Pearson BTEC HND Tourism Research Project: Thomas Cook & Digital Tech

This research project, conducted as part of a Pearson BTEC HND in Tourism Management at UK College of Business and Computing, investigates the significance of digital technologies in the travel sector, using Thomas Cook as a case study. The project explores the impact of digital technologies on Thomas Cook's activities and operations, examining their influence on efficiency, profitability, and customer satisfaction. The research utilizes data analysis, including frequency charts and interpretations, to evaluate the benefits of digital technologies. Key findings include insights into how technology enhances business processes, improves customer satisfaction, and contributes to a competitive advantage. The project addresses research questions concerning the impact of digital technology, its contribution to customer satisfaction, and the relationship between customer satisfaction and digital technologies. The conclusion emphasizes the importance of digital technology for improving productivity and profitability in the travel and tourism industry, making it a crucial element for businesses seeking to attract customers and grow their revenue. The project aligns with the unit's learning outcomes, focusing on technology's influence in the travel and tourism sector and providing recommendations for achieving a competitive edge in the market.

RESEARCH PROJECT
(”To determine the significance of digital technologies in travel sector. A case study on Thomas Cook.”j
Development in profitability
Increase in efficiency of employees in performing business activities.
0
1
2
3
4
5
6
7
8
9
10
FREQUENCY
Interpretation: From the above graph, it can be
depicted that there are various kinds of benefits
which are availed by companies by
implementing technologies. Out of 30
respondents, 10 says that it is developing
profitability, 10 says that it is helping in
satisfying the needs of the customers, 5 says that
efficiency is increased and rest 5 says that
productivity is increased.
Introduction
Travel and tourism industry is developing as fastest speed in which
technologies are also develop and provide various opportunities in
which company easily enhance their performance level. It also
changed the way of travel in global level (Aubert, Schroeder and
Grimaudo, 2012). Along with this, in 18th century, people of high
income level travel to visit spas as major attraction which provides
games, gambling and many more activities. In 1830's railway also
take place in travel industry in which people visit various places. As
Thomas Cook published advertised firstly. This company is one of
the famous travel company in tourism sectors.
As per the research conducted above, it can be depicted
that digital technology is one of the most important
element which can be utilised in every organisation so
as to improve its productivity as well as profits in the
business environment. Through applying this,
companies are trying to increase their revenue or
income within a short duration of time. It is also very
effective in developing the business at a very high level
and attracts large no. of customers towards the goods
and services they are supplying in the market.
Aim: “To evaluate the technology influence in travel and
tourism sector. A case study on Thomas Cook.”
Objectives:
 To examine the impact of digital technology on
travel and tourism sector.
 To evaluate the main contribution of technologies to
attain customer’s satisfaction in travel sector.
 To examine the relationship between satisfaction of
customers and digital technologies.
 To recommend ways which used by company to
attaining competitive advantage in market.
Research Question:
Questions of research direct and guide researcher in carry out
research. Questions related with this research are as follows:
 What are the impact of digital technology in travel and
tourism sector?
 What are the ways through which technologies contribute in
attaining the customer satisfaction in travel and tourism
sector?
 What is the relationship between satisfaction of customers
and digital technologies?
 Provide recommendations about the ways which are used by
company to attaining competitive advantage in market.
Interpretation
Theme 1: Impact of Digital technologies on activities and operations of the organisation
Q1) Does digital technologies
have any impact on the
activities and functions
conducted by companies
which are operating in travel
and tourism sector?
FREQUENCY
 Yes 20
 No 10
Yes No
0
2
4
6
8
10
12
14
16
18
20
FREQUENCY
Interpretation: : From the above graph, it can be depicted that out of 30 respondents, 20 respondents
says that technology is having impact on activities and functions and 10 says that it is not having any
impact on the activities.
Theme 2: Various benefits which are availed after implementation of digital technologies
Q2) What are the various kinds of benefits
which are availed by companies who are
making use of digital technologies in travel
and tourism sector?
FREQUENCY
 Development in profitability 10
 Helpful in satisfying the demands of
the customers
10
 Increase in efficiency of employees in
performing business activities.
5
 Increasing in productivity of staff
members
5
Aims and Objectives
Conclusion