Digital Tech Impact on Small Business Growth: A Case Study Report

This report investigates the impact of digital technology on the growth and innovation of small businesses, focusing on a case study of Small White Elephant. It begins by outlining the aims and objectives of the research, emphasizing the role of digital technology in achieving competitive advantages and economic value. A project management plan, including cost, time, scope, quality, communication, risk, and resources, is detailed, alongside a WBS and Gantt chart illustrating project timelines and activities. The research employs both qualitative and quantitative methods, using questionnaires to gather primary data and analyzing secondary data from books and journals. The findings are presented through graphs and interpretations, highlighting themes such as the importance of online payments and social media for growth and innovation. The report concludes with recommendations for Small White Elephant to enhance its performance through digital technology adoption. Desklib provides access to this and other solved assignments, offering students valuable resources for their studies.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
TITLE: Impact of digital technology to support small business growth and innovations ..............1
LO 1.................................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project management plan include cost, time, scope, quality, communication, risk and
resources......................................................................................................................................1
P3 WBS and Gantt chart.............................................................................................................4
LO 2.................................................................................................................................................4
P4 Small scale research with applying qualitative and quantitative research methods .............4
LO 3...............................................................................................................................................17
P5 Research and data using with appropriate tools and techniques..........................................17
P6 Communicate appropriate recommendations results of research with meaningful
conclusion.................................................................................................................................19
LO 4...............................................................................................................................................20
P7 Reflection of the report........................................................................................................20
REFERENCES..............................................................................................................................21

TITLE: Impact of digital technology to support small business growth and innovations
LO 1
P1 Aims and objectives
Background of research
In order to attain more significant results in small business, digital technology assists to
make support with innovations and growth. In this regard, new tools and techniques could be
implemented that helps to meet with desired results (Acemoglu and Restrepo, 2016).
Furthermore, competitive advantages also gained in successful manner with different
sources and activities. Along with this, revenue and profitability also develops with tools and
techniques. With respect to make changes in business products and services, they are able to
attain more economic values in creative manner (Chuen, 2015).
Rationale of the study
With respect to implement digital technology, it can be stated that small business able to
implement several tools and techniques. As a result, it assists to make high profits and revenue at
workplace. In order to make competitive advantages, researcher need to collect relevant
information with respect to improve future results (Lusch and Nambisan, 2015). Therefore, new
tools and techniques identify with implementation of digital technology. It also helps to make
wide enterprise and consider creative results at workplace.
Aims and objectives
Aim: To identify significance of implementation of digital technology in small business growth
and innovations in small business – A Case Study on Small White Elephant.
Objectives:
 To understand concept of significance with advance technology in small business.
 To find importance of implementation of digital technology in growth and innovations in
Small White Elephant.
 To interrelate digital technology and growth and innovations of small business.
 To recommend ways through Small White Elephant able to increase their performance
with growth and innovations..
1

Research Questions
 What do you understand by the concept of significance with advance technology in small
business?
 What is the importance of implementation of digital technology in growth and
innovations at Small White Elephant?
 How to interrelate digital technology, growth, and innovations of small business?
 What are recommended ways through Small White Elephant able to increase their
performance with growth and innovation?
P2 Project management plan include cost, time, scope, quality, communication, risk and
resources
Task Name Duration Start Finish Predecessors
Research content
preparation 2 days Fri 11/2/18 Mon 11/5/18
Devising aim and
objectives 4 days Tue 11/6/18 Fri 11/9/18 1
Research Background 3 days Mon 11/12/18 Wed 11/14/18 1,2
Selecting research
methodologies 4 days Thu 11/15/18 Tue 11/20/18 3
Collecting primary and
secondary data 5 days Wed 11/21/18 Tue 11/27/18 3,4
Analysing data 3 days Wed 11/28/18 Fri 11/30/18 5
Interpreting the data 2 days Mon 12/3/18 Tue 12/4/18 5,6
Conclusion and
recommendations 2 days Wed 12/5/18 Thu 12/6/18 7
Report submission of
draft 3 days Fri 12/7/18 Tue 12/11/18 7,8
Amendments by receiving
feedback 4 days Wed 12/12/18 Mon 12/17/18 9
Final submission 2 days Tue 12/18/18 Wed 12/19/18 10
2

In order to gain creative work performances, it can be stated that there are different kinds
of elements ascertained to attain desired results. With this perspective, research considers
concentration on proper time frame as they able to accomplish desired results (Karimi and
Walter, 2015). Following are certain elements consider in the project management plan that
assists to attain more growth and profitability:
 Cost: In order to conduct present research, there is around £680 needed. All elements and
tasks cover with this perspective to attain overall growth and profitability at business
environment (Sivarajah, Irani and Weerakkody, 2015).
 Risk: Due to lack of time and cost, there is high risk exist in front of researcher.
Therefore, it increases problems and issues to find relevant information. Furthermore,
collection of data is also major issue, which creates negative impact to gain more
effective results at workplace (Veselovsky, Pogodina and Kuzovleva, 2018).
 Scope: With the help of present research, researcher able to consider wide scope with
digital technology tools and techniques. It assists to make high growth with revenue and
profitability. Hence, people are targeted with using systematic approaches.
 Resources: With respect to collect relevant results, it can be stated that there are several
resources consider attain more systematic work performance (Pick and Nishida, 2015). In
this way, aims and objectives will be accomplished with primary and secondary
information. It helps to develop systematic functioning to attain more growth.
 Quality: It is essential perspective that helps to perform functions and operations in
systematic manner. In this regard, information that is collected by researcher must be
qualitative and relevant so that effective results will be generated (Carlson and Usher,
2016).
 Communication: Communication also consider important role to share proper outcomes
and findings in creative consideration. In this regard, researcher needs to contact properly
with other members.
 Time: Around 2 weeks are taken to complete the present project. On the basis of time,
relevant information will be gain at workplace easily (Reilly and Jones, 2017).
3

P3 WBS and Gantt chart
Illustration 1: Work break down structure
In the present Gantt chart, there are several activities carried as per specific time so that
final outcomes can be gain in successful manner. Firstly, researcher prepare proposal in which 8
days has been taken. Furthermore, for research methodology researcher consider 2 days which
4

helps to implement appropriate functioning at workplace of research. At the end, evaluation,
project closure and execution of the plan also implemented that assists to find results from data
analysis.
LO 2
P4 Research with qualitative and quantitative research methods
With the help of qualitative and quantitative research, outcomes will be gain towards
growth and innovation in small business, it can be stated that different elements must be
implemented. With consideration of creative information, researcher can communicate their
findings in large audience. Qualitative results and performance develop with using different
kinds of data such as primary and secondary. With regards to collect primary data, questionnaire
has been used that based on survey, graphs, etc. (Ainin, Parveen and Mohd Shuib, 2015). All
these tools help to gather fresh and relevant information. Apart from this, secondary data
collected from books, journals, articles, etc.
Following questionnaire considered for gathering more relevant information at workplace:
QUESTIONNAIRE
Name:
Age:
Gender:
1. Does digital technology help to attain competitive advantages?
5

 Yes
 No
 Cannot say
2. Do innovative activities could be implemented with using digital technology?
 Yes
 No
 Cannot say
3. Which is the most important element to implement growth and innovations in small business?
 Online payments
 Website of the company
 Online forms with customer information
4. What is the main tool needed to be implemented at Small White Elephant?
 Social media
 Internet tools
 Printing advertisement
 Paid research
5. Does digital technology enough to consider advance results in the chosen business?
 Yes
 No
 Cannot say
6. How to make growth and innovations with using digital technology?
 Implement company website
 Develop Internet tools
 Consider new software programs
 Social media activities
7. How are you satisfied with using digital technology implementation at Small White
Elephant?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
6

 Highly dissatisfied
8. Does company want to use internet website in particular year?
 Yes
 No
 Cannot say
9. Which is main feature consider with internet website offer?
 Online payment
 Integration with social media
 Media rich content
 Secure website
10. Does chosen business make goals with using internet in particular year?
 Yes
 No
 Cannot say
11. Did information and communication technologies useful for Small White Elephant?
 Yes
 No
 Cannot say
12. Which strategy needs to use by selected business to make high growth and innovations?
 Google AdWords, Pay per click
 Newspapers, magazines
 Twitter, Facebook
 Television, radio
Theme 1 Digital technology helps to attain competitive advantages
Does digital technology help to attain
competitive advantages?
Respondents
Yes 17
No 3
Cannot say 0
7

Interpretation: With the help of above graph, it can be interpreted that 17 respondents consider
their views as digital technology assist to make competitive advantages at workplace.
Furthermore, there are 3 respondents said that it is not useful to make competitive advantages.
Theme 2 Innovative activities assist with implement digital technology
Do innovative activities could be
implemented with using digital technology?
Respondents
Yes 18
No 1
Cannot say 1
8
17
3
Yes
No
Cannot say
18
11
Yes
No
Cannot say

Interpretation: In the present graph, it can be interpreted that there are 18 respondents said that
innovative activities could be consider to focus on digital technology implementation at
workplace. There is one candidate that said that it is not useful for develop digital technology
implementation. In respect to attain other people views, digital technology is important for
considering innovative results in business environment.
Theme 3 Online payment is most important element of growth and innovation in small
business
Which is the most important element to
implement growth and innovations in small
business?
Respondents
Online payments 16
Website of the company 3
Online forms with customer information 1
Interpretation: Furthermore, the present graph depicted that there are 16 employees consider
their views that growth and innovation in small business developed with online payment so that
Small White Elephant must consider it in business. Furthermore, there are 3 candidates argued
that growth and innovations could be maintained through consider website in the business.
9
16
3
1 Online payments
Website of the
company
Online forms
with customer
information