Evaluating Digital Tech for Amobee EMEA's Performance & Productivity

This research project investigates the impact of digital technologies on the organizational performance and productivity of Amobee EMEA, a marketing and advertising company. The study aims to evaluate the usefulness of digital tools in a competitive market, analyzing their influence on growth, profitability, and sales. The project includes an introduction outlining the research's aim, objectives, and questions, followed by an analysis of the reasons for selecting the research topic and its significance. A literature review explores the crucial digital technologies changing the market, their effects on Amobee EMEA's growth, and methods to achieve profitability. The research methodology details the type of investigation, design, philosophy, approach, data sampling, analysis, and ethical considerations. The project emphasizes the importance of digital technologies in enhancing productivity, expanding business operations, and gaining a competitive edge. The research identifies key digital tools, assesses their impact, and provides recommendations for improving Amobee EMEA's performance in the digital age.

RESEARCH
PROJECT

Table of Contents
TITLE:.............................................................................................................................................1
SECTION 1: INTRODUCTION....................................................................................................1
Introduction............................................................................................................................1
Over view of the research ......................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
SECTION 2: REASON FOR SELECTION OF RESEARCH........................................................3
Reason for Choosing the research .........................................................................................3
Significance of the Research..................................................................................................3
SECTION 3: LITERATURE REVIEW ........................................................................................3
Introduction............................................................................................................................3
Analyse the important tools of digital technologies that helps in changing market on this
modern era..............................................................................................................................4
The impact of digital technologies in order to developing growth of Amobee EMEA.........4
The different ways by which profitability can be achieved with the help of digital technology.
................................................................................................................................................5
SECTION 4: ACTIVITIES AND TIME SCALE ..........................................................................6
SECTION 5: RESEARCH METHODOLOGY .............................................................................7
Type of investigation..............................................................................................................7
Research Design.....................................................................................................................7
Research Philosophy..............................................................................................................7
Research Approach.................................................................................................................7
Data Sampling........................................................................................................................8
Data Analysis .........................................................................................................................8
Ethical Consideration.............................................................................................................8
Research Ethics .....................................................................................................................8
Declaration.............................................................................................................................9
REFERENCES ............................................................................................................................10

TITLE:
To evaluate the usefulness of digital technologies on developing organisational
performance and productivity. A case study on Amobee EMEA.
SECTION 1: INTRODUCTION
Introduction
In this competitive era digital technologies plays most effective role in developing
organisational performance at market place. In this modern era small as well as large business
organisations are focused on adopting digital technologies at work place, thus these are more
effective in generating high productivity and profitability at market place. Amobee EMEA is a
small marketing and advertising company in United Kingdom (Rummler and Brache, 2012). The
major purpose of firm is to explore their business activities through providing satisfactory
services to their significant customers. The company provide assurance to their clients about
creating awareness about the firm of its offered services at market place. As a famous marketing
and advertising company Amobee EMEA provide various advertising facilities to their potential
clients in respect to satisfying their needs and wants. The company is basically concern on
providing high quality products and services to their clients or various business under the
branding of spectrum. In business world the major purpose of each business organisation is to
gaining attraction of large number of customers through offering variety of goods and services to
their potential buyers who are very much willing to taking advantage of offered products and
services of any particular organisation. Business entities are focused on adopting most suitable
tools and techniques that are impactful in developing organisational overall performance by
implementing in an effective time frame. Advancement in tools and technologies are very much
effective in completion of work and task that are given to their employees.
Over view of the research
In this modern era the basic purpose of each business organisation is to gain high profit
and revenue through offering variety of goods and services to their potential customers. In this
modern era each individual are concern on adopting digital technologies in order to enhancing
their skills and knowledge for performing any kind of task and responsibility. Small as well as
large business organisations are focused on using various digital equipments in their firm just for
increasing their profitability and productivity. Digital technologies are vastly used by
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organisation in order to developing their profit ration through enhancing their working ability
and performance. Digital technologies are very much effective in expanding business operations
at large level as large number of firms are focused on implementing various technological
activities at work place. Digital technologies has some vast impact on economic conduction
through increasing number of customers, expanding business activities across the globe and
increasing sales ratio through rendering variety of goods and services.
Research Aim
This can be evaluated as the most effective part of research work as the whole activities
of research are based on its aim. This is more effective in providing proper way to moving
forward towards right direction. The aim of current study is “To evaluate the usefulness of digital
technologies on developing organisational performance and productivity”. A case study on
Amobee EMEA.
Research Objectives
Some essential objectives of research are described as under:
 To analyse the important tool of digital technology that are helpful in changing market in
this modern era
 To identify the relationship between digital technologies and growth of Amobee EMEA
through developing productivity and sales.
 To measure the profitability of Amobee EMEA through effectively implementing digital
technologies at work place.
 To recommend various ways by which Amobee EMEA can improve their performance at
market place in respect to gaining high competitive advantage.
Research Questions
These are implemented on the basis of research objectives and helps in carry out the
research in right direction, some important research questions are evaluated as under:
 What are the major tool of digital technology that are helpful in changing market in this
modern era?
 What is the relationship between digital technology and growth of Amobee EMEA?
 What are the different measures by which profitability can be achieved at work place?
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SECTION 2: REASON FOR SELECTION OF RESEARCH
Reason for Choosing the research
Organisations are widely focused on implementing various digital tools and services at
work place which are effective in developing productivity. With the help of digital technologies
organisations gain various benefits such as advancement in technology, expanding business
operations world wide and attaining high competitive advantage at market place. The basic
purpose of choosing this research is to enhancing the skills and knowledge of learner which can
be implemented by them in their future projects. Through this research proper knowledge about
digital technology has to be provided which is more beneficial for business in order to expand
their activities at large scale.
Significance of the Research
The present given research is based on the usefulness of digital technologies on
developing organisational productivity and profitability. In this competitive era basic purpose of
each business organisation is to attain high competitive advantage through implementing digital
technologies and its tools at workplace. In this modern scenario each individual is focused on
implementing digital technologies in their daily routine because these are more effective in
making humans life more easy and stress free (Sirmon and et. al., 2011). Government and its
bodies are also providing significant support in establishing modernization in digital
technologies through creating innovation in digital equipments. The essential outcome of this
research is to analyse the usefulness of digital technologies by implementing various methods
and techniques.
SECTION 3: LITERATURE REVIEW
Introduction
This is the most essential part of research work as it helps in providing right direction in
which researcher have to implement all activities in effective manner, so proper result and
outcome can be accumulated. Researcher use this part of research in order to conduct an in-depth
research by applying secondary source of data collection. In this part of research investigator
develop an appropriate research through gathering data and information through various
secondary resources.
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Analyse the important tools of digital technologies that helps in changing market on this modern
era.
As per the view point of Robert Cordray, 2014, marketing plays most effective rule in
developing firms performance through gaining high competitive advantage. Here five major
technologies has changed marketing or its activities forever , which are described as under: Printing Press: This is more effective for the organisations which are working in the
sector of printing and press. This is the only way which provide large volume of text on
paper and it was rely on people who are wrote big information by hand. This helps in
saving the time of writing and cost consuming in nature (Mulhern, 2013). Mail: Traditional mail system were applied for sending personal communication and
letter among business. In this modern world mails are useful in advertising and sharing
data or information about any product and services at market place. This method is
tremendously effective when it is used in proper manner.
 Website ads: This is most popular tool which is widely applied by small as well as big
organisations in order to exploring their business or its activities at wide scale. This is
most easy and effective way of promoting products and services as it is based on a single
click (Garrigos-Simon and et. al., 2012).
The impact of digital technologies in order to developing growth of Amobee EMEA
According to the view point of Christopher, (2016) Digital technologies can be
considered as the most effective tool which are widely applied by each business firm for
developing their productivity and profitability. There is a vast relationship among digital
technologies and organisational growth, thus digital tools have some positive impact on firms
performance. Some essential points which are helpful in describing the relationship of digital
technologies and growth of firm are evaluated as under: High productivity: Amobee EMEA is a small business enterprises who deals in large
number of telecommunication products and services at market place. The company is
focused on enhancing their sales and productivity through implementing digital
technologies at work place (Ryan, 2015). Digital technologies are very much effective in
gaining high growth at market place through gaining attention of large number of people
towards offered products and services.
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 Innovation in technologies: Innovation is based on invention as in this modern era each
business organisation is focused on implementing innovative ideas and thoughts at work
place so that profitability and productivity can be increased by proper utilisation of
resources (Gnyawali and Park, 2011). The major focused area of Amobee EMEA is to
adopting innovative tools and techniques at work place through which production can be
enhanced in appropriate manner. It has some positive impact on organisational
profitability.
The different ways by which profitability can be achieved with the help of digital technology.
As per the opinion of Janet Hunt, 2017, there is huge competition available at market
place, the owner of business needs to learn the ways through which a satisfactory level in
profitability can be achieved. Some essential ways of analysing performance of an organisation
are described as below: Sales: This can be considered as the most effective factor which helps in determine the
profitability of firm. The return on sales ration helps in determine profit after taxes. If the
sales of firm are high than it will cause profitable situation and if sales goes down than it
may cause loss situation for firm (Altaf and Awan, 2011). Pricing: In this modern era each individual are concern on the factor of pricing and
customers wants high quality products and services in very less price which helps in
satisfying their needs and wants. It is the major responsibility of business owner and its
manager to analyse the market and its trend in order to developing new and innovative
products which helps in enhancing sales and profitability of firm.
 Expenses: In order to generate high profit and revenue, an organisation should avoid
expenses and extra cost which are incurred by productivity (McMillan, Morris and
Atchley, 2011). This helps in creating high benefits for firm as it provide high saving
which are spend by company on their business operations and that are even not valuable
for company.
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SECTION 4: ACTIVITIES AND TIME SCALE
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SECTION 5: RESEARCH METHODOLOGY
This is the most effective section of research project which directly or indirectly helps the
researcher to moving towards right direction in order to generating appropriate outcomes for
research (Christensen, 2011). This section of research deals in various applications that are
related with various tools and techniques and perform effective role in completion of research
work. This section has divided among various elements which are evaluated as below:
Type of investigation
In this section researcher plays most effective role in determining the type of research, it
can be measured as qualitative or quantitative in nature. The present research is based on
qualitative method as various facts and figures are applied by researcher for carry out the work in
proper manner.
Research Design
This is the most significant part of research and considered as the blue print of whole
work. This section is categorised among three major types such as descriptive, exploratory and
experimental research design (Bennett, 2012). The current research report is depend on
descriptive research design as it is more suitable for analysing information and data in
appropriate manner.
Research Philosophy
This section of research is based on view points of various authors and writers who are
having significant skills and knowledge about some certain topics. This part of research is
classified among two major types such as Interpretivism and positivism in nature. The present
research work is based on interpretivism philosophy because the whole research activities are
depend on qualitative means.
Research Approach
This can be described as the important tool of research methodology which helps in carry
out the research work in right direction. This part of research considered as deductive or
inductive in nature (Terzi, 2011). The present research work is based on inductive research
approach as the study is depend on qualitative nature and inductive approach emphasizes on
available facts and figures which are accumulated by researcher in effective manner.
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Data Sampling
This part of research encompasses on choosing sample which replicates from population
and original public. Research can select probabilistic or non-probabilistic sampling techniques as
per the requirement of project work. In this current research project purposive sampling
techniques has to be used by researcher for collecting proper data and information. In this
research sample size of 60 customers are taken in respect to fulfilling the requirement of research
project.
Data Analysis
This consist as the most important part of research project which helps in evaluating the
proper result and outcome for the project. In respect to analysing present research report
questionnaire has to be prepared (Lu and Ramamurthy, 2011). This is more effective in analysing
accumulated data and information through thematic analysis which is more appropriate in
finding out proper outcomes. In this part of research methodology an in-depth evaluation has to
be done through using most appropriate tools and techniques for analysing the gathered
information and data.
Ethical Consideration
This is the most effective part of research as researcher faces various issues and conflicts
at the time of conducting any kind of research report. Time and money is the major issue which
are taking effective part in accumulating proper and revenant data for conducting whole
activities in right manner. Researcher have to design a time frame work in which all activities are
implement as per the priority of task. Researcher ensure their respondents about safety and
security of their personal data, so no one can taking any kind of advantage on their personal
information.
Research Ethics
This section is based on five major principles of research ethics which are required to
performed by researcher in order to completion of research work without any kind of issues. It is
required for researcher to minimise the risk which has direct or indirect impact on overall
research work. Investigator needs to obtained informed consent so that work can be move
towards systematic manner (Pot, 2011). Researcher have to provide surety about protecting
confidentiality and anonymity of personal data and information. Researcher needs to avoid
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harmful practices which are creating issue in gaining growth and success through completion of
research work. It is the major responsibility of researcher is to implement all research activity in
right manner so that desired goals and objectives can be accumulated in systematic way without
facing any kind of conflict (Pishvaee, Razmi and Torabi, 2012).
Declaration
I here by declare that this whole project is entirely my own work and any addition
resource of data and information have been duly cited in respective manner. Strict actions can be
taken if there is ant act of plagiarism found in the present research report.
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