Critically Evaluate Digital Technologies in Visitor Economy: A Report
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AI Summary
This report examines the role of digital technologies in the visitor economy, specifically focusing on social media and mobile technologies within the hospitality sector, using JW Marriott as a case study. It begins with an introduction to digital technologies and their importance, followed by a literature review on social media marketing and its impact on the hospitality industry. The report then analyzes how mobile technology helps determine competitiveness, detailing the types of mobile technologies used and their impact on the industry. Key aspects include the importance of social media for brand image, customer interaction, and marketing strategies, as well as how mobile technologies enhance operational efficiency and customer communication. The report also addresses the challenges and opportunities of implementing these technologies, concluding with an overview of the digital landscape in the visitor economy and recommendations for future strategies. The report emphasizes the significance of digital analytics in understanding customer behavior and improving customer experiences, ultimately aiming to enhance business performance and achieve competitive advantages.
Digital Technologies in the Visitor
Economy
Economy
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Importance of Social media and Mobile Technologies...............................................................3
Literature Review........................................................................................................................3
Social media marketing in the hospitality sector.........................................................................4
how mobile technology help to determine competitiveness in the business environment..........7
Types of Mobile technologies which are used by the company..................................................8
How Mobile Technology Is Changing the Hospitality Industry?................................................9
CONCLUSION..............................................................................................................................12
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Importance of Social media and Mobile Technologies...............................................................3
Literature Review........................................................................................................................3
Social media marketing in the hospitality sector.........................................................................4
how mobile technology help to determine competitiveness in the business environment..........7
Types of Mobile technologies which are used by the company..................................................8
How Mobile Technology Is Changing the Hospitality Industry?................................................9
CONCLUSION..............................................................................................................................12
INTRODUCTION
This report is on going to study on the digital technology in the visitor economy. In the
current area it is very difficult to analyze the individual who use social media and mobile
technology. Internet is the wide area which is provided opportunity for the individual in order to
use online platform and mobile technology. Social media technology and mobile technology is
very important for the individual in their daily life routine because it help to enhance their quality
and expand their business and to meet with the requirements of the consumer. Digital technology
is the concept which supports the individual to improve and enhance their efficiency so that they
can enhance their productivity in the working environment. The digital technology also enhances
collaboration content management communication skills of the individual in order to get more
experience. This report going to considered JW Marriott hotels which is a luxury hotel brand
owned by Marriott International Company. the hotel brand JW Marriott Hotel is founded in 1984
in United States. Singapore is the one of the amended and popular destination which has several
accommodations in their country in order to provide services to their visitor. This report is going
to analyze about the Technologies which are adopted by the the hotel in order to improve their
capabilities.
MAIN BODY
Importance of Social media and Mobile Technologies
The social media Technologies and mobile technologies are very important for the
organization in order to get success and enhance their opportunity for stop social media
Technologies and mobile Technologies help the organization to facilitate the procedure in order
to enhance their interaction among the consumers in the organization and deliver appropriate
information in order to improve their brand image. This report is going to highlight about the
This report is on going to study on the digital technology in the visitor economy. In the
current area it is very difficult to analyze the individual who use social media and mobile
technology. Internet is the wide area which is provided opportunity for the individual in order to
use online platform and mobile technology. Social media technology and mobile technology is
very important for the individual in their daily life routine because it help to enhance their quality
and expand their business and to meet with the requirements of the consumer. Digital technology
is the concept which supports the individual to improve and enhance their efficiency so that they
can enhance their productivity in the working environment. The digital technology also enhances
collaboration content management communication skills of the individual in order to get more
experience. This report going to considered JW Marriott hotels which is a luxury hotel brand
owned by Marriott International Company. the hotel brand JW Marriott Hotel is founded in 1984
in United States. Singapore is the one of the amended and popular destination which has several
accommodations in their country in order to provide services to their visitor. This report is going
to analyze about the Technologies which are adopted by the the hotel in order to improve their
capabilities.
MAIN BODY
Importance of Social media and Mobile Technologies
The social media Technologies and mobile technologies are very important for the
organization in order to get success and enhance their opportunity for stop social media
Technologies and mobile Technologies help the organization to facilitate the procedure in order
to enhance their interaction among the consumers in the organization and deliver appropriate
information in order to improve their brand image. This report is going to highlight about the
importance and advantages of and how it creates impact on the organization performance in
order to get success and overcome the challenges which are facing by the company.
Literature Review
Social media is a very important and effective platform which enables the individual in
order to communicate the people by sharing information and knowledge by using online
platform stop there are several sites and application which are adopted by the organization in
order to communicate with the consumers and enhance their brand image.
There are several social media sites like Instagram Facebook Twitter YouTube websites blogs
and many more. There are several methods of social media platform which help the organization
and invisible to interact with consumers and share the information by using this platform.
Social review sites: Several sites like trivago, agoda, TripAdvisor in which the individuals are
capable to find about the location and destination which they are looking for in order to book
their tickets and to identify about the information of the particular destination.
Media sharing networks this is the platform in which the individuals and the organizations are
exchanging and sharing their videos photos and information by using these platforms like
Instagram, Snapchat, and YouTube.
Social networking sites these are the sites which are also known as relationship networking
sites. Social networking sites help the organization to enhance their relation with their consumer
and meet with their requirements in order to enhance their productivity. Social networking site
the organization become capable to connect with the consumers and from brands by using social
media platforms like Face book, Twitter, LinkedIn and many more.
order to get success and overcome the challenges which are facing by the company.
Literature Review
Social media is a very important and effective platform which enables the individual in
order to communicate the people by sharing information and knowledge by using online
platform stop there are several sites and application which are adopted by the organization in
order to communicate with the consumers and enhance their brand image.
There are several social media sites like Instagram Facebook Twitter YouTube websites blogs
and many more. There are several methods of social media platform which help the organization
and invisible to interact with consumers and share the information by using this platform.
Social review sites: Several sites like trivago, agoda, TripAdvisor in which the individuals are
capable to find about the location and destination which they are looking for in order to book
their tickets and to identify about the information of the particular destination.
Media sharing networks this is the platform in which the individuals and the organizations are
exchanging and sharing their videos photos and information by using these platforms like
Instagram, Snapchat, and YouTube.
Social networking sites these are the sites which are also known as relationship networking
sites. Social networking sites help the organization to enhance their relation with their consumer
and meet with their requirements in order to enhance their productivity. Social networking site
the organization become capable to connect with the consumers and from brands by using social
media platforms like Face book, Twitter, LinkedIn and many more.
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Social media marketing in the hospitality sector
The hospitality sector is there industry which influenced gaining attention for the
business in order to enhance their productivity. The hospitality sector using social media
platform in order to provide several information about their hotel and also provide information
which is associated to the hotel. It is very required for the company to identify before
implementing of any social media strategies for the hospitality sector that they have to identify
their audience and their requirement. After that it is required for the company to create their
business profile. Social media marketing transform into the information system in order to get
information about the company and interact with their consumer. While then the company is
using traditional marketing strategies in which there is only one way interaction from the
organization to the consumer (Adrian, and Mancini-Griffoli, 2019). But after using social media
marketing create two way interactions among the consumers and Company. When the company
implements the strategies of social media marketing then they become much capable to
communicate with them and identify their requirements and needs. There are several tourists
who are engaged in analyzing about the information and getting information by using internet
and social media platform.
Social media strategy
There are several types of strategy which are adopted by the organization in order to
increasing implementation of the social media strategy in the company in order to accomplish
their goals and objective and find the better way to interact with their consumer. On the basis of
the current scenario it has been analyzed that the social media strategy process is adopted by the
company in order to accomplish their goals and developing that way which is very valuable in
order to provide the services and the products in a very appropriate manner in order to get
opportunities. There are several kinds of factors which are considered by the organization in
context of social media strategy which are mentioned below:
Target market: The organization are trying to adopt target market strategy in order to select the
relevant group of people who are interested in their services and products which are provided by
the organization. In context of JW Marriott Hotel data gets the more potential tourist and
returning guest for the organization that will provide an influence about the contents which are
provided by them (Aguayo, Eames and Cochrane, 2020).
Communication as the main focus: The major benefits of using social media platform are that
it provide in facility and interaction among the consumers and the company. It is very required
for the organization to be aware about the products and services which they are advertising to
their consumers. As the captions and the data which are used by the organization in order to
advertise their product is have to be very relevant that does not affect anybody sentiments. Soap
it is required for the company to become much aware. Also, the main advantages of using social
media platform are that it is a two way communication method in order to identify the needs and
demands of the consumers.
The hospitality sector is there industry which influenced gaining attention for the
business in order to enhance their productivity. The hospitality sector using social media
platform in order to provide several information about their hotel and also provide information
which is associated to the hotel. It is very required for the company to identify before
implementing of any social media strategies for the hospitality sector that they have to identify
their audience and their requirement. After that it is required for the company to create their
business profile. Social media marketing transform into the information system in order to get
information about the company and interact with their consumer. While then the company is
using traditional marketing strategies in which there is only one way interaction from the
organization to the consumer (Adrian, and Mancini-Griffoli, 2019). But after using social media
marketing create two way interactions among the consumers and Company. When the company
implements the strategies of social media marketing then they become much capable to
communicate with them and identify their requirements and needs. There are several tourists
who are engaged in analyzing about the information and getting information by using internet
and social media platform.
Social media strategy
There are several types of strategy which are adopted by the organization in order to
increasing implementation of the social media strategy in the company in order to accomplish
their goals and objective and find the better way to interact with their consumer. On the basis of
the current scenario it has been analyzed that the social media strategy process is adopted by the
company in order to accomplish their goals and developing that way which is very valuable in
order to provide the services and the products in a very appropriate manner in order to get
opportunities. There are several kinds of factors which are considered by the organization in
context of social media strategy which are mentioned below:
Target market: The organization are trying to adopt target market strategy in order to select the
relevant group of people who are interested in their services and products which are provided by
the organization. In context of JW Marriott Hotel data gets the more potential tourist and
returning guest for the organization that will provide an influence about the contents which are
provided by them (Aguayo, Eames and Cochrane, 2020).
Communication as the main focus: The major benefits of using social media platform are that
it provide in facility and interaction among the consumers and the company. It is very required
for the organization to be aware about the products and services which they are advertising to
their consumers. As the captions and the data which are used by the organization in order to
advertise their product is have to be very relevant that does not affect anybody sentiments. Soap
it is required for the company to become much aware. Also, the main advantages of using social
media platform are that it is a two way communication method in order to identify the needs and
demands of the consumers.
Content with quality: As the organization are trying to develop some contents which is related
to their company but it is required for the company that the continent which are formulated by
them has amended quality that triggers the audience in order to connect with them. It is required
to them that considered that things which are interesting and attract more consumer towards the
companies with amended quality. When the consumers are interested in the organization and
about their product then it creates good impact on the organization in contacts of their efficiency
and effectiveness.
Impacts of social media marketing in the factor of hospitality
There are several kinds of social media marketing impact on the company which are
increasing. There are several factors which is associated to the needs and requirements of the
consumer and their several factors who create impact on the company which is associated to the
consumer behavior these all the factors are mentioned below in context of hospitality
sector(Andrejevic, 2017). As the most of consumers are engaging with social media platform in
order to investigate about the trips and accommodation in order to take decisions about their
travel and shared their experience about a particular hotel or particular restaurant. Social media
platform become a very huge platform in order to upgrade any kind of business and in order to
enhance productivity of the company.
from past few years social media websites like Twitter, Face book, have a Revolutionized
not only the way in which the people interact with each other also revolutionized the way
in which the company interacting with their consumer in order to increase efficiency .
to their company but it is required for the company that the continent which are formulated by
them has amended quality that triggers the audience in order to connect with them. It is required
to them that considered that things which are interesting and attract more consumer towards the
companies with amended quality. When the consumers are interested in the organization and
about their product then it creates good impact on the organization in contacts of their efficiency
and effectiveness.
Impacts of social media marketing in the factor of hospitality
There are several kinds of social media marketing impact on the company which are
increasing. There are several factors which is associated to the needs and requirements of the
consumer and their several factors who create impact on the company which is associated to the
consumer behavior these all the factors are mentioned below in context of hospitality
sector(Andrejevic, 2017). As the most of consumers are engaging with social media platform in
order to investigate about the trips and accommodation in order to take decisions about their
travel and shared their experience about a particular hotel or particular restaurant. Social media
platform become a very huge platform in order to upgrade any kind of business and in order to
enhance productivity of the company.
from past few years social media websites like Twitter, Face book, have a Revolutionized
not only the way in which the people interact with each other also revolutionized the way
in which the company interacting with their consumer in order to increase efficiency .
Social media platforms write twitter Instagram, Facebook for me the consumer to share
suggestion and tips to the company that is very valuable for the organization in order to
enhance their productivity
Travel and Tourism Company are totally relying on the use of word of mouth in order to
spread the opinions and the Recommendation of the particular company.
Main using social media platform it create impact on the company in order to improve
the consumer retention rate and higher efficiency and brand loyalty.
Social media platform also improve the performance of the company by increasing the
brand reorganization and also increase the sales profit of the company by the support of
their customer(Pallesen and Aakjær, 2020).
Electronic word-of -mouth is formulating between several consumer who purchase online
in that way they communicate with each other by formulating and spreading the
information about a branch. So it creates positive impact on the organization in order to
build a brand image in a very effective manner.
how mobile technology help to determine competitiveness in the business environment.
Mobile technology helps the company to improve their competitiveness by building
connection among the competitive scope and competitive advantage. The mobile technology also
support the company to increase their capability to co-ordinate their practices nationally globally
and regionally(Novikova, 2017). It also helped them to unlock the power in trade to create more
competitive advantages. Mobile technology is a very important for the organization and creates a
huge impact on the business operation. It doesn't matter for the company and for the technology
that what are the size of the company allergy has the intangible and tangible advantages that will
going to support the organization in order to increase their profitability and produce the positive
outcomes to what the consumer. Technology infrastructure is the concept which create impact on
the efficiency of the company culture and the connection of the business towards their
suggestion and tips to the company that is very valuable for the organization in order to
enhance their productivity
Travel and Tourism Company are totally relying on the use of word of mouth in order to
spread the opinions and the Recommendation of the particular company.
Main using social media platform it create impact on the company in order to improve
the consumer retention rate and higher efficiency and brand loyalty.
Social media platform also improve the performance of the company by increasing the
brand reorganization and also increase the sales profit of the company by the support of
their customer(Pallesen and Aakjær, 2020).
Electronic word-of -mouth is formulating between several consumer who purchase online
in that way they communicate with each other by formulating and spreading the
information about a branch. So it creates positive impact on the organization in order to
build a brand image in a very effective manner.
how mobile technology help to determine competitiveness in the business environment.
Mobile technology helps the company to improve their competitiveness by building
connection among the competitive scope and competitive advantage. The mobile technology also
support the company to increase their capability to co-ordinate their practices nationally globally
and regionally(Novikova, 2017). It also helped them to unlock the power in trade to create more
competitive advantages. Mobile technology is a very important for the organization and creates a
huge impact on the business operation. It doesn't matter for the company and for the technology
that what are the size of the company allergy has the intangible and tangible advantages that will
going to support the organization in order to increase their profitability and produce the positive
outcomes to what the consumer. Technology infrastructure is the concept which create impact on
the efficiency of the company culture and the connection of the business towards their
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consumers. It also help the company to gain more competitive advantages in order to increase
their efficiency and effectiveness. There are few benefits of using mobile technology are
mentioned below:
Communication with customer
By using mobile technology it affects the organization capability in order to interact and
communicate with their consumer. In two days business environment is very required and
important for the workers of the company to communicate with their clients in a very appropriate
manner in order to build connection(Chaffey, Edmundson-Bird, and Hemphill, 2019). In the
websites and the mobile Technologies help the consumer to find out about the answer to their
questions after ask. As in mobile technology there is a email that help the customer and
organization to communicate with each other. These Technology allowed the organization to
move their goods and services over a large area. When the consumer of the company and the
employees are using this technology in order to communicate with each other then create several
benefits for the organization to build their amended relationship with them.
Efficiency of operations:
Technology also supports the organization to enhance their efficiency which is associated
to their operation. This also supports the business to analyze about their cash flow requirements
and predict about their resources and physical space. Mobile Technologies and some warehouse
inventory Technologies support the business to understand about the how to manage and storage
of the holding a goats. With the amended technology in the organization the executive and the
employees can save their money and time by holding a meeting over the phone and over the
application. In covid-19 pandemic the mobile Technologies play a vital role in the business.
Business culture and class relation
Technologies help the organization to develop a team if the organization because the
workers at several locations have a better Communications. If the managers and the leaders of
the organization can interact with their coordinates at a several location then it help them to save
their time and money in order to engage any meeting(Dewdney, 2019).Technology help the
workers to put their several and different background a side and communicate with them in a
very appropriate manner.
Research capacity
By using mobile technology the company can get new opportunity in order to gain more
competitive advantages (Nissen, 2018). The internet permits the business to virtually travel into
several markets without any cost and risk factor.
their efficiency and effectiveness. There are few benefits of using mobile technology are
mentioned below:
Communication with customer
By using mobile technology it affects the organization capability in order to interact and
communicate with their consumer. In two days business environment is very required and
important for the workers of the company to communicate with their clients in a very appropriate
manner in order to build connection(Chaffey, Edmundson-Bird, and Hemphill, 2019). In the
websites and the mobile Technologies help the consumer to find out about the answer to their
questions after ask. As in mobile technology there is a email that help the customer and
organization to communicate with each other. These Technology allowed the organization to
move their goods and services over a large area. When the consumer of the company and the
employees are using this technology in order to communicate with each other then create several
benefits for the organization to build their amended relationship with them.
Efficiency of operations:
Technology also supports the organization to enhance their efficiency which is associated
to their operation. This also supports the business to analyze about their cash flow requirements
and predict about their resources and physical space. Mobile Technologies and some warehouse
inventory Technologies support the business to understand about the how to manage and storage
of the holding a goats. With the amended technology in the organization the executive and the
employees can save their money and time by holding a meeting over the phone and over the
application. In covid-19 pandemic the mobile Technologies play a vital role in the business.
Business culture and class relation
Technologies help the organization to develop a team if the organization because the
workers at several locations have a better Communications. If the managers and the leaders of
the organization can interact with their coordinates at a several location then it help them to save
their time and money in order to engage any meeting(Dewdney, 2019).Technology help the
workers to put their several and different background a side and communicate with them in a
very appropriate manner.
Research capacity
By using mobile technology the company can get new opportunity in order to gain more
competitive advantages (Nissen, 2018). The internet permits the business to virtually travel into
several markets without any cost and risk factor.
Types of Mobile technologies which are used by the company
Mobile technology is the concept which consists portable two way communication
devices in order to communicate with the person. There are several computing devices and
network Technology that help the individual to operate mobile technology. Now a day’s mobile
technology is there type find by using some internet enabled devices like watch Smartphone
tablets and several more(Frey, Gusmerotti, Corsini, and Sarti, 2017). These are the current
innovation in the mobile technology that includes notebook computers mobile telephones GPS
Navigation to WebPages and many more. The communication networks which are used by the
company in order to connect the kinds of devices with technology. the mobile technology is
growing in a very rapidly in the globe. There are few types of mobile Technologies which are
mentioned below:
Cellular networks: The radio networks which are using distributed cell in order to enable
mobile distributed cell phones in order to switch frequencies and communicate with doubt
instruction in the Geographic area.
4G networking this is the also mobile technology which use packet switching technology that
help the person to organize the data into packets in order to transmission of the information at the
destination.
Wi-Fi this is the radio wave which help to connect the devices through internet in the localized
router switch is called hotspot (Kostadinova, 2020). Wi-Fi is the network which are connected to
the towers for the internet access and but it’s not automatically pass their services without
developing a Wi-Fi connection.
Bluetooth this is the also part of the mobile technology in which a telecommunication company
use this network in order to connect the device over short distances using short wavelength radio
waves. It is used to connect search pair of devices like headset speaker phones and several more.
Trends of mobile technology in the hospitality industry
Use of artificial reality and virtual reality in order to deliver exceptional booking
experience.
Adoption and utilization of the big data and virtual assistants in order to increase the
operations of the company.
Adoption of the block chain technology
Use of artificial intelligence powered chat bots in order to increase the effectiveness of
the company and attract too much consumers towards the organization
Increase the Tech launches in order to adopt better Technology for the operations
management
Mobile technology is the concept which consists portable two way communication
devices in order to communicate with the person. There are several computing devices and
network Technology that help the individual to operate mobile technology. Now a day’s mobile
technology is there type find by using some internet enabled devices like watch Smartphone
tablets and several more(Frey, Gusmerotti, Corsini, and Sarti, 2017). These are the current
innovation in the mobile technology that includes notebook computers mobile telephones GPS
Navigation to WebPages and many more. The communication networks which are used by the
company in order to connect the kinds of devices with technology. the mobile technology is
growing in a very rapidly in the globe. There are few types of mobile Technologies which are
mentioned below:
Cellular networks: The radio networks which are using distributed cell in order to enable
mobile distributed cell phones in order to switch frequencies and communicate with doubt
instruction in the Geographic area.
4G networking this is the also mobile technology which use packet switching technology that
help the person to organize the data into packets in order to transmission of the information at the
destination.
Wi-Fi this is the radio wave which help to connect the devices through internet in the localized
router switch is called hotspot (Kostadinova, 2020). Wi-Fi is the network which are connected to
the towers for the internet access and but it’s not automatically pass their services without
developing a Wi-Fi connection.
Bluetooth this is the also part of the mobile technology in which a telecommunication company
use this network in order to connect the device over short distances using short wavelength radio
waves. It is used to connect search pair of devices like headset speaker phones and several more.
Trends of mobile technology in the hospitality industry
Use of artificial reality and virtual reality in order to deliver exceptional booking
experience.
Adoption and utilization of the big data and virtual assistants in order to increase the
operations of the company.
Adoption of the block chain technology
Use of artificial intelligence powered chat bots in order to increase the effectiveness of
the company and attract too much consumers towards the organization
Increase the Tech launches in order to adopt better Technology for the operations
management
How Mobile Technology Is Changing the Hospitality Industry?
Mobile technology is changing the hospitality industry in the very e appropriate manner.
There are approximately 85% of the tourist which use mobile Technologies during their time of
travelling. And there are approximately 74% of Travelers which prefer using mobile application
in order to book and get information about the hotels(Neuburger and Egger, 2017). Hotels
mobile technology supports the individual to make their decisions about the booking and about
the amenities because the mobiles Technologies provide the facilities to get the information
about the particular hotels. The J W Marriott are using mobile technologies in order to enhance
their productivity and attract so many customers towards the organization so that they can
enhance their efficiency and effectiveness in front of their customer. Mobile technology in the
hospital industries are using internet in several presence of apps which are associated to the
mobile technology and support the organization to change in there Technologies for several
practices in order to provide better human services and engagement.
Characteristics of mobile application for the hospitality industry
It motivates the individuals and encourage the self service facilities and practices
Mobile Technologies have a mobile friendly applications and websites which are very
easy to use
Helps the individual to take information and share the information and always keep up to
date about any modification in the company
By using mobile technology the individual can predict about the better train which rely
on the consumer behavior
To support the organization to build and maintain long-term connection with their
consumers
It's provide leverage towards the Loyalty program features
In the hospitality industry the mobile technology developed new parameters in order to
provide better services and by developing personalized seamless experience for the consumers. it
is very required and important for the organization to develop seamless experience of the clients
in order to attract them towards the company. For mobile Technologies for hospitality industry is
very beneficial for the organization in order to increase customer loyalty and increase the
efficiency. Strong features and capability provide entire customer experience towards the
company and help to bridge the relationship among the user and the hotel. As there are several
hotels who have relies that the mobile website and applications are the major Technologies that
help them to motivate and encourage the potential customer to to book the hotel rooms and check
the availability and the services which are provided by the company. Mobile applications for the
hospitality industry are the amended way in order to ensure about the quick booking experience
for the consumers and make them keep up to date about the any offers which are offered by the
organization by using regular application notification (Healy, Riper and Boyd, 2016). The
mobile technology also empowers the hotels in order to market their land and properties and also
Mobile technology is changing the hospitality industry in the very e appropriate manner.
There are approximately 85% of the tourist which use mobile Technologies during their time of
travelling. And there are approximately 74% of Travelers which prefer using mobile application
in order to book and get information about the hotels(Neuburger and Egger, 2017). Hotels
mobile technology supports the individual to make their decisions about the booking and about
the amenities because the mobiles Technologies provide the facilities to get the information
about the particular hotels. The J W Marriott are using mobile technologies in order to enhance
their productivity and attract so many customers towards the organization so that they can
enhance their efficiency and effectiveness in front of their customer. Mobile technology in the
hospital industries are using internet in several presence of apps which are associated to the
mobile technology and support the organization to change in there Technologies for several
practices in order to provide better human services and engagement.
Characteristics of mobile application for the hospitality industry
It motivates the individuals and encourage the self service facilities and practices
Mobile Technologies have a mobile friendly applications and websites which are very
easy to use
Helps the individual to take information and share the information and always keep up to
date about any modification in the company
By using mobile technology the individual can predict about the better train which rely
on the consumer behavior
To support the organization to build and maintain long-term connection with their
consumers
It's provide leverage towards the Loyalty program features
In the hospitality industry the mobile technology developed new parameters in order to
provide better services and by developing personalized seamless experience for the consumers. it
is very required and important for the organization to develop seamless experience of the clients
in order to attract them towards the company. For mobile Technologies for hospitality industry is
very beneficial for the organization in order to increase customer loyalty and increase the
efficiency. Strong features and capability provide entire customer experience towards the
company and help to bridge the relationship among the user and the hotel. As there are several
hotels who have relies that the mobile website and applications are the major Technologies that
help them to motivate and encourage the potential customer to to book the hotel rooms and check
the availability and the services which are provided by the company. Mobile applications for the
hospitality industry are the amended way in order to ensure about the quick booking experience
for the consumers and make them keep up to date about the any offers which are offered by the
organization by using regular application notification (Healy, Riper and Boyd, 2016). The
mobile technology also empowers the hotels in order to market their land and properties and also
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the services and amenities which are provided by them in order to engage more consumers
towards the organization full stop there are several hotels which use online content management
system .there are several hotels which use online content management system. The online
content management system help them to make sure about the real time information towards the
consumer(Kolarevic and Duarte, 2018). By using online content management system the
organization become capable to manage the information which is represented in front of the
users and if there is any modification then they can delete and insert the data within the second.
The advantages of using content management system is that the all modifications are easily
delete or insert within seconds by using mobile devices of the consumers. By using this
organizations become capable to save their time.
Advantage of mobile technology and social media marketing
Mobile marketing helps the organization to get more competitive advantages and also
help them to reduce the main power by giving the entrepreneur better business
advantages and profit.
Also help the organization to lower their cost and in hands easy tracking and
customisation and many more.
Mobile Technology has a higher efficiency and productivity of the employees in the
organization
Very amended quality and the ability of the managers and services which are provided by
the organization towards their consumer
Mobile Technologies have the ability to increase the communication among the
organization and consumer.
towards the organization full stop there are several hotels which use online content management
system .there are several hotels which use online content management system. The online
content management system help them to make sure about the real time information towards the
consumer(Kolarevic and Duarte, 2018). By using online content management system the
organization become capable to manage the information which is represented in front of the
users and if there is any modification then they can delete and insert the data within the second.
The advantages of using content management system is that the all modifications are easily
delete or insert within seconds by using mobile devices of the consumers. By using this
organizations become capable to save their time.
Advantage of mobile technology and social media marketing
Mobile marketing helps the organization to get more competitive advantages and also
help them to reduce the main power by giving the entrepreneur better business
advantages and profit.
Also help the organization to lower their cost and in hands easy tracking and
customisation and many more.
Mobile Technology has a higher efficiency and productivity of the employees in the
organization
Very amended quality and the ability of the managers and services which are provided by
the organization towards their consumer
Mobile Technologies have the ability to increase the communication among the
organization and consumer.
It also improves the network capabilities of the organization in order to get more
opportunities.
Amended social media marketing strategy support the organization to increase their
traffic with better Search Engine Optimization in order to improve the brand image and
conversion rates.
It also help the individual to increase their skills and visibility towards the consumer in
order to connect any time with the customer.
These are the advantages of using mobile Technologies and social media
marketing through which the JW Marriott can enhance their productivity in the
Marketplace and get more success.
RESEARCH METHODOLOGY
The procedure and the concept which is associated to the grabbing data and information
in order to conduct the investigation is called as research methodology. There are various kinds
of factors that help the company to conduct the investigation and collect the data for the
investigation which include in the methodology. There are several steps that are adopted by the
organization in order to separate several kinds of factors of Investigation in order to perform the
task in a very appropriate manner and which are mentioned below:
Research philosophy: Research Philosophy is a concept of collection and grabbing the relevant
data which is associated to the specific process in order to accomplish the goals and objectives.
Research philosophy helps the organization to make assumptions and provide appropriate
justification for the same. There are two types of research philosophy which is positivism and
interpretive.
opportunities.
Amended social media marketing strategy support the organization to increase their
traffic with better Search Engine Optimization in order to improve the brand image and
conversion rates.
It also help the individual to increase their skills and visibility towards the consumer in
order to connect any time with the customer.
These are the advantages of using mobile Technologies and social media
marketing through which the JW Marriott can enhance their productivity in the
Marketplace and get more success.
RESEARCH METHODOLOGY
The procedure and the concept which is associated to the grabbing data and information
in order to conduct the investigation is called as research methodology. There are various kinds
of factors that help the company to conduct the investigation and collect the data for the
investigation which include in the methodology. There are several steps that are adopted by the
organization in order to separate several kinds of factors of Investigation in order to perform the
task in a very appropriate manner and which are mentioned below:
Research philosophy: Research Philosophy is a concept of collection and grabbing the relevant
data which is associated to the specific process in order to accomplish the goals and objectives.
Research philosophy helps the organization to make assumptions and provide appropriate
justification for the same. There are two types of research philosophy which is positivism and
interpretive.
Research approach: research approach is those kinds of functions which are used several Tools
and techniques in order to manage the activities of the research in a very appropriate manner. Its
approach help the organization to mat with the requirements of the project in order to conduct the
research in a appropriate manner full stop there are two kinds of research approaches which is
deductive research approaches and inductive Research approaches.
Research choice: Research choice helps the company to understand about the utilization of the
data and information. There are three basic components of the research choice which is multi
method mixed method and mono method stop there are generally two kinds of choices which are
used in the research that is quantitative and qualitative
Research strategy this is the process of planning and formulating strategy in order to conduct
the investigation in a very appropriate structure. It include several kinds of features like survey
systematic literature review interview experimental Research and many more
Data collection: this is the concept which is adopted by the investigator in order to operate the
activities in a very effective and appropriate manner. It engaged several kinds of concept in
method in order to collect the information and data for the investigation. Generally there are two
kinds of sources from that the data is accumulated by the researcher. There are two sources
which is secondary sources and primary sources. Secondary data is collected through journals
articles books and many more. The primary data is collected from the sources which is Survey
interviews and many more
Sampling: this is the process which undertakes small part from large population on the general
basis. This support the organization and investigator to put reliability of the outcomes of the
study in order to conduct the research in a very appropriate manner. In this report the sample size
of this research is 30.
Ethical consideration in this research there are few ethical consideration will be undertake and
which are as follows:
In the supports the participated must be above the age of 18
The questions which are set for the respondents is easy and easily and this time table by
them in order to attract attention
Limitations for research: in this report the language barrier is the one of the limitation which
creates impact on the investigation.
Questionnaire:
Questionnaire
Q1) Which features are mostly used by the individual when they are Frequency
and techniques in order to manage the activities of the research in a very appropriate manner. Its
approach help the organization to mat with the requirements of the project in order to conduct the
research in a appropriate manner full stop there are two kinds of research approaches which is
deductive research approaches and inductive Research approaches.
Research choice: Research choice helps the company to understand about the utilization of the
data and information. There are three basic components of the research choice which is multi
method mixed method and mono method stop there are generally two kinds of choices which are
used in the research that is quantitative and qualitative
Research strategy this is the process of planning and formulating strategy in order to conduct
the investigation in a very appropriate structure. It include several kinds of features like survey
systematic literature review interview experimental Research and many more
Data collection: this is the concept which is adopted by the investigator in order to operate the
activities in a very effective and appropriate manner. It engaged several kinds of concept in
method in order to collect the information and data for the investigation. Generally there are two
kinds of sources from that the data is accumulated by the researcher. There are two sources
which is secondary sources and primary sources. Secondary data is collected through journals
articles books and many more. The primary data is collected from the sources which is Survey
interviews and many more
Sampling: this is the process which undertakes small part from large population on the general
basis. This support the organization and investigator to put reliability of the outcomes of the
study in order to conduct the research in a very appropriate manner. In this report the sample size
of this research is 30.
Ethical consideration in this research there are few ethical consideration will be undertake and
which are as follows:
In the supports the participated must be above the age of 18
The questions which are set for the respondents is easy and easily and this time table by
them in order to attract attention
Limitations for research: in this report the language barrier is the one of the limitation which
creates impact on the investigation.
Questionnaire:
Questionnaire
Q1) Which features are mostly used by the individual when they are Frequency
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using mobile phone?
a)Netflix 10
b)Mail 5
c)Camera 5
D)Gaming 10
Q 2) According to you how people use their mobile phone in a day Frequency
a) More than 5 hours 15
b) 4-5 hours 10
c) 1 hour 5
Q 3) JW Marriott Hotel are using keyless application for their guest in
order to unlock their rooms so according to how much this application
is effective for the organization?
Frequency
a) Strongly ineffective 15
b) Effective 5
c) Ineffective 10
Q 4). Please rate the adoption of mobile technology in the hospitality
sector?
Frequency
a)Rooms 10
b)food and beverage 12
c)reservation and Booking Systems 8
Q 5). Which kind of social media platform is used by the people? Frequency
a) Snapchat 5
a)Netflix 10
b)Mail 5
c)Camera 5
D)Gaming 10
Q 2) According to you how people use their mobile phone in a day Frequency
a) More than 5 hours 15
b) 4-5 hours 10
c) 1 hour 5
Q 3) JW Marriott Hotel are using keyless application for their guest in
order to unlock their rooms so according to how much this application
is effective for the organization?
Frequency
a) Strongly ineffective 15
b) Effective 5
c) Ineffective 10
Q 4). Please rate the adoption of mobile technology in the hospitality
sector?
Frequency
a)Rooms 10
b)food and beverage 12
c)reservation and Booking Systems 8
Q 5). Which kind of social media platform is used by the people? Frequency
a) Snapchat 5
b) Twitter 10
c) Instagram 10
d) Line 5
Data Analysis
Q1) Which features are mostly used by the individual when they are
using mobile phone?
Frequency
a)Netflix 10
b)Mail 5
c)Camera 5
D)Gaming 10
Frequency
a)Netflix
b)Mail
c)Camera
D)Gaming
c) Instagram 10
d) Line 5
Data Analysis
Q1) Which features are mostly used by the individual when they are
using mobile phone?
Frequency
a)Netflix 10
b)Mail 5
c)Camera 5
D)Gaming 10
Frequency
a)Netflix
b)Mail
c)Camera
D)Gaming
Interpretation: According to above mentioned rabbit has been analysed that Netflix mail
camera gaming are the most important feature which are used by the individual when they
are using mobile phones.
Q 2) According to you how people use their mobile phone in a day Frequency
a) More than 5 hours 15
b) 4-5 hours 10
c) 1 hour 5
Frequency
a) More than 5 hours
b) 4-5 hours
c) 1 hour
Interpretation: From the above mentioned graph it has been analysed that there are mostly
15% of the individual who use their mobile phone in a day
Q 3) JW Marriott Hotel are using keyless application for their guest in
order to unlock their rooms so according to how much this application
is effective for the organization?
Frequency
a) Strongly effective 15
b) Effective 5
c) Ineffective 10
camera gaming are the most important feature which are used by the individual when they
are using mobile phones.
Q 2) According to you how people use their mobile phone in a day Frequency
a) More than 5 hours 15
b) 4-5 hours 10
c) 1 hour 5
Frequency
a) More than 5 hours
b) 4-5 hours
c) 1 hour
Interpretation: From the above mentioned graph it has been analysed that there are mostly
15% of the individual who use their mobile phone in a day
Q 3) JW Marriott Hotel are using keyless application for their guest in
order to unlock their rooms so according to how much this application
is effective for the organization?
Frequency
a) Strongly effective 15
b) Effective 5
c) Ineffective 10
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a) Strongly ineffective
b) Effective
c) Ineffective
0% 20% 40% 60% 80% 100%
Frequency
Frequency
Interpretation: On the Basis of the investigation it has been analyzed at JW Marriott Hotel
are using keyless application for their guest and according to 15 applicants this is very
effective for the organization
Q 4). Please rate the adoption of mobile technology in the hospitality
sector?
Frequency
a)Rooms 10
b)food and beverage 12
c)reservation and Booking Systems 8
Interpretation: The basis of the above mentioned it has been examined that there are 12%
applicants adoption of Technology create huge impact on the food and beverages of the
organisation and also create positive impact on the rooms and reservation and booking system on
the company.
b) Effective
c) Ineffective
0% 20% 40% 60% 80% 100%
Frequency
Frequency
Interpretation: On the Basis of the investigation it has been analyzed at JW Marriott Hotel
are using keyless application for their guest and according to 15 applicants this is very
effective for the organization
Q 4). Please rate the adoption of mobile technology in the hospitality
sector?
Frequency
a)Rooms 10
b)food and beverage 12
c)reservation and Booking Systems 8
Interpretation: The basis of the above mentioned it has been examined that there are 12%
applicants adoption of Technology create huge impact on the food and beverages of the
organisation and also create positive impact on the rooms and reservation and booking system on
the company.
Frequency
a)Rooms
b)food and beverage
c)reservation and Booking
Systems
Q 5). Which kind of social media platform is used by the people? Frequency
e) Snapchat 5
f) Twitter 10
g) Instagram 10
h) Line 5
Interpretation: According to table there are 5 applicants who use Snapchat and according
to 10 applications who think that JW hotel has used Instagram and Twitter in order to
communicate with their guest
a)Rooms
b)food and beverage
c)reservation and Booking
Systems
Q 5). Which kind of social media platform is used by the people? Frequency
e) Snapchat 5
f) Twitter 10
g) Instagram 10
h) Line 5
Interpretation: According to table there are 5 applicants who use Snapchat and according
to 10 applications who think that JW hotel has used Instagram and Twitter in order to
communicate with their guest
Frequency
Reflect on the case study in the context of the literature review.
This report revolves around the digital technology in the visitor economy. According to
the literature review which are findings above the individual concluded Hotel JW Marriott in
order to represent their strong intense in context of utilization and adoption of mobile technology
and social media marketing. The hotel has adopted several mobile Technologies and unique
social marketing strategy that attract the people towards the company. The JW hotel has
analyzed bad required to made important developments in order to improve their customer
satisfaction level (Pardo Abad and Fernández Álvarez, 2020). The use of mobile technology and
social media marketing helps them to stand out as the most liked the characteristic between their
services which are provided by them. However the respondents and the guest analyze that there
is still required for improvement in enhancement in queue departments of the hotel in context of
adoption of new technologies services like F&B and maintenance department. On the other side
the hotel JW show the neutral stains in context of social media marketing. In context of social
media marketing the organization JW Hotel receive some positive feedback from their guest in
order to engage some amended pictures and by the help of some well known celebrity of the
individuals in order to promote the hotel in a very unique and effective manner. This strategy
represent that compelling contained which was formulated by the organization has effectively
involved their target consumers(Tim, Ouyang and Zeng, 2020)(Trunfio, Campana and Magnelli,
2020)However there are few feedback switch represent that there is a few requirement for the
organization to improve their social media sites and contents which are posted on the platform.
The guest states that the hotel some more relevant pictures and selective contents in order to
attract more gas towards the company. From the above report it has analyze that social media is
very necessary and important platform for the organization that enables the person to
communicate with their guest in a very appropriate manner by sharing information and
Reflect on the case study in the context of the literature review.
This report revolves around the digital technology in the visitor economy. According to
the literature review which are findings above the individual concluded Hotel JW Marriott in
order to represent their strong intense in context of utilization and adoption of mobile technology
and social media marketing. The hotel has adopted several mobile Technologies and unique
social marketing strategy that attract the people towards the company. The JW hotel has
analyzed bad required to made important developments in order to improve their customer
satisfaction level (Pardo Abad and Fernández Álvarez, 2020). The use of mobile technology and
social media marketing helps them to stand out as the most liked the characteristic between their
services which are provided by them. However the respondents and the guest analyze that there
is still required for improvement in enhancement in queue departments of the hotel in context of
adoption of new technologies services like F&B and maintenance department. On the other side
the hotel JW show the neutral stains in context of social media marketing. In context of social
media marketing the organization JW Hotel receive some positive feedback from their guest in
order to engage some amended pictures and by the help of some well known celebrity of the
individuals in order to promote the hotel in a very unique and effective manner. This strategy
represent that compelling contained which was formulated by the organization has effectively
involved their target consumers(Tim, Ouyang and Zeng, 2020)(Trunfio, Campana and Magnelli,
2020)However there are few feedback switch represent that there is a few requirement for the
organization to improve their social media sites and contents which are posted on the platform.
The guest states that the hotel some more relevant pictures and selective contents in order to
attract more gas towards the company. From the above report it has analyze that social media is
very necessary and important platform for the organization that enables the person to
communicate with their guest in a very appropriate manner by sharing information and
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knowledge by using social media platforms and several sides. There are several kinds of social
media sites which are using by the organization in order to communicate with their guest in a
very appropriate manner in the social media sites which are using by them as Instagram
Facebook Twitter YouTube and many more(Thanaraj, 2018). They are using social review sites
media sharing network social networking sites in order to provide information about their
amenities infrastructure services by using several applications like trivago TripAdvisor using
some contents blogs so that they can share their information to the consumer. The hospital is this
sector is the sector in which they influence their consumer and the guest in order to gain their
attention so they can enhance and improve their efficiency and productivity. By using social
media marketing the organization become so effective in order to provide information towards
their consumers and improve their communication with them. It is very mentally for the JW hotel
to analyze about the strategies before implementing that's their audience is interested in them and
what the requirement of their audience are (Srinivasan, 2018). After that it is very required for
the organization to formulate their business profile so that they can share any information on the
particular business profiles. When the organization formulates their strategies on the social
media marketing then they are able to interact with the guest and analyze their requirements and
need in order to meet with their requirements and engage them to work the organization. Us from
the above-mentioned literature review it has been analyzed that the organization has using
several social media strategy which is target market communication as the main focus content
with quality in order to increase the interest of the consumer towards the organization and create
good impact on the company context of their performance and efficiency. There are 70 3.3 %
people who use social media account for communicating and chatting with their friends and
identify about their problems in context of their business or brands. After that there is Impact of
social media marketing in the factor of hospitality. Social media platform is the platform which
helps the organization to enhance their performance by increasing brand recognition and also
help them to tries their sales profit. the organization is using electronic word of mouth in order to
develop and formulate relation among the several consumers who book air tickets on by using
online platform and communicate with them in order to spread the information about the brand.
There are several benefits and advantages of using mobile technology as mobile technology is
the technique with support the organization to get their competitive advantages by building
amended relation and competitive scope. It help the organization to communicate with their
consumers and identify their efficiency of operations and business culture and class relations in
order to develop a team of the organization. It also enhance their research capacity in order to
meet with new opportunity (Tim, Ouyang and Zeng, 2020). Also this literature review identify
about the several types of mobile technology that are used by the organization in order to
enhance two way communication devices so that they can communicate with their guest in a
very appropriate manner. There are various kinds of computing devices and networks with
support the organization to use mobile technology in a very appropriate manner for stop the
communication networks that are adopted by the organization in order to connect the devices
with the technology is cellular network 4G network in Wi-Fi Bluetooth so that they can use the
mobile Technologies by using internet and these networking area. There are several ways to
media sites which are using by the organization in order to communicate with their guest in a
very appropriate manner in the social media sites which are using by them as Instagram
Facebook Twitter YouTube and many more(Thanaraj, 2018). They are using social review sites
media sharing network social networking sites in order to provide information about their
amenities infrastructure services by using several applications like trivago TripAdvisor using
some contents blogs so that they can share their information to the consumer. The hospital is this
sector is the sector in which they influence their consumer and the guest in order to gain their
attention so they can enhance and improve their efficiency and productivity. By using social
media marketing the organization become so effective in order to provide information towards
their consumers and improve their communication with them. It is very mentally for the JW hotel
to analyze about the strategies before implementing that's their audience is interested in them and
what the requirement of their audience are (Srinivasan, 2018). After that it is very required for
the organization to formulate their business profile so that they can share any information on the
particular business profiles. When the organization formulates their strategies on the social
media marketing then they are able to interact with the guest and analyze their requirements and
need in order to meet with their requirements and engage them to work the organization. Us from
the above-mentioned literature review it has been analyzed that the organization has using
several social media strategy which is target market communication as the main focus content
with quality in order to increase the interest of the consumer towards the organization and create
good impact on the company context of their performance and efficiency. There are 70 3.3 %
people who use social media account for communicating and chatting with their friends and
identify about their problems in context of their business or brands. After that there is Impact of
social media marketing in the factor of hospitality. Social media platform is the platform which
helps the organization to enhance their performance by increasing brand recognition and also
help them to tries their sales profit. the organization is using electronic word of mouth in order to
develop and formulate relation among the several consumers who book air tickets on by using
online platform and communicate with them in order to spread the information about the brand.
There are several benefits and advantages of using mobile technology as mobile technology is
the technique with support the organization to get their competitive advantages by building
amended relation and competitive scope. It help the organization to communicate with their
consumers and identify their efficiency of operations and business culture and class relations in
order to develop a team of the organization. It also enhance their research capacity in order to
meet with new opportunity (Tim, Ouyang and Zeng, 2020). Also this literature review identify
about the several types of mobile technology that are used by the organization in order to
enhance two way communication devices so that they can communicate with their guest in a
very appropriate manner. There are various kinds of computing devices and networks with
support the organization to use mobile technology in a very appropriate manner for stop the
communication networks that are adopted by the organization in order to connect the devices
with the technology is cellular network 4G network in Wi-Fi Bluetooth so that they can use the
mobile Technologies by using internet and these networking area. There are several ways to
boost mobile technology is changing the hospitality industry. There are around 85% of the tourist
that adopt mobile technology in order to identify the information of the respective hotels in order
to get minute services and comfort level. there are several consumers and their guest who are
using mobile technology in order to make their decisions which is associated to their booking
and manatees because everybody wants comfort level and satisfaction level (Stinson, 2017).
These mobile technologies help the individuals to encourage their self services facilities and
activities (Trunfio, Campana and Magnelli, 2020). It also supports the company to build their
long-term connection with their guest in order to give best experience to them. It also supports
the organization to cater leverage to but the Loyalty program features.
CONCLUSION
From the above mentioned report it has been concluded that the overall report has explain
about the social media and mobile Technologies with their impact and use it in the hospitality
sector. It has been analysed at the social media and mobile technology are very important for the
hospitality industry in order to get benefits and enhance their service quality guest relation and
multiway interaction towards the consumer. The JW Marriott Hospital has implemented social
media and mobile technology strategy in order to enhance their productivity and get more
opportunities in order to promote their services and amenities towards the consumers. Therefore
there are not particular Strategies and planning adopted by the organization they adopt several
social media strategy in order to maintain their effectiveness. So in all over it has been analyzed
that mobile Technologies and social media marketing is very important for the organization
because it give positively impact on their service quality.
that adopt mobile technology in order to identify the information of the respective hotels in order
to get minute services and comfort level. there are several consumers and their guest who are
using mobile technology in order to make their decisions which is associated to their booking
and manatees because everybody wants comfort level and satisfaction level (Stinson, 2017).
These mobile technologies help the individuals to encourage their self services facilities and
activities (Trunfio, Campana and Magnelli, 2020). It also supports the company to build their
long-term connection with their guest in order to give best experience to them. It also supports
the organization to cater leverage to but the Loyalty program features.
CONCLUSION
From the above mentioned report it has been concluded that the overall report has explain
about the social media and mobile Technologies with their impact and use it in the hospitality
sector. It has been analysed at the social media and mobile technology are very important for the
hospitality industry in order to get benefits and enhance their service quality guest relation and
multiway interaction towards the consumer. The JW Marriott Hospital has implemented social
media and mobile technology strategy in order to enhance their productivity and get more
opportunities in order to promote their services and amenities towards the consumers. Therefore
there are not particular Strategies and planning adopted by the organization they adopt several
social media strategy in order to maintain their effectiveness. So in all over it has been analyzed
that mobile Technologies and social media marketing is very important for the organization
because it give positively impact on their service quality.
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Kostadinova, P., 2020. Heritage virtualization–innovations in museum
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Neuburger, L. and Egger, R., 2017. An afternoon at the museum: Through the lens of augmented
reality. In Information and communication technologies in tourism 2017 (pp. 241-
254). Springer, Cham.
Books and Journal
Adrian, T. and Mancini-Griffoli, T., 2019. The rise of digital money. Annual Review of
Financial Economics, 13.
Aguayo, C., Eames, C. and Cochrane, T., 2020. A Framework for Mixed Reality Free-Choice,
Self-Determined Learning. Research in Learning Technology, 28
Anderson, H., Galvin, E. and de Torres Rodriguez, J., 2018. Museological Approaches to the
Management of Digital Research and Engagement: The African Rock Art Image
Project. African Archaeological Review, 35(2), pp.321-337.
Andrejevic, M., 2017. Digital citizenship and surveillance| To pre-empt a thief. International
Journal of Communication, 11, p.18.
Chaffey, D., Edmundson-Bird, D. and Hemphill, T., 2019. Digital business and e-commerce
management. Pearson UK.
Dewdney, A., 2019. The flight of cultural authority andthe multiple times and spaces ofthe art
museum. The Routledge International Handbook of New Digital Practices in Galleries,
Libraries, Archives, Museums and Heritage Sites.
Frey, M., Gusmerotti, N.M., Corsini, F. and Sarti, S., 2017. Food sharing: making sense between
new business models and responsible social initiatives for food waste prevention. Food
sharing: making sense between new business models and responsible social initiatives
for food waste prevention, pp.123-134.
Healy, N., van Riper, C.J. and Boyd, S.W., 2016. Low versus high intensity approaches to
interpretive tourism planning: The case of the Cliffs of Moher, Ireland. Tourism
Management, 52, pp.574-583.
Kolarevic, B. and Duarte, J.P., 2018. From Massive to Mass Customization and Design
Democratization. In Mass Customization and Design Democratization (pp. 1-12).
Routledge.
Kostadinova, P., 2020. Heritage virtualization–innovations in museum
narrative. Innovations, 8(2), pp.69-72.
Neuburger, L. and Egger, R., 2017. An afternoon at the museum: Through the lens of augmented
reality. In Information and communication technologies in tourism 2017 (pp. 241-
254). Springer, Cham.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Nissen, V., 2018. Digital transformation of the consulting industry—introduction and overview.
In Digital Transformation of the Consulting Industry (pp. 1-58). Springer, Cham.
Novikova, O., 2017. The sharing economy and the future of personal mobility: New models
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Pardo Abad, C.J. and Fernández Álvarez, J., 2020. Landscape as digital content and a smart
tourism resource in the mining area of Cartagena-La Unión (Spain). Land, 9(4), p.112.
Srinivasan, R., 2018. Whose global village?: Rethinking how technology shapes our world. NYU
Press.
Stinson, J., 2017. Re-creating Wilderness 2.0: Or getting back to work in a virtual
nature. Geoforum, 79, pp.174-187.
Thanaraj, A., 2018. Studying Law in a Digital Age: Preparing Law Students for Participation in a
Technologically-Advanced Multidisciplinary and Complex Professional
Environment. Nottingham LJ, 27, p.62.
Tim, Y., Ouyang, T. and Zeng, D., 2020. Back to the future: Actualizing technology affordances
to transform Emperor Qin’s terracotta warriors Museum. Information &
Management, 57(8), p.103271.
Trunfio, M., Lucia, M.D., Campana, S. and Magnelli, A., 2020. Innovating the cultural heritage
museum service model through virtual reality and augmented reality: the effects on the
overall visitor experience and satisfaction. Journal of Heritage Tourism, pp.1-19.
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