Business Research: Digital Technology Effects on Tesco Operations

This business research project evaluates the impact of digital technologies on Tesco's business functions. The project includes a research proposal outlining the aim to assess the effect of digital technologies on the enterprise, with specific objectives focusing on determining the importance of digital technologies for business growth, evaluating their impact on Tesco's operations, and identifying technology transformation challenges. The literature review explores the digitalization process and its impact on marketing activities and customer experience. The research methodology employs a positivism philosophy, inductive approach, and exploratory research design, utilizing a quantitative research strategy and data collection via questionnaires distributed to Tesco managers. The data analysis uses a thematic approach to interpret the collected data. Findings reveal the utilization of advanced digital technologies by Tesco, with a focus on digital customer check-out features and the benefits of increased customer loyalty and employee motivation. The study also highlights the role of digital technologies in enhancing organizational growth and reducing conflicts. The conclusion summarizes the key findings and provides recommendations for further study. The project is available on Desklib.

BUSINESS
RESEARCH
PROJECT

Table of Contents
RESEARCH PROPOSAL ..............................................................................................................1
Research project description.......................................................................................................1
Rational for selection the project................................................................................................2
Literature review.........................................................................................................................2
Research methodologies..............................................................................................................3
Activities and time scale.............................................................................................................4
References........................................................................................................................................5
CHAPTER 1....................................................................................................................................5
1.1 Research proposal......................................................................................................................5
Research project description.......................................................................................................5
Research aim and objectives.......................................................................................................5
Reason for choosing this project.................................................................................................6
Activities time and scale.............................................................................................................6
CHAPTER 2 ...................................................................................................................................7
2.1 Introduction...........................................................................................................................7
2.2 Literature review...................................................................................................................7
CHAPTER 3 ...................................................................................................................................9
Research methodologies..............................................................................................................9
Data collection ..............................................................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................11
4.1 Introduction.........................................................................................................................11
CHAPTER 5 CONCLUSION & RECOMMENDATION............................................................23
CONCLUSION.........................................................................................................................23
RECOMMENDATION............................................................................................................23
CHAPTER 6..................................................................................................................................24
Area for further study................................................................................................................24
REFERENCES..............................................................................................................................25

RESEARCH PROPOSAL
To evaluate the effect of digital technologies on the business function of enterprise. A case study
on Tesco.
Research project description
Introduction
Digital technologies is helpful in terms to revolutionized the activities of the business
enterprise. It creates the value and profitability of the firm. The organisation need to takes the
initiatives in terms to seek the digital transform process. Models of business and customer
experience will be helpful in term to connect the system, place and the things (Tomczak ,
Reinecke and Kuss, 2018). This kind of technologies will work as to have reduction in the time,
efforts and cost of the products. This all factors are helpful in term to have competitive
advantages. In addition to this, the present report will focus on the activities of the Tesco. It is
the global leading brand and engaged in the services of groceries and it works as to providing
benefits to the customer by introducing innovative products to the customers. In this term it can
be said that management of Tesco is using the advanced technologies so that firm can able to
carry their business activities effectively. IN this manner, the researcher need to conduct the
activities as to identify the impact of digital technologies on the operational services of the
enterprise. In this report following activities will be carried as are literature review and timeline
activities so that each things can be prepared effectively.
Aim
The aim of the research study is “To evaluate the effect of digital technologies on the business
function of enterprise. A case study on Tesco”.
Objectives-
There are some objectives of which underpins the aim of the objective as are-
 To determine the importance of digital technologies in terms to enhance the growth of
business enterprise.
 To Evaluate the impact of technologies on the operation of the Tesco.
 To properly identifying the challenges which faced by the management in order to
process technology transformation.
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Research questions
In these questions are main part of the research study. In order to maintain the aim and
objectives of the study. It is very important for the researcher to prepares the research questions.
In this manner, researcher will answer the following questions as are-
1. What is the importance of digital technologies in terms to enhance the growth of
enterprise.
2. What is the effect of digital technologies on operational function of business enterprise.
3. What are the challenges faced by management in order to use digital technological
operations.
Rational for selection the project
This research study will be helpful in term to have enhancement in the knowledge level
of the researcher. It will help top gain the understanding in terms to determine the impact of
technological operations. Thus, it can be said that the digital technologies has become the
essential part of everyone's life (Hunt, 2017). With the help of conducting this research study, the
researcher will able to get familiar with the working activities of the Tesco, it is one of the
leading brand and provided its services in the UK. In this term, it can be said that the researcher
will able to have increment in the skills of the research in the study.
Literature review
According to the perspective of Kieckhäfer, Wachter and Spengler, (2017) the
digitalisation procedure encourage the successful utilization of abilities, process, structures and
innovation convey every thing in the great and productive way. By focussing over the
advertising activity there can be upgrade sought after in connection to item and administrations.
As indicated by the perspective of powerful showcasing process help to process the task
of the firm in the mastery way. In as opposed to David, David and David, (2017) digitalisation
process will be useful to give amazing client encounter. This sort of exercises will be useful
keeping in mind the end goal to have methodical development of firm in the market.
Priem, Wenzel and Koch, (2017) Pointed out that with the assistance of choosing the best
advertising innovation there can be viable extension between the experience of clients and
promoting task.
2

Research methodologies
In this term it can be said that the research methodologies is the framework of the
research study. In this it is important to full fill the aim and objective of the research study.
Thus, it is very crucial to understand the methods of research which is need to be used in the
research study. In this way, there are the following method of research study as are-
 Research philosophy- In this it can be said that research philosophy is one of the
important tool and it deals with the nature and knowledge of development. In addition to
this, it can be said that there are four methods of research methodologies are to be used.
In order to carry out present research study the researcher will use the positivism aspect
of research philosophies (Olson and et.al., 2018).
 Research approach- Discussion of research approach is simple in inquire about
investigation. In the present research contemplate, specialist will utilize inductive
approach of research. As analyst needs to evaluate look into questions, inductive research
approach.
 Research Design: Research configuration is general designs which are detailed by analyst
keeping in mind the end goal to achieve investigate questions. In show look into consider,
reasercher will utilize exploratory research outline.
 Research Strategy: Research procedures are plans which helps specialist in
accomplishing the point and target of research think about. In display inquire about,
reasercher will utilize quantitative research system.
 Data Collection: under this, Data accumulation is procedure of get-together applicable
research information. In display examine consider, specialist will gather information by
utilizing survey look into instrument. It will be given to the chiefs of Tesco. They need to
finish it inside two days.
 Sampling- Sampling is the way toward taking little populace for information gathering
keeping in mind the end goal to gather information successfully and effectively
(Tomczak , Reinecke and Kuss, 2018). Testing is basic process and in the present
research researcher will take an example of 25 chiefs working at Tesco arbitrarily and
give them survey.
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 Data Analysis: Data investigation is the way toward changing over crude information into
significant data. In the present research consider, specialist will utilize topical
examination to translate the gathered information.
 Ethical Consideration: Ethical thought are imperative in explore think about. Analyst in
the present research will expand the rationale of concentrate to the member with a
specific end goal to pick up their assent.
Activities and time scale
Activities 1st
Week
2nd
Week
3rd
Wee
k
4th
Wee
k
5th
Wee
k
6th
Wee
k
7th
Week
8th
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k
9th
Wee
k
10th
Week
Formation of the
research proposal
Making the
objectives and
aim
Developing
research
questions
Identifying and
selecting method
of data collection
Designing
Research
Methodology
Collecting
primary data
Data analysis
4

Finding of
collected data
Recommendation
s and conclusion
References
Tomczak, T., Reinecke, S. and Kuss, A., 2018. Introduction. In Strategic Marketing. Springer
Gabler, Wiesbaden.
Kieckhäfer, K., Wachter, K. and Spengler, T.S., 2017. Analyzing manufacturers' impact on green
products' market diffusion–the case of electric vehicles. Journal of Cleaner Production.
162. pp.S11-S25.
Camilleri, M.A., 2018. Integrated Marketing Communications. In Travel Marketing, Tourism
Economics and the Airline Product. Springer, Cham.
Hunt, S.D., 2017. Advancing marketing strategy in the marketing discipline and beyond: from
promise, to neglect, to prominence, to fragment (to promise?). Journal of Marketing
Management.
Olson and et.al., 2018. The application of human resource management policies within the
marketing organization: The impact on business and marketing strategy
implementation. Industrial Marketing Management.
CHAPTER 1
1.1 Research proposal
Research project description
The present report is based on the activities of Tesco, it is the global leading brand. The
performance of the firm is need to get improvised in term to lead the operational function
effectively. The digital technology will promote the higher growth to the enterprise. The main
goals of Tesco is to enhance profitability by implementation of technologies.
Research aim and objectives
Aim
5

The aim of the research study is “To evaluate the effect of digital technologies on the business
function of enterprise. A case study on Tesco”.
Objectives-
There are some objectives of which underpins the aim of the objective as are-
 To determine the importance of digital technologies in terms to enhance the growth of
business enterprise.
 To Evaluate the impact of technologies on the operation of the Tesco.
 To properly identifying the challenges which faced by the management in order to
process technology transformation.
Reason for choosing this project
I have chosen this research topic in order to conduct the essential information about each
topic. This will be helpful in terms to enhance my knowledge about the implementation of
techniques so that I can have idea that how to enlarge its operational services.
Activities time and scale
Activities 1st
Week
2nd
Week
3rd
Wee
k
4th
Week
5th
Wee
k
6th
Wee
k
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Formation of the
research proposal
Making the
objectives and
aim
Developing
research
questions
Identifying and
selecting method
of data collection
6

Designing
Research
Methodology
Collecting
primary data
Data analysis
Finding of
collected data
Recommendation
s and conclusion
CHAPTER 2
2.1 Introduction
Digital technology palsy essential role in term to process the activities of the firm in the
systematically manner. With the help of this Tesco is able to have enhancement in the
profitability and productivity of the enterprise. The innovative approaches in the business
function will be helpful to gather the attraction of large number of customers.
2.2 Literature review
Importance of digital technologies
As per Davies, Coleman and Livingstone, (2015) computerized innovations are those
advances which are utilized by associations and administration so as to lessen or dispense with
manual endeavors and improve the nature of items and administrations produced by them. In
worldwide aggressive condition, it winds up simple for business associations to put and actualize
in computerized advancements like distributed computing, online networking showcasing,
Internet of Things, versatile correspondence advances, electronic applications, and so on to
improve the gainfulness and profitability of the organisation. Groshen and et.al., (2017)
expounded that advanced advances are critical for associations as these innovations have
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supplanted conventional techniques for directing business exercises. From advertising to
overseeing human asset, from generation to dispersion, advanced innovations have lessened the
time, endeavors and cost of the association and help them in achieving their set business
objectives and targets viably and productively.
Evaluate the impact of technologies
As per the view of Hämmerle and et.al., (2015) clarified that advanced advances both
emphatically and contrarily affect on the association. It helps in expanding the quality and
amount of items and administrations of the association and in the meantime it builds
complexities inside the association. Computerized advancements build up very much
characterized and effective structure of data framework inside the association through which
administration can undoubtedly ready to convey, facilitate and interface with each other. As
contrasted and customary techniques for doing exercises, computerized strategies have had huge
effect on the association. Matt, Hess and Benlian, (2015) said that computerized advancements
help in improving the gainfulness and profitability of the association. It encourages
representatives' inspiration and fulfillment by dissolving clashes inside the association. Through
advanced innovations like video conferencing, administration require not need to dawdle in
going as they can impart inside office premises. Ball, Ladel and Siller, (2018) contended that
machines have now supplanted man. In introduce period, administration lean towards machines
over man which expands joblessness rate inside the economy.
Identifying the challenges which faced by the management
According to Pink, (2016) said that advanced advances help in upgrading the benefit and
profitability of the association yet it additionally builds complexities and difficulties for directors
at the same time. There are adequate of difficulties which are related with the ramifications of
advanced advances which supervisors confronted while misusing it. Davies, Coleman and
Livingstone, (2015) means that chiefs and administration confronted test of distinguishing exact
and fitting advancements which suits their motivation. There are heaps of innovations accessible
in the market which helps in diminishing the manual endeavors and improving the profitability
of the association. Chiefs thought that it was hard to identify and track ideal innovations which
fit to their generation line. Groshen and et.al., (2017) said that another test looked by the
supervisors is giving preparing and improvement to the representatives. Preparing is fundamental
for raising aptitudes and capacities of representatives.
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CHAPTER 3
Research methodologies
Research Investigation utilizes different systems and apparatuses to check and explain its
venture in an exceptionally helpful and ponder way. Through examination, different angles are
considered. Distinctive different realities are made sense of (Hagon and Green, 2017). This
examination experiences different procedures like information investigation, inquire about
system, look into outline, and research approach. All morals are always remembered and
legitimately remembered while performing exercises amid venture work.
Research Philosophy:
This is a conviction of each specialist that inspecting certainties with regard to extend,
experiencing assessment process in the wake of gathering information from essential and
auxiliary sources is basic nature of each task. In the wake of making legitimate utilization of
information, last outcomes are pronounced. This is really a genuine marvel which goes for
objectives and targets of the ventures. This work experiences two unique rationalities:
interpretvitism and positivism. Interpretvitism centers around models and hypotheses proposed
by literates and distinctive different analysts. While positivism streams various way.
Interpretvitism centres around subjectivity of the task. In positivism, every single false figure are
dismissed. A full perform structure is followed in this rationality. It conveys its variables in an
extremely legitimate manner by doing tests. Like this, explore logic helps in deciding
significance of each perspective.
Research Design:
It needs different strategies and aptitudes to consider the task. It is a kind of thought that
is actualized by social occasion information or data. Information can be mind boggling in nature
and tackled out in an elucidating strategy. Distinct technique is productive and viable strategy.
Here all speculations and models are considered thus explore process winds up more
straightforward when contrasted with its initial step. Speculations connected are dissected and
distributed by its need. This strategy is help to
Researcher which depicts highlights of populace similar to a piece of research. This characterizes
circumstance all the more effortlessly. Along these lines, it depends on hypothetical information
and whole data is finished effectively.
Research Approach:
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This is considered as an extremely powerful approach since look into is completed in a
compelling and valuable way. This approach incorporates models and hypotheses which rise the
learning and understanding energy of analyst.
Two unique sorts of methodologies are thought about i.e. deductive and inductive. Inductive
approach is spoken to when all is said in done to particular way while deductive approach is
considered as the other way around. It is from particular to general.
In inductive way, information is arranged in extremely broad way and unique point of venture is
being concealed. It powers the researcher to underscore on fundamental target of undertaking.
Then again, deductive approach depends on speculations which are connected particularly to a
subject.
Data collection
An information accumulation design is an extremely procedural and definite process.
Different advances are engaged with the accumulation of information. These means include sorts
of information, its motivation, area of information, and its recurrence and in conclusion in which
arrange it would be shown. This information accumulation technique is exceptionally valuable
for the exploration point. There are distinctive sorts of sources through which research should be
possible i.e. essential and optional. Essential technique incorporates information which is
accumulated out of the blue, for example, from interviews, poll, perception and center
gatherings. While auxiliary sources incorporate information which is gathered from different
means like from articles, online sources, books and diaries.
Data Analysis
Information can be gathered from essential and optional sources. Specialists gather
information all the more particularly through essential sources. In essential sources, interviews
are directed by analysts and reviews are finished it. Meetings are completed by and by from
individual to individual in which analysts see exercises of the focused on section of individuals.
Reviews are led by them on extensive gatherings and different exercises are led. In interviews,
analysts focus on those individuals who are productive to give them valuable data and this data
settles their venture work People in general as a rule replies about their propensities,
characteristics, instructive capability and so forth. In information investigation, a researcher takes
generally 20 workers for examination.
Research Strategy:
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