Business Research: Digital Technology Effects on Tesco Operations

This business research project evaluates the impact of digital technologies on Tesco's business functions. The project includes a research proposal outlining the aim to assess the effect of digital technologies on the enterprise, with specific objectives focusing on determining the importance of digital technologies for business growth, evaluating their impact on Tesco's operations, and identifying technology transformation challenges. The literature review explores the digitalization process and its impact on marketing activities and customer experience. The research methodology employs a positivism philosophy, inductive approach, and exploratory research design, utilizing a quantitative research strategy and data collection via questionnaires distributed to Tesco managers. The data analysis uses a thematic approach to interpret the collected data. Findings reveal the utilization of advanced digital technologies by Tesco, with a focus on digital customer check-out features and the benefits of increased customer loyalty and employee motivation. The study also highlights the role of digital technologies in enhancing organizational growth and reducing conflicts. The conclusion summarizes the key findings and provides recommendations for further study. The project is available on Desklib.

BUSINESS
RESEARCH
PROJECT

Table of Contents
RESEARCH PROPOSAL ..............................................................................................................1
Research project description.......................................................................................................1
Rational for selection the project................................................................................................2
Literature review.........................................................................................................................2
Research methodologies..............................................................................................................3
Activities and time scale.............................................................................................................4
References........................................................................................................................................5
CHAPTER 1....................................................................................................................................5
1.1 Research proposal......................................................................................................................5
Research project description.......................................................................................................5
Research aim and objectives.......................................................................................................5
Reason for choosing this project.................................................................................................6
Activities time and scale.............................................................................................................6
CHAPTER 2 ...................................................................................................................................7
2.1 Introduction...........................................................................................................................7
2.2 Literature review...................................................................................................................7
CHAPTER 3 ...................................................................................................................................9
Research methodologies..............................................................................................................9
Data collection ..............................................................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................11
4.1 Introduction.........................................................................................................................11
CHAPTER 5 CONCLUSION & RECOMMENDATION............................................................23
CONCLUSION.........................................................................................................................23
RECOMMENDATION............................................................................................................23
CHAPTER 6..................................................................................................................................24
Area for further study................................................................................................................24
REFERENCES..............................................................................................................................25

RESEARCH PROPOSAL
To evaluate the effect of digital technologies on the business function of enterprise. A case study
on Tesco.
Research project description
Introduction
Digital technologies is helpful in terms to revolutionized the activities of the business
enterprise. It creates the value and profitability of the firm. The organisation need to takes the
initiatives in terms to seek the digital transform process. Models of business and customer
experience will be helpful in term to connect the system, place and the things (Tomczak ,
Reinecke and Kuss, 2018). This kind of technologies will work as to have reduction in the time,
efforts and cost of the products. This all factors are helpful in term to have competitive
advantages. In addition to this, the present report will focus on the activities of the Tesco. It is
the global leading brand and engaged in the services of groceries and it works as to providing
benefits to the customer by introducing innovative products to the customers. In this term it can
be said that management of Tesco is using the advanced technologies so that firm can able to
carry their business activities effectively. IN this manner, the researcher need to conduct the
activities as to identify the impact of digital technologies on the operational services of the
enterprise. In this report following activities will be carried as are literature review and timeline
activities so that each things can be prepared effectively.
Aim
The aim of the research study is “To evaluate the effect of digital technologies on the business
function of enterprise. A case study on Tesco”.
Objectives-
There are some objectives of which underpins the aim of the objective as are-
 To determine the importance of digital technologies in terms to enhance the growth of
business enterprise.
 To Evaluate the impact of technologies on the operation of the Tesco.
 To properly identifying the challenges which faced by the management in order to
process technology transformation.
1

Research questions
In these questions are main part of the research study. In order to maintain the aim and
objectives of the study. It is very important for the researcher to prepares the research questions.
In this manner, researcher will answer the following questions as are-
1. What is the importance of digital technologies in terms to enhance the growth of
enterprise.
2. What is the effect of digital technologies on operational function of business enterprise.
3. What are the challenges faced by management in order to use digital technological
operations.
Rational for selection the project
This research study will be helpful in term to have enhancement in the knowledge level
of the researcher. It will help top gain the understanding in terms to determine the impact of
technological operations. Thus, it can be said that the digital technologies has become the
essential part of everyone's life (Hunt, 2017). With the help of conducting this research study, the
researcher will able to get familiar with the working activities of the Tesco, it is one of the
leading brand and provided its services in the UK. In this term, it can be said that the researcher
will able to have increment in the skills of the research in the study.
Literature review
According to the perspective of Kieckhäfer, Wachter and Spengler, (2017) the
digitalisation procedure encourage the successful utilization of abilities, process, structures and
innovation convey every thing in the great and productive way. By focussing over the
advertising activity there can be upgrade sought after in connection to item and administrations.
As indicated by the perspective of powerful showcasing process help to process the task
of the firm in the mastery way. In as opposed to David, David and David, (2017) digitalisation
process will be useful to give amazing client encounter. This sort of exercises will be useful
keeping in mind the end goal to have methodical development of firm in the market.
Priem, Wenzel and Koch, (2017) Pointed out that with the assistance of choosing the best
advertising innovation there can be viable extension between the experience of clients and
promoting task.
2

Research methodologies
In this term it can be said that the research methodologies is the framework of the
research study. In this it is important to full fill the aim and objective of the research study.
Thus, it is very crucial to understand the methods of research which is need to be used in the
research study. In this way, there are the following method of research study as are-
 Research philosophy- In this it can be said that research philosophy is one of the
important tool and it deals with the nature and knowledge of development. In addition to
this, it can be said that there are four methods of research methodologies are to be used.
In order to carry out present research study the researcher will use the positivism aspect
of research philosophies (Olson and et.al., 2018).
 Research approach- Discussion of research approach is simple in inquire about
investigation. In the present research contemplate, specialist will utilize inductive
approach of research. As analyst needs to evaluate look into questions, inductive research
approach.
 Research Design: Research configuration is general designs which are detailed by analyst
keeping in mind the end goal to achieve investigate questions. In show look into consider,
reasercher will utilize exploratory research outline.
 Research Strategy: Research procedures are plans which helps specialist in
accomplishing the point and target of research think about. In display inquire about,
reasercher will utilize quantitative research system.
 Data Collection: under this, Data accumulation is procedure of get-together applicable
research information. In display examine consider, specialist will gather information by
utilizing survey look into instrument. It will be given to the chiefs of Tesco. They need to
finish it inside two days.
 Sampling- Sampling is the way toward taking little populace for information gathering
keeping in mind the end goal to gather information successfully and effectively
(Tomczak , Reinecke and Kuss, 2018). Testing is basic process and in the present
research researcher will take an example of 25 chiefs working at Tesco arbitrarily and
give them survey.
3

 Data Analysis: Data investigation is the way toward changing over crude information into
significant data. In the present research consider, specialist will utilize topical
examination to translate the gathered information.
 Ethical Consideration: Ethical thought are imperative in explore think about. Analyst in
the present research will expand the rationale of concentrate to the member with a
specific end goal to pick up their assent.
Activities and time scale
Activities 1st
Week
2nd
Week
3rd
Wee
k
4th
Wee
k
5th
Wee
k
6th
Wee
k
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Formation of the
research proposal
Making the
objectives and
aim
Developing
research
questions
Identifying and
selecting method
of data collection
Designing
Research
Methodology
Collecting
primary data
Data analysis
4

Finding of
collected data
Recommendation
s and conclusion
References
Tomczak, T., Reinecke, S. and Kuss, A., 2018. Introduction. In Strategic Marketing. Springer
Gabler, Wiesbaden.
Kieckhäfer, K., Wachter, K. and Spengler, T.S., 2017. Analyzing manufacturers' impact on green
products' market diffusion–the case of electric vehicles. Journal of Cleaner Production.
162. pp.S11-S25.
Camilleri, M.A., 2018. Integrated Marketing Communications. In Travel Marketing, Tourism
Economics and the Airline Product. Springer, Cham.
Hunt, S.D., 2017. Advancing marketing strategy in the marketing discipline and beyond: from
promise, to neglect, to prominence, to fragment (to promise?). Journal of Marketing
Management.
Olson and et.al., 2018. The application of human resource management policies within the
marketing organization: The impact on business and marketing strategy
implementation. Industrial Marketing Management.
CHAPTER 1
1.1 Research proposal
Research project description
The present report is based on the activities of Tesco, it is the global leading brand. The
performance of the firm is need to get improvised in term to lead the operational function
effectively. The digital technology will promote the higher growth to the enterprise. The main
goals of Tesco is to enhance profitability by implementation of technologies.
Research aim and objectives
Aim
5

The aim of the research study is “To evaluate the effect of digital technologies on the business
function of enterprise. A case study on Tesco”.
Objectives-
There are some objectives of which underpins the aim of the objective as are-
 To determine the importance of digital technologies in terms to enhance the growth of
business enterprise.
 To Evaluate the impact of technologies on the operation of the Tesco.
 To properly identifying the challenges which faced by the management in order to
process technology transformation.
Reason for choosing this project
I have chosen this research topic in order to conduct the essential information about each
topic. This will be helpful in terms to enhance my knowledge about the implementation of
techniques so that I can have idea that how to enlarge its operational services.
Activities time and scale
Activities 1st
Week
2nd
Week
3rd
Wee
k
4th
Week
5th
Wee
k
6th
Wee
k
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Formation of the
research proposal
Making the
objectives and
aim
Developing
research
questions
Identifying and
selecting method
of data collection
6

Designing
Research
Methodology
Collecting
primary data
Data analysis
Finding of
collected data
Recommendation
s and conclusion
CHAPTER 2
2.1 Introduction
Digital technology palsy essential role in term to process the activities of the firm in the
systematically manner. With the help of this Tesco is able to have enhancement in the
profitability and productivity of the enterprise. The innovative approaches in the business
function will be helpful to gather the attraction of large number of customers.
2.2 Literature review
Importance of digital technologies
As per Davies, Coleman and Livingstone, (2015) computerized innovations are those
advances which are utilized by associations and administration so as to lessen or dispense with
manual endeavors and improve the nature of items and administrations produced by them. In
worldwide aggressive condition, it winds up simple for business associations to put and actualize
in computerized advancements like distributed computing, online networking showcasing,
Internet of Things, versatile correspondence advances, electronic applications, and so on to
improve the gainfulness and profitability of the organisation. Groshen and et.al., (2017)
expounded that advanced advances are critical for associations as these innovations have
7

supplanted conventional techniques for directing business exercises. From advertising to
overseeing human asset, from generation to dispersion, advanced innovations have lessened the
time, endeavors and cost of the association and help them in achieving their set business
objectives and targets viably and productively.
Evaluate the impact of technologies
As per the view of Hämmerle and et.al., (2015) clarified that advanced advances both
emphatically and contrarily affect on the association. It helps in expanding the quality and
amount of items and administrations of the association and in the meantime it builds
complexities inside the association. Computerized advancements build up very much
characterized and effective structure of data framework inside the association through which
administration can undoubtedly ready to convey, facilitate and interface with each other. As
contrasted and customary techniques for doing exercises, computerized strategies have had huge
effect on the association. Matt, Hess and Benlian, (2015) said that computerized advancements
help in improving the gainfulness and profitability of the association. It encourages
representatives' inspiration and fulfillment by dissolving clashes inside the association. Through
advanced innovations like video conferencing, administration require not need to dawdle in
going as they can impart inside office premises. Ball, Ladel and Siller, (2018) contended that
machines have now supplanted man. In introduce period, administration lean towards machines
over man which expands joblessness rate inside the economy.
Identifying the challenges which faced by the management
According to Pink, (2016) said that advanced advances help in upgrading the benefit and
profitability of the association yet it additionally builds complexities and difficulties for directors
at the same time. There are adequate of difficulties which are related with the ramifications of
advanced advances which supervisors confronted while misusing it. Davies, Coleman and
Livingstone, (2015) means that chiefs and administration confronted test of distinguishing exact
and fitting advancements which suits their motivation. There are heaps of innovations accessible
in the market which helps in diminishing the manual endeavors and improving the profitability
of the association. Chiefs thought that it was hard to identify and track ideal innovations which
fit to their generation line. Groshen and et.al., (2017) said that another test looked by the
supervisors is giving preparing and improvement to the representatives. Preparing is fundamental
for raising aptitudes and capacities of representatives.
8

CHAPTER 3
Research methodologies
Research Investigation utilizes different systems and apparatuses to check and explain its
venture in an exceptionally helpful and ponder way. Through examination, different angles are
considered. Distinctive different realities are made sense of (Hagon and Green, 2017). This
examination experiences different procedures like information investigation, inquire about
system, look into outline, and research approach. All morals are always remembered and
legitimately remembered while performing exercises amid venture work.
Research Philosophy:
This is a conviction of each specialist that inspecting certainties with regard to extend,
experiencing assessment process in the wake of gathering information from essential and
auxiliary sources is basic nature of each task. In the wake of making legitimate utilization of
information, last outcomes are pronounced. This is really a genuine marvel which goes for
objectives and targets of the ventures. This work experiences two unique rationalities:
interpretvitism and positivism. Interpretvitism centers around models and hypotheses proposed
by literates and distinctive different analysts. While positivism streams various way.
Interpretvitism centres around subjectivity of the task. In positivism, every single false figure are
dismissed. A full perform structure is followed in this rationality. It conveys its variables in an
extremely legitimate manner by doing tests. Like this, explore logic helps in deciding
significance of each perspective.
Research Design:
It needs different strategies and aptitudes to consider the task. It is a kind of thought that
is actualized by social occasion information or data. Information can be mind boggling in nature
and tackled out in an elucidating strategy. Distinct technique is productive and viable strategy.
Here all speculations and models are considered thus explore process winds up more
straightforward when contrasted with its initial step. Speculations connected are dissected and
distributed by its need. This strategy is help to
Researcher which depicts highlights of populace similar to a piece of research. This characterizes
circumstance all the more effortlessly. Along these lines, it depends on hypothetical information
and whole data is finished effectively.
Research Approach:
9

This is considered as an extremely powerful approach since look into is completed in a
compelling and valuable way. This approach incorporates models and hypotheses which rise the
learning and understanding energy of analyst.
Two unique sorts of methodologies are thought about i.e. deductive and inductive. Inductive
approach is spoken to when all is said in done to particular way while deductive approach is
considered as the other way around. It is from particular to general.
In inductive way, information is arranged in extremely broad way and unique point of venture is
being concealed. It powers the researcher to underscore on fundamental target of undertaking.
Then again, deductive approach depends on speculations which are connected particularly to a
subject.
Data collection
An information accumulation design is an extremely procedural and definite process.
Different advances are engaged with the accumulation of information. These means include sorts
of information, its motivation, area of information, and its recurrence and in conclusion in which
arrange it would be shown. This information accumulation technique is exceptionally valuable
for the exploration point. There are distinctive sorts of sources through which research should be
possible i.e. essential and optional. Essential technique incorporates information which is
accumulated out of the blue, for example, from interviews, poll, perception and center
gatherings. While auxiliary sources incorporate information which is gathered from different
means like from articles, online sources, books and diaries.
Data Analysis
Information can be gathered from essential and optional sources. Specialists gather
information all the more particularly through essential sources. In essential sources, interviews
are directed by analysts and reviews are finished it. Meetings are completed by and by from
individual to individual in which analysts see exercises of the focused on section of individuals.
Reviews are led by them on extensive gatherings and different exercises are led. In interviews,
analysts focus on those individuals who are productive to give them valuable data and this data
settles their venture work People in general as a rule replies about their propensities,
characteristics, instructive capability and so forth. In information investigation, a researcher takes
generally 20 workers for examination.
Research Strategy:
10

A proper technique is connected to accomplish objectives and focuses of the undertaking.
It is the duty of analyst that all necessities are effectively met and fulfilled through examination
process. Right around two distinct strategies are taken after i.e. subjective and quantitative. Both
these strategies assist them with attaining their objectives adequately. Subjective strategy
underscores on models and hypotheses of researchers which influence them to comprehend sort
of undertaking effortlessly. While quantitative technique is completed researchers for their
profound comprehension. This strategy runs with expository instruments and measurable
systems. Further, quantitative technique is a calculative way and subjective strategy is a
hypothetical way.
Sampling-
This strategy is utilized in light of the fact that any analyst accumulates data from
substantial measure of data isn't conceivable. Hence, they utilize examining technique. It is
separated into two sections i.e. probabilistic and non-probabilistic examining. In Probabilistic
inspecting, irregular choice is done while in later fitting examining is made.
Ethical consideration-
Morals must be considered as essential information ought to be wrecked after
investigating. At that point in auxiliary information, references and reference must be utilized.
Data ought to be composed in their own words and appropriate written work. References and
references ought to be valid and genuine. Information ought not get turned. Indicated
information ought to be spared appropriately.
In moral thought, all components ought to be mulled over. It is finished obligation of a
researcher to guarantee that all angles are fulfilled while taking care of a task. An appropriate
framework must be trailed by the specialist; after data is spared. it ought to be appropriately
decimated so no further issues are made. Information ought to never be changed utilized from
auxiliary sources. Counterfeiting is a noteworthy oversight which happens frequently.
References ought to be there in the auxiliary data. Credibility must be introduced with respect to
references.
CHAPTER 4: DATA ANALYSIS
4.1 Introduction
Data analysis is considered as one of the most crucial and important chapter in dissertation. Here,
researcher will analyse and interprets the collected data and information in most succinct manner
11

which assists end users in comprehending the meaning of data. In this report, the researcher will
use thematic analysis to interpret the collected data in most effective and efficient manner.
Analysis of primary data
Theme 1: Tesco utilised advance and latest digital technologies within their business
framework.
Q1. Does Tesco utilised advance and latest digital technologies within
their business framework?
Frequency
Yes 15
No 4
Not Sure 1
Total 20
Interpretation: In the questionnaire survey conducted at Tesco, researcher asked the participants
about the latest digital technologies used by the management of Tesco within their daily business
framework or not. After analysing the sample of 20 managers, it was identified that 15 managers
agreed with the statement and said that Tesco utilised advance and latest digital technologies
within their business framework. 4 employees denied that Tesco utilised advance and latest
digital technologies within their business framework. 1 was not sure whether Tesco used latest
digital technologies within their business framework or not. Thus, from the analysis it can be
understood that Tesco utilised advance and latest digital technologies within their business
framework.
12
Yes
No
Not Sure

Theme 2: Digital customer check out feature digital technologies is mostly used by the
management of Tesco for enhancing their business growth and development.
Q2. State the type of digital technologies used by the management of
Tesco for enhancing their business growth and development?
Frequency
Cloud Computing 5
Artificial Intelligence 4
Digital customer check out feature 8
Social media marketing 3
Total 20
Interpretation: Researcher conducted the questionnaire survey at Tesco in order to identify what
kind of digital technologies mostly used by Tesco’s management within their business
framework. After analyzing the sample of 20 managers, it was identified that 5 managers agreed
with cloud computing systems used by Tesco, 4 agreed on artificial intelligence systems used by
Tesco, 8 agreed on digital check out feature used mostly in stores and 3 agreed social media
marketing is mostly preferred by management of Tesco. Thus, from the analysis it can be
understood that digital customer check out feature digital technologies is mostly used by the
management of Tesco for enhancing their business growth and development.
Theme 3: The implementation of digital technologies aid in enhancing growth and
development of the organisation.
13
Cloud Computing
Artificial Intelligence
Digital customer check out feature
Social media marketing
0 1 2 3 4 5 6 7 8 9
Frequency

Q3. Does the implementation of digital technologies aid in enhancing
growth and development of the organisation?
Frequency
Yes 11
No 8
Not Sure 1
Total 20
Interpretation: In the questionnaire survey conducted at Tesco, researcher asked the participants
about the implementation of digital technologies aid in enhancing growth and development of
the organization. After analyzing the sample of 20 managers it was identified that 11 agreed that
the implementation of digital technologies aid in enhancing growth and development of the
organization. 8 disagreed that the implementation of digital technologies aid in enhancing growth
and development of the organization. 1 was not sure about the statement. Thus, from the
analysis, it can be cleared that the implementation of digital technologies aid in enhancing
growth and development of the organization.
Theme 4: Increase in customers loyalty benefits scored by the management of Tesco after
using digital technologies.
Q4. What type of benefits scored by the management of Tesco after using
digital technologies?
Frequency
Increase in customers loyalty 9
14
Yes No Not Sure
0
2
4
6
8
10
12
Frequency

Increase in employee motivation 4
Increase in organisation goodwill 3
Competitive advantages 4
Total 20
Interpretation: Researcher carried out research study at Tesco, London in order to know the type
of benefits scored by the management of Tesco after using digital technologies. From the
analysis of sample of 20 participants it was identified that 9 agreed that customer loyalty
enhancement is the benefit given by implementation of digital technology, 4 agreed on increase
in employee motivation, 3 agreed on increase in goodwill and 4 agreed on competitive
advantages. Thus, from the analysis it can be understood that Increase in customers loyalty
benefits scored by the management of Tesco after using digital technologies.
Theme 5: Conflicts and dispute with the organisation perished after using digital technologies.
Q5. Is conflicts and dispute with the organisation perished after using
digital technologies?
Frequency
Yes 13
No 4
Not Sure 3
15
Increase in customers loyalty
Increase in employee
motivation
Increase in organisation
goodwill
Competitive advantages

Total 20
Interpretation: In the questionnaire survey conducted at Tesco, researcher asked the participants
about conflicts and dispute with the organisation perished after using digital technologies or not.
After analysing the questionnaire sample of 20 employees it was identified that 13 agreed that
conflicts and dispute with the organisation perished after using digital technologies. 4 disagreed
that conflicts and dispute with the organisation does not perished after using digital technologies.
3 were not sure whether conflicts and dispute with the organisation perished after using digital
technologies or not. Thus, from the analysis that conflicts and dispute with the organisation
perished after using digital technologies.
Theme 6: Employee motivation and retention increased after utilising digital technologies.
Q6. Is employee motivation and retention increased after utilising digital
technologies?
Frequency
Yes 12
No 6
Not Sure 2
Total 20
16
Yes No Not Sure
0
2
4
6
8
10
12
14
Frequency

Interpretation: In the questionnaire survey conducted at Tesco, the participants were asked that
employee motivation and retention increased after utilising digital technologies or not. After
analysing the sample of 20 managers it was identified that 12 managers agreed that employee
motivation and retention increased after utilising digital technologies. 6 managers disagreed that
employee motivation and retention does not increased after utilising digital technologies. 2
managers were not sure whether employee motivation and retention increased after utilising
digital technologies or not. Thus, it can be understood that employee motivation and retention
increased after utilising digital technologies.
Theme 7: Customer satisfaction and motivation increased after using digital technologies.
Q7. Is customer satisfaction and motivation increased after using digital
technologies?
Frequency
Yes 11
No 6
Not Sure 3
Total 20
17
Yes
No
Not Sure

Interpretation: In the questionnaire survey conducted at Tesco, London. The researcher asked
the participants regarding customer satisfaction and motivation increased after using digital
technologies or not. From the analysis of questionnaire, it was identified that 11 managers agreed
that customer satisfaction and motivation increased after using digital technologies. 6 managers
denied that customer satisfaction and motivation does not increased after using digital
technologies. 3 managers were not sure whether customer satisfaction and motivation increased
after using digital technologies. Thus, from the analysis it can be understood that customer
satisfaction and motivation increased after using digital technologies.
Theme 8: Challenges and issues faced by the management after implementing digital
technologies.
Q8. Is there any challenges and issues faced by the management after
implementing digital technologies?
Frequency
Yes 17
No 1
Not Sure 2
Total 20
18
Yes
No
Not Sure

Interpretation: In the questionnaire survey conducted at Tesco, London, researcher asked the
participants regarding challenges and issues faced by the management after implementing digital
technologies or not. From the analysis of sample of 20 managers it was identified that 17
managers agreed on the statement that challenges and issues faced by the management after
implementing digital technologies. 1 disagreed that challenges and issues does not faced by the
management after implementing digital technologies. 2 were not sure whether challenges and
issues faced by the management after implementing digital technologies or not. Thus, from the
analysis, it was identified that challenges and issues faced by the management after
implementing digital technologies.
Theme 9: Lack of skilled employee’s challenges and issues faced by the management of Tesco
while using digital technologies.
Q9. What kind of challenges and issues faced by the management of
Tesco while using digital technologies?
Frequency
Lack of skilled employees 10
Configuration issues 4
Frequent breakdowns 3
No issue 3
Total 20
19
Yes No Not Sure
0
2
4
6
8
10
12
14
16
18
Frequency

Interpretation: Researcher conducted the questionnaire survey at Tesco, London in order to
identify the kind of challenges and issues faced by the management of Tesco while using digital
technologies. In this context, 10 managers agreed on lack of skilled employees, 4 agreed on
configuration issues, 3 agreed on frequent breakdowns and 3 agreed on no issues. Thus, from the
analysis it is clear that Lack of skilled employee’s challenges and issues faced by the
management of Tesco while using digital technologies as majority of managers agreed on this
statement.
Theme 10: Strategies devised by the management of Tesco in order to overcome these
challenges.
Q10. Is there any strategies devised by the management of Tesco in order
to overcome these challenges?
Frequency
Yes 18
No 1
Not Sure 1
Total 20
20
Lack of skilled employees
Configuration issues
Frequent breakdowns
No issue

Interpretation: In the questionnaire survey researcher asked the participants of the study
regarding the strategies devised by the management of Tesco in order to overcome these
challenges. After analysing the sample of 20 managers, it was identified that 18 managers agreed
that strategies devised by the management of Tesco in order to overcome these challenges. 1
managers disagreed that strategies were not devised by the management of Tesco in order to
overcome these challenges and 1 manager was not sure whether strategies devised by the
management of Tesco in order to overcome these challenges or not. Thus from the analysis it can
be understood that strategies devised by the management of Tesco in order to overcome these
challenges.
Theme
11: The strategies aid in eroding the issues and challenges faced by Tesco.
Q11. Are the strategies aid in eroding the issues and challenges faced by
Tesco?
Frequency
Yes 13
No 5
Not Sure 2
Total 20
21
Yes
No
Not Sure

Interpretation: Researcher conducted questionnaire survey at Tesco, London in order to know
whether strategies aid in eroding the issues and challenges faced by Tesco or not. In this context
13 managers agreed that strategies aid in eroding the issues and challenges faced by Tesco. 5
disagreed on this statement. 2 were not sure about this statement. Thus, from the analysis it can
be understood that strategies aid in eroding the issues and challenges faced by Tesco.
Theme 12: More training to employees is recommended by managers which can be inculcate
by the management of Tesc
o in order to improve the use of digital technologies.
Q12. What are your recommendations which can be inculcate by the
management of Tesco in order to improve the use of digital technologies?
Frequency
More investment 4
More training to employees 12
Research and analysis 2
No recommendation 2
Total 20
22
Yes No Not Sure
0
2
4
6
8
10
12
14
Frequency

Interpretation: In the questionnaire survey conducted at Tesco, UK, researcher asked the
managers about their recommendations. From the analysis of table it was identified that 2 agreed
on more investment, 12 agreed on more training, 2 on more research and 2 have no
recommendations.
CHAPTER 5 CONCLUSION & RECOMMENDATION
CONCLUSION
Based on the above report it can be concluded that digital technology has great impact
over the activities of firm. It will be helpful in terms to revolution the overall working. It creates
the value and profitability of the firm. The organisation need to takes the initiatives in terms to
seek the digital transform process. Models of business and customer experience will be helpful
in term to connect the system, place and the things. This kind of technologies will work as to
have reduction in the time, efforts and cost of the products. The present report has conducted the
various activities as are literature review, data analysis and all other information which is helpful
in term to collect specific information. The present report will cover the activities of the Tesco.
RECOMMENDATION
1. With the help of digital transformation the Tesco is able to use innovative approach so
that firm can able to have enhancement in profitability and productivity of the enterprise.
2. This is one of the effective method with the help of this, the firm is able to run its
activities expertly.
23
More investment
More training to employees
Research and analysis
No recommendation

3. It is helpful in order to process the activities of the firm in systematic manner by having
reduction in the time, cost and other operational activities so that firm can sustained in
market for longer period.
4. Technological implementation will be helpful in term to process the business activities
effectively, which will be useful in term to have enhancement in the brand image of the
firm.
CHAPTER 6
Area for further study
By conducting this research I am able to develop my knowledge skill. In the next time I
will conduct the impact of digital technologies over the hospitality services.
24

REFERENCES
Book & Journal
Pink, S., 2016. Digital ethnography (p. 161). Springer.
Davies, C., Coleman, J. and Livingstone, S. eds., 2015. Digital technologies in the lives of young
people. Routledge.
Groshen, E.L., and et.al., 2017. How Government Statistics Adjust for Potential Biases from
Quality Change and New Goods in an Age of Digital Technologies: A View from the
Trenches. Journal of Economic Perspectives, 31(2), pp.187-210.
Robinson, D., and et.al., 2015. Methodological considerations of integrating portable digital
technologies in the analysis and management of complex superimposed Californian
pictographs: From spectroscopy and spectral imaging to 3-D scanning. Digital
Applications in Archaeology and Cultural Heritage, 2(2-3), pp.166-180.
Hämmerle, C.H., and et.al., 2015. Digital technologies to support planning, treatment, and
fabrication processes and outcome assessments in implant dentistry. Summary and
consensus statements. The 4th EAO consensus conference 2015. Clinical oral implants
research, 26(S11), pp.97-101.
Matt, C., Hess, T. and Benlian, A., 2015. Digital transformation strategies. Business &
Information Systems Engineering, 57(5), pp.339-343.
Ball, L., Ladel, S. and Siller, H.S., 2018. Introduction. In Uses of Technology in Primary and
Secondary Mathematics Education (pp. 1-7). Springer, Cham.
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Appendix
Questionnaire
Q1. Does Tesco utilised advance and latest digital technologies within their business framwork?
Yes
No
Not Sure
Q2. State the type of digital technologies used by the management of Tesco for enhancing their
business growth and development?
Cloud Computing
E-commerce
Digital customer check out feature
Social media marketing
Q3. Does the implementation of digital technologies aid in enhancing growth and development
of the organisation?
Yes
No
Not Sure
Q4. What type of benefits scored by the management of Tesco after using digital technologies?
Increase in customers loyalty
Increase in employee motivation
Increase in organisation goodwill
Competitive advantages
Q5. Is conflicts and dispute with the organisation perished after using digital technologies?
Yes
No
Not Sure
Q6. Is employee motivation and retention increassed after utilising digital technologies?
Yes
No
Not Sure
Q7. Is customer satisfaction and motivation increased after using digital technologies?
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Yes
No
Not Sure
Q8. Is there any challenges and issues faced by the management after implementing digital
technologies?
Yes
No
Not Sure
Q9. What kind of challenges and issues faced by the management of Tesco while using digital
technologies?
Lack of skilled employees
Configuration issues
Frequent breakdowns
No issue
Q10. Is there any strategies devised by the management of Tesco in order to overcome these
challenges?
Yes
No
Not Sure
Q11. Are the strategies aid in eroding the issues and challenges faced by Tesco?
Yes
No
Not Sure
Q12. What are your recommendations which can be inculcate by the management of Tesco in
order to improve the use of digital technologies?
More investment
More training to employees
Research and analysis
No recommendation
27