Analyzing Digital Technologies' Impact on Plan.com Business Activities

This research project investigates the implications of digital technologies on the business activities of Plan.com, a fast-growing business communication provider. The introduction outlines the significance of digital technologies in modern business, emphasizing their role in enhancing profitability and market share. The research explores Plan.com's background, its objectives, and the importance of digital tools for its growth. The study aims to analyze the impact of digital technologies on small business enterprises, focusing on Plan.com as a case study. The objectives include determining the effectiveness of innovative technologies, evaluating the relationship between digital technologies and profitability, and recommending ways to attain long-term effects of operating in a technological world. The literature review examines the effectiveness of innovative technologies, the importance of digital tools for economic growth, and the relationship between digital technologies and profitability. The project aims to provide insights into how companies can achieve their goals and improve business performance through the implementation of digital technologies, offering valuable information for both academic and practical applications.

Research Project
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Contents
TITLE:.............................................................................................................................................3
Introduction......................................................................................................................................3
Literature Review.............................................................................................................................6
Research Methodology....................................................................................................................9
Data Analysis.................................................................................................................................12
Discussion.............................................................................................................................17
Recommendation...........................................................................................................................30
Self Reflection...............................................................................................................................30
Conclusion.....................................................................................................................................31
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TITLE:
The implications of digital technologies on the business activities of Plan.com.
Introduction
Overview of the Research
Advancement in digital technologies play an effective role in every organisation
(Beetham and Sharpe, 2013). In the modern scenario, organisations are focused on achieving
higher profitability and market share through attracting buyers towards their offered goods and
services. In the recent decades, rivalry is high within the market area and each business concern
is focused on adopting the most unique and effective technology for increasing production and
operation of firm. The potential motive of each business organisation is to reaching at
competitive position through expanding business at wide area of market and producing wide
variety of goods and services to their important bargains. Digital technologies are effective in
proper utilisation of resources at workplace. Mostly, organisations are focused towards
implementing most suitable digital equipment at workplace in order to save money, time and
human efforts. Digital equipment helps in creating human’s life easier and comfortable so each
individual and organisation is concerned on adopting the most suitable tool among the available
alternatives with respect to enhance performance and productivity of firm. Plan.com is the
United Kingdom's fastest growing business communication provider company. As a small
business enterprise, the major objective of plan.com is to expand business and its organisational
operations at wide area with respect to gain more benefits and profit.
Background of the Research
Plan.com is a private company which is headquartered in Douglas, Isle of Man. The
company has around 200 employees who are contributing their vast efforts in growth and
development of firm. The company has its specialities in mobile, fixed, mobile broadband, VoIP,
IoT, Repair, Recycling, Offices 365, Microsoft In-tune and Data (Brynjolfsson and McAfee,
2012). As a small business enterprise, the basic purpose of plan.com is to satisfy the needs and
wants of customers through offering them high quality products and services at reasonable
prices. Digital tools and technologies are effective in attaining competitive edge at market place
through increasing production of firm. Digital technologies are effective in nature as these helps
in making humans’ efforts easier which create value in organisational growth and success. The
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implementation of digital tools and technologies are essential for providing fast and effective
services to their significant buyers so as to produce goods and services as per their changing
needs and wants. Organisations are widely concerned on hiring skilled and talented people at
workplace with respect to operate new and innovative technologies that are impactful in growth
and development of firm (Brynjolfsson and McAfee, 2014).
Significance of the Study
This consists to be an essential part of research project as it helps in analysing the area of
research issue. The research into consideration is based on implication of digital technologies on
small business enterprises. Small and medium size organisations are effective in contributing a
huge amount of rupee in economic growth and development of firm. In this modern world people
are very much depend on digital technologies as to making their life easy and comfortable. As a
communication company plan.com is concern on providing wide area of network to their
customers through applying appropriate tools and technologies. Implication of digital
technologies are challenging for business organisation, so in order to implementing digital
equipment in proper manner organisations are providing proper training session to their new and
existing employees for managing resources in an effective manner (Buhalis and Foerste, 2015).
Research Aim
This is the most important part of research project as it is a general statement which is
concerning the overall goals, ends and intention of the study. The section thought to be the most
basic piece of research paper as it helps in improving the aptitudes of investigator on a specific
investigation issue and give a critical course keeping in the mind set of investogator and also
helps in reaching at final result and outcome. . This is a predetermined statement which helps in
carrying out the whole research work in an appropriate direction. The basic aim of this particular
research is “To analyse the usefulness of implementing digital technologies in the growth and
development of small business enterprises”. A case study on plan.com.
Research Objectives
It is another important part of research project which helps in simplifying the aim of
research in which various variables are included. This section is significantly based on research
aims (Cohen and et.al., 2014). This can be portrayed as the result that is looked through the
analyst towards the end of the examination procedure, what the specialist will have the capacity
to accomplish toward the completion of the exploration thesis. In this, the aim is divided among
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various objectives in order to clearly defining the research issue and elements which are involved
in the research aim. Some essential objectives are described as under:
 To determine the effectiveness of innovative technologies within an organisation such as
plan.com.
 To ascertain the importance of digital tools and technologies for growth and development
of economy.
 To evaluate the relationship between digital technologies and profitability of firm.
 To determine the impact of digital tools and techniques on human resource department of
organisation.
 To recommend various ways through which long term effects of operating in a
technological world can be attained by plan.com.
Research Question
These are available in the form of statements that are essential in addressing the part of
literature review in an effective and efficient manner. This part of research project is connected
with the aim and objectives as these are designed on the basis of research problems. Some
essential research questions are described as below:
 What is the effectiveness of innovative technologies within an organisation such as
plan.com?
 What is the importance of digital tools and technologies for growth and development of
economy?
 How to evaluate the relationship between digital technologies and profitability of firm?
 What is the impact of digital tools and techniques on human resource department of
organisation?
 What are the ways through which long term effects of operating in a technological world
can be attained by plan.com?
Importance of research
Development of digital technology and adoption of same by business enterprises has
impact on every single aspect of organisation. This research is carry out to examine the impact of
implementation of digital technology on business activities and how this help company in attain
its set business goals and objectives. Present investigation makes the audience aware about the
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benefits which a company can access with use of digital tools. This study makes the organisation
aware about why it is important to use digital tools and techniques at workplace.
Rationale of research
Main purpose of carry out this research is to examine how company can achieve its set goals
and objectives and can perform better in business environment with implementation of digital
technology at workplace. This research is done to identify and examine how with
implementation of digital technology company can increase the number of its profits and can
offer better services to its clients.
Literature Review
Introduction
A literature review is a text of an academic paper which involves the specific knowledge
including substantive outcomes and theoretical or methodological contribution on a specific
topic. This section helps in conducting an in-depth research for the investigator to carry out the
whole work in a right direction. In this section, the viewpoints of various authors and writers are
discussed in an effective manner (Del Chiappa and Baggio, 2015).
2.1 Effectiveness of innovative technologies within an organisation such as Plan.com.
Technology has become a very crucial aspect and element of a business nowadays,
technology is changing the pattern of work in business, they are growing their business with the
help of new and innovative technology and it has resulted in higher efficiency and boosted
growth of business in general for Plan.com. The company is looking to incorporate as much new
technology as possible within the company so that Proper benefits of such change in market
place can be taken. Now people can access the website through various apps in the smartphone
plan.com is developing an app for such users to tap them and provide them the services of the
company. The company is having a mid-size business right now and with the help of new and
effective technology it is planning to grow it by increasing its market reach and market Share. If
new technologies will be implemented within the company it will lead to an increment in overall
productivity and enhancement of growth and profitability of the company, some other benefits of
innovative technologies within company includes Low cost production, High quality output,
reduction in the time of operation and hence saving of time of company in general. The need of
innovative technology in an organisation cannot be undermined as it is essential for performing
business in an effective and fruitful manner. Innovative technologies are making life simpler for
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both business persons, customers, employees etc. The innovative technology in a company can
bring various other benefits like less requirement of workforce and therefore less cost of
employees, the saving in cost can be applied anywhere else by the company to generate return
and hence would be a double benefit for the company.
2.2 Importance of digital tools and technologies for growth and development of economy.
As per the opinion of Elena Kvochko, 2013, Digital Tools as well as technologies are a
very crucial aspect any country and its economy, Growth cannot be expected within a country if
it is running on traditional and conventional methods for the purpose of communication, doing
business, infrastructures etc. The digital tools which include various social medial platforms and
application help the governing authorities to overcome certain barriers of growth and
development. It is a very crucial aspect for business to grow and without proper growth of
business there cannot be a reduction in Unemployment Rate (Di Pietro, Di Virgilio and Pantano,
2012). Governments worldwide are implementing various policies and procedures that involve
use of digital tools and technology; this is with an aim to make whole country Digitalised as
much as possible. Growth of an economy is directly linked with the extent of use of various
digital technologies within the country, the use of robotics and artificial intelligence in various
security development programmes and new research and development in the field of science. If
the government will not implement these new digital tools and technologies than they will lag
behind in this race of digitisation, where every country is competing to become Pioneer in the
field of Digital technology. Business should take necessary help of government to implement
technology at their work place. There has been a very steep decline in an overall growth of those
business which are not using digital tools and technology for the purpose of reaching to
customers and growing their business. The overall business growth can be achieved only through
proper implementation of Digitisation Process within organisation. A robust economy cannot be
created without proper use of technology.
2.3 The relationship between digital technologies and profitability of firm.
As per the views of Laura and Andrea Tyson, 2016, digital technology plays a
significant role in order to enhance the profitability of business firms. In order to maximise profit
of the firm, management implements different new and innovative technology which aids to
accomplish different processes of organisation in stipulated time period. It helps employees to
perform various type of function in an effective manner. These technology increase performance
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of company as well as performance of employee. Implementation of new and innovative
technology leads to produce new range of products which helps to increase the rate of sales of
different products. By launching these new range of products it aids to attract large number of
customer in effective manner. These technology helps to develop the skills and knowledge of
employee working in organisation. These aids to enhance the productivity of business firms. In
order to increase the productivity of the products. By implementation of these technology helps
to business firms to stand before the different rivals present in the marketplace. It also manage
every functions of firms can be accomplished in stipulated time frame. These factors aids in
maximise the profit of company. Implementation of digital technologies aids to complete various
types of work in effective manner. Digital technology aids to solve the various issues which are
arises in during performing various activities at workplace. It helps to establish the good
coordination to perform various types of work ethics in proper manner. By implementation of
digital technology aids in expansion of business in order to maintain the effectiveness in
performing different work activity of business firms. These technology helps to accomplish
different task in effective manner. It leads to develop organisation in effective manner
(Dickinson and et.al., 2014).
2.4 Various ways through which long term effects of operating in a technological world can be
attained.
There are various Long term Benefits which can be seen in operating in a technological
environment. As per the views point of Jagg xaxx, 2018, Some of these benefits include:
Increased Reach: With the help of technology a marketer can reach enormous quantity of people
with minimum efforts. Network technologies have allowed access to various people to make
purchases through internet. Internet has open up the market as well as the competition within the
market, and companies are fighting to get a competitive edge over the other by providing best
possible goods and services to customers.
Speedy process of Operations and Flexibility: If there is a change in the market place,
Technology has allowed them to respond quickly to such changes. With the help of technology
the company can target new market and aim at increasing its market share in the future.
Companies can use various Digital technology platforms to implement its plans and procedures
which will help them in achieving overall growth and profitability in the long run.
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If there is Proper implementation of such Technological changes within plan.com. The
company will be able to scale up its business more rapidly because of the fact that the company
deals in communication sector which is quite prone to any recent technological changes. It is also
however important that the company trains and develops its workforce on the basis of new
technological environment which is prevailing within the economy. It is quite clear from the
above discussion that technology is very crucial and if a company wants to operate in the
business environment for the long run, it has to adapt to new and innovative technologies for
enhancement of its performance and overall growth and profitability.
To determine the impact of digital tools and techniques on human resource department of
organisation
Implementation of digital technology at workplace affect every aspect and department of
organisation including finance, HR, production, research and many more. With help of digital
tools manager of HR department can improve core competencies and internal processes. Main
activities perform by human resource department of company involves recruiting, developing,
training and rewarding people of company. Company provide training to employees on
continuous basis to improve employee’s skills so they can perform their roles in better manner.
Use of digital tools and techniques improve efficiency of human resources. One of the main
benefit of digital tools for HR department of company is that with help of available online portals
company can attract skilled candidates to perform a specific job role at workplace. Further,
Human resource manager can store the personal information of employees with safety. In
addition to this, managers can monitor and examine the performance of workers with help of
digital tools and can identify the areas of improvement.
Research Methodology
Research methodology is the process of collection of data in order to perform research
and it is helps to take effective decision. The research can be accomplish with the help of
interviews, surveys and other research techniques which is based on both present and historical
information (Egger, 2013).
Types of Investigation
It is process to collect different types of data and information to determine the every aspects of
research and it also aids to enhance the knowledge in the certain area. There are three types of
investigation like descriptive types, qualitative type, empirical type and many others. As per this
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venture, the qualitative method is of research is being utilise to gain effective result. It provides
result in the form of hypothesis, theories, and other in mode by which these result can be easily
consider by the researcher. The quantitative method is used to solve the numerical part of the
research which gives approx. values of numerical section.
Research philosophy
Research philosophy is defined as the method to collect data, interpret the collected data
in order to find the effective outcomes. This deals with the source, nature and development of
knowledge. This can be categorised among two major kinds such as interpretivism and
positivism research philosophy in nature. The present research is based on interpritivism
research philosophy as it is the most effective tool for reaching at final result and outcome.
Research approaches:
Research approach is related to determine various types of objectives of data which are
related to numerical format. It aids researcher to find the outcomes of various numerical parts of
research which contain numerical part of experiment. There are four types of research
approaches such as quantitative research research approaches qualitative research, pragmatic
approaches.
Qualitative research approach: This approach is related with the social cons tractive
paradigm which is concerned with the reality of research. It is related with the recording,
analysing and try to determine the deeper meaning and its importance to the behaviour of human
and experiences which are concerned with beliefs behaviour and emotion.
Quantitative research approach: It is related with positive paradigm. This is basically
concerned on to collect data relate to numerical part of research which are in form of statistical
calculation which is accomplish by the investigator.
Pragmatic approach to research: It is related with the various types of research which
deals to execute different type of research by researcher. In this approach, researcher is free to
use any types of methods to accomplish different types of outcome of research.
Research design
It is concerned with the strategies which are implemented by the researcher in order to
pick various part of study in order to find the solution of experiment. Researcher prepares proper
design in order to execute different processes of research. It is very essential for the researcher to
find the effective outcomes in stipulated time period. These design is divided by the exploratory,
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descriptive and experimental. So research has to implement effective research design in order to
perform various steps of research (Hojeghan and Esfangareh, 2011).
Data sampling:
It is defined as the process to gather different types of information which are related to
statistical population which is assumed by the researcher. The factor of sample which are used by
researcher. It can be divided into parts non probabilistic and non-probabilistic method of
sampling. Probabilistic method is related with the execution of steps of research and non-
probabilistic is related to consider voluntary response.
Data collection
It is the methods which is related with gathering of data and collection on the targeted
variables in proper manner which helps to find the the relevant outcome of appropriate
outcomes. Collection of data which reveals about the form survey and network location to the
entry of data, capture and logging (Jaeger, 2012).
Ethical consideration
This is the most important factor of the research which is concerned with rules and regulation as
per the activities involves in the research activities which have been carried out. The investigator
implements different rules in order to determine between the ethical and the unethical behaviour
of individual. This helps to presenting the data in most relevant manner in order to attain the
goals and objectives of research (Hudson and Thal, 2013).
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Data Analysis
Data analysis is described as the process of systematically using statistical or logical tools
and techniques in order to evaluate and illustrate, condense, recap or analyse data and
information. This section of research has to be done through thematic analysis and in this,
themes are prepared on the basis of research question.
Questionnaires
Name:
Age:
Gender:
Phone Number:
Address:
Email Id:
Q1) Does the implementation of digital tools and technologies are valuable for organisational
growth?
Strongly Agree
Agree
Strongly Disagree
Disagree
Q2) What are the importance of emerging digital technologies at work place?
Increasing Performance
Enhancing Productivity
Developing Profitability
Increasing Revenue
Q3) How effective digital technologies are at work place of Plan.com?
Monitoring
Controlling
Evaluating
Q3) Does digital technologies are effective for improving the communication within
plan.com?
Yes
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