Digital Technologies in Visitor Economy: Social Media Strategy Report

This report delves into the application of digital technologies within the visitor economy, focusing on social media strategies and their impact on businesses. It begins with a literature review exploring the importance of digital technology, particularly social media, in the tourism and hospitality sectors. The report then analyzes various social media platforms, including Facebook, Twitter, Instagram, Pinterest, and TripAdvisor, outlining their respective marketing strategies and benefits for businesses. A case study evaluation is included to provide practical insights. Furthermore, the report proposes a new social media strategy for a medium-sized enterprise (Capital Hotel), followed by recommendations and a conclusion summarizing the key findings and implications of digital technologies for the visitor economy.