Research Proposal: Digital Technology, Performance, and Small Business

This research proposal investigates the impact of digital technology on the growth and performance of small business enterprises, specifically focusing on the 'Black Penny' restaurant. The proposal outlines the research aims, objectives, and the significance of digital technology, including mobile phones, the internet, and social media. It reviews relevant literature, such as the work of Eid (2011), Flick (2011), and Fiegen (2010), to highlight the benefits of digital technology in business operations. The research will employ a qualitative research approach with primary data collection, using positivism, a deductive approach, and thematic analysis. The proposal includes a detailed timeline for the project, covering literature review, methodology, data collection, analysis, and final submission. The research aims to provide valuable insights into how digital technology can enhance business efficiency, communication, and overall performance.

Research Proposal Form
Student Name: ______________________
Student ID: ______________________
Centre Name: _____________________
Tutor:
________________
Date: ___________________
Unit: ____________________
Proposed Title:
______________________________________________
Section One: Title, objective, responsibilities
Title
To investigate the impact of digital technology on growth and performance of the small business
enterprise: Black Penny Restaurant
Research Aim
To investigate the impact of digital technology on the growth and performance of the small
business enterprise: Black Penny Restaurant
Research objectives
 To investigate the meaning and concept of digital technology
 To assess different kind of digital technology
 To analyse the role and significance of digital technology on the business performance
and activities
 To investigate the impact of digital technology on the business performance and growth
of small business enterprise
Section Two: Reasons for choosing this research project
In the present study, the major objective of researcher is to investigate the impact of digital
technology on the growth and performance of small business enterprise. The major reason for
selection of this topic is scholar interest and curiosity (Creswell, 2013). Scholar actual identify
significance and role of digital technology on the business performance. Another reason is that
researcher have enough source of data collection about this topic.

Section Three: Literature sources searched
According to the view of Eid, (2011) digital technology includes all kind of the technology such
as mobile phone, laptops, internet, social media etc. While company uses all these technologies
in its business operation, then speed of the business can be enhanced. As per the view of Flick,
(2011) in the restaurant business, digital technology is used in several activities such as
administration, communication, operation, human resource etc.
As per the view of Fiegen, (2010) if management implement digital technology on the business
operation, then it can save its time and additional cost. It helps in saving the cost of labour at the
workplace. For instance, social media helps the company in communicating its product and
services’ information to the customers on the internet.
Section Five: Research approach and methodologies
In the present study, researcher will apply qualitative research technique along with
primary data collection (Deng, Z., Wei and Zhang, 2010). Researcher will apply positivism
research philosophies, deductive research approach and thematic analysis for investigating the
impact of digital technology on the business performance.
Timescale
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Aim and objective
Rationale of the study
Literature review
Research methodology
Data collection
Data analysis and interpretation
Conclusion
Recommendation
Final submission

REFERENCES

1