The Impact of Digital Technology on Small Business Growth: A Study

This project, titled "To Assess the Impact of Digital Technology That Support to Small Business Growth and Innovations," investigates the role of digital technology in fostering the growth and innovation of small businesses, using Assael Architecture Ltd as a case study. The project encompasses a detailed project management plan, including cost analysis, risk assessment, scope definition, resource allocation, and quality control. It employs a work breakdown structure and Gantt chart for effective task management and time allocation. The research utilizes both qualitative and quantitative research methods, gathering data through questionnaires and analysis of responses to identify key themes such as the importance of digital technology, the need for features like online payment and social media integration, the effectiveness of social media strategies, and the impact of digital technology on sales. The findings highlight the positive impact of digital technology on small business performance, providing insights into how businesses can leverage digital tools for growth and innovation, supported by research and data, and offering recommendations for improvement. The project concludes with a reflection on the research process and outcomes.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
TITLE: “TO ASSESS THE IMPACT OF DIGITAL TECHNOLOGY THAT SUPPORT TO
SMALL BUSINESS GROWTH AND INNOVATIONS.”............................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives..........................................................................................................3
P2 Project management plan..................................................................................................5
P3 Work break down structure and Gantt chart.....................................................................6
..........................................................................................................................................................7
TASK 2............................................................................................................................................8
P4 Small scale research with qualitative and quantitative research methods.........................8
TASK 3..........................................................................................................................................15
P5 Research and data with tools and techniques..................................................................15
P6 Recommendation and valid findings for the project.......................................................17
TASK 4..........................................................................................................................................18
P7 Reflection........................................................................................................................18
LOGBOOK....................................................................................................................................19
TEMPLATE...................................................................................................................................19
TEMPLATE FOR PERFORMANCE REVIEW...........................................................................20
REFERENCES..............................................................................................................................22

TITLE: “TO ASSESS THE IMPACT OF DIGITAL TECHNOLOGY THAT
SUPPORT TO SMALL BUSINESS GROWTH AND INNOVATIONS.”
TASK 1
P1 Aims and objectives
Background of the study
Digital technology is the important perspective that assists to meet with goals and
objectives of the business. In this regard, huge collection of information develops that make
creative results in the organisation. In order to execute the different activities digital technology
consists several tools and techniques to manage, work and create important functions in a
knowledge society (Selwyn, 2014). However, digital technology increase internet access that is
needed to perform several activities at workplace. Developing nation's digital skills at all levels,
qualitative information will be gather in successful aspect. It includes different elements of the
social media that assists to meet with aims and objectives at workplace. Hence, productivity will
be increasing that make successful economy. Along with this, it helps to increase competitive
advantages that enhance efficiency, operations, etc. (Arts, van der Wal and Adams, 2015).
Moreover, it ascertains important role to make successful outcomes that enhance integrating
marketing of the business. Digital technology is the important perspective that make creative
operations and outcomes to promote the business activities. It helps to increase competitive
advantages which enhance efficiency, sales and many other activities at workplace. Integrated
marketing of the organisation also ascertain more effective functions and operations that are
needed at workplace. Therefore, business able to make sure that economy will be develops to
increase profits and revenue.
Assael Architecture Ltd is the small sector business which operate several activities to
make it high. It is very important to implement advance technology so that services will be
deliver that impact positively on customers (Jenssen And et.al., 2016). With this regard, business
can attract several customers in the business through implement Wi-Fi services. It makes creative

image of the organisation to make it advance. Hence, it makes effective brand image of the
enterprise to meet with aims and objectives. The selected business includes different activities of
the digital technology that assists to meet with effective functioning in the business environment.
Therefore, they are able to ascertain relevant information towards the goals and objectives.
Brand images of the company also develops that assists to meet with aims and objectives.
Aims and objectives
Aim: “To assess impact of the digital technology in order to make support to growth and
innovations of small business – A Case Study on Assael Architecture Ltd”.
Objectives
 To identify the concept of digital technology in small business enterprise.
 To assess the significant role of digital technology in growth of small business.
 To identify interrelationship between digital technology and innovations in Assael
Architecture Ltd.
 To recommends the ways through innovations could be increasing in the chosen business
environment.
Research questions
 What is the concept of digital technology in small business enterprise?
 What are the significant role of digital technology in growth of small business?
 How there is interrelationship between digital technology and innovations in Assael
Architecture Ltd?
 What are the ways through innovations could be increasing in the chosen business
environment?
P2 Project management plan
In order to carry the present study, structure determines effective role in the planned
activities. It assists to accomplish desired goals and objectives that included following activities: Cost: In order to accomplish desired goals and objectives, present study require £580.
Therefore, researcher will set cost to each activity to accomplish desired aims and
objectives. In related activities, primary and secondary information has been carried to
determine effective functions (Saad-Sulonen, 2014). Risk: In the present study, high risk occurs because researcher has limited time and cost.
Thus, it creates difficulties to accomplish aims and objectives at workplace. Along with

this, participants are unable to understand some questions so that researcher need to
provide them direction to accomplish results. Scope: In order to make effective results, there is wide scope to implement digital
technology at workplace. It assists to increase business growth and profitability which
ascertained revenue and profits at workplace. Hence, innovations are carried to develop
target in the market and increasing profits as well (Levine, Bae and Hirsch, 2013). Resources: In order to considered extensive research program, it has been identified that
aims and objectives will be accomplish in systematic manner. In addition to this, primary
and secondary information assists to enhance results in Assael.
 Quality: quality is another important element that make effective and creative functions
to attain more profits and revenue. With this regard, primary information has been
gathered that require fresh and effective material to accomplish aims and objectives
(Selwyn and Facer, 2014).
P3 Work break down structure and Gantt chart
Illustration 1: Work Break Down structure
§
In the above work break down structure, different activities has been performed that
assists to meet with goals and objectives at Assael. There are several tasks developed to perform

effective results in the business unit. Further, Gantt chart also prepared with activities and time
frame so that objectives will be accomplish in systematic manner.
Task Name Duration Start Finish Predecessors
Research Project Mon 12/18/17
Planning Wed 12/20/17
Finding of the topic 3 days Thu 12/21/17 Mon 12/25/17
Statements of problems 1 day Thu 12/21/17 Thu 12/21/17 1
Time frame and
allocation of resources 2 days Fri 12/22/17 Mon 12/25/17 2
Implementation Fri 12/22/17
Literature review 5 days Sat 12/23/17 Thu 12/28/17 3
Selection of correct
research methodologies 1 day Sun 12/24/17 Sun 12/24/17 4
Data analysis and
interpretation 2 days Sat 12/23/17 Mon 12/25/17 5
Evaluation of results and
outcomes 2 days Sat 12/23/17 Mon 12/25/17 5
Project closer
Giving conclusion and
recommendation 1 day Wed 12/27/17 Wed 12/27/17 6
Results of documentation 1 day Thu 12/28/17 Thu 12/28/17 7
Submission of report 1 day Sat 12/30/17 Sat 12/30/17 8

Figure 1 Gantt chart

Figure 2 Network planning
From the above Gantt chart, it can be stated that there are several activities develops that
assists to frame aims and objectives in significant manner. It is the best way in which Assael can
accomplish their task in significant manner. Therefore, researcher able to collect useful
information from the questionnaire which includes different questions to ascertain relevant
information. Furthermore, there are different activities has been promoted that make effective
performances and outcomes at workplace.
TASK 2
P4 Small scale research with qualitative and quantitative research methods
In order to accomplish desired results, there are several activities performed that assists to
meet with goals and objectives in systematic manner. Therefore, qualitative and quantitative
research methods has been taken by the researcher to find relevant information at workplace
(Lushey and Munro, 2015). There are several kinds of data has been determines that assists to
meet with goals and objectives in systematic manner. Hence, Assael able to gather relevant
information at workplace. Qualitative information will be gather through articles, journals,

published sources, etc. Beside this, quantitative research based on the survey, graph, etc. Primary
data has been taken from questionnaire that assists to collect more effective results at workplace.
Questionnaire
Name:
Age:
Gender:
1. Do you agree that digital technology and innovation is important for small business
enterprise?
 Yes
 No
 Can't say
2. Which feature need to be implemented in Assael to increase their digital technology?
 Online payment
 Integration with social media
 Online forms for collecting customer information
 Customised website
 All the above
3. From the above, which strategy need to be implemented to enhance business performances?
 Paid research
 Printing advertisement
 Social media
 Other media
4. Sales of the company increasing through implement digital technology at workplace?
 Yes
 No
 Can't say
5. Digital technology play vital role to make growth and innovations in the chosen business?
 Yes
 No
 Can't say
6. How are you agree with staff performances and knowledge to attain aims and objectives?

 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Theme 1 Respondents are agreed with implementing the digital technology and innovations
in the business
Do you agree that digital technology and
innovation is important for small business
enterprise? Frequency
Yes 14
No 5
Cannot say 1
Interpretation: The above graph shows that there are 14 people exists who stated that digital
technology play very important role in the small business enterprise to grow their performance
and outcomes. Furthermore, there are 5 respondents stated that they are not agreed with the
14
5
1
Yes
No
Cannot say

statements of agreed people. Remaining 1 person said that it cannot be interpret that digital
technology is useful or not for the growth and outcomes of the business.
Theme 2 Assael need to implement online payment, integration with social media,
customised website in the business to increase their performances
Which feature need to be implemented in
Assael to increase their digital technology? Frequency
Online payment 1
Integration with social media 1
Online forms for collecting customer
information 1
Customised website 2
All the above 15
Interpretation: The above graph, stated that there are 15 respondents stated that digital
technology in Assael requires online payment, integration with social media, online forms,
customised website. Furthermore, there are 2 persons said that customised website assists to
develop effective functions and operations in the business unit to carry several elements at
workplace. Moreover, 1 person said that online payment is the useful aspect that assists to
develop creative results at workplace. 1 another person said that integration with social media is
the important aspect that assists to make effective advantages and outcomes at workplace.
111
2
15
Online payment Integration with social
media
Online forms for
collecting customer
information
Customised website
All the above

Theme 3 Social media is the important tool for increasing digital technology performances
at workplace
From the above, which strategy need to be
implemented to enhance business
performances? Frequency
Paid research 2
Printing advertisement 2
Social media 14
Other media 2
Interpretation: The above graph stated that 14 respondents stated that social media is the
important aspect in which digital technology implement at workplace. Therefore, it creates
effective advantages and outcomes to ascertain goals and objectives. Furthermore, 2 persons
stated that paid research is the important aspect to develop results in Assael. Moreover, 2
respondents also said that printing advertisement is the important aspect to grow performances
and objectives in systematic manner at workplace. In addition to this, 2 people also stated that
other media is useful aspect which assists to make effective functioning in the business unit.
Therefore, it makes sure that goals and objectives will be accomplish on time with implementing
different activities at workplace.
2
2
14
2
Paid research
Printing
advertisement
Social media
Other media