Digital Technologies in Business: A Comprehensive Analysis of Dyson

This report analyzes Dyson's utilization of digital technologies within its business operations, employing both qualitative and quantitative methods to assess its performance. It evaluates Dyson's social media presence, customer engagement, and environmental initiatives, highlighting the company's strengths in understanding customer needs and innovating its product line. The report also offers recommendations for enhancing Dyson's digital presence, marketing strategies, and employee training programs to further improve its market position and overall success. Desklib provides this report as a valuable resource, alongside a wide array of past papers and solved assignments for students seeking academic support.

Digital Technologies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of the business..............................................................................................................3
Recommendations.......................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals.....................................................................................................................7

INTRODUCTION
Digitalisation is the new trend. The business organisation are using internet to reach more
customers and it enhances the profitability of the company. It is necessary to use latest
technology as it makes the organisation successful (Love and Matthews, 2019). The report is
based on Dyson. It is a British technology company that was established in 1991. Dyson was
founded by James Dyson in 1991. The company manufactures and designs house hold appliances
as per the demand of customers. By using latest technology the company is able to gain lead over
the competitors. In this report, there is evaluation of qualitative and quantitative methods of data
collection that will assist in knowing about the performance of the business organisation. In the
end, the suggestions to improvise the performance are also given.
MAIN BODY
Analysis of the business
There is key role of analysing the information related to business organisation. By
carrying research, the company is able to know about their real position and can make the
improvements that are required (Singh, Klarner and Hess, 2020). In order to carry on analysis of
Dyson, both qualitative and quantitative methods of data collection are being used. There is need
to evaluate both the data is effective manner so that the company is able to take effective actions.
Quantitative method: In this method the use of numerical data is being done. The
information is presented in the form of graphs or pie charts. The numbers help to evaluate the
performance in effective manner. It is analysed that the company has good presence on social
media. Dyson has around 14,969 followers on Twitter and at the same time they have large
Facebook following 135,000 fans. The company has to work on the requirement of customers
and must provide posts for the customers. By having good presence on Twitter the business is
able to reach more and more customers and can connect to new audience. The social media
platforms helps the company to connect with their fans effectively and grow them at the same
time. Having presence on Instagram is helpful for the success and growth of the enterprise. The
company is able to establish brand image and the engagement level is also high (Zaki, 2019).
The customer engagement directly enhances the sales of the company.

The company is able to get rise in sales every year. It is due to their strong position in the
market. The company serves the needs and wants of the customers in effective manner and
satisfy their requirements. The social media presence of the company keeps on enhancing and it
also rises the sales of the company.
Qualitative methods: The use qualitative method is also necessary to check the progress
of the company. By assuring that the customers are satisfied with the company the real growth
can be attained. The use of customers feedback is necessary for a company to enhance their
profitability (Khin and Ho, 2019). It is necessary to note that by taking the feedback of customers
seriously, Dyson keeps. It is analysed that the company has good presence over social media and
that helps the them to reach the customers effectively. There is need to understand that the
regular post by the company make them strong player in the market. The company has
understood that the best way to attract the customers at this time is to enhance the position at
social media. Dyson is good at understanding the needs and wants of the customers. They are
able to analyse the requirement of the customers and their products speak more.

At the same time there is need to understand that Dyson follows the environmental and
social initiatives. It is a luxury brand and they also take proper care of environment. The
company is able to gain loyal customers and serve them in effective manner due to their global
operations. The company has capability of understanding the needs and desires of customers in
appropriate manner. The company assures to minimise negative impact on the environment and
that assist them in establishing effective brand image in market (Pandey, Nayal and Rathore,
2020). The use of right strategies by the company enhances the experience of customers. The
regular innovation that is being done by the company helps them to bring changes and attract
more and more customers. The keep on improving the product line so that the customers become
loyal for the company. They analyse the perception of the customers and grab all the
opportunities. With the help of effective leadership the company is able to work in right
direction and attain the goals and objectives of the customers.
Recommendations
It is one of the successful company and works in effective manner. The company must
enhance the presence on digital platforms. At today's time, it is necessary for the company to
have strong position digitally. It is necessary to post regularly on the social media platforms. It
assist the customers to remember about the company and also attract the new customer base. The
company must work on effective marketing channels that can help the company to persuade
customers towards the brand. Dyson, is known for innovation so that company must remember
the same and regularly innovate the products and services. The company must also provide
training to the employees so that they are able to work in right direction. There is need of using
performance review techniques that are necessary for success and growth of the organisation. By
keeping track on all such areas, Dyson will be able to enhance their performance on regular
basis. The use of right tools and techniques will make the company more efficient and
successful.

CONCLUSION
From the above report, it is analysed that there is need of reviewing the performance of a
company on regular basis so that necessary actions can be taken. The qualitative and quantitative
methods are part of this report. Afterwards, the recommendations are mentioned that will help
the company to enhance their performance.

REFERENCES:
Books and Journals
Khin, S. and Ho, T. C., 2019. Digital technology, digital capability and organizational
performance: A mediating role of digital innovation. International Journal of Innovation
Science.
Love, P.E. and Matthews, J., 2019. The ‘how’of benefits management for digital technology:
From engineering to asset management. Automation in Construction, 107, p.102930.
Pandey, N., Nayal, P. and Rathore, A. S., 2020. Digital marketing for B2B organizations:
structured literature review and future research directions. Journal of Business &
Industrial Marketing.
Singh, A., Klarner, P. and Hess, T., 2020. How do chief digital officers pursue digital
transformation activities? The role of organization design parameters. Long Range
Planning, 53(3), p.101890.
Zaki, M., 2019. Digital transformation: harnessing digital technologies for the next generation of
services. Journal of Services Marketing.