Digital Tech Impact: Intellectsoft UK SME Performance Study

This research project investigates the implications of digital technologies on the performance of small and medium enterprises (SMEs), using Intellectsoft UK as a case study. The study explores the usefulness of digital technologies, identifies methods for boosting company performance, measures the impact of digital integration on Intellectsoft UK's effectiveness, and identifies ways for the company to enhance performance and gain a competitive edge. The research covers various aspects, including the overview of digitalization, background of research, aims and objectives, research questions, significance, and rationale. The literature review examines digital technologies, methods for boosting company performance, and the impact of integration. The methodology includes the type of investigation, research design, philosophy, approach, data sampling, collection, and analysis. The project also includes findings, recommendations, self-reflection, and conclusions, offering a comprehensive analysis of digital technology's impact on business operations and performance. The research highlights the importance of digital technology for SMEs, particularly in software development and online payment systems, and provides insights into how companies can leverage technology for growth and competitive advantage.

RESEARCH
PROJECT

Contents
Contents...........................................................................................................................................2
CHAPTER 1- INTRODUCTION....................................................................................................1
1.1 Overview of research.............................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Research Aims and Objectives..............................................................................................2
1.4 Research Questions................................................................................................................2
1.5 Research Significance............................................................................................................3
1.6 Gantt chart.............................................................................................................................3
1.7 Rationale of research.............................................................................................................5
CHAPTER 2- LITERATURE REVIEW.........................................................................................5
2.1 The usefulness of digital technologies in present scenario....................................................5
2.2 Identify methods that can be adopted by company for boosting performance of company..6
2.3 The impact of integration of digital technologies on effectiveness of Intellectsoft UK........7
2.4 Ways that can be used by Intellectsoft UK for enhancing their performance and gain
competitive edge in market by using digital technology.............................................................8
CHAPTER 3- RESEARCH METHODOLOGY.............................................................................9
3.1 Type of Investigation.............................................................................................................9
3.2 Research Design..................................................................................................................10
3.3 Research Philosophy............................................................................................................11
3.4 Research Approach..............................................................................................................12
3.5 Data Sampling.....................................................................................................................12
3.6 Data Collection:...................................................................................................................13
Validity and reliability...............................................................................................................14
3.7 Data analysis........................................................................................................................15
3.7 Ethical Consideration...........................................................................................................18
CHAPTER 4: DATA ANALYSIS..................................................................................................1
5 Findings to stakeholders.........................................................................................................16
Covered in PPT..........................................................................................................................16
6. Recommendation...................................................................................................................22
7. Self-reflection........................................................................................................................23

8. Conclusion.............................................................................................................................24
REFERNCES.................................................................................................................................26

Topic:
“To examine the implications of digital technologies on performance of small medium
enterprises. A case study on Intellectsoft UK”
CHAPTER 1- INTRODUCTION
1.1 Overview of research
Digitalisation has changed the way whole business use to function and it has enabled
companies in attaining their objectives. All the organisations are focused on ensuring that each
task is completed in efficient way and profitability can be maximised. These days’ organisations
need to adapt and integrate changes that are taking place within a market place. it is very
essential for them to make sure that they are prepared to face off contingencies (Oldham and Da
Silva, 2015). If companies do not take on changes in a desired way, then they will suffer huge
losses. There are have been many changes in market which has made operations of business
organisation very difficult.
Intellect soft is software development company in United Kingdom is consider in this
research. Company develop mobile app and custom software as per the requirements o its clients.
200 employees work in company. mission of company is to help global firms to deal with new
technology like cloud computing, artificial intelligence, internet of things and many more.
This research work is based on Intellect Soft which is a telecom solution provider as well
as marketing agency. It assists business houses in gaining more influence over market forces and
ensure that they are able to target right consumers at the right time. It is an organisation that has
been impacted by digital technologies. They had to make changes in their marketing styles and
ensure that they are able to prepare campaigns for their consumers in a desired manner.
1.2 Background of research
This report is stated to be based on examination of implication that are there on company
performance due to digital technologies. In this study it will be evaluated as how different
changes in digital technology has impacted companies’ capabilities and effectiveness. Today,
digitalisation has changed how business units used to function. This is why each and every
organisation is investing huge sum of money in it (Purcell, Buchanan and Friedrich, 2013).
Intellect Soft is one of those which has made extensive changes in its functions and capabilities
due to frequent improvement in digital technologies. They understand that it is very vital for
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them to keep up with new technology as to ensure that they are able to attain higher market
share. Intellect Soft is a UK based organisation that is trying to expand itself in a global arena.
For this they need to integrate digital technologies in their core process as to attain better market
capabilities. Intellectsoft is a technology company, it offers software facilities and allows an
individual or business to receive payment with the help of internet sources. The company mainly
deals in technical, fraud prevention and banking infrastructure which is required to operate on-
line payment system. As a technological company, Intellect Lid is widely concern on applying
advance and innovative technologies in order to developing the operations of the firm at global
level. Digital technologies like internet sources, mobile application, web pages, social media
sites etc. are used by organisation as to enhancing its market reach and company can easily make
advancement in their services. The advancement in technologies is effective for Intellectsoft UK.
to attain higher profitability by satisfying the needs and wants of customers through offering
online facilities. Intellectis a privatly owned company which is founded in the year of 2011 by
Patrick Collison and John Collison. The company is mainly offering the services in Payments,
subscription, connect, sigma, relay, atlas, radar, issuing etc. the headquarter of Intellectsoft UK is
in San Francisco, Clifornia.
1.3 Research Aims and Objectives
Aim:
“To examine the implications of digital technologies on performance of small
medium enterprises. A case study on Intellectsoft UK”
Objectives:
 To analyse the usefulness of digital technologies in present scenario.
 To identify methods that can be adopted by company for boosting performance of
company.
 To measure the impact of integration of digital technologies on effectiveness of
Intellectsoft UK.
 To find out ways that can be used by Intellectsoft UK for enhancing their performance
and gain competitive edge in market by using digital technology.
1.4 Research Questions
 How the effectiveness of digital technologies can be measured in given scenario?
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 Which components can be used by organisation to boost its own performance in dynamic
market?
 In what ways changes in digital technologies have impacted effectiveness of Intellectsoft
UK?
 What methods need to be adopted for boosting performance of Intellectsoft UK to attain
competitive advantage within given market environment?
1.5 Research Significance
The research project is based upon implications of digital technologies on organisation
performance and productivity. It means there is a brief analysis of how digital tools and
techniques affect production process of business units. Intellectsoft UK., is a software
development company which focus more on latest technology. Along with this, the firm provides
facility of fraud prevention which is required to operate online payment systems. Thus,
adoption of new technologies assists the company to accomplish high competitive edge and also
ensure that all tasks are done a set time period. Although, digital technologies will allow
organisation in attaining better productivity and market growth. It will also improve quality of
output and increase profitability.
1.6 Gantt chart
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1.7 Rationale of research
This research is done to examine the benefits of implementing digital technology at
workplace. It makes the organisations aware about the benefits of use digital tools and
techniques for perform business activities. Overall this research is done to explore why it is
essential for today’s enterprises to implement digital technology at workplace and workplace and
the benefits it provide to enterprise.
CHAPTER 2- LITERATURE REVIEW
This is a part of research work that is concerned with analysis of various aspects and factors.
It allows investigator in setting a path that he can follow in completing this study with better
results. It also clears any doubts that are there in his mind regarding various concepts (O'Keeffe
and Clarke-Pearson, 2011). This part of study will state about different topics in brief manner
and different viewpoints will be stated.
Different books, journals and articles related with the main topic of research is used in this
research in order to complete the literature review. Books and journals help in collect the views
about different authors and writers on the same topic which help in draw valid conclusions.
Matrix management system: It is the one in which multiple control structure and multiple
command exist and employees have dual bosses and dual roles and responsibilities. Intellectsoft
has matrix organisation structure because of their types of business operations. For day to day
operations, they report to one boss and they also report to another boss, departmental head for
their functional responsibilities.
Advantages of matrix management: This type of organisation management ensure
effective of available business resources. Further, it helps in retain skilled employees for long
time period. Fast flow of information is another benefit of this type of organisation structure.
Disadvantage of matrix management: Matrix organisation management increase
organisational complexity. This require high degree of cooperation between project and
functional management.
2.1 The usefulness of digital technologies in present scenario
Digital technology is very important and need to be used by each and every organisation
for complimenting human skills and abilities. According to Wood and et. al. (2012),
digitalisation and introduction of new equipment’s has changed the way companies use to
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function and operate within market environment. It assists organisation in binding all functions
together and accomplish task in a required manner. there are different ways in which digital
technology has affected the manner in which companies use to function. It has enhanced
knowledge of people and made them to be more creative and informed regarding changes that
will be implemented within organisation. it will also aid in reducing expenses that are costing
company extra bucks. Digital technology assists in boosting performance as it compliments
human skills and capabilities. It also allows them in consuming resources in an efficient manner.
the managers are able to guide organisation human resource in a better way. This helps company
in attaining its goals and objectives in a right manner.
Along with this, digital technology in business is a growing necessity. As the year passes,
corporate world is a leaning more and more toward it, making it almost impossible to separate
the two from each other. Innovation breeds business. Since technology paves the way for it, it
can be gathered here that business needs technology to be sustained. Although, digital
technology provides a new and better approach to business organisations as how to go with the
flow in markets. It provides a faster, convenient as well as more efficient way of performing
business transactions as it can accomplish its goals and objectives. Furthermore, digital
technology in small business supports to wider reach into global market.
Digital technology has transformed every aspect of business. One of the main advantage
of digital technology is that it makes it easy and cost effective for companies to communicate
with its target customers. It provides opportunity to respond quickly to requirements of
customers. further company can store huge amount of information in safe manner which help in
take better decision. Effective use of digital tools improves effectiveness of marketing strategy of
enterprise which help in attract large number of customers.
2.2 Identify methods that can be adopted by company for boosting performance of company
From the viewpoint of Thomas (2011), There are different methods that can be used by
organisation in boosting its own performance. Various issues hinder company capabilities to
attain its goals and objectives. There is a requirement of adopting right methods so that effective
results can be obtained. Constant analysis is required from managers as to implement best
technique to integrate digital technology within organisation. There are different ways which can
be used by organisation for boosting its own performance. They are mentioned below:
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 Introduction of technology: There is requirement of integrating technology with time as
to keep organisation updated. It is essential as to ensure that each task is completed in a
set duration. Efficiency can be maintained when people as well as machines are updated.
 Changes in traditional system: According to Drivers, (2015) organisation need to keep its
system flexible instead of keeping its rigid. This will allow it in attaining better market
capabilities and effectiveness.
 Training of individuals: They need to train people, as mentioned above if employees are
updated regarding changes then organisation will be able to grow in its size and scope.
 Integration of new methods in business process: There is need of integrating every single
change in business model as to improve effectiveness of organisation within market
place.
 Clearly communicate can be challenging but essential, thus managers need to open the
floor for underperforming employees as they can articulate which obstacles are occurring
in their way; so that employer can reduce these circumstances. There is a open or free
communication between employee and managers as they can discuss everything from
progress, expectations, deadlines and resources.
 Small business enterprises also have to create a positive working environment. It allows
employees to voice their views and reinforce their ideas are listened. Such working
environment also supports to get promote good relationships between managers and
employees.
Implementation of digital technology at workplace provide different communication
channels to company which help in create good relations with them that help in sustain them for
long time period. Digital tools and techniques make it easy for company to collect and store huge
amount of information related with important aspects of business. This help in take better
decision which improve profits of company. Overall digital techniques and tools improve
performance of company which results in attainment of set business objectives.
2.3 The impact of integration of digital technologies on effectiveness of Intellectsoft UK
According to Wartella and et. al. (2013), there are different ways in which digital technology
has impacted Intellectsoft UK. It is a telecommunication company that offers its services in
diverse fields. There have been many researches which stated that technology and digitalisation
has assisted organisations like Intellectsoft UK, in gaining more market share and capabilities. At
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present, these firms are able to reach huge population size easily (Oldham and Da Silva, 2015).
The cited company will be able to gaining competitive edge over market competitors as it will
have more influence over target market. The impact of digital technology on Intellectsoft UK
was significant it has allowed the company in attaining its objectives in an effective way. It is
mentioned in points below:
 Enhanced business efficiency
 Better quality of consumer delivery
 Minimisation of time consumed
 Response time has improved which boosted customer delivery (Lai, 2011).
Along with this, small business owners are used digital technology which reduces
operation costs. As various software enables a firm to automate back office functions, such as
record keeping, accounting and payroll. It results firms does not need to hire many employees
for such activities. These business techniques are user-friendly and allows entrepreneurs only to
minor backgrounds in information technology to make the most of their tools and features.
On the other hand, digital technology also improves production level and reducing wastages.
Various computer programs or software helps employees to get more and more information
through these methods.
Concept of digital technology has transformed every aspect of modern business life.
Today, it become necessary for every business enterprise to use digital tools as this help in track
target customers and communicate with them. When company quickly respond to needs and
requirements of its customers then it support in retain them for long time period which ensure
sustainability of organisation in market. With implementation of digital technology at workplace
company can collect and store huge amount of data for long time.
2.4 Ways that can be used by Intellectsoft UK for enhancing their performance and gain
competitive edge in market by using digital technology
Technology has revolutionized the way companies conduct business by enabling small
businesses to level the playing field with larger organizations. The main goal of running a
business is to earn profit and for that various issues need to be handled. The managers within
organisation need to understand that it is vital for company to integrate digital technology as to
gain competitive edge. In this manner, business entities are required to improve their client base
by making proper communication with them. For getting higher competitive edge, firm can
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conduct a market study and recognise needs and wants of customers; and then trying to
producing the same. It supports to raise higher customer satisfaction as well as increases sales
revenues. Small business units can prepare an effective market plan and scheduling all business
activities in appropriate manner. Business owners can array of tech, everything from servers to
mobile devices in order to develop competitive advantages in the economic marketplace.
Although, they can also implement technology in their planning process for streamlined
integration and to make criteria for future expansion. This allows owners to create operations
using the most effective technology available. According to Padgett, (2016) there are different
ways will assist Intellectsoft UK in attaining better market capabilities.
 More focus on customer delivery
 Better utilisation of resources
 Set plan with contingency
 Grievance handling
With help of digital tools company can provide its services to its customers 24/7 and in this
way company can get competitive advantage and can attract large number of customers. copany
require to develop a plan consists all the activities require in implementation of digital
technology so it get all the benefits of it and can enhance its performance in market.
CHAPTER 3- RESEARCH METHODOLOGY
This is a section where different methods and tools which will be used to conduct research
work will be stated in a brief way. It will allow researcher as well as reader in understanding as
which tools are used and how effective results were gained from this research work (Terrell,
2012). Although, research methodology is a organized way in order to resolve specific problems;
it consists with a brief study of how research will be carried out. Activities or procedures through
which investigators go their work of defining, explicate and predicting phenomena is known as
research methodology. These techniques which are mentioned below were used to formulate
theories and apply them for completing whole research work.
3.1 Type of Investigation
It is the prime duty of a researcher to ensure that he is able to complete the study in a
most justified and correct manner. There are two different ways which are used to conduct
research and they are stated to be qualitative and quantitative (Qualitative vs Quantitative
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