
information about the activities that will be conducted within the study (Raabe and et.al 2020). It
is an important document as it includes the schedule and the description of each and every
activity associated with the study.
Cost
Cost is an important aspect associated with the study as it describes the number of expenses that
has been incurred in order to complete the study.
Key element Cost in £
Laptop & internet charges 70
Books and articles 80
Food and beverages 60
Transportation cost 40
Data collection cost 50
Total £300
Scope
The current report intents to develop an understanding towards the concept of innovative
digital workspace and how it is of utter significance with respect to the betterment of an
organization. The present study will include the perception of the employees of the Morrison’s
with respect to transformation of their organization into a digital workspace. This study will be
helpful for the management of the Sainsbury in determining the views and opinions of their
employees with respect to the use of digital technology and can also by other research scholars
while conducting a study in the similar field (Rissola, and Sörvik, 2018). Also, the findings and
discussions associated with the study.
Milestone
The milestones can be defined as a standard that can be used by the researcher in order to
identify if they have been able to accomplish their goals associated with the study or not. It also

helps the researcher in determining whether the researcher is moving into the right direction or
not. The milestones in relation to the present study has been explained below:
Approval of the project In order to conduct the present study, the
leading milestone was to take permission from
the management of the Morrison’s as the study
involves a primary research. Therefore, there
was a need to take permission from the
management of the company in order to
conduct a survey among the employees of the
Morrisons.
Assessment of aims and objectives Another milestone was to frame the research
aims and objectives associated with the study.
Other judgment There are many milestones that the research
has to face while conducting the study in order
to develop necessity observations and
conclusions in context of the study.
Gantt chart
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WBS
The WBS is comprehensive of each and every feature of the current research. It presents
the entire construction of the study into a setup of flow chart.
CHAPTER-2 LITERATURE REVIEW
Theme:1 To develop an understanding towards the concept of innovative digital technology
According to Hervas-Oliver, and et.al (2020), the digital innovation can be described as
the practice of using technology within the organization in order to solve the daily problems
faced by the individuals within the workplace. It has been identified that the organizations make
effective use differing technologies, applications, and software within the organizational
premises in order to increase the efficiency and the productivity of the workforce within the
enterprise. The different tools and technologies that can be used by the organizations includes
chatbots, wearable devices, artificial intelligence, big data and other such technologies within the
enterprise.

As investigated by Hinings, Gegenhuberand Greenwood, (2018), it can be stated that the
workplace transformation using innovative technology can be found helpful in enhancing the
employee productivity and employee engagement within the enterprise. This is so, because, the
use of technology provides the employees with flexibility to work from anywhere and anytime
they want. On the same note, employees feel comfortable as they can carry out their activities as
per their own convenience. This availability of flexibility among the employees helps the
company in enhancing the level of satisfaction within the workforce and allow them to work
hard in order to achieve the organizational goals. Also, when the level of employee satisfaction
within the enterprise is high the employee feels motivated and makes an effort to engage
themselves within the organizational activities. This helps the company in achieving their goals
and objectives and enhance their profitability and brand positioning within the market.
Theme:2 To examine the importance of digital technology at workplace
As investigated by Kane, Palmer,. and Phillips, (2019), there are several benefits of
transforming an organization into a digital workplace by making use of different kinds of
applications and technologies. The major benefits associated with the transformation of an
organization into a digital workplace includes providing the employees with flexibility, enhances
the employee experience within the company, reduce the cost of operations within the enterprise,
enhances the customer experience and also increase the productivity of employees within the
company. It has been determined that the use of technology makes it easier for the employees to
carry out their routine activities and provides the employees with the required assistance in
carrying out the same. When carrying out the routine tasks within the company gets easier, it
helps the company in encouraging their existing workforce to carry out their day to day
operations in an effective manner with the use of the available technology and resources within
the enterprise. This, in turn, helps the organization in achieving their goals and targets set by
them within a stipulated timeframe.
According to the views presented by Planes-Satorra, and Paunov, (2019), it has been
analysed that the use of technology within the company and transforming the enterprise into a
digital workspace is also helpful in enhancing the customer experience with the enterprise. The
use of chatbots helps the company in enhancing the customer experience with the company.
Because of the chatbots, the customers have the right and the authority to easily make a
complaint within the company if they have faced any kind of issue or difficulty at the workplace.
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Also, the chatbots instantly responds to the queries and complaints made the consumers. This
helps the company in enhancing the satisfaction level of the workforce within the enterprise.
CHAPTER 3: RESEARCH METHODOLOGIES
Research methodologies are the tools and techniques that is been utilised by the researcher
in order to draw a better conclusion of the study.
Research type:
Research type can be understood as the nature of research where researcher selects the
approach to conduct the study. It can be done in two ways which are qualitative and quantitative
research type (Chowdhry, Verma and Mathur, 2020). Qualitative study which involves the data
that do not include any numeric, figurative facts. While in quantitative analysis it consists of the
figurative and numeric data. For this study analyst has selected the qualitative analysis for
collecting the data so that better outcome can be reached. As well as qualitative study is helpful
in providing the maximum flexibility to the researcher which can be absent in quantitative study.
Research approach:
Research is always being done with proper approach as to plan out the procedure and
stages that can be used in study. There are two type of research approach which are inductive and
deductive approach. Where inductive begins with gathering the data which is relevant to the
topic, in this new formation of theory is found. On the other hand, deductive reasoning which is
generally associates with the scientific investigation, it moves from general premises to the
specific result, in this hypothesis is also found. Inductive reasoning is appropriate for this study
as it attends the study closely, it also helps in developing the possibility about what things will
happen next.
Research design:
It is the framework of the research methods that is selected by the research analyst in order
to arrange the study. It is further divided in two aspects that are exploratory and descriptive
research design. Exploratory is generally conducted to investigate the problem in research that is
not clearly define and also it is use when there is no past data is available for reference.
Descriptive research design which is used to acquire information in a systematic manner that
explains the phenomenon or situation (Gierlich-Joas, Teebken and Hess, 2022). In this study

researcher has chosen the exploratory research design which is low in cost as well as efficient in
leading the research further.
Research philosophy:
It deals with the nature and development of the knowledge, it is about the way to gather the
data and arrange it in a systematic order to draw better outcomes. It is further divided in two
terms that is interpritivism and positivism. Interpritivism Approach where researcher acts as an
social actor to observe the world. While in positivism, it adheres to only factual data that is
obtained from observation. Interpritivism approach is been followed in this study because of its
advantages over positivism, it allows the researcher to interpret the data as well as responses are
valid and near to truth.
Data collection:
It is the process of collecting the data for the study that can be incorporated throughout the
study. In research data collection is one of the essential part that can be further understood in two
terms which is primary and secondary. Primary data that is collected from open source
communication, interviews, questionnaire, whereas secondary data is already present and data
sources are books and journals (Nadkarni and Prügl, 2021). In this research study analyst has
utilised both primary and secondary data, as primary data will help in providing the trustful data
and secondary method is cost and time efficient which is beneficial in carrying out the best
outcome of study.
Data analysis:
After data collection, it is important to analyse the data that can be done by using different
techniques and tools so that relevant information can come out. It can be done in two ways which
are thematic and statistical analysis. Where thematic processes the qualitative data, where
researcher closely determine the common themes. In statistical analysis it involves the several
operations that is perform on the quantitative data. For this research thematic data analysis is
used as study is based on qualitative data.
Sampling:
Sampling is the process of selecting the sample size from large audience to obtain the
information on research issue. It can be differing in two ways which are random sampling and
non-probabilistic sampling (VARDARLIER, 2020). In random sampling all sample size has
equal chance to share their views on research topic while in non-probabilistic there is less
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probability that every sample will get chance to share their views on study issue. In this research
Analyst have randomly selected the 20 members of Morrison to obtain their views over digital
workplace transformation.
Ethical consideration:
Ethical codes and set of policies are mandatory in research study, in this research analyst
have already followed all ethical consideration to keep participants information confidential.
Researcher also have sent the consent form which shows the willingness of the participants to be
part of the research. Also a list of references is also provided in the end which shows that this
work is not copied and it is self-done by researcher.

CHAPTER FOUR: DATA ANALYSIS AND FINDINGS
Data analysis is one of the important chapter in the study which allow researcher to
analyse the data and find the result, depending on type of data collected, researcher focus on
creating certain themes to cover important area of the chosen topic (Miles, Huberman and
Saldaña, 2018). However, data analysis differ from primary data to secondary data which means
researcher have to design questionnaire to survey viewpoint of participants, considering
qualitative research type, researcher have to design questionnaire on the basis of certain themes
these are:
Theme 1: Concept of digital technologies:
Are you aware about the concept of digital
technologies in the workplace?
Respondent
Yes 18
No 2
Total 20
Interpretation:
Above data represent involvement of all participant in the survey process conducted by the
researcher, almost 90% participant are aware about the concept of digital technologies in the
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90%
10%
Yes
No

workplace. These participant stated that firm might need digital advancement to gain internal
stability and become competitive advantage in the market, majority of participant area in favour
with inclusion of innovative technologies in the workplace. Whereas, remaining 10% participant
are unaware about the concept of digital technologies in the workplace, they stated no because
they do not believe workplace required high technologies to gain internal stability. All
participant actively participate in the survey which allow them to contribute their viewpoint on
one of the most important topic in today's digital world.
Theme 2: Type of digital technologies in the workplace:
What type of digital technologies are
required in the workplace?
Respondent
Employee chat system 2
Cloud computing 4
Project management system 2
All the above 12
Total 20
10%
20%
10%
60%
Employee chat system
Cloud computing
Project management
system
All the above