Digital Technologies Impact on SMEs: Apple Guest House Study

This research project investigates the implications of digital technologies on small and medium-sized enterprises (SMEs), using Apple Guest House in London as a case study. The research employs an inductive approach and interpretative philosophy, gathering primary data through qualitative techniques and probabilistic sampling. The findings highlight the need for updated technology, employee training, and the potential for digital technologies to improve business activities and productivity within Apple Guest House. The study identifies challenges related to funding and technology implementation, emphasizing the importance of training and development to maximize the benefits of digital tools. References to relevant academic literature are included to support the analysis. Desklib provides access to this project and many more solved assignments for students.