This presentation analyzes the impact of digital technology on business, focusing on ICREON, a UK-based firm. It begins with a summary of findings related to social media's effectiveness, highlighting its reach and benefits for marketing and customer engagement. The presentation then draws conclusions on social media's importance for brand building, cost-effectiveness, and direct customer connections. Finally, it provides strategic recommendations for ICREON to improve its effectiveness in the face of digital disruption, including utilizing the right social media networks, focusing on customer service, promoting social media accounts, actively engaging with the target audience, creating a brand story, and enhancing brand image. The presentation emphasizes the role of digital technology in creating new value models and addressing existing and emerging challenges.
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