Research Project: Digital Technologies Impact on Productivity, Pinions

This research project examines the implications of digital technologies on enhancing the productivity level of Pinions Watches, a company operating in a competitive market. The project begins with an introduction outlining the research overview, significance, aim, objectives, research questions, and potential issues. The literature review explores the impact and effectiveness of digitalization, the major tools used to enhance productivity, the relationship between digital tools and business growth, and various strategies to improve productivity and gain a competitive edge. The research methodology details the type of investigation, design, philosophy, approach, data sampling, collection methods, and analysis techniques, including ethical considerations. The case study of Pinions Watches highlights how the company uses digital technologies, such as online platforms, to improve its performance, save time and costs, and increase customer and worker knowledge. The study emphasizes the importance of adopting advanced tools, measuring performance, and employing effective recruitment and selection strategies. The findings aim to demonstrate how digital tools can improve business operations, enhance customer satisfaction, and contribute to overall business growth and sustainability. The project provides a comprehensive overview of how businesses can leverage digital technologies to achieve better outcomes in a competitive market.

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.1 Overview of the research..................................................................................................1
1.2 Significance of the study..................................................................................................1
1.3 Research aim....................................................................................................................2
1.4 Research Objectives.........................................................................................................2
1.5 Research Questions..........................................................................................................3
1.6 Research issues.................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Introduction......................................................................................................................4
2.2 Determine the implication and effectiveness of the digitalisation in business organization
................................................................................................................................................4
2.3 Determine the major tools which are used by organization for enhancing their overall
productivity level....................................................................................................................5
2.4 Examine the relationship between digital tools and growth of business organization.....6
2.5 Define various ways by which company can easily enhance their productivity level and
attain competitive advantage at market place.........................................................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
3.1 Type of investigation........................................................................................................8
3.2 Research design................................................................................................................8
3.3 Research Philosophy........................................................................................................8
3.4 Research Approach...........................................................................................................9
3.5 Data Sampling..................................................................................................................9
3.6 Data collection method.....................................................................................................9
3.7 Data Analysis....................................................................................................................9
3.8 Ethical Consideration.....................................................................................................10
REFERENCES..............................................................................................................................11

TITLE:
To determine the implication of digital technologies on enhancing productivity level of
the company. A case study on Pinions Watches.
INTRODUCTION
1.1 Overview of the research
As per competitive market place, each and every business organization wants to enhance
their their activities in order to attain more profitability level. In this context, number of
companies use effective digital technologies to improve their performance level in market place.
With the help of this, company easily enhance their productivity level by offering better services.
Along with this, firm tries to adopt new and innovative technologies which directly impact on
overall growth of the company at market place (Aboelmaged, 2014). By using digital
technologies, firm make their positive image in market place and also enhance workers
performance level at workplace. Furthermore, in this IT department also play their vital role in
creating the chances of developing better results in most effective manner by which firm
maintain their brand image at market place. In this, IT department also contribute in managing
all the chances of market trends and customers demand in order to maintain sustainability in
market place. As per high competition in market, firm use various effective and advances
technologies to produce quality products and services to its customers as per their demand. This
will helps in capturing attention of customers towards the services by which company enhance
their growth level at market place. In context of Pinions Watches, they operate their business at
small scale in which they offer unique and variety of watches to its customers. For enhancing
their performance level, company focus on producing new and innovative products with
attractive features which may lead in creating strong customers base within the organisation.
With the help of this company attaining better success at market place by delivering better
services to its target customers.
1.2 Significance of the study
Current research is based in better implication of digital technologies in order to enhance
their productivity level at market place (Baller, Dutta and Lanvin, 2016). For attaining the same,
various business adopt new and innovative technologies to produce as well as manufacture
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quality products and services by which they enhance their profitability level and at the same also
improve their customers. As per today's modern era, firm as well as number of people use
digitalisation within their activities to maintain positive their better performance level. In this
government also play vital role in providing better support in using digitalisation to enhance
productivity level of the company at market place (Boumgarden, Nickerson and Zenger, 2012).
Basically the main duty of business organization is to determine the market trends and customers
demand to produce their products and services accordingly. Which the help of this, company
improve their productivity level by creating better customers base. Along with this, every
business organization perform their entire activities through various department by which they
maintain their positive brand image at market place. In addition of this, adopting new and
advances technology is more important for company to enhance their growth level. In this
research and development department also play their vital role through which they easily
evaluate the effectiveness of using digital technologies in business. This will aid in attaining
better growth level at market place.
1.3 Research aim
It is consider as an important element which may leads in which entire research is based
in this. By evaluating this, company enhance their productivity level and maintain their
sustainability at market place (Bowersox, 2013). Basically it provide better path researcher in
which they easily execute all the activities of the research in order to attain positive outcomes. In
this context the main aim of this research is “To determine the implication of digital technologies
on enhancing productivity level of the company. A case study on Pinions Watches.
1.4 Research Objectives
It is also an effective and important phase of whole research which helps in defining
better support in which researcher easily draw a valid and better recommendation. This will
helps in attaining positive outcomes in appropriate manner. In this context, there are some
important components which made by researcher on the basis on research aim. All these are as
follows:
 To determine the implication and effectiveness of the digitalisation in business
organization.
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 To determine the major tools which are used by organization for enhancing their overall
productivity level.
 To examine the relationship between digital tools and growth of business organization.
 To define various ways by which company can easily enhance their productivity level
and attain competitive advantage at market place.
1.5 Research Questions
It is also an important aspect of research project which is based on implication of digital
technologies to enhance productivity level. In this, firm can adopt effective tools and techniques
to attain various advantages to improve their performance level (ElMaraghy and et. al., 2013).
Along with this, all the questions are also related with the research aim by which researcher
maintain their profitability level at market place. With the help all the questions, researcher
easily evaluate the ways to attain positive outcomes in appropriate manner. In this, various
questions are as follows:
 How to determine the implication and effectiveness of the digitalisation in business
organization?
 What are the major tools which are used by organization for enhancing their overall
productivity level?
 How to examine the relationship between digital tools and growth of business
organization?
 What kind of ways by which company can easily enhance their productivity level and
attain competitive advantage at market place?
1.6 Research issues
Various issues and obstacles are faced by researcher at the time of conducting research.
So that it is important for them to effectively evaluate the ways to resolve it and enhance the
chances of removing issues in appropriate way. For this, researcher should make their backup
plan in which they easily formulate activities in appropriate way and attain positive outcomes. In
the the main issues which faced by research is time (Feige and et. al., 2013). Due to less time
duration, researcher face complexity at the time of gathering data from respondents. On the other
side, insufficient money which may negatively affect the research activities. Thus, it is important
for researcher to make effective budget and keep proper funds to effectively execute entire
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activities. Both issues are negatively impact of research outcomes so that it is important duty of
research to maintaining time and cost as well at the time of conducing research which may leads
in drawing valid conclusion.
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
This phase is one of the important in which entire research activities can be evaluated
effectively and improve the chances of attaining positive outcomes. With the help of this
researcher easily draw a valid conclusion and attain positive outcomes in most effective manner.
Basically it includes views and opinion of various authors by which researcher easily enhance
their productivity level by attaining better results (Foley, 2014). Along with this, researcher also
use secondary resources to collect as well as gather valid and appropriate information. It define
an effective ways in which researcher take right decision to maintain their sustainability level at
market place. Furthermore, this section of research define proper discussion which related with
its objectives. For this, various author put their point of views by which researcher easily take
better decision towards the company and its services. This will helps in improving the overall
productivity level of the company at market place.
2.2 Determine the implication and effectiveness of the digitalisation in business organization
As per current scenario, digitalisation is one of the important concept for every business
organisation in which they easily improve their performance level at market place. It directly
impact on overall performance level of the company. BY using this company easily produce
quality as well as features products and services to its customers as per their needs. With the help
of this company increase satisfied customers within their organization. As per Galbraith, (2015),
new and advanced technologies are more important for business organization to develop their
growth level. By using this company developing their brand image by expanding their activities
in wide areas. Along with this, transformation of digital technologies also important in which
organization easily adopt changes and reduce their negative impact on productivity level. With
the help of this Pinions Watches produce unique and variety of watches to its customers as per
their needs. With the help of this company increase their customers base and attaining
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competitive advantage at market place. In this context there are some major effectiveness which
aid company in improving their image: Save time and cost: By adopting new and advances technologies, company save tine and
cost as well which may leads in satisfying customers as per their needs. In this context,
Pinions Watches use online platform to sell their products and services to its customers.
By which this easily maintain their profitability level at market place.
 Increase knowledge of the customers and workers as well: As per modern era, every
business organization focus on expanding their business in effective manner in which
they use various tools and technologies in which people as well as employees define their
new and innovative ideas to maintain their performance level in market. This will also aid
in determining customers demand and interest towards the company products and
services.
2.3 Determine the major tools which are used by organization for enhancing their overall
productivity level
Every business organization wants to improve their productivity level in which they use
various tools and techniques to produce features products and services to their customers.
According to the Galpin and Lee Whittington, (2012), important purpose of company to achieve
profitability level by serving quality products to its customers. With the help of this, firm
improve their overall performance at market place. Along with this, development of operations
help company to attaining competitive advantage at market place by which they enhance their
productivity level. In this context there are some effective tools which used by company to
maintain their brand image at market place. All are as follows: Advance tools and technologies: For attaining better sustainability in market place,
company focus on adopting new and advanced technologies in which they offer variety
of products and services to its customers in order to attaining their better satisfaction
level. This will contribute in increasing growth level of the company at market. Measurement of performance: It is an important tool by which top authority of the
business organization determine the workers performance at workplace which the help of
this they manage their workers accordingly and also provide then better guidance to
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enhance their skills and knowledge. This will enhance productivity level and at the same
time also capture larger market share.
 Better recruitment and selection: It is important for business organization to recruit
skilled and capable people who have qualities to perform their task effectively. In context
of Pinions Watches, they set their criteria in which they select best candidates in order to
enhance their productivity level at market place.
2.4 Examine the relationship between digital tools and growth of business organization
As per current business organization advance tools and techniques are highly related with
company growth in market place because digitalisation concept define various opportunities in
which business easily expand their performance level and attain better growth in market. Along
with this, for attaining better results business set their overall structure which is related with the
changing environment in which firm maintain their performance level. According to Glaeser and
et. al., (2018), digital technologies define various opportunities in which company enhance their
productivity level by serving their quality services and products. This will aid in attaining better
growth at market place and at the same time also capture larger market share from its rivals. In
this context there are some effective tools of digital which may leads in attaining better success
at market place are as follows: Online marketing: It is one of the important tool of digital technologies which may leads
in enhancing overall sales of the company. This will aid in determining customers needs
and demand towards the company products and services. By using online marketing
Pinions Watches easily increase their profitability level and attain better growth in market
place. With the help of this company capture larger market share form its rivals.
 Cloud based communication: It is also an important and appropriate digital tool by
which company easily established their brand image at market place. Basically it is
handled by the third party and anybody can access them through public internet. By this
company easily deliver data communication application in order to maintain customers
satisfaction level. It helps in improving performance level of the company at market
place.
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Thus, with the help of digital technology company maintain their sustainability at market
place and at the same time also contribute in enhancing profitability level at market by which
firm capture larger market share.
2.5 Define various ways by which company can easily enhance their productivity level and attain
competitive advantage at market place
For attaining better success at market place, company tries to focus on using advance
technologies within their operational process in which they easily produce quality services to its
customers and provide them better satisfaction level (Goto and et. al., 2014). In today's market,
customers needs and wants are rapidly change so that it is important for business to maintain
their production process effectively in which they produce quality products as per their demands.
With the help of this the easily provide them better satisfaction. This will directly contribute in
overall success of the company at market. Along with this, there are many ways in which
company execute their activities in order to enhance their performance level. All these can be
understood by following points: Effective management of available resources: For attaining better growth level, it is
important for manager to manage entire activities and available resources at workplace to
improve overall performance of the company in most effective manner. By effectively
utilization of resources helps in attaining set goals and objectives in systematic manner
which may leads in attaining competitive advantages. Better handing of complaints: It is another effective tool which used by business
organization to find appropriate ways as well as solution to resolve all the issues and
problems. With the help of this researcher easily take right decision in order to improve
overall performance of the research. Thus, researcher make a valid as well as appropriate
conclusion in order to attain positive outcomes. Basically this phase of research define
various tools and techniques in which manager easily undertake an effective research
which may lead in attaining better results. It directly contribute in attaining positive
results in most effective manner.
 Offer quality services to customers: It is one of the important and basic aim and
objective of every business organization in which they easily make their customers base
strong (Griffin, 2013). For this they serve their quality services to its customers as per
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their demands. Along with this, Mr John Watches use online marketing to offer their
services at wide range in which company enhance their profitability level.
By using all these tools, Pinions Watches enhance their productivity level and attain
competitive advantages. In this they serve better services with more features in which number of
customers get attracted.
Digital technologies are lay vital role in business organization to enhance the productivity
level of the company. By using concept of digitalisation, company can easily capture larger
market share from its rivals. In this context, there are some importance of digital technologies is
to enhance the chances of attaining success at market place.
The main benefits of conducting research is to make conceptual model which helps
researcher to carry out the research activities in systematic manner. On the other side, another
benefit of design the research is to make alternative method like interview to gather relevant data
and information in appropriate manner. This will contribute in attaining positive results.
CHAPTER 3: RESEARCH METHODOLOGY
3.1 Type of investigation
It is important phase of whole research in which manager is responsible to select
appropriate type of research. In this context, qualitative and quantitative methods are there in
which manager use qualitative method is based on facts and figures (Grimes, Ren and Stevens,
2012). By using this manager easily gather and collect relevant information in order to attain
positive outcomes in appropriate time frame.
3.2 Research design
It is also an important research part which define an effective blue print. Along with this,
researcher execute all the activities accordingly which leads in determining appropriate results.
Basically it include, effective process of collecting, measuring all the data and information.
Research design is categorised in various types like, descriptive, exploratory and experimental
research. Mainly this project is based on descriptive research in which researcher easily analysis
all the relevant information in effective manner. Furthermore, it define better path in which
business organization enhance their productivity level by determining the effectiveness of
digitalisation.
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3.3 Research Philosophy
This section is one of the important for whole research in which researcher easily collect
as well as gather relevant information from various author and specialist. Basically, philosophy
of research is based on two parts such as interpretivism and positivism. Both are more effective
which may leads in determining effective direction in which researcher take better decision in
order to improve productivity level of the company by attaining positive outcomes (Hashim,
2015). Along with this, researcher use Interpretivism philosophy for conducting research project
which may leads in attaining better results.
3.4 Research Approach
It is considered as an effective tool, that is used in research methodology as it helps in
making the research more appropriate through this a suitable results can be formulated.
Therefore, it is categorised into two approaches i.e. inductive and deductive approach (Heizer,
2016). Former constitute three steps: first all the required data is collected that are relevant,
second analytical research takes place whether the information gathered are appropriate or not.
Lastly, explanation is given about the related topic. Whereas in deductive approach a hypothesis
is formed for any existing theory. In this researcher use inductive research approach for carry out
the research and also gather relevant data in appropriate manner.
3.5 Data Sampling
Sampling is taken form the representative subset of population which is used for
manipulating and examining the data. Probabilistic and non-probabilistic sampling are the two
tools and techniques that are used for conducting a research (Katz, 2017). Therefore, for this a
sample size of 30 respondents are taken who will give their responses according to the choices
and preferences. There will be no biased answers as customers will reply as per what they have
experienced. Thus, data sampling is collected from the representative of large population, this
makes it easier and help the researcher in evaluating a valid conclusion.
3.6 Data collection method
Under this, researcher collect data and information by determining the two types of data
collection such as primary and secondary. Primary method refer to the data which are fresh in
nature and never been used before. On the other side, secondary method is also effective which is
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based on the existing information as it includes books, journal, articles and many more. Both are
appropriate for researcher for carry out the study. In this, researcher use both primary and
secondary method for collecting data and information in systematic manner.
3.7 Data Analysis
This is an important element of the whole research, as data that are collected goes
through the an analysis in order to evaluate the best possible outcomes. Therefore, it helps in
getting an effective results which can be very helpful in making changes according to the needs
and wants of customers (Laforet, 2013). Thus, it is a systematic manner, through which
responses can be evaluated for completing the research. Henceforth, data analysis us a process
which is used for selecting the information that will add value to the research. Under this,
researcher includes various techniques and approaches in order to get empirical results. Apart
than this, qualitative and quantitative approach are other factors that are also taken into
consideration for a excellent research. This will help an organization in evaluating the responses
in a better manner. In this researcher use qualitative method for collecting data and information
towards the research topic.
3.8 Ethical Consideration
There is a possibility that researcher may face some or the other kind of issues while
conducting the research in an effective manner. Time and cost is the main problem that majorly
arises during the collection of data (Laudon and Laudon, 2016). Other than this, leak of personal
data is also a big concern thus, it is prime duty of research to keep the collected information
confidential. So that nobody can misuse them. Thus, researcher should focus on research so that
they can attain the goals and objectives in a proper way.
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REFERENCES
Books and journals
Aboelmaged, M. G., 2014. Predicting e-readiness at firm-level: An analysis of technological,
organizational and environmental (TOE) effects on e-maintenance readiness in
manufacturing firms. International Journal of Information Management. 34(5). pp.639-
651.
Baller, S., Dutta, S. and Lanvin, B., 2016. Global Information Technology Report 2016.
Ouranos.
Boumgarden, P., Nickerson, J. and Zenger, T. R., 2012. Sailing into the wind: Exploring the
relationships among ambidexterity, vacillation, and organizational
performance. Strategic Management Journal. 33(6). pp.587-610.
Bowersox, D. J., 2013. Logistical excellence: it's not business as usual. Elsevier.
ElMaraghy, H. and et. al., 2013. Product variety management. Cirp Annals. 62(2). pp.629-652.
Feige, A. and et. al., 2013. Impact of sustainable office buildings on occupant's comfort and
productivity. Journal of Corporate Real Estate. 15(1). pp.7-34.
Foley, L. L., 2014. Qualitative Case Study of Andragogy Perceptions and Culture at a Major US
International Airport. Northcentral University.
Galbraith, J. K., 2015. The new industrial state. Princeton University Press.
Galpin, T. and Lee Whittington, J., 2012. Sustainability leadership: from strategy to
results. Journal of Business Strategy. 33(4). pp.40-48.
Glaeser, E. L. and et. al., 2018. Big data and big cities: The promises and limitations of improved
measures of urban life. Economic Inquiry. 56(1). pp.114-137.
Goto, S. and et. al., 2014. The Interaction between design research and technological research in
manufacturing firm. Smart Manufacturing Innovation and Transformation:
Interconnection and Intelligence. pp.226-251.
Griffin, R. W., 2013. Fundamentals of management. Cengage Learning.
Grimes, A., Ren, C. and Stevens, P., 2012. The need for speed: impacts of internet connectivity
on firm productivity. Journal of Productivity Analysis. 37(2). pp.187-201.
Hashim, J., 2015. Information communication technology (ICT) adoption among SME owners in
Malaysia. International Journal of Business and Information. 2(2). pp. 453-485.
Heizer, J., 2016. Operations Management, 11/e. Pearson Education India.
Katz, J. E., 2017. Machines that become us: The social context of personal communication
technology. Routledge.
Laforet, S., 2013. Organizational innovation outcomes in SMEs: Effects of age, size, and
sector. Journal of World business. 48(4). pp.490-502.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson Education
India.
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