A Report on the Impact of Digital Technology on NISA's Business Growth

This report examines the impact of digital technology on the growth and innovation of NISA, a UK-based independent retailer. It begins with an introduction highlighting the importance of digitalization in today's competitive market and its benefits for small businesses, including improved operational efficiency and enhanced communication with consumers. The report then outlines a project management plan, including scope, risk assessment, quality control, resource allocation, cost management, and time management. A work breakdown structure and a Gantt chart are presented to organize project activities effectively. The report also discusses qualitative and quantitative data collection methods, providing a framework for gathering relevant information. Finally, the report analyzes the collected data, offers recommendations for NISA, and concludes with a reflection on the findings and their implications for the business. The report emphasizes the need for digital transformation to improve NISA's market share, profitability, and overall business performance.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of project..........................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and Gantt chart for project ...................................................4
TASK 2............................................................................................................................................6
P4 Small scale research on qualitative and quantitative methods of data collection.............6
TASK 3............................................................................................................................................8
P5 Analysis of collected data and information.......................................................................8
P6 Recommendation.............................................................................................................15
TASK 4 .........................................................................................................................................16
P7 Reflection........................................................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Digitalization is very important in today's competitive world. It assists the management
of an company in taking effective decisions for growth of business. Digital technology is very
important in easy access of several operational activities. Such modern equipments helps in
storing data and information of enterprise properly (Cavusgil, and et. al., 2014). Along with that,
it also assists in communicating effectively with consumers through electronic platforms. In
terms of small business organisation, modern technologies are beneficial in several activities
such as production, performance evaluation etc. This report is about NISA which is an
independent retailer in UK. There are certain benefits that this firm can avail by adopting
digitalization in their business activities. This helps in bringing growth and innovation in firm. It
is required to prepare proper project management plan to accomplish the research in effective
manner. To gather more understanding about this topic, data and information is to be collected
from several appropriate sources. This assignment will also include suggestions for dealing with
several problems that influences development process of this enterprise in negative way.
TASK 1
P1 Aims and objectives of project
In current competitive scenario, role of digital technology has increased. Modern
business environment is not very much friendly with old and redundant techniques that is why, it
is required to adopt digitalisation process to maintain growth and innovation. This assists in
smooth run of business activities. It is an important concept in order to improve quality of
operations that are performed by an small enterprise (Dezdar and Ainin, 2011). To attract more
consumers company has to use unique and effective marketing strategies. This is possible with
modern technologies to promote these goods and services to cover large segment of buyers. All
these benefits improves financial stability of firm which is most important concept for ensuring
long term development and survival of entity. Such technologies also assists in maintaining
proper record of employees by using several software. This innovation is beneficial in evaluating
and monitoring their performance in adequate manner.
Topic- “Impact of digital technology on growth and innovation of business of small
enterprises: A case of NISA.”
Background of project-
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It is required for all the companies that they will cooperate with changes that are taking
place in current business environment. Digitalisation assists in adopting these transformations in
order use it in favour of firm's growth. Through these equipments management can effectively
deal with demands of consumers by ensuring adequate delivery of goods and services. This
process is very useful to make production activity efficient and producing good quality products.
It is an beneficial concept that facilitates consumer loyalty by providing them commodities on
adequate time. This leads to positive brand image in market place as buyers will be satisfied with
functions of company.
Aim- To analyse the impact of digital technology on growth and innovation of business of NISA.
Objectives-
 To analyse the usage of modern technology in this company.
 To determine the affect of this implementation on business operations.
 To evaluate the feasibility of digitalization in transforming activities of this firm.
Research questions- After setting these aims and objectives, there are several questions that are
to be identified through this project. These are given below-
 How modernisation can be implemented in this firm?
 Why there is need to adopt changes in operational activities?
 In what manner digital technologies will help in bringing innovation in business?
As the questions has been identified on the basis of the basis of aims and objectives of
this project, it is required to prepare proper management plan to carry out all the activities in
successful manner.
P2 Project management plan
Project management plan is very important for implementing all the activities and process
of this program in effective manner (Eid and El-Gohary, 2013). This ensures successful
completion of aims and objectives that are to be attained through this task. It consists factors like
scope, cost, quality, risk, time etc. involved in whole process. NISA wants to grow its market
share with maximum number of consumers and profitability. Digitalisation has huge scope in
this scenario so, it is required to form proper management plan for this company for successful
completion of this project. These essential components are described below-
Scope- This is most important concept that is to be considered in management plan. It is
related with opportunities available in market that could be grabbed by this firm in order to adopt
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digitalization. As NISA is an retail store so it has huge scope in online market. This can provide
its goods and services through internet (Fitzgerald and et.al., 2014.). This helps in covering large
consumer segment in less time that will improve profitability of this enterprise.
Risk- These are related with uncertain factors that could arise during project. These
components affects the process in negative manner, so it is required to identify these risks before
starting project. This management plan includes formulating strategies to deal with such issues in
order to minimize the impact of such risks. This will help in successful completion of task.
Quality- Another important component included in this plan is maintaining quality of
project. It is required to manage the processes and activities in such a manner that it will give
better outcomes. This report is focussed on impact of digitalisation on growth and innovation in
context with NISA. Therefore, it is very important that, all the strategies must be formulated with
creative ideas so that innovative and good quality products could be delivered to buyers. It
would ultimately lead to efficiency and profitability of this firm.
Resources- It includes all the resources associated with this project whether it is
manpower, finance etc. For successful completion of this process, it is required to utilize all these
components in effective and proper manner. There should not be any wastage related with these
resources. Management planning assists in setting all the activities in proper way so that
optimum utilization could be done.
Cost- This includes all the expenses that will be incurred in this project. If this cost will
be in excess, then it would affect profitability of this business concern. This management
planning includes maintaining proper budget for the activities related with project. Along with
that, proper work breakdown structure is to be prepared. This helps in using the financial
resources properly within limits of budget (Hotho and Champion, 2011).
Time- There should be proper time management in order to complete the project on
adequate time. This management planning assists in determining all the activities in advance.
Along with that, it consists making schedules to specify the serial in which different tasks will
takes place. There is proper time given for every work in this plan that assists the employees to
know in what time limit they have to complete given tasks. For example, this project has beeb
allotted 25 days.
Communication- It is very important aspect that is to be covered in project management
plan. This is concerned with interaction with employees and other stakeholders. It is required to
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communicate properly with them so that they will understand the intensity of this task. This
includes formulating effective strategies to maintain healthy relationship with workers so that
they will effective cooperate in this process of adopting digitalisation. It is an important planning
that assists in motivating them to perform better.
P3 Work breakdown structure and Gantt chart for project
Work breakdown structure- It is an technique of organizing various activities of project
in manageable sections. This consists dividing tasks in different teams according to their
expertise areas. It is related with division of roles and authorities amongst workers so as to
reduce burden of work. This project is focussed towards impact of digitalisation on growth of
NISA so it is very essential to generate best possible outcomes that will help this firm in
transforming its activities. Appropriate method to use this structure could be designing proper
map for this project that will outline several levels of hierarchy. Project team can identify
important functional areas to that it could be divided in small parts. This helps in effective
organisation of all the processes as responsibilities are delegated on the basis of knowledge and
skills. It provides complete framework of all the tasks that will take place in the course of this
project. This is very important in directing employees about their works and desired goals and
objectives.
Work breakdown structure focusses on core activities of project so that these functions
could be divided in proper manner. Administrative level plays an vital role in specifying several
jobs and teams that are required for completing an project. This structure is formed in the design
of a tree that shows different hierarchies. Therefore, it is an beneficial mode of making plans
related with tasks of this process so that these will be accomplished efficiently.
Gantt chart- This refers to chart prepared to show complete series of activities from
beginning to end of this project. It is required to be framed to fulfil the aim of allocating gathered
data and information in adequate manner so that it will assist in effective decision making. This
chart helps in analysing the time required to complete particular task. It is based on various
assumptions of researcher. This helps in analysing those activities that are taking excessive time.
Through this process company can identify such tasks and maintain it in such a manner that will
not take too much time. This could be done by making adequate strategies and policies for
managing time for these identified works.
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Therefore, both these techniques will help in effective completion of project of NISA.
This will provide accurate information to this firm, that will assist in adopting digital
technologies in business operations. Successful implementation of digitalisation will improve
profitability of this enterprise and this will assist in growth and innovation of its business. Along
with that, it will help in generating better returns from investments in digital techniques.
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TASK 2http://www.workbreakdownstructure.com/
P4 Small scale research on qualitative and quantitative methods of data collection
Research is based on various data and information that researcher generates from several
modes. This helps in deeply understanding the facts and figures related with the topic of study. It
is very helpful in taking proper decision to achieve goals and objectives in effective manner. This
report is based on impact of digital technology on development of NISA. Therefore researcher
has to collect information related with important techniques that could improve its business
performance. There are two important tools of collecting data to carry out an study. These are as
follows-
Primary data- It is an important source to gather information for an research. This data
is collected by researcher with their own efforts therefore, it is first hand collection. Such type of
modes helps in getting through the real scenario of the field of research. This provides fresh
information that assists in accurate decision making.
Secondary data- It is known as secondary source of data collection as this includes facts
and figures of previous reports. These are generally concerned with information provided in
books and journals and sometimes from internet. This helps in collecting good quality of data as
it is preferred that authentic sources are to used for gathering information.
Therefore, both the forms of data are helpful in taking correct decisions. Apart from this
there is type of data that is collected from above mentioned sources. These are as follows-
Qualitative- This includes data in the form of symbol, name, literature and number code.
This type of information is collected from modes like survey, interviews, perceptions. Data
generated from these methods is used to make theme for this project. This helps in generating
humanistic opinion about the topic of study.
Quantitative research- This includes numerical data and information. It is related with
statistics, facts and figures about the areas concerned with topic of research. These are prepared
on the basis of assumptions and hypothesis.
Sampling- It is an important part of data collection. This includes selecting a sample size
in order to gather information from people. It consist data in the form of feedbacks, perceptions,
views, and opinions of employees and other stakeholders. This is very useful in identifying their
opinion about adoption of digital technology in business. It is done with the mode of
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questionnaire which is bundle of various questions related with research. This is given to the
people of sample size and they answers it according to their mindsets. In this project the sample
size is 30 members. They will be asked several questions so that it could be identified what they
think about digitalisation. Questionnaire for this report is as followings-
Questionnaire
Name-
Age-
Gender-
Q1. Do you think whether modern technologies are required to handle data of firm?
A. Yes
B. No
Q2. What do you think whether NISA can transform its activities using latest technologies?
A. Yes
B. No
Q3. Do you agree that digitalization will help in reducing problems of miscommunication?
A. Yes
B. Yes, but to certain extent
C. No
Q4. What is your opinion about adoption of Cloud technology for effective management of data
of firm?
A. Strongly Agree
B. Agree
C. Disagree
Q5.In what manner this firm can make its marketing more effective through modern
technologies?
A. Mobile advertisements
B. TV advertisements
C. Promotion through social media.
Q6. Do you agree that adoption of digitalisation will assist NISA in attaining growth?
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A. Yes
B. Yes , but to specified limit
C. No.
Q7. Do you think that online method of selling will help this company in achieving growth?
A. Yes
B. No
TASK 3
P5 Analysis of collected data and information
It is needed for the companies to analyse the collected data from questionnaire in accurate
manner so that proper decisions can be made.
Theme 1: Modern techniques are required by company for the purpose of maintain relevant
data.
Do you think whether modern technologies are
required to handle data of firm?
Frequency
Yes 20
No 10
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Findings- Modern technologies are very important for maintaining data of business in effective
manner. When this question was asked to people in sample size then most of them agreed to this.
20 out of 30 respondents said yes that means that they are in favour of usage of such techniques.
Theme 2 : NISA can transform its activities through modern technologies.
What do you think whether NISA can
transform its activities using latest
technologies?
Frequency
Yes 25
No 5
9
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column C

Findings: NISA can transform its operational activities by adopting modern technologies. To
know opinions of employees questions were asked to 30 members. 25 out of 30 respondents
replied yes which means that they are agreed with this concept. Such technologies can make its
functioning more effective and efficient. This facilitates growth and profitability. 5 respondents
replied no because they are not ready to accept changes in activities.
Theme 3: Digitalisation will reduce issues related with miscommunication.
Do you agree that digitalization will help in
reducing problems of miscommunication?
Frequency
Yes 25
Yes, but to certain extent 5
No 5
10
Yes No
0
5
10
15
20
25
30
25
5
Column B