Implication of Digital Technologies on Ensoft Ltd's Performance

This research project investigates the implications of digital technologies on small business enterprises, using Ensoft Ltd, a software company, as a case study. The report begins with an overview of the research, its background, importance, rationale, aims, objectives, and research questions. It then reviews the literature on the effectiveness of digital technologies on organizational performance, their significance for business growth, and the relationship between digital technologies and organizational development. The methodology section outlines the research design, approach, philosophy, data analysis, collection methods, sampling, and ethical considerations. The findings and analysis are presented, followed by conclusions and recommendations. The research aims to analyze the impact of digital technologies, identify measures to enhance sales and revenue, evaluate the relationship between technology and performance, and suggest ways for Ensoft Ltd to gain a competitive edge. The report emphasizes the importance of digital technologies in improving organizational performance, increasing productivity, and achieving business goals. The research provides valuable insights into the implementation and benefits of digital technologies for small businesses.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.1 Overview of the Research ...............................................................................................1
1.2 Background of the Study .................................................................................................1
1.3 Importance of Research ...................................................................................................2
1.4 Rationale of Research.......................................................................................................2
1.5 Research Aim ..................................................................................................................3
1.6 Research Objectives ........................................................................................................3
1.7 Research Questions .........................................................................................................3
1.8 Time Scale .......................................................................................................................4
CHAPTER 2: LITERATURE REVIEW........................................................................................5
2.1 Introduction......................................................................................................................5
2.2 Effectiveness of digital technologies on organisational performance..............................5
2.3 Significance of digital technology for increasing growth of Ensoft Ltd..........................5
2.4 Relationship between digital technologies and developing organisational performance.6
2.5 Recommend various ways through Ensoft Ltd can attain a higher competitive .............6
CHAPTER 3: RESEARCH METHODOLOGY .........................................................................8
3.1 Types of investigation......................................................................................................8
3.2 Research design................................................................................................................8
3.3 Research Approach...........................................................................................................9
3.4 Research philosophy.........................................................................................................9
3.4 Data Analysis....................................................................................................................9
3.5 Method and data collection..............................................................................................9
3.6 Data Sampling................................................................................................................10
3.7 Ethical consideration......................................................................................................10
CHAPTER 4: FINDINGS AND ANALYSIS...............................................................................11
CHAPTER 5: CONCLUSION & RECOMMENDATIONS.........................................................20
5.1 Conclusion......................................................................................................................20
5.2 Recommendation ...........................................................................................................20

REFERENCES..............................................................................................................................22
APPENDIX....................................................................................................................................23

TITLE:
The implication of digital technologies on small business enterprises.
INTRODUCTION
1.1 Overview of the Research
In today's modern scenario the major purpose of each business enterprises is to
implement digital technologies at work place in order to developing their performance and
productivity at market place. Digital technologies plays effective role in growth and development
of organisational activities as it helps in providing a significant direction to the firm or its
operations attaining higher growth (Beetham and Sharpe, 2013). The major focused area of each
small as well as large business enterprises is to gaining competitive edge through offering variety
of products and services to their potential buyers who are very much willing to taking benefits of
offered products and services of firm. In this modern era competition is so high at market place
and organisation are widely concern on attaining competitive position in order to providing
higher competition to their rivals through promoting their business or its activities at large scale.
Ensoft Ltd is a chosen organisation for this particular report, it is software company which has
around 70 engineers that specialises in the developing all aspect of networking software. The
major purpose of Ensoft Ltd is to adopting most innovative tools and technologies in order to
enhancing their performance and productivity at market place.
1.2 Background of the Study
In the world full of digitalisation organisations are widely concern on adopting most
suitable tools and technologies in order to enhancing the growth and success of firm at market
area. Ensoft Ltd is a Networking software company which is established in the year of 1997. the
company mainly deals in US Product vendors to offer software solution for the routers that run
both the internet and large corporate network (Benckendorff, Sheldon and Fesenmaier, 2014).
The company is mainly focused on adopting effective tools and technologies in order to gaining
attention of customers towards the offered products and services of firm. In the field of
networking digital technologies are effective in implementing various business operations in
appropriate manner through reducing extra efforts and cost. The major objectives of firm is to
attaining higher competitive edge through offering variety of products and services at market
place. In an organisation management and higher authority plays effective role in analysing the
1

market situation and adopt most suitable tools and techniques which are effective in attaining
desired goals and objectives of firm (Bizirgianni and Dionysopoulou, 2013). The implementation
of digital technologies create value in enhancing the sales and revenue of firm at market place
through gaining attention of people towards the firm. In the sector of networking it is essential
for firm to implement technologies in respect to establishing all operation's in effective manner
as to reaching at higher growth and profitability. The significant point of every individual is to
picking up fulfilment through merchandise and ventures which helps in satisfying their
fundamental wants. Associations are centred around delivering more creative and alluring items
as to picking up consideration of clients in regard to fulfilling them in powerful and proficient
way.
1.3 Importance of Research
The examination in to thought depends on The Effect of computerized innovation with a
specific end goal to upgrade efficiency and benefit of business. Computerized advancements are
successful in improving authoritative execution through actualizing right apparatus at correct
place. Through executing advanced innovations at work put association can deal with their
execution and work frame which can be used them in giving palatable items and administrations
to their purchasers. Small and medium size associations are viable in contributing a colossal
measure of rupee in financial development and improvement of firm (Brynjolfsson and McAfee,
2012). In this advanced world individuals are particularly rely upon computerized innovations as
to making their life simple and agreeable. Complexion of advanced advances are trying for
business association, so with a specific end goal to executing computerized types of gear in
legitimate way associations are giving appropriate instructional meeting to their new and existing
workers in regard to overseeing assets in successful way.
1.4 Rationale of Research
This research is take in to consideration on implication of digital technologies on small
business enterprises. The main rationale behind conducting this research is to ehance the
knowledge about the concept such as digital technology. It will help in provide the future
opportunities to researcher.
2

1.5 Research Aim
The essential aim of this particular research is to “Analyse implication of digital
technologies on small business enterprises. A Case study on Ensoft Ltd.”
1.6 Research Objectives
It can be advised as the best piece of research venture as it helps in express the general
point of the task in all around characterized way (Brynjolfsson and McAfee, 2014). This is basic
to determine the huge research issues. This area of research depends on different parts that are
connected with the exploration point as these aides in complete the entire research work in to
very much arranged way. The present research is connected with the productivity of advanced
innovation and its adequacy on creating association execution. Goals are made that aides in
covering every one of the parts of research point. The real research goals are assessed underneath
as:
 To analyse the effectiveness of digital technologies on organisational performance of
Ensoft Ltd.
 To determine various measures which are adopted by Ensoft Ltd as to developing their
sales and revenue at market place.
 To evaluate the relationship between digital technologies and developing organisational
performance.
 To recommend various ways through Ensoft Ltd can attain a higher competitive edge at
market place.
1.7 Research Questions
These are accessible as explanations that are fundamental in tending to the piece of
writing audit in viable and effective way. This piece of research venture is associated with the
points and targets as these are composed based on explore issues (Buhalis and Foerste, 2015).
Some fundamental research questions are depicted as beneath:
 What is the effectiveness of digital technologies on organisational performance of Ensoft
Ltd?
 What are the essential measures which are adopted by Ensoft Ltd as to developing their
sales and revenue at market place?
 How to evaluate the relationship between digital technologies and developing
organisational performance?
3

 What are the ways through Ensoft Ltd can attain a higher competitive edge at market
place?
1.8 Time Scale
Time can be considered as the most effective part of research project as it helps in
providing a significant direction to the researcher to implement all research operations and
activities in systematic manner as per the priority of task (Cohen and et. al., 2014). It is the major
responsibility of researcher to create an effective time scale in which all activities are
implemented in appropriate manner in order to completion of task in effective manner.
4

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review is text of an academic paper which consist specific knowledge for
getting the substantive results and also theoretical contribution on particular topic. This part of
research is helpful in conducting in-depth investigation in order to carried out research is right
direction. Under this, opinions of writer as well as authors are discussed in systematic manner.
2.2 Effectiveness of digital technologies on organisational performance
Technology part an important part in business and helpful in developing business
activities and also operations. Technology is helpful in changing business patten. For increasing
performance of business, Ensoft firm uses innovative technologies. In addition to this, it is a
responsibility of manager to provided effective quality of products and services to consumers by
using advanced technology. Digitalisation helps in making products more qualitative and
significant. Company is looking for increasing productivity as well as sales in an effective
manner. According to Del Chiappa and Baggio, 2015, Ensoft is a small size firm so there is a
need to this company to adopt the different ways for gaining competitive advantage. Innovative
technology brings many benefits to business like for an instance better quality, cost reduction,
minimum need of labour in order to generate more revenue in better manner.
In order to this, if firm will provide training to its employees for increasing their
capabilities as well as competencies then in this case their working abilities will also be
enhanced. From this they will work effectively for aching aims and objectives of firm. On the
other hand, by selecting the advanced technology in business, cost of operations will be reduced,
produce better quality of products as well as services. It will give the competitive advantage to
firm in an effective manner. With the help of digitalisation firm can increase its performance
level and productivity at market place.
2.3 Significance of digital technology for increasing growth of Ensoft Ltd.
Digital technology plays a necessary role in increasing productivity and growth of firm.
Development of country is expected if it conducts business its business by using traditional as
well as conventional methods for communication, infrastructures etc. There are different tools
and techniques are used through organisations fro increasing growth of business in an effective
manner. In addition to this, there are different tools of digital technology and these are social
5

media, newspapers, banners and many others. It is crucial aspect of business to increase
development and productivity of business in context to reducing unemployment rate. In this,
government executing the differ net policies which include use of digitalisation. In small scale
business, digital technology plays necessary role for increasing its development and profit level.
Other than these there are many benefits which are provided by digitalisation to business. Firm
can increase its growth by executing process of digitalisation in an organisation. A country can
not develop robust economy without using the digital technology.
2.4 Relationship between digital technologies and developing organisational performance
On the basis of view point of Di Pietro, Di Virgilio and Pantano, 2012, digital
technology plays a necessary role for increasing profit level of company. Fro increasing
productivity of business, Ensoft firm execute various innovate technology to attain the various
process of business firm in a specific period of time. Digital technology enhance performance of
an organisation along with the staff members. Execution if innovate technology leads to
manufacture wide range of attractive goods in order to attracting large number of consumers in a
better manner. With the help of advanced technology, firm can develop knowledge and skills of
employees at workplace. Through launching new range of goods, firm can attract more people
and also satisfy needs an demands. It will be helpful in increasing growth as well as market share
of firm. According to view point of Dickinson and et. al., 2014, it has been stated that through
using advance technology, firm can compete with its string competitors at market place in an
effective manner. An execution of the digital technology is helpful in completing different work
in better way. Digital technology assess to solve different problems which are arise at time of
performing different activities in an organisation. Through execution of digitalisation, company
can expand its business in order countries or cities. So, there is a positive or direct relationship
among digital technology as well as performance of business in an effective manner.
2.5 Recommend various ways through Ensoft Ltd can attain a higher competitive
Digital technology provides long term advantages to business. There are many different
ways by which Ensoft firm can attain competitive advantage at work place:
Satisfy needs of consumers- It is a primary duty of an organisation to fulfil needs of
consumers by providing better quality of goods in an effective manner. Advanced technology
6

allowed an access to different person to buy goods through online or internet. It is helpful in
reducing time and cost of consumers.
Flexibility and fast operation process- If there is any enhance at market place, then
technology permits busies to respond quickly towards these changes, through digitalisation firm
can target new consumers as well as market to the purpose of enhancing market share and
productivity in an effective manner in future context. Firms can use different platforms of digital
technology to execute its policies as well as plans in order to accomplishing profit level and
growth rate of firm for long period of time.
If Ensoft firm will execute digital technology in an effective manner then it can get
competitive advantage at market place. With the help of this goodwill of company will also be
enhance din an effective or better manner.
7

CHAPTER 3: RESEARCH METHODOLOGY
It part plays a necessary role in research and also affects on objectives as well as aims of
research to get better results. In context to gathering relevant data or information to achieving an
investigation programme on specific time period there there are several options of choosing
methods of an investigation(Egger, 2013) . Scholars and philosophers both are continuously
trying to develop new approaches as well as methods which will be effective as comparison to
existing methods. It is necessary that study must conducted in most appropriate manner. Through
choosing effective approaches or current market trends. Its main aims is to collect accurate data
or managing and also executing advance digital technology in its business related operations for
minimizing all difficulties.
3.1 Types of investigation
In this, researcher tries to develop all necessary activities in a proper direction by
including all factors in an effective way. Through choosing right kind of research, an investigator
examine the collected information as well as data. Investigation type is helpful in collecting an
in- depth data and also know about opinions or view points of people. Under this, research can
be done from two different types and these are qualitative and quantitative. Qualitative method is
concerned with all quality related factors which are helpful in collecting necessary information.
On the other hand quantitative method is based on quantity and numbers. In order to conducting
an investigation in an effective manner, researcher uses qualitative method of research because it
is helpful in taking proper or corrective decision.
3.2 Research design
It is helpful in determining ways by which an investigation will be conducted in a better
way. There are many different research methods by which an investigator can conduct process of
research in a proper manner. Different kinds of research design are experimental, descriptive and
exploratory. Exploratory research design is generally followed through through an investigator in
order to generate the better results. It is efficient in identifying actual issues which are prevailing
in an organisation (Hojeghan and Esfangareh, 2011). On the other hand descriptive research
design is helpful in explaining issue as well as solution. It is regarded as specific as well as
purposive study. Experimental is research design and its main focus on identifying effect and
8

cause relationship. Under this different variables are included like for an instance products, cost,
strategies and many others. In this research use descriptive method for doing research.
3.3 Research Approach
In this, an investigator always work on searching better approach from which research
can give better or positive outcome. Under this there are two different approaches of research
and these are inductive and deductive. In deductive approach, depends of measuring facts as well
as figures which are gathered by running a research programme through theoretical assumptions
and observation. In deductive research method, innovative theories and tools are developed
through taking hypothesis assistance (Hudson and Thal, 2013). In this, research used an
inductive approach for doing research in a detailed manner.
3.4 Research philosophy
This part of research methodology is regarded as most necessary and helpful in analysing
information or data in an effective manner. Under this, there are two different research
philosophies and these are interpretivism and positivism. Both are very effective but under this
researcher used interpretivism research philosophy because it provides the qualitative report to
identify various research stages.
3.4 Data Analysis
Under this, researcher analyse collected data as well as information in an effective
manner, if data will be analyse in a better way then research can be completed in a systematic
way (Jaeger, 2012). Qualitative and quantitative these are two different methods of analysing
data. In this researcher used qualitative method for data analysis.
3.5 Method and data collection
Data collection is a necessary factor for research under which it gather relevant as well as
accurate data or information for taking corrective decisions. There are two different kinds of data
collection method primary and secondary. In primary research collect unused data through
surveys, interview, observation, questionnaire etc. In secondary data, researcher gather relevant
data from books, journals etc. But among both an investigator selects primary data by making a
questionnaire.
9

3.6 Data Sampling
For collecting data, researcher selects 40 respondents through random sampling. Through
questionnaire, researcher collect data in an effective manner. On that questionnaire different
questions are mentioned regarding topic and researcher know about various opinions of different
people.
3.7 Ethical consideration
It is necessary for researcher to whole information and data should be reliable which can
be lead in minimising obstacles and problems in an effective manner (Laudon and Laudon,
2015). It is necessary that research should be conduct in an ethical manner and those questions
which are mentioned on questionnaire should be effective not harm feelings of any person.
Through including all ethics, researcher assure relevance of research related programmes.
10

CHAPTER 4: FINDINGS AND ANALYSIS
Theme 1: Digital tools and technologies has a direct influence on the growth and development
of small business enterprises.
Q1) Does digital tools and technologies has a direct influence on the growth
and development of small business enterprises?
Frequency
Strongly Agree 34
Agree 3
Strongly Disagree 1
Disagree 2
Interpretation:
As per the above given report it has been concluded that digital tools and technologies
has a direct influence on the growth and development of small business organisation. In this
modern and competitive era competition is so high at market place and organisations are widely
concern on implementing digital technologies which are helpful in developing their performance
of firm. 34 out of 40 respondents are in favour with this statement as per their opinion digital
technologies are effective for attaining high growth, 3 people are simply agree with the same and
remaining people are disagree with the same.
11

Theme 2: The role of Digital technologies in the success of business.
Q2) What is the role of Digital technologies in the success of business? Frequency
Marginal 8
Prominent 32
Interpretation:
According to the above given graph it has been analysed that digital technologies plays
effective role in success of business as this are helpful in conducting all business operations in
effective and efficient manner. 8 out of 40 people go with the option of marginal success and 32
people go with the option of prominent success. It means digital technologies are helpful in
providing long term benefits to the firm or its operations.
12

Theme 3:The importance of implementing digital technologies within the working
environment of Ensoft Ltd.
Q3) What are the importance of implementing digital technologies within the
working environment of Ensoft Ltd?
Frequency
Developing organisational performances 10
Attainment of revenues 15
Enhancement in productivity 8
Gaining attention of customers 7
Interpretation:
As per the above given description it has been determined that there are various
importance of implementing digital technologies within the working environment of firm. As a
large business enterprises Ensoft Ltd is concern on developing the performance of firm at market
place. 10 out of 40 respondents go with the option of developing organisational performance, 15
people select the option of attainment of revenue, 8 people chose the option of enhancement in
productivity and remaining people go with the option of gaining attention of customers.
13

Theme 4: There are various measures which are adopted by Ensoft Ltd in respect to retain
customers for long time.
Q4) What measures are adopted by Ensoft Ltd in respect to retain customers
for long time?
Frequency
Effective and innovative products 10
Utilize customers account 10
Quick response on customers request 10
Training and development program 10
Interpretation:
According to the above given discussion it has been concluded that as a small business
enterprises Ensoft Ltd apply various measures in respect to retaining attention of customers
towards the firm or its offered goods and services such as effective and innovative products,
utilize customers account, quick response on customers request and training and development
program. this also create value in retaining customers for long run of business activities. People
give equal priority to the measures as to attaining competitive edge.
14

Theme 5: The implementation of digital technologies are advantageous for developing
organisational productivity and performance.
Q5) Does implementation of digital technologies are advantageous for
developing organisational productivity and performance?
Frequency
Agree 35
Disagree 5
Interpretation:
According to the description of the above given chart it has been analysed that The
implementation of digital technologies are advantageous for developing organisational
productivity and performance. 35 out of 40 people are in favour with this statement as per their
opinion digital technologies are helpful in completion of organisational activities in appropriate
manner and remaining people are not agree with the same.
15

Theme 6: Digital tools are valuable in heighten cost effectiveness of Ensoft Ltd.
Q6) Digital tools are valuable in heighten cost effectiveness of Ensoft Ltd? Frequency
Reduction in Cost 12
Reduction in Time Frame 15
Reduction in Man power 13
Interpretation:
As per the above given description it has been concluded that Digital tools are valuable in
heighten cost effectiveness of Ensoft Ltd. 12 people go with the option of reduction in cost as per
their opinion digital technologies are effective in reducing extra cost of production, 15 people
select the option of reduction in time frame as per the opinion of people digital technologies are
effective in completion of organisational task in desired period of time and remaining people go
with the option of reduction in man power.
16

Theme 7: The leading element used by Ensoft Ltd in respect to expanding their business
operations at large area of market.
Q7) What are the leading element used by Ensoft Ltd in respect to expanding
their business operations at large area of market?
Frequency
Recruiting skilled people 12
Innovative Ideas 10
Advancement in Resources 9
Applying digital tools 9
Interpretation:
AS per the above given report it has been determined that there are various elements
which are used by Ensoft Ltd as to expanding their business operations at wide area of market
place such as Recruiting skilled people, Innovative Ideas, Advancement in Resources, Applying
digital tools. These all create value in attaining high growth and success at market place.
17

Theme 8: The major determinant of digital equipments on the development and profitability of
a small business enterprise.
Q8) What are the major determinant of digital equipments on the
development and profitability of a small business enterprises?
Frequency
Enhancing customers Focus 15
Developing capability of production 15
Continuous project delivery 10
Interpretation:
AS per the description of the above given graph it has been concluded that there are
various determinants of digital equipments which are beneficial for developing the profitability
of firm at market place. 15 people go with the option of enhancing customers focus, 15 people
select the point of developing capability of production and remaining people go with the option
of continuous project delivery.
18

Theme 9: The major uselessness of digital technologies for attaining competitive edge at
market place.
Q9) What are the major uselessness of digital technologies for attaining
competitive edge at market place?
Frequency
Expansion of business operations 13
Produce customized products 10
Offered variety of goods 8
Capturing new market area 9
Interpretation:
According to the above given report it has been concluded that digital technologies are
very much effective in attaining higher competitive edge at market place which create value in
providing competition to their rivals. 13 out of 40 respondents go with the option of expansion of
business operations, 10 go with produce customized products, 8 people select the option of
variety of goods and services and remaining people go with the option of capturing new market
area. These all are effective in attaining high growth and success at market place.
19

CHAPTER 5: CONCLUSION & RECOMMENDATIONS
5.1 Conclusion
It has been concluded from the above given report that digital technology provides many
advantages to company and also helpful in getting competitive advantage to business. Digital
technology assess in increasing effectiveness as well as efficiency of business. Through adopting
digital technology, Ensoft company makes improvement in its operations and also process of
production in a better manner. In literature review part, studied about the effectiveness of the
digitalisation on performance level of Ensoft organisation. If firm will use digital technology in
business then customers will be more attractive towards company. Through using advance
technology firm can provide training and development to staff members in context to increase
their skills and well as core competences so that they can perform in a better manner. Ensoft
business firm use different methods for gaining more competitive advantages ta the market place
in a systematic manner. From adopting the digital technology cost as well as time of firm will be
reduced.
5.2 Recommendation
From the above report, there are sure things which should be suggested like execution of
computerized innovation into an association and in addition into individual life is profoundly
essential and gives different sorts of advantages. It is exceedingly suggested that each association
ought to receive most recent innovation and go computerized with the goal that advantages can
be profited and odds of mistake can be diminished. Aside from that another component which
can be suggested is that for drawing in huge number of clients and picking up piece of the overall
industry, it is expected to apply computerized innovation into different tasks so expected results
can be acquired. On looking at positive and negative effect of digitalisation, an analyst has
suggested that in the time of focused market, it is fundamental for association to profit the same.
Today in quick evolving world, way of life of purchasers likewise changes. They generally pay
special mind to new items or administrations to fulfil their wants. In this manner, it is basic for
businesses to receive new innovations in workforce and make fundamental alterations underway
office. It helps in finishing requests of clients on time. By examining this report, specialist
assessed that advanced change in assembling businesses helps in ending up more inescapable.
REFLECTION
20

I conduct this research on the digital technology in business. It is helpful in conducting
the business operations in a better manner. At the time of conducting an investigation, I face
many issues for an instance cost, time, collection of information etc. These all are necessary in
conduct the investigation in a better manner in order to get the valid conclusion. The overall
experience was good in collecting information.
ALTERNATIVE METHODOLOGIES
Under this, questionnaire method is taken in the research methodology. Researcher
develop the different questionnaire related to the specific research topic. Other than this,
alternative methodologies that can be used in collect information is Interview. Through this,
different perspectives of respondents can be determined on particular research area.
21

REFERENCES
Books & Journals
Beetham, H. and Sharpe, R. eds., 2013. Rethinking pedagogy for a digital age: Designing for
21st century learning. Routledge.
Benckendorff, P. J., Sheldon, P. J. and Fesenmaier, D. R., 2014.Tourism information technology.
Cabi.
Bizirgianni, I. and Dionysopoulou, P., 2013. The influence of tourist trends of youth tourism
through social media (SM) & information and communication technologies (ICTs).
Procedia-Social and Behavioral Sciences. 73. pp.652-660.
Brynjolfsson, E. and McAfee, A., 2012. Race against the machine: How the digital revolution is
accelerating innovation, driving productivity, and irreversibly transforming
employment and the economy. Brynjolfsson and McAfee.
Brynjolfsson, E. and McAfee, A., 2014. The second machine age: Work, progress, and
prosperity in a time of brilliant technologies. WW Norton & Company.
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-
creation of value. Journal of Destination Marketing & Management. 4(3). pp.151-161.
Cohen, S. A. and et. al., 2014. Understanding and governing sustainable tourism mobility:
Psychological and behavioural approaches (Vol. 43). Routledge.
Del Chiappa, G. and Baggio, R., 2015. Knowledge transfer in smart tourism destinations:
Analyzing the effects of a network structure. Journal of Destination Marketing &
Management. 4(3). pp.145-150.
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for the choice of tourist
destination: Attitude and behavioural intention. Journal of Hospitality and Tourism
Technology. 3(1). pp.60-76.
Dickinson, J. E. and et. al., 2014. Tourism and the smartphone app: Capabilities, emerging
practice and scope in the travel domain. Current Issues in Tourism. 17(1). pp.84-101.
Egger, R., 2013. The impact of near field communication on tourism. Journal of Hospitality and
Tourism Technology. 4(2). pp.119-133.
Hojeghan, S. B. and Esfangareh, A. N., 2011. Digital economy and tourism impacts, influences
and challenges. Procedia-Social and Behavioral Sciences. 19. pp.308-316.
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:
Implications for tourism marketing. Journal of Travel & Tourism Marketing. 30(1-2).
pp.156-160.
Jaeger, P. T., 2012. Disability and the Internet: Confronting a digital divide. Boulder and
London: Lynne Rienner Publishers.
Laudon, K. C. and Laudon, J. P., 2015. Man gement Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Online
Managing cash flow is key to success for small businesses. 2017. [Online]. Available through:
<http://www.telegraph.co.uk/business/small-business-benefits/manage-cash-flow/>.
Management Information Solutions. 2017. [Online]. Available through:
<http://www.aab.co.uk/services/business-support/management-information-solutions>.
22

APPENDIX
Questionnaires
Name:
Age:
Gender:
Phone Number:
Address:
Email Id:
Q1) Does digital tools and technologies has a direct influence on the growth and development
of small business enterprises?
Strongly Agree
Agree
Strongly Disagree
Disagree
Q2) What is the role of Digital technologies in the success of business?
Marginal
Prominent
Q3) What are the importance of implementing digital technologies within the working
environment of Ensoft Ltd?
Developing organisational performances
Attainment of revenues
Enhancement in productivity
Gaining attention of customers
Q4) What measures are adopted by Ensoft Ltd in respect to retain customers for long time?
Effective and innovative products
Utilize customers account
Quick response on customers request
Training and development program
Q5) Does implementation of digital technologies are advantageous for developing
organisational productivity and performance?
23

Agree
Disagree
Q6) Digital tools are valuable in heighten cost effectiveness of Ensoft Ltd?
Reduction in Cost
Reduction in Time Frame
Reduction in Man power
Q7) What are the leading element used by Ensoft Ltd in respect to expanding their business
operations at large area of market?
Recruiting skilled people
Innovative Ideas
Advancement in Resources
Applying digital tools
Q8) What are the major determinant of digital equipments on the development and
profitability of a small business enterprises?
Enhancing customers Focus
Developing capability of production
Continuous project delivery
Q9) What are the major uselessness of digital technologies for attaining competitive edge at
market place?
Expansion of business operations
Produce customized products
Offered variety of goods
Capturing new market area
Q10) Give recommendation on enhancing organisational performance by implementing
digital technologies at work place.
Questionnaire
Q1) Does digital tools and technologies has a direct influence on the growth
and development of small business enterprises?
Frequency
Strongly Agree 34
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Agree 3
Strongly Disagree 1
Disagree 2
Q2) What is the role of Digital technologies in the success of business? Frequency
Marginal 8
Prominent 32
Q3) What are the importance of implementing digital technologies within the
working environment of Ensoft Ltd?
Frequency
Developing organisational performances 10
Attainment of revenues 15
Enhancement in productivity 8
Gaining attention of customers 7
Q4) What measures are adopted by Ensoft Ltd in respect to retain customers
for long time?
Frequency
Effective and innovative products 10
Utilize customers account 10
Quick response on customers request 10
Training and development program 10
Q5) Does implementation of digital technologies are advantageous for
developing organisational productivity and performance?
Frequency
Agree 35
Disagree 5
Q6) Digital tools are valuable in heighten cost effectiveness of Ensoft Ltd? Frequency
Reduction in Cost 12
Reduction in Time Frame 15
25

Reduction in Man power 13
Q7) What are the leading element used by Ensoft Ltd in respect to expanding
their business operations at large area of market?
Frequency
Recruiting skilled people 12
Innovative Ideas 10
Advancement in Resources 9
Applying digital tools 9
Q8) What are the major determinant of digital equipments on the
development and profitability of a small business enterprises?
Frequency
Enhancing customers Focus 15
Developing capability of production 15
Continuous project delivery 10
Q9) What are the major uselessness of digital technologies for attaining
competitive edge at market place?
Frequency
Expansion of business operations 13
Produce customized products 10
Offered variety of goods 8
Capturing new market area 9
Q10) Give recommendation on enhancing organisational performance by
implementing digital technologies at work place.
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