Impact of Digital Technologies on SMEs: A Case Study - HND Project

This research project investigates the impact of digital technologies on small and medium-sized enterprises (SMEs), focusing on the Apple House guest house as a case study. The research aims to determine the types of digital technologies used by the Apple House, analyze their significance, and identify their implications on business activities. The methodology employs a deductive approach, utilizing both primary and secondary data collection methods with purposive sampling and an interpretivism research philosophy. Key findings from respondent interviews reveal varying levels of awareness and agreement regarding the positive impact of digital technologies on venture performance, cost reduction, and data protection. The study concludes that digital technology plays a significant role in enhancing business operations and recommends that SMEs implement web techniques and social media platforms to attract and retain customers, ultimately improving their growth rate. Desklib offers a wealth of similar resources for students seeking assistance with their assignments.

Topic
“Implications of digital
technologies on SME’s.
RESEARCH PROJECT

INTRODUCTION
• The dissertation has discussed about different
business technologies which have great impact over
the small business enterprise specially about the apple
guest house.
• As well as how does it enhance performance of the
venture when different technologies are implemented.
• Furthermore, study will define relationship between
business digital technologies and impact on small
scale enterprise.

Research Aim
“The impact of digital technologies on business activities of small business
enterprises: A case study of the Apple house, guest house”
Research Objective
To determine kinds of digital technologies which has used by the Apple
house guest house
To analyse significance of the digital technologies in business enterprise
To identify implication of digital technologies on business activities of small
business enterprise such as Apple house guest house
Research aims and objectives

RESEARCH METHODOLOGY
Research Approach: Deductive
Data collection: Primary and secondary
method
Sampling: Purposive
Research philosophy: Interpretivism
Research Limitation: Cost & time
Analytical Approach: Qualitative

Theme 1: Do you know about different digital
technologies?
From the above discussion I found
that 12 out of 20 respondents
have viewed the awareness about
the different digital technologies
that are applicable in the work
environment. 12 of the 20 have
said that they are aware, other the
other hand 8 had said No that
they are not aware about the
digital technologies.
12
8 Yes
No

Theme 2: Digital technologies have positive
impact over the performance of venture?
From the discussion I analysed that 4
out of 20 respondents have viewed that
they are strongly agreed that digital
technologies have positive impact over
the performance of venture. But 6 out
of 20 said that they are agreed on this
point of view because there are some
negative points also which have
negative impact over the performance
of the organisation. Thus, they are not
strongly agreed on this point of view.
Other than that, 8 out of 20
respondents have said that they are
disagreed with the point because digital
technology has major negative impact
over the performance of venture.
Strongly agree
Agree
Disagree
Strongly disagree
0
2
4
6
8
10
4
6
8
2 Column E

Theme 3: Does digital technologies helps to reduce cost of production
From the above discussion I founded
that 11 out of 20 respondents have
said that they are agreed that digital
technologies are successful in
reduction the cost of organisation,
this is due to several factors such as
when technology will enter as
production technique, then it will
remove interference of human
resources so the venture need not to
employ and expend more money on
human resources. On other hand 9
out of 20 answers have said that
these are not effective in reducing
cost, this is because these managers
are not using these technologies in
effective way.
Yes
No
0 2 4 6 8 10 12
11
9
Column E

Theme 4: Financial software are efficient enough to protect information
about different transaction made by the organisation.
From the above discussion I
analysed that 12 out of 20
respondents have viewed that
financial software are effective
enough that they can protect data
from unauthorised use. On the
other hand, 8 out of 20 answers
have viewed that they are not that
much effective enough to protect
data.
Yes No
0
2
4
6
8
10
12
14
12
8
Column E

CONCLUSION
It can be concluded from the project report that digital technology
plays very significant role in the venture, whether it is discussed
in the point of customers or venture. It helps the venture to
collect different information about their stakeholders, as well as
it helps the venture to evaluate the data in easy way. Thus, the
organisation should use different digital technology which helps
to enhance in growth rate of economy.

RECOMMENDATION
As per my recommendation there are several ways by which small scale enterprise can
implement different digital technologies in the venture, this will help Apple house guest
house to reduce their cost of production, time and effort to do the different activities.
As per my thinking and analysis Apple house guest house should use different web techniques
by which people can book rooms in their hotels.
I suggest that they should use different technology by which customers can do web check in
when they are coming to the hotel.
I also suggest that the organisation should implement different social media platforms in order to
attract and retain large number of customers.

REFERENCES
Davenport, T.H., 2013. Process innovation: reengineering work through
information technology. Harvard Business Press.
Kellermann, A.L. and Jones, S.S., 2013. What it will take to achieve the as-yet-
unfulfilled promises of health information technology. Health Affairs, 32(1),
pp.63-68.
Moyers, T. B. and Miller, W.R., 2016. Therapist empathy, combined behavioral
intervention, and alcohol outcomes in the COMBINE research project.
Journal of consulting and clinical psychology, 84(3), pp.221.
Neuman, W. L., 2016. Understanding research. Pearson.

THANK
YOU