HND Business Research Project: Digital Tech Impact on FleXtel Sales

This research project investigates the impact of digital technologies on the sales and profit of FleXtel, a small telecommunications organization. The project includes an introduction outlining the research overview, background, rationale, aim, objectives, timescales, and research questions. A compre...Read More

RESEARCH PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Research Over view .........................................................................................................1
1.2 Background of research....................................................................................................1
1.3 Rationale of Research.......................................................................................................1
1.4 Research Aim...................................................................................................................2
1.5 Research Objective...........................................................................................................2
1.5 Timescales........................................................................................................................2
1.6 Research Question............................................................................................................3
CHAPTER 2 : LITERATURE REVIEW ......................................................................................5
2.1 Importance of digital technologies in an organisation.....................................................5
2.2 Relationship between digital technology and increase sales of FleXtel organisation.....6
2.3 Effectiveness of digitalisation in increasing productivity and performance of business 7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
3.1 Type of Investigation........................................................................................................8
3.2 Research Design...............................................................................................................8
3.3 Research Philosophy........................................................................................................8
3.4 Research approach............................................................................................................8
3.5 Data sampling...................................................................................................................9
3.6 Data Analysis....................................................................................................................9
3.7 Ethical Consideration.......................................................................................................9
CHAPTER 4: DATA ANALYSIS ...............................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................22
5.1 Recommendation ...........................................................................................................22
5.2 Ethics..............................................................................................................................22
5.3 Reflection.......................................................................................................................22
5.4 Conclusion......................................................................................................................23
REFERENCES..............................................................................................................................24
ANNEXURE..................................................................................................................................25

TITLE:
To determine significance of digital technologies in enhancing sales and profit of small
organisation. A case study on FleXtel.
CHAPTER 1: INTRODUCTION
1.1 Research Over view
In this modern era, every firm and digitalisation both are engage in different activities
which are depends on digital equipments. Large as well as small firms both are concern towards
developing productivity and performance level of company. Digital technologies are more
effective in order to increasing performance of an organisation by executing correct tools at the
right place. FleXtel is telecommunication organisation and it pioneered usage of personal
numbering in the telecommunications. In order to enhancing performance level, this firm uses
advanced technology (Argote, 2012).
1.2 Background of research
As FleXtel is a telecommunication organisation and there are large number of people
which are loyal towards this firm and use quality services of this firm. This firm is longest
running virtual organisation and establish in 1992 year. FleXtel firm connect with its consumers
with the help of social media. Firm apply better marketing model in context to hire distributors
and staff members to provide effective or fast services to consumers. This company operates its
business operations as well as activities in two various segments like consumer acquisition and
customer management (Doong and Ho, 2012).
1.3 Rationale of Research
This investigation take in to consideration on determine significance of digital
technologies in enhancing sales and profit of small organisation. The main focus of this report is
on the digital technology and also its importance to the small business in context to enhancing
sales along with the profit level. It is helpful in enhancing the knowledge as well as skills of an
investigator so that it will be beneficial for researcher in future. If the concept of investigation
will be clear to investigator then it will easily perform all research related tasks and also attain
the set objectives with better outcomes with in a specific period of time.
1

1.4 Research Aim
Aim of investigation is “To determine significance of digital technologies in enhancing
sales and profit of small organisation”. A case study on FleXtel.
1.5 Research Objective
This research section depends on aims in different objectives are developed which are
interlinked with the title of research. In order to carried out the activities and also operations, this
section give help to researcher. Some of the research objectives are given below as above:
 To determine importance of digital technologies in an organisation.
 To identify Relationship between digital technology and increase sales of FleXtel
organisation.
 To examine effectiveness of digitalisation in increasing productivity and performance of
business.
 To suggest different ways through which organisation will retain its business at the
market place and gain more competitive advantage (Eriksson and Westerberg, 2011).
1.5 Timescales
2

The date to start made the research aims and objectives is 17 April 2018 and finish date is 18
April 2018. After this the research methodology is design from, date 19 April 2018 to 23 April,
2018. in order to complete the literature review for give answers of different questions is
completed in 24 April, 2018 to 25 April, 2018. Data collection is to be completed with in 5 days
means 26 April 2018 to 2 May, 2018. Data analysis was completed in 4 days i.e. 3 may, 2018 to
8 may, 2018. After finish all task, conclusion and recommendation is necessary and it was
completed from 9 May 2018 to 10 May 2018. The data of final submission of research project
was 11 May 2018.
1.6 Research Question
Research part is linked with objectives of investigation and developed on the basis of
determined research objectives. There are some research questions given below as above:
 What are significance of digital technologies in an organisation?
 What is relationship between digital technology and increase sales of FleXtel
organisation?
3

 What is effectiveness of digitalisation in increasing productivity and performance of
business?
4

CHAPTER 2 : LITERATURE REVIEW
This part of research is regarded as most necessary and helpful in conducting in- depth
investigation by applying opinions as well as view points of various writers and authors. It is
helpful in ability and understanding of investigator in order to critically examine various area of
research project. Literature review is depend on opinions of different writers which are having
the important knowledge and skills regarding research topic. Under this, different sources to
collection the information are helpful in using their opinions or view points on the specific area
so that research can be completed in a better manner. It is helpful in provide the right idea about
particular research topic.
2.1 Importance of digital technologies in an organisation
According to opinion of McDonald and Rowsell-Jones, 2018, it has been stated that
digital technology exists where the physical resources and digital information combine in new
methods in context to develop the revenue and value. Organisations seeking towards
transformation of digital edge process, experience to consumers and business models through
exploiting pervasive digital connection among people, things, systems and places. With the help
of using the digital technology in business, FleXtel business firm can gain the new and better
opportunities.
On the basis of view point of Kallunki, Laitinen and Silvola, 2011, technology is a
necessary part to make business operations more profitable. It is a necessary source of growth
and have potential to enhance competitive value, raise business effectiveness, products sales and
also money. Technology has necessary affect on activities as well as operations of business. It is
necessary that each and every firm should adopt technology in order to enhancing development
and profitability of business. FleXtel organisation provides better quality of telecommunication
services to people so that they can connect with the each other with the help of using advanced
technology. There are some significance of digital technology given below as above:
Business more effective- Under this, digital technology allows an organisation and its
staff members to more effective and productive. Different tools like for an instance electronic
book keeping, programme of word processing and many others are helpful in making the life of
business or people more easier.
5

Competitive market- At market place, there are large number of business organisation
which deals in telecommunication sector. The main reason of business firm to adopt digital
technology is to gain the competitive advantages and making business more profitable. Digital
technology is useful in promote organisation as well tools of online sales in all over the world.
Security of business- Safety and security of information as well as data is main problem.
Thieves and hackers steal information of customer and propriety. If in case there is single key
advantage to business which should be continuously updated and monitored and that is digital
security. In addition to this, it is a responsibility of firm, to secure information of consumers
more secure so that they can believe on company.
Employee monitoring- FleXtel can manage large teams with the help of using effective
terotechnology. There is an application of track consumer services to helpful to employers lag
times and give them better opportunities to the coaching.
2.2 Relationship between digital technology and increase sales of FleXtel organisation
Business firms are assessing best opportunities, developing goods at right time and
communicating with stakeholders and consumers through digital technology. On the basis of
opinion of Smith, 2018, it has been stated that digital technology help company to conduct
business operations and activities in a significant manner. It is helpful in enhance sales of
business by communicating with large number of people. If sales of FleXtel organisation will be
enhanced then in this case the value of business will be enhanced. It is a responsibility of this
organisation to make improvement in its technology and upgrade them on continuous basis.
There are many different tools by which FleXtel organisation can enhance its sales:
Social media- As per the view point of Halvorson, 2018, social media is a main key to
developing relationship with consumers and show the personal insights to business that will help
in make consumers feel connected. With the help of social media, organisation can communicate
with consumers and aware them about its products and services. Through using the social media,
large number of people ill be connected with company and through this sales will be increased.
Square- IT is necessary for FleXtel organisation to update its technology or can be
running only on cash basis. With adding technology as the square can cut manual process which
is more time focusing on necessary business aspects.
6

2.3 Effectiveness of digitalisation in increasing productivity and performance of business
As per opinion Halvorson, it has been concluded that introducing the digital technology
in business is more effective and productive. It helps in reduce the unnecessary costs as well as
manual energy. With the help of using the digital technology in business, FleXtel company an
save time and staff members can focus on offering the better crevices or experience to
consumers. It will helps in enhance productivity of business in an effective manner. Digital
technology is helpful in making business successful. On the basis of opinion of Mellis and et. al.,
2013 for enhancing revenue as well as sales in an effective or better manner. Advanced
technology is helpful in make improvement in production process and save time as well as cost.
With the help of using digitalisation, FleXtel can enhance performance level as well as growth of
business. In addition to this, for maximising growth of business FleXtel can working by using
digital technology. As FleXtel is small organisation so there is a need to this firm to use
advanced or latest technology in its business and make operations better. According to view
point of Kallunki, Laitinen and Silvola, 2011, it has been stated that digitalisation is helpful in
making communication better and reduce workload of staff members as well as organisation.
7

CHAPTER 3: RESEARCH METHODOLOGY
It is systematic plan in order to conducting an investigation. It is regarded as necessary
research part and helpful of an investigator in order to carried out work of research in an
effective manner.
3.1 Type of Investigation
Under this, research is responsible to conduct research in a better manner (Morrow,
2011). It can be Quantitative and Qualitative in the nature. The quantitative data is based on the
numbers, figures. On the other hand, in qualitative method, data is measured on theoretical basis.
Among both the methods of researcher, an investigator will select the qualitative method because
it provides information in detailed manner related to specific research topic.
3.2 Research Design
It is broad concept which describes systematic pattern of conducting investigation. There
are three different types of research design and these are descriptive, casual and exploratory,. All
are different in nature but under this researcher uses descriptive research design for better
outcomes.
3.3 Research Philosophy
Research philosophy refers to belief about way under which the data regarding
phenomenon should be collected, analysed and then used. It deals with nature and source of
knowledge. It is segmented in to two different parts and these are positivism and interprivitism.
In interpretivism research philosophy, investigators interpret elements of study and it is based on
the qualitative analysis. On the other hand, positivism is based on the quantitative method. In
order to conduct research in better way, investigator uses interpretivism research philosophy
because it provides qualitative report to an investigator.
3.4 Research approach
Research approach refers to procedure and plan that includes some steps of the wider
assumptions to detailed data collection methods, interpretation and analysis. It is an important
research tools which gives support to researcher to conduct research. There are deductive and
inductive approach of research. Through both approach, an investigator can collect relevant data
(Sweetser, English and Fernandes, 2015). An inductive research approach begins with theories as
well as observations that are to be proposed towards end of process of investigation. The
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deductive research approach is process of the reasoning from one statement to reach at the
logical conclusion. In addition to this, there is inductive approach taken through research because
it provides quality data or information.
3.5 Data sampling
Data sampling refers to statistical analysis technique that is used to chosen manipulate as
well as analyse subset of the data in order to determine trends in large data set. Under this, there
is a sample size selected through researcher and in this 30 respondents are included which give
their different opinions and view points regarding topic of research. There are probabilistic and
non-probabilistic techniques of sampling but research used probabilistic technique to collect
data. The sample population that is selected for collection of data is employees. There are 30
employees chosen by investigator for gather data related to specific topic. Random data sampling
is a main part of probabilistic sampling. So for collecting data researcher used the Random data
sampling.
3.6 Data Analysis
Data analysis is process of cleansing, inspecting, modeling and transforming of data with
an aim of discovering the useful information and support the decision making. Under this data is
analyse by using the questionnaire. It is a necessary part and in this researcher analyse collect
information or data. It has many approaches and facts used through an investigator in order to
communicate better result.
3.7 Ethical Consideration
It is regarded as most important research part and there are some problems arise at the
time of conducting research programme and these are time and cost (Kallunki, Laitinen and
Silvola, 2011). On the other hand it is a duty of an investigator to secure information of
respondents confidential.
9

CHAPTER 4: DATA ANALYSIS
It is a necessary research part and under this accumulated data analysed through
developing better questionnaire and target respondents. It is assess in specifying opinions and
view points of respondents regrading services and products of firm.
QUESTIONNAIRE
Q1) What are the significance of digitalisation in FleXtel organisation?
a) Business more effective
b) Competitive advantages
c) Employee monitoring
Q2) What are the different ways applied FleXtel in order to improving revenue and
sales?
a) Provide discounts to buyers
b) Maintain quality and economic cost
c) Expand business
Q3) Which is more profit earning industry for FleXtel organisation?
a) Private sector
b) Public sector
Q4) Is digital technology valuable for increasing productivity of company?
a) Yes
b) No
Q5) Can firm get competitive advantage at market place by using digital technology in
business?
a) Yes
b) No
Q6) Can FleXtel firm expand its business in to new areas or countries to increase sales
by suing digitalisation?
a) Yes
b) No
Q7) Are your needs and demands of satisfied from services which are offered by FleXtel
organisation?
10

a) Yes
b) No
Q8) For advertisement purpose, which media should used through FleXtel?
a) Social media
b) Printed media
c) Television
Q9) What are the marketing related strategies used by FleXtel to gain competitive
benefits?
a) Cost leadership
b) Market segmentation
c) Differential focus
Q10) Recommend some different ways through which organisation will retain its
business at market place and gain more competitive advantage?
Q1) What are the significance of digitalisation in FleXtel
organisation?
Frequency
Business more effective 11
Competitive advantages 10
Employee monitoring 9
Q2) What are the different ways applied FleXtel in order to
improving revenue and sales?
Frequency
Provide discounts to buyers 10
Maintain quality and economic cost 13
Expand business 7
Q3) Which is more profit earning industry for FleXtel
organisation?
Frequency
Private sector 16
Public sector 14
11

Q4) Is digital technology valuable for increasing productivity of
company?
Frequency
Yes 18
No 12
Q5) Can firm get competitive advantage at market place by using
digital technology in business?
Frequency
Yes 17
No 13
Q6) Can FleXtel firm expand its business in to new areas or
countries to increase sales by suing digitalisation?
Frequency
Yes 19
No 11
Q7) Are your needs and demands of satisfied from services which
are offered by FleXtel organisation?
Frequency
Yes 16
No 14
Q8) For advertisement purpose, which media should used
through FleXtel?
Frequency
Social media 14
Printed media 9
Television 7
Q9) What are the marketing related strategies used by FleXtel to
gain competitive benefits?
Frequency
Cost leadership 12
Market segmentation 8
Differential focus 10
12

THEME 1: Significance of digitalisation in FleXtel organisation?
Q1) What are significance of digitalisation
in FleXtel organisation?
Frequency
Business more effective 11
Competitive advantages 10
Employee monitoring 9
Business more effective
Competitive advantages
Employee monitoring
0
2
4
6
8
10
12
Column B
Interpretation: According to 11 people, from digitalisation business will more effective but
there are 10 people which said that digitalisation provides competitive advantages to business.
THEME 2: Different ways applied FleXtel company
Q2) What are different ways applied FleXtel
in order to improving revenue and sales?
Frequency
Provide discounts to buyers 10
13

Maintain quality and economic cost 13
Expand business 7
Provide discounts to buyers
Maintain quality and economic cost
Expand business
0
2
4
6
8
10
12
14
Column B
Interpretation: According to the 10 respondents that for improving sales, firm can give
discounts to consumers and on the other hand according to 7 people, company can expand its
business.
THEME 3: More profit earning industry
Q3) Which is more profit earning industry
for FleXtel organisation?
Frequency
Private 16
Public 14
14

Private
Public
Interpretation: On the basis of view points of 16 people, private sector earn more profit as
comparison to public but there are 14 people which are not agree from this.
THEME 4: Digital technology increasing productivity
Q4) Is digital technology valuable for
increasing productivity of company?
Frequency
Yes 18
No 12
15

Yes No
0
2
4
6
8
10
12
14
16
18
Column B
Interpretation: From above data, 18 respondents said that digital technology is valuable for
increasing productivity of business.
THEME 5: Competitive advantage by using digital technology
Q5) Can firm get competitive advantage at
market place by using digital technology in
business?
Frequency
Yes 17
No 13
16

Yes
No
Interpretation: From using digitalisation company can get competitive advantage. It will be
helpful in enhancing profit level of firm and under this 17 respondents are agree from this.
THEME 6: FleXtel expand its business
Q6) Can FleXtel firm expand its business in
to new areas or countries to increase sales
by using digitalisation?
Frequency
Yes 19
No 11
17

Yes
No
Interpretation: 19 respondents are agree that through digitalisation company can expand its
business in to the other areas. But according to 11 respondents there are some other ways to
expand business.
THEME 7: Needs and demands satisfied
Q7) Are your needs and demands satisfied
from services which are offered by FleXtel
organisation?
Frequency
Yes 16
No 14
18

Yes No
13
13.5
14
14.5
15
15.5
16
16.5
Column B
Interpretation: According to 16 people, they are satisfied from services of FleXtel company but
14 are not much satisfied and they want that company should make improvement in its business
process as well as functions of services.
THEME 8: Media should used through FleXtel
Q8) For advertisement purpose, which
media should used through FleXtel?
Frequency
Social media 14
Printed media 9
Television 7
19

Social media
Printed media
Television
Interpretation: There are 14 respondents which said that social media is a better way to give
advertisement but 9 respondents from 30 are respondents agree with printed media.
THEME 9: Marketing related strategies used
Q9) What are the marketing related
strategies used by FleXtel to gain
competitive benefits?
Frequency
Cost leadership 12
Market segmentation 8
Differential focus 10
20

Cost leadership
Market segmentation
Differential focus
Interpretation: According to 12 people, FleXtel company should used cost leadership because it
is more effective. If cost of goods will be less then people will buy more goods.
21

CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Recommendation
It has been recommend from above research project is that FleXtel firm should use
innovate as well as creative advertisement methods to attract large number of consumers.
Company can provide its services as well as goods through online because the people want to
buy goods without going to store. It is an effective method to attract consumers and save their
time as well as money. It is necessary that government should encourage the small firms to use
digitalization for better economic development of country. On the other hand firm should update
its technology in continuous time period because it will provide many advantages to business in
future. Under this, it is essential that company should use the cost leadership strategy because
consumers are attracted towards the local cost products with the different quality. If the quality
of product will be low then it will help in attain the competitive benefits at marketplace.
5.2 Ethics
Ethics refers to the moral principles, norms and regulations which need to be followed by
a researcher at the time of conducting an investigation. The ethics in research is helpful in
analyse the all ethical problems which are enhanced when persons are more included as the
participants in an investigation. It is a responsibility of an investigator to make the information of
respondents confidential so that they can not able to provide the necessary data or information to
investigator related to specific research area. On the other hand, research ethics provide the
guideline for conduct an investigation in a responsible manner.
5.3 Reflection
Under this, my experience was somewhere good at the time of conducting an
investigation. I learned many things during the research. The main issues which I faced at the
time of investigation are related to the time as well as cost. I do not have much time to conduct al
research activities. I was unable to develop the proper time management plan for managing the
activities in an effective manner. On the other hand, I do not have the proper amount to perform
all the research related activities. So, from these both mistakes, I learned that I need to develop a
plan and enhance my time management as well as money management skills. If the time will be
manage on the basis of set activities then I was unable to face any issue and same as with the
cost.
22

In order to collecting the data, investigator uses the questionnaire method in which
different questions are mentioned. It is helpful in provide the better or effective outcomes of
research. An alternative methodology that researcher can use is Interview and under this, an
interviewer asks questions from the interviewee about the particular topic. It is more reliable as
comparison to the questionnaire method.
5.4 Conclusion
From the above given report, it has been concluded that digitalisation enhance
development as well as productivity of firm. Company can take revenues and sales through using
electronic data in order give advertisements of services or goods. Under this mention business
project studied regarding effectiveness and importance of digital technology in context to
enhancing sales as well as make improvement in performance level of business. For increasing
sales, there are different methods are used through company. The manager of FleXtel company is
very capable and provide training to its staff members by using different technology in order to
enhance their skills and abilities. Digital technology makes the revolutionary modifications in the
advertisement methods. Digitalisation gives large number of benefits to business of FleXtel so
that it can enhance its growth. There was discussion regarding expand of business by using
digitalisation in its business.
23

REFERENCES
Books & Journals
Argote, L., 2012.Organizational learning: Creating, retaining and transferring knowledge.
Springer Science & Business Media.
Doong, S.H. and Ho, S.C., 2012. The impact of ICT development on the global digital
divide. Electronic Commerce Research and Applications. 11(5). pp.518-533.
Eriksson, P. E. and Westerberg, M., 2011. Effects of cooperative procurement procedures on
construction project performance: A conceptual framework. International Journal of
Project Management.29(2) . pp.197-208.
Forzani, E. and Leu, D.J., 2012, October. New literacies for new learners: The need for digital
technologies in primary classrooms. In The Educational Forum (Vol. 76, No. 4, pp.
421-424). Taylor & Francis Group.
Hughes, L.M. ed., 2012. Evaluating and measuring the value, use and impact of digital
collections. Facet Publishing.
Jordan, P. J. and Troth, A., 2011. Emotional intelligence and leader member exchange: The
relationship with employee turnover intentions and job satisfaction. Leadership &
Organization Development Journal.32(3) . pp.260-280.
Kallunki, J. P., Laitinen, E.K. and Silvola, H., 2011. Impact of enterprise resource planning
systems on management control systems and firm performance.International Journal of
Accounting Information Systems.12(1) . pp.20-39.
Markham, T., 2011. Project based learning a bridge just far enough. Teacher Librarian. 39(2).
p.38.
Mellis, D. and et.al., 2013, April. FAB at CHI: digital fabrication tools, design, and community.
In CHI'13 Extended Abstracts on Human Factors in Computing Systems (pp. 3307-
3310). ACM.
Morrow, P. C., 2011. Managing organizational commitment: Insights from longitudinal research.
Journal of Vocational Behavior.79(1). pp.18-35.
Sweetser, K.D., English, K. and Fernandes, J., 2015. Super PACs and strong relationships: The
impact of digital interaction on the political organization–public relationship. Journal of
Public Relations Research. 27(2). pp.101-117.
Online
Halvorson, C., 2018. How Technology Can Help You Increase Sales. [Online]. Available
through: <https://wheniwork.com/blog/how-technology-can-help-you-increase-sales/>.
McDonald, M and Rowsell-Jones, A., 2018. Digital Business: How Technology Will Support
Growth. [Online]. Available through:
<https://www.forbes.com/sites/gartnergroup/2012/11/28/digital-business-how-
technology-will-support-growth/#6c561c0950ac>.
The Importance of Information Technology In Business Today, 2015. [Online]. Available
through: <https://www.business2community.com/tech-gadgets/importance-information-
technology-business-today-01393380>./
24

ANNEXURE
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project
(in the form of a question, objective or
hypothesis)
To determine significance of digital technologies in
enhancing sales and profit of small organisation. A
case study on FleXtel.
Research objectives (e.g what is the question
you want to answer? What do you want to
learn how to do? What do you want to find
out?):
 To determine importance of digital
technologies in an organisation.
 To identify different ways which are applied
through FleXtel in order to improving
revenue and sales at marketplace.
 To examine effectiveness of digitalisation in
increasing productivity and performance of
business.
25

 To suggest different ways through which
organisation will retain its business at the
market place and gain more competitive
advantage.
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links
to other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is important):
Reason behind selecting this project is to know
about effectiveness as well as importance of digital
technology which gives competitive advantages to
business and enhance productivity.
Section Three: Literature sources searched
Use of key literature sources to support your
research question, objective or hypothesis:
 Argote, L., 2012.Organizational learning:
Creating, retaining and transferring
knowledge. Springer Science & Business
Media.
 Doong, S.H. and Ho, S.C., 2012. The impact
of ICT development on the global digital
divide. Electronic Commerce Research and
Applications. 11(5). pp.518-533.
 Eriksson, P. E. and Westerberg, M., 2011.
Effects of cooperative procurement
procedures on construction project
performance: A conceptual
framework. International Journal of Project
Management.29(2) . pp.197-208.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
Data collection
How long this will
take:
2 to 5 days
3 days
26

Data analysis
Interview people
Research methodologies
1 to 3 days
2 days
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor):
______________________
Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use and why?
 Under this, an investigator used qualitative
approach of research because under this data
is of good quality
 In this, I used descriptive design of an
investigation because this research design is
helpful in collect information or data in
detailed manner.
What your areas of research will cover:
Research covers the different aspects like data
analysis and also interpretation.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which
has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________
Date ______________
Comments and agreement form project
proposal checker( IV sampling)
Comments (Optional):
27

I confirm that the project is appropriate.
Agreed /Disagree: (Name of
the IV)
Date
28

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: To determine significance of digital technologies in enhancing sales and profit of
small organisation. A case study on FleXtel.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
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Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Under this the participants are recruited through interview method.
Describe the processes you will use to inform participants about what you are doing:
Through presentation or with the help of social media
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Through questionnaire and it is in the written form
Studies involving questionnaires: will participants be given the option of omitting questions that
do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of
the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection
Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher will assess data.
During the research:
Where will the data be stored?
In my computer system
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
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After the research:
Where will the data be stored?
In computer system
How long will the data and records be kept for and in what format?
More than 2 months
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of
your research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not limited to the following :
 Informed consent.
 Sensitive topics
 Risk to
 I have read, understood and will abide by the institution’s Research and Ethics
Policy:
 Yes No
 I have discussed the ethical issues relating to my research with my Unit Tutor:
 Yes No
 I confirm that to the best of my knowledge:
 The above information is correct, and this is a full description of the ethical issues
that may arise in the course of my research
 Name: Date:
 Please submit your completed form to your supervisor.participants and /or
researchers
 Confidentiality/anonymity
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that
may arise in the course of my research
Name: Date: Please submit your completed
form to your supervisor.
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