Digital Technologies Impact on Business Growth: Project Report

This report presents a comprehensive analysis of the impact of digital technologies on The Queensberry Hotel, a 3-star hotel in London. The project explores the aims and objectives of implementing new technologies, including cloud computing, to improve business performance and customer service. The report includes a detailed project management plan covering scope, risk, quality control, cost, time, communication, and resources. It also features a work breakdown structure and a Gantt chart to illustrate the project's timeline and activities. The research methodology incorporates both quantitative and qualitative approaches, with data analysis and recommendations provided to assess the effectiveness of digital technologies on operational activities and business transformation. The report concludes with a self-reflection and references to support the findings.

Managing Successful
Business Project

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan covering aspects of cost, scope, time, quality, risk and
communication.............................................................................................................................2
P3 Work breakdown structure and Gantt chart............................................................................5
M1................................................................................................................................................6
TASK 2............................................................................................................................................7
P4 Research by using methodology.............................................................................................7
M2 Accuracy and reliability of different research methods......................................................10
TASK 3..........................................................................................................................................10
P5 Data analysis.........................................................................................................................10
P6 Recommendation..................................................................................................................17
M3..............................................................................................................................................17
TASK 4..........................................................................................................................................18
P7 Self Reflection......................................................................................................................18
M4..............................................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21
.......................................................................................................................................................24

INTRODUCTION
In today's modern era various innovation in technologies are rapidly take place within the
business activities which helps in improving overall performance of the company at market
place. With the help of new and advance technologies business easily expand their operational
activities in new areas. In simple word we can say that digital technologies largely impact on
operations which changes business activities a lot (Forsgren and Johanson, 2014). In past year
every organization use manual process to store and execute their process as well as data but now
today's modern market digital technologies help in storing all the amount of data in effective
manner. Present report is based on The Queensberry Hotel which operate their business in
hospitality field in London, UK. This project include aims and objectives of the project which is
related with current technologies. It also includes work breakdown structure and Gantt chart
which helps in evaluating the performance of the company. Along with this quantitative and
qualitative approach is also used in this project to undertake research in effective manner. Project
management plan is also mentioned in this project which focus on cost, time and many more. At
the last of report some recommendation is also discussed in their research.
TASK 1
P1 Project aims and objectives
In today's modern era, changes are rapidly take place in business organization. It is more
important for the enterprise to adopt new and digital technologies to produce as well as deliver
quality services to their customers as per their requirements. One of the important benefit of
using advanced technologies to improve overall business activities in which top level
management easily take better and right decision. With the help of this company easily achieve
competitive advantage from its rivals. In this context, The Queens berry Hotel also use new and
advanced technologies to improving their performance level at market place and also able to
service quality services to their potential customers (Gharajedaghi, 2011). If company spend
their money in right areas than they easily reduce their production cost and retain in market form
long time period. With the help of this manager of the hotel easily recoding all the data and
information of travelling and its customers. If company adopt cloud computing than they easily
expand their services in various areas and also store lots off data about their customers in
systematic manner.
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Topic: Impact of digital technologies on business growth and its innovation
Background of project
It is more important for every organization to satisfy customers’ needs as per their
requirements and also maximize their profitability. It helps in capturing large market share form
its rivals (Haley, Haley and Tan, 2011). For this it is necessary for the company to change their
business operation as per business environment so that they easily service better services in front
of customers. Digital technologies are one of the important aspect which helps in increasing
overall performance of the firm at market place. In this cloud computing is an important
technology which helps in reducing the cosy of string activities. In this context, The Queens
berry Hotel is 3star hotel they provide quality services at affordable price which aid in improving
the brand image in customer’s mind. In recent time they use some old technologies but they want
to adopting new technologies such Cloud computing in order to improve their performance level
at market place.
Aim: To evaluate and measure the impact of digital technologies on overall performance and
growth of the business.
Objectives:
 To evaluate the effectiveness as well as effect of digital technologies on operational
activities of the company.
 To determine the business transformation needs.
 To evaluate the role of digital technologies in business organizations process.
Research questions:
 How digitalisation define their impact on business activities (Kowalkowski, Kindström
and Brehmer, 2011).
 What type of changes are needed in business process?
 How digital technologies helps in forming information in the business.
P2 Project management plan covering aspects of cost, scope, time, quality, risk and
communication
Project management plan is one of the important written documents in which all the
outlines of main activities are evaluated. With the help of this company easily reach at end
results and improve their quality performance (Kumar, Petersen and Leone, 2013). In absence of
plan business cannot able to perform their operations task in effective manner so that it is
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important for executing all the business activities in most effective manner. It also defines the
effectiveness and efficiency of the plan which provide ling term benefits to the company in
which they easily increase their profitability level at market place (Mathur, Mathur and Kenyon,
2012). Effective project management plan defines all the information about cost, scope, time and
quality of research as well as project. In this context, Queens berry Hotel wants to expand their
operational activities so that it is important for them before expanding their business. For this
there are some important points which have to considered by the manager at the time of making
project plan all are as follows:
Basis Description of the project management plan
Scope of project It is important for the manager to identify the scope of project in order
to achieve its objectives in effective manner. So that manager identify
needs of the project related with the up gradation of all the technologies
which helps in analysing the performance level of the company in
market place. With the help of this manager easily analysis the changes
which leads in reducing the cost of operational activities of the Hotel. In
today's business environment various opportunities are there in front of
manager which helps in expanding the operational activities in
appropriate manner.
Management of risk It is more important for the manager of the company to manage risk in
effective manner so that hey easily execute their process and achieve
positive results. In today's time employees have less skills of operating
new and advanced technologies in this digitalisation is more difficult
for them (Matos and Silvestre, 2013). They also fail in working on new
software so that it create more risk within the organization. For resolve
as well as manage this kind of risk manager of the Hotel provide better
training and development programs to their workforce in which they
give direction to use new technologies. Along with this there some risks
are related with the research in which primary research provide wrong
information which get unless for the project. This type of risk solved by
effectively checking of background of participants in order to reduce
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the chances of arising risk.
Quality control It is one of the important elements which helps in managing quality of
the project in order to get all the goals and objectives in effective
manner. Due to high quality of the research include formation of all the
charts and graphs to managing their quality of the work in most
effective manner (Morrison, 2013). In this context, manager of the
Hotel buy new and latest software to implement better digitalisation in
their company so that they reduce the chances of arising conflict
situation at workplace.
Cost Project cost is little bit high which is affordable by the Hotel in effective
manner. In this company also buy new software for managing their
process in more effective way in this they provide better training and
development programs to their employees in order to perform their best
and achieve positive results (Polonsky and Waller, 2014).
Time It is important factors for the researcher to compete their project in
specific time period so that they improve their quality performance in
order to get better results. With the help of this Queens berry Hotel
easily achieve maximum profitability in specific time period. Effective
implementation is important for the company to achieve all the
objectives in most effective manner.
Communication It is more important for manager of the company to achieve all the
objectives in effective manner. Effective communication with all the
departments that include in project research is more important. With the
help of this researcher easily reduce the chances of arising the issues. In
this context, they use formal communication to interact with internal
peoples to collect all the information about the project and its
objectives.
Resource For completing all the process proper resources is more important in
which researcher easily achieve their project objectives in effective
manner. It include financial resource, human resource, technological
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resource and many more all are helps in attaining positive results in
appropriate way.
P3 Work breakdown structure and Gantt chart
Research is one of the important process for the manager which helps in collecting and
gathering information about project topic in effective manner. With the help of this manager
easily take better decision in order to improve overall performance of the company. The main
advantage of action plan is to evaluate an effective path to manager in which they easily utilize
all the resources and get positive resources. In this it is important for manager to understand
about all the aspects which helps in dealing with all the issues in systematic manner. In this
context, there are some steps which include in research process are as follows:
 Determine the main reason behind conducting the research (Sparrow, 2012).
 Literature review
 Problem clarification.
 Shoe the main idea of project research.
 Define alternatives which helps in executing the research in effective manner.
 Formulation of plan
 Data analysis.
All these activities include in the research which is based on digital technologies. It helps in
gathering all the information which is related with the research topic. In this context, Queens
berry Hotel wants to expand their operational activities in various location. So that all these
activities helps in improving their performance level in most effective manner. In this aspect
literature review is also conduct for carry out the research in effective way. With the help of
collected data researcher easily take all kind of future action about their business activities so
that they easily improve their performance level (Mathur, Mathur and Kenyon, 2012). Along
with this 20 respondents are chose in this research in order to completing all the activities in
effective manner. In this researcher prepare an action plan for transformation for digital
technologies which ca be understood by figure which given in below mentioned:
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This plan follows by the Queens berry Hotel to define the path in which they easily
achieve their goals and objectives in appropriate manner. With the help of this manager easily
take right decision about their expansion of operational activities.
M1
Project plan is one of the important aspect for the company which helps in evaluating all
the activities in which manager easily completing and get better results in most effective manner.
It also contributes in maximizing the profitability level of the company at market place. It also
includes all the task with specific time period in to achieve project aim and objectives in
appropriate manner. Project management plan is an effective and formal documents which helps
in monitoring the entire the project activities in most effective manner. By using their research
easily reduce the chances of arsing any kind of risk. With the help of this, manager easily attain
set goals and objectives in appropriate time frame. In context of Queens berry Hotel easily
accomplish their target in most effective manner.
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TASK 2
P4 Research by using methodology
The reason behind conducting research work is to inform individuals regarding different
actions that are taken by investigator while completing this study. It is prepared for
contextualising study and presenting findings in a required manner. as well as in presenting
findings of the work that has been completed. The research can be used by other researcher for
improving the quality of their study. It is also very vital for organisation as it ensures that they
are able to boost the effectiveness of their operations on the basis of the findings and
recommendations of this research. By the use of technology, investigator is able to form a logical
set of data that would assist business in a developing various plans and policies in a desired
manner. there are two main sources from which data was collected for conducting this research.
They are stated below:
 Primary: It is very important source that allows researcher in conducting research work in
a very effective manner. The main benefit that is there in carrying out this research is
stated to be increment in the quality of data that is used for conducting research work.
Primary source assist in keeping all information first hand. While there is a demerit in
this approach that is, it consumes a lot of time as well as requires higher level of
expenses. It is usually collected via using focus group and survey methods.
 Secondary: This is where data is as of now in the last structures and it is utilized by
scientist for increasing additional information. It is for the most part utilized for boosting
test size of research. It helps with finishing all the preparatory work in an appropriate
way. there are various sources from which information is gathered:
o Government reports
o Submission of professionals, business organisations and trade unions.
o Research papers
o Financial and monetary budgets and statements
o Previously done research work
There are two case studies that needs to be developed for managing the present scenario:
Case study 1: Queens berry Hotel need to clearly state about the creative and innovative
offerings that it is making to its customers. They need to analyse the role of digital technology as
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to make sure that cited hotel is able to boost their brand awareness and effectiveness in market.
Also, this will be boosting quality of products and services that are being sold by company.
Case study 2: They have higher range of offering that can be made to the market as well as
they assist it in achieving goals and objectives. Basically, organisations are able to retain
consumers in a longer term but they have to focus on digital aspect.
There are two different methods that are employed in this investigation:
 Qualitative: This is a method which is used by the company for analysing issues and
making suggestions of aspects that are intangible in nature. For example, it assists in
evaluating attitude, behaviour and other intangible marketing trends. Numerous
participants are selected by company for analysis which assist in improving the quality of
work.
 Quantitative: This is a method where various statistical as well as mathematical tools are
used for understanding the trends and issues of environment. this is appropriate for the
work where research sample size is huge or more complex data is required. There is
various type of methods that can be used for analysing the impact of digital technologies
for a company.
There are few more research method and objectives:
 Research design: The research design of this project is stated to be descriptive as
qualitative data has to be analysed.
 Research approach: The approach used in this research work is stated to be inductiv3e
which is based on theories and their application
 Sampling: The sampling size is chosen to be 20 with a probability scheme work.
A Questionnaire has been designed in order to collect data
QUESTIONNAIRE
Name:
E mail:
Age:
Gender:
Phone number:
Address:
Q1) As per your perspective digitalisation is effective for Queens Berry Hotel?
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Yes
No
Q2) Does digital technologies are helpful in enhancing working ability and performance of
employees at work place?
Agree
Disagree
Q3) Which strategies are adopted by Queens Berry Hotel in order to satisfying the needs and
wants of their potential customers?
High quality Products
Online Services
Fast payment services
Free Vouchers
Q4) What are the essential impact of digital technologies in this modern era?
Developing knowledge
Comfortable services
Growth and development of economy
Q5) What are the effectiveness of digitalisation on business organisation?
Enhancing sales of firm
Expanding business activities at global level
Maximising market growth
Developing skills and knowledge of employees
Q6) It is important Queens Berry Hotel to make appropriate changes in their polices and
structure as to adopt digital technologies?
Agree
Moderate
Disagree
Q7) Are you satisfied with the offered products and services of Queens Berry Hotel?
Satisfied
Not Satisfied
Q8) What rating would you like to provide to the high quality products and services of
Queens Berry Hotel?
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Excellent
Average
Good
Poor
Q9) What is the impact of adaptation of digital technologies in order to sustaining business
activities for long run?
Positive
Negative
Neutral
Q10) Recommend ways that helps in enhancing digitalisation within organisation ?
M2 Accuracy and reliability of different research methods
For conducting research various methods are there such as qualitative and quantitative.
Both are used by investigator for collecting relevant information form various people to get their
views and opinion towards the company products and services. In this reliability and accuracy
both are vital for undertaking research in order to take right decision. Under the qualitative
research which is based on appropriateness of the process and data which contribute in attaining
set targets. On the other side, quantitative research method help in measuring the overall
performance of the outcomes.
TASK 3
P5 Data analysis
Theme 1: Digitalisation is effective for Queens Berry Hotel.
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Interpretation: The respondents were asked if they find digitalisation as an effective tool for
Queensberry Hotel. 90% of respondents agreed with the fact that it is very useful and
effective. While only 10% disagreed with this fact.
Theme2: Digital technologies are helpful in enhancing working ability and performance of
employees at work place.
11
Yes No
0
2
4
6
8
10
12
14
16
18
18
2
Column B

Interpretation: 80% of respondents agreed with the fact that companies are benefitted by the
introduction of digital technology as they are able to boost organisation performance. While
20% disagreed with the cited fact.
Theme 3: Different strategies are adopted by Queensberry Hotel in order to satisfy the
needs and wants of their potential customers.
12
Agree Disagree
0
2
4
6
8
10
12
14
16
16
4
Column B

Interpretation: The consumers wants higher quality of products instead of anything else. 50% of
individuals want higher quality of goods. 30% want online services, 10% faster payment
portal and 10% are happy with free vouchers.
Theme 4: There are various impact of digital technologies in this modern era.
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High quality Products
Online Services
Fast payment services
Free Vouchers
0
1
2
3
4
5
6
7
8
9
10
10
6
2 2
Column B

Interpretation: There are impact on business as they are able to develop knowledge (40%) as
well as provide better services (40%). Also digitalisation is assisting in development of
economy (agreed by 20%).
Theme 5: The effectiveness of digitalisation on business organisation.
14
Developing knowledge
Comfortable services
Growth and development of economy
0
1
2
3
4
5
6
7
8
8 8
4
Column B

Interpretation: The company is able to grow its market share as well as sales if it uses digital
technology as tool. 30% of individuals agree with the later factor while 40% of them agree
with the former one.
Theme 6: Queens Berry Hotel needs to make appropriate changes in their polices and
structure as to adopt digital technologies.
15
0
2
4
6
8 6
8
3 3
Column B

Interpretation: 40% agree that company has to make changes in their system as to adapt and
integrate digital technology. While 30% were moderate and 30% disagreed.
Theme 7: Customers are satisfied with the offered products and services of Queens Berry
Hotel.
16
Agree Moderate Disagree
0
1
2
3
4
5
6
7
8
8
6 6
Column B

Interpretation: 95% of consumers were satisfied with the products and services that were
offered by organisation to them. while only 5% of people did not get as per their
expectations.
Theme 8: Customers provide different rating to the products and services of firm.
17
Satisfied Not Satisfied
0
2
4
6
8
10
12
14
16
18
20
19
1
Column B

Interpretation: Most of the consumers stated that they found organisation product quality
excellent (50%) while some said it was average (30%), good (15%) and only 5% said that it
was poor.
P6 Recommendation
By analysing primary research, it can be recommended that The Queesberry Hotel should
go for digitalisation because in order to increase the effectiveness of their operational activities.
It will increase efficiency of their workers and satisfy needs of customer. They should use
technology like cloud computing for recoding and evaluation various data relating to customers.
But this hotel should take care of one thing that if they will adopt new technology then they have
to make necessary changes in their policy and organisational structure. It they can afford major
changes only then they should go for digitalisation.
M3
This research is done by using various tools and techniques like thematic analyses,
primary research, random sampling. Graph help in better understanding on an issues. It shows
data in a refined way which is essential for its better analysation. Questionnaire assist in ascertain
exact data which is needed by researcher, it also provides reliable views of different participants
(Too and Weaver, 2014). The business environment is rapidly changing so if mentioned
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Excellent Average Good Poor
0
1
2
3
4
5
6
7
8
9
10
10
6
3
1
Column B

company will not bring new technology in their enterprise like digitalisation of data then they
may fail to provide better services to the customers. Using latest technology will reduce the cost
of business operations and it will help in increasing their sales. If they will not follow the
recommendations, then they may have to face severe losses in upcoming time.
TASK 4
P7 Self Reflection
Working on this project was a great experience for me. It taught many things about which
I was completely unaware. I did not have any idea about how to make and use a questionnaire,
after making questionnaire in this project I learnt various aspect which are necessary for making
a collecting important data. I knew that digitisation is significant for growth of a business by I
was not aware about many details. I learnt that new technology can make a positive impact on
the operational performance of the company. By using latest techniques of working, cited hotel
can increase their profit. Most of the people like to stay in a hotel who use latest technology, it
reduces the wastage of time of customer and help them in reducing human efforts. Digitalisation
has capacity to make significant and major changes in a company (Young, 2013). One of the
most important things which I learnt was that graphs help in better evaluation of the collected
data. There are some mistakes which I can committed at the time of conducting research and
using various tools because of less experience. I will make sure that I will not commit same
mistakes again. Instead of using random sampling for a sampling method I will go for stratified
in upcoming time because it is better version of random sampling. I will also involve more
people as a participant if I would get another chance for working on same project because more
candidates will mean better and more collection of data.
M4
The project management process is required for stating about how whole study will be
undertaken. It also states about the time scale which will be used for completing various
activities. The research work which was conducted is based on the qualitative sources of data. It
collected first has responses of consumers and all the recommendations are based on the very
responses recorded. It allowed me in improving my capability to understand issues in an
effective manner.
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CONCLUSION
From the above report, it can be concluded that there is various method of conducting a
research and collection of data. Research choose an appropriate by keeping aims and objectives
in his/her mind. Critical path and graphs assist in making valid conclusion.
20

REFERENCES
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successful business strategy. John Wiley & Sons.
Kowalkowski, C., Kindström, D. and Brehmer, P. O., 2011. Managing industrial service
offerings in global business markets. Journal of Business & Industrial Marketing. 26(3).
pp.181-192.
Kumar, V., Petersen, J. A. and Leone, R. P., 2013. Defining, measuring, and managing business
reference value. Journal of Marketing. 77(1). pp.68-86.
Mathur, S. S., Mathur, S. and Kenyon, A., 2012. Creating value: successful business strategies.
Routledge.
Matos, S. and Silvestre, B. S., 2013. Managing stakeholder relations when developing
sustainable business models: the case of the Brazilian energy sector. Journal of Cleaner
Production. 45. pp.61-73.
Morrison, A. M., 2013. Marketing and managing tourism destinations. Routledge.
Polonsky, M. J. and Waller, D. S., 2014. Designing and managing a research project: A business
student's guide. Sage publications.
Sparrow, E., 2012. Successful IT outsourcing: from choosing a provider to managing the project.
Springer Science & Business Media.
Too, E. G. and Weaver, P., 2014. The management of project management: A conceptual
framework for project governance. International Journal of Project Management. 32(8).
pp.1382-1394.
Young, T. L., 2013. Successful project management. (Vol. 52). Kogan Page Publishers.
Online
Quantitative and Qualitative Research Methods. 2017. [Online]. Available Through
<https://www.skillsyouneed.com/learn/quantitative-and-qualitative.html>.
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APPENDIX
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