Digital Business and New Technologies: Amazon Company Report

This report offers an overview of Amazon's digital business, focusing on its e-commerce strategies and the impact of new technologies. It begins with an introduction to Amazon, highlighting its core business areas like e-commerce, artificial intelligence, and cloud computing. The report then summarizes key aspects from a previous coursework (CW1), including the importance of e-commerce in the modern global economy, the different e-commerce models, and the benefits of e-commerce platforms for businesses like Amazon. It also discusses the role of technology in expanding business operations and reaching a global audience. Furthermore, the report provides recommendations for Amazon to improve its e-commerce effectiveness, such as offering free shipping and building brand awareness. The conclusion summarizes the key takeaways, emphasizing the continuous evolution of e-commerce and its significance for businesses in the digital age. The report references several sources to support its analysis.

Digital Business and New
Technologies

Table of Content
INTRODUCTION
About Company
Summary from CW1
Conclusion from CW1
Recommendations
CONCLUSION
REFERENCES

About Company
Amazon is American multinational company that have focus on
e-commerce, artificial intelligence, cloud computing and many
more. The company was incorporated by 1994 by Jeff Bezos. It
earned well reputation through technological innovation and
mass scale. The Headquarter is located in US. The company
offers products of Echo, fire tablet, Kindle and it deals in
services of Amazon.com, Amazon Alexa, Amazon prime video
etc.

Summary from CW1
From CW1 e-commerce is also known as internet commerce which helps
in buying & selling of activities of products and services. In the emerging
global economy it is becoming vital component. The use of E-commerce
platform in Amazon helps in reaching to wide audience with low
operational cost and customer gets great selection of goods availability.
For the amazon the e-commerce is important as it helps in reducing cost,
it offers opportunity to expand globally through help of internet (Hsieh,
2019). The use of E-commerce platform will broaden brand image of
amazon by assisting organisation to make aware about products to
customer across the world.

Continue…
The E-commerce is the transactions of goods and services which
made easier to discover and purchases through online retailers &
marketplaces. There are several types of E-commerce models
which is used by business organisation that assists in describing
each transaction which is taking place between consumer and
business such as business to consumer, business to business,
consumer to consumer, and consumer to business (Nazarenko, and
et.al., 2022). There are several platforms used in e-commerce
platform such as shopify, magento, big commerce and many more.

Conclusion from CW1
From the CW1 it has concluded that for the business organisation
E-commerce has great importance along with customers as the
facility of online shopping is rendered which helps in increasing
sales and growth. With the of E-commerce platform company
expand its business operations across the world. The products of
company are promoted by taking several internet tools such as
social media, search engine optimization etc. The e-commerce is
important for amazon and using of different technologies helps in
increasing the business prospects.

Continue…
It is effective as offers wide range of product and services from which
customer can make their own choices and gets quality goods with
reasonable prices. The impact of e-commerce will be far reaching and
more prominent as there is revolution in information technology happening
simultaneously with other developments. The new age of global E-
commerce is creating new economy which changes lives tremendously,
reshaping competition that resulting into high economy development
(Roscoe, and et.al., 2019).

Recommendations
The amazon can improve the effectiveness by taking use of e-commerce. It is recommended to
amazon to offer free shipping in the forthcoming holiday season. The most of e-commerce platforms
has built some form of free shipping option which involves minimal amount of configuration. The
companies can send an thank you card by order is placed by customer as e-mail works and it helps in
knowing how much business is appreciated by employee. To improve e-commerce business, it is
recommended to build brand awareness as it impacts trust, repeat purchases. The increase of brand
awareness helps in knowing people about brand which leads to increase of sales and growth. There
must be focus on quality to improve brand awareness which helps in creating high-quality content,
considering partnership etc.

CONCLUSION
From the above it is being concluded that is wide platform which helps in buying
and selling of products through electronic medium. It is a constant and emerging evolving
business management and information technology. The use of E-commerce platform help
organisation to reach wide customers all across the country where individual can make
purchase anytime and anywhere. The advancement of e-commerce platform become very
affordable and easy to set & run with lower overhead. The e-commerce websites support in
offering large information about goods with demo videos, customer testimonials in order to
increase conversion.

References
Gruber, 2019. proposals for a digital industrial policy for europe. telecommunications policy, 43(2),
pp.116-127.
Hsieh, 2019. entrepreneurship through the platform strategy in the digital era: insights and research
opportunities. computers in human behavior, 95, pp.315-323.
Nazarenko, and et.al., 2022. applying digital technologies in technology roadmapping to overcome
individual biased assessments. technovation, 110, p.102364.
Ravikumar, and et.al., 2022. technologies driving digital payments in india: present and future.
in proceedings of second international conference on sustainable expert systems (pp. 71-78).
springer, singapore.

Thank You