HND Business Research Project: Digital Tech Impact on FleXtel Sales

This research project investigates the impact of digital technologies on the sales and profit of FleXtel, a small telecommunications organization. The project includes an introduction outlining the research overview, background, rationale, aim, objectives, timescales, and research questions. A comprehensive literature review explores the importance of digital technologies in organizations, the relationship between digital technology and sales, and the effectiveness of digitalization in increasing productivity and performance. The research methodology section details the type of investigation, research design, philosophy, approach, data sampling, analysis, and ethical considerations. Data analysis, conclusions, and recommendations are presented, offering insights into how digital technologies can enhance business performance. The project concludes with a reflection and references.

RESEARCH PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Research Over view .........................................................................................................1
1.2 Background of research....................................................................................................1
1.3 Rationale of Research.......................................................................................................1
1.4 Research Aim...................................................................................................................2
1.5 Research Objective...........................................................................................................2
1.5 Timescales........................................................................................................................2
1.6 Research Question............................................................................................................3
CHAPTER 2 : LITERATURE REVIEW ......................................................................................5
2.1 Importance of digital technologies in an organisation.....................................................5
2.2 Relationship between digital technology and increase sales of FleXtel organisation.....6
2.3 Effectiveness of digitalisation in increasing productivity and performance of business 7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
3.1 Type of Investigation........................................................................................................8
3.2 Research Design...............................................................................................................8
3.3 Research Philosophy........................................................................................................8
3.4 Research approach............................................................................................................8
3.5 Data sampling...................................................................................................................9
3.6 Data Analysis....................................................................................................................9
3.7 Ethical Consideration.......................................................................................................9
CHAPTER 4: DATA ANALYSIS ...............................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................22
5.1 Recommendation ...........................................................................................................22
5.2 Ethics..............................................................................................................................22
5.3 Reflection.......................................................................................................................22
5.4 Conclusion......................................................................................................................23
REFERENCES..............................................................................................................................24
ANNEXURE..................................................................................................................................25

TITLE:
To determine significance of digital technologies in enhancing sales and profit of small
organisation. A case study on FleXtel.
CHAPTER 1: INTRODUCTION
1.1 Research Over view
In this modern era, every firm and digitalisation both are engage in different activities
which are depends on digital equipments. Large as well as small firms both are concern towards
developing productivity and performance level of company. Digital technologies are more
effective in order to increasing performance of an organisation by executing correct tools at the
right place. FleXtel is telecommunication organisation and it pioneered usage of personal
numbering in the telecommunications. In order to enhancing performance level, this firm uses
advanced technology (Argote, 2012).
1.2 Background of research
As FleXtel is a telecommunication organisation and there are large number of people
which are loyal towards this firm and use quality services of this firm. This firm is longest
running virtual organisation and establish in 1992 year. FleXtel firm connect with its consumers
with the help of social media. Firm apply better marketing model in context to hire distributors
and staff members to provide effective or fast services to consumers. This company operates its
business operations as well as activities in two various segments like consumer acquisition and
customer management (Doong and Ho, 2012).
1.3 Rationale of Research
This investigation take in to consideration on determine significance of digital
technologies in enhancing sales and profit of small organisation. The main focus of this report is
on the digital technology and also its importance to the small business in context to enhancing
sales along with the profit level. It is helpful in enhancing the knowledge as well as skills of an
investigator so that it will be beneficial for researcher in future. If the concept of investigation
will be clear to investigator then it will easily perform all research related tasks and also attain
the set objectives with better outcomes with in a specific period of time.
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1.4 Research Aim
Aim of investigation is “To determine significance of digital technologies in enhancing
sales and profit of small organisation”. A case study on FleXtel.
1.5 Research Objective
This research section depends on aims in different objectives are developed which are
interlinked with the title of research. In order to carried out the activities and also operations, this
section give help to researcher. Some of the research objectives are given below as above:
 To determine importance of digital technologies in an organisation.
 To identify Relationship between digital technology and increase sales of FleXtel
organisation.
 To examine effectiveness of digitalisation in increasing productivity and performance of
business.
 To suggest different ways through which organisation will retain its business at the
market place and gain more competitive advantage (Eriksson and Westerberg, 2011).
1.5 Timescales
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The date to start made the research aims and objectives is 17 April 2018 and finish date is 18
April 2018. After this the research methodology is design from, date 19 April 2018 to 23 April,
2018. in order to complete the literature review for give answers of different questions is
completed in 24 April, 2018 to 25 April, 2018. Data collection is to be completed with in 5 days
means 26 April 2018 to 2 May, 2018. Data analysis was completed in 4 days i.e. 3 may, 2018 to
8 may, 2018. After finish all task, conclusion and recommendation is necessary and it was
completed from 9 May 2018 to 10 May 2018. The data of final submission of research project
was 11 May 2018.
1.6 Research Question
Research part is linked with objectives of investigation and developed on the basis of
determined research objectives. There are some research questions given below as above:
 What are significance of digital technologies in an organisation?
 What is relationship between digital technology and increase sales of FleXtel
organisation?
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 What is effectiveness of digitalisation in increasing productivity and performance of
business?
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CHAPTER 2 : LITERATURE REVIEW
This part of research is regarded as most necessary and helpful in conducting in- depth
investigation by applying opinions as well as view points of various writers and authors. It is
helpful in ability and understanding of investigator in order to critically examine various area of
research project. Literature review is depend on opinions of different writers which are having
the important knowledge and skills regarding research topic. Under this, different sources to
collection the information are helpful in using their opinions or view points on the specific area
so that research can be completed in a better manner. It is helpful in provide the right idea about
particular research topic.
2.1 Importance of digital technologies in an organisation
According to opinion of McDonald and Rowsell-Jones, 2018, it has been stated that
digital technology exists where the physical resources and digital information combine in new
methods in context to develop the revenue and value. Organisations seeking towards
transformation of digital edge process, experience to consumers and business models through
exploiting pervasive digital connection among people, things, systems and places. With the help
of using the digital technology in business, FleXtel business firm can gain the new and better
opportunities.
On the basis of view point of Kallunki, Laitinen and Silvola, 2011, technology is a
necessary part to make business operations more profitable. It is a necessary source of growth
and have potential to enhance competitive value, raise business effectiveness, products sales and
also money. Technology has necessary affect on activities as well as operations of business. It is
necessary that each and every firm should adopt technology in order to enhancing development
and profitability of business. FleXtel organisation provides better quality of telecommunication
services to people so that they can connect with the each other with the help of using advanced
technology. There are some significance of digital technology given below as above:
Business more effective- Under this, digital technology allows an organisation and its
staff members to more effective and productive. Different tools like for an instance electronic
book keeping, programme of word processing and many others are helpful in making the life of
business or people more easier.
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Competitive market- At market place, there are large number of business organisation
which deals in telecommunication sector. The main reason of business firm to adopt digital
technology is to gain the competitive advantages and making business more profitable. Digital
technology is useful in promote organisation as well tools of online sales in all over the world.
Security of business- Safety and security of information as well as data is main problem.
Thieves and hackers steal information of customer and propriety. If in case there is single key
advantage to business which should be continuously updated and monitored and that is digital
security. In addition to this, it is a responsibility of firm, to secure information of consumers
more secure so that they can believe on company.
Employee monitoring- FleXtel can manage large teams with the help of using effective
terotechnology. There is an application of track consumer services to helpful to employers lag
times and give them better opportunities to the coaching.
2.2 Relationship between digital technology and increase sales of FleXtel organisation
Business firms are assessing best opportunities, developing goods at right time and
communicating with stakeholders and consumers through digital technology. On the basis of
opinion of Smith, 2018, it has been stated that digital technology help company to conduct
business operations and activities in a significant manner. It is helpful in enhance sales of
business by communicating with large number of people. If sales of FleXtel organisation will be
enhanced then in this case the value of business will be enhanced. It is a responsibility of this
organisation to make improvement in its technology and upgrade them on continuous basis.
There are many different tools by which FleXtel organisation can enhance its sales:
Social media- As per the view point of Halvorson, 2018, social media is a main key to
developing relationship with consumers and show the personal insights to business that will help
in make consumers feel connected. With the help of social media, organisation can communicate
with consumers and aware them about its products and services. Through using the social media,
large number of people ill be connected with company and through this sales will be increased.
Square- IT is necessary for FleXtel organisation to update its technology or can be
running only on cash basis. With adding technology as the square can cut manual process which
is more time focusing on necessary business aspects.
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2.3 Effectiveness of digitalisation in increasing productivity and performance of business
As per opinion Halvorson, it has been concluded that introducing the digital technology
in business is more effective and productive. It helps in reduce the unnecessary costs as well as
manual energy. With the help of using the digital technology in business, FleXtel company an
save time and staff members can focus on offering the better crevices or experience to
consumers. It will helps in enhance productivity of business in an effective manner. Digital
technology is helpful in making business successful. On the basis of opinion of Mellis and et. al.,
2013 for enhancing revenue as well as sales in an effective or better manner. Advanced
technology is helpful in make improvement in production process and save time as well as cost.
With the help of using digitalisation, FleXtel can enhance performance level as well as growth of
business. In addition to this, for maximising growth of business FleXtel can working by using
digital technology. As FleXtel is small organisation so there is a need to this firm to use
advanced or latest technology in its business and make operations better. According to view
point of Kallunki, Laitinen and Silvola, 2011, it has been stated that digitalisation is helpful in
making communication better and reduce workload of staff members as well as organisation.
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CHAPTER 3: RESEARCH METHODOLOGY
It is systematic plan in order to conducting an investigation. It is regarded as necessary
research part and helpful of an investigator in order to carried out work of research in an
effective manner.
3.1 Type of Investigation
Under this, research is responsible to conduct research in a better manner (Morrow,
2011). It can be Quantitative and Qualitative in the nature. The quantitative data is based on the
numbers, figures. On the other hand, in qualitative method, data is measured on theoretical basis.
Among both the methods of researcher, an investigator will select the qualitative method because
it provides information in detailed manner related to specific research topic.
3.2 Research Design
It is broad concept which describes systematic pattern of conducting investigation. There
are three different types of research design and these are descriptive, casual and exploratory,. All
are different in nature but under this researcher uses descriptive research design for better
outcomes.
3.3 Research Philosophy
Research philosophy refers to belief about way under which the data regarding
phenomenon should be collected, analysed and then used. It deals with nature and source of
knowledge. It is segmented in to two different parts and these are positivism and interprivitism.
In interpretivism research philosophy, investigators interpret elements of study and it is based on
the qualitative analysis. On the other hand, positivism is based on the quantitative method. In
order to conduct research in better way, investigator uses interpretivism research philosophy
because it provides qualitative report to an investigator.
3.4 Research approach
Research approach refers to procedure and plan that includes some steps of the wider
assumptions to detailed data collection methods, interpretation and analysis. It is an important
research tools which gives support to researcher to conduct research. There are deductive and
inductive approach of research. Through both approach, an investigator can collect relevant data
(Sweetser, English and Fernandes, 2015). An inductive research approach begins with theories as
well as observations that are to be proposed towards end of process of investigation. The
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deductive research approach is process of the reasoning from one statement to reach at the
logical conclusion. In addition to this, there is inductive approach taken through research because
it provides quality data or information.
3.5 Data sampling
Data sampling refers to statistical analysis technique that is used to chosen manipulate as
well as analyse subset of the data in order to determine trends in large data set. Under this, there
is a sample size selected through researcher and in this 30 respondents are included which give
their different opinions and view points regarding topic of research. There are probabilistic and
non-probabilistic techniques of sampling but research used probabilistic technique to collect
data. The sample population that is selected for collection of data is employees. There are 30
employees chosen by investigator for gather data related to specific topic. Random data sampling
is a main part of probabilistic sampling. So for collecting data researcher used the Random data
sampling.
3.6 Data Analysis
Data analysis is process of cleansing, inspecting, modeling and transforming of data with
an aim of discovering the useful information and support the decision making. Under this data is
analyse by using the questionnaire. It is a necessary part and in this researcher analyse collect
information or data. It has many approaches and facts used through an investigator in order to
communicate better result.
3.7 Ethical Consideration
It is regarded as most important research part and there are some problems arise at the
time of conducting research programme and these are time and cost (Kallunki, Laitinen and
Silvola, 2011). On the other hand it is a duty of an investigator to secure information of
respondents confidential.
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