BTEC Level 5 Digital Business Report: Approaches and Technologies

This report, submitted for a BTEC Level 5 Higher National Diploma in Business (Accounting and Finance) Unit 14: Digital Business in Practice, explores various digital approaches used by organizations, including transactional e-commerce, relationship-building, brand-building, publisher/media, and social network sites. It investigates digital technologies such as robotic automation, additive manufacturing (3D printing), the Internet of Things (IoT), Augmented Reality (AR), Virtual Reality (VR), cloud computing, and predictive maintenance, assessing their effectiveness in achieving business objectives within a global context. The report analyzes the strengths, weaknesses, and importance of digital business and critically evaluates digital business approaches to promote new business growth. It provides examples of how global organizations utilize these technologies to achieve their goals, offering insights into the evolving landscape of digital business and its impact on modern industries. The report concludes with a discussion of the key findings and implications for future business strategies.

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BTEC LEARNER ASSESSMENT SUBMISSION AND DECLARATION
When submitting evidence for assessment, each learner must sign a declaration confirming that the
work is their own.
Learner Name: Trinh Hai Dang
Assessor Name: Martin Ortega Azurduy
BTEC Programme Title: Pearson BTEC Level 5 Higher National Diploma in
Business (Accounting and Finance)
Unit or Component Number and
Title: Unit 14: Digital Business in Practice
Assignment Title: DBP1: Digital Business Approaches (1 of 2)
Date Assignment Submitted: 11/11/2021
Please list the evidence submitted for each task. Indicate the page numbers where the evidence can
be found or describe the nature of the evidence (e.g. video, illustration).
Assessment Criteria Page no Evidence submitted
P1 Explain the range of digital approaches taken by
organisations. 1 Sector 2.1
Paragraph 1
Sector 2.4
Paragraph 2, 3, 4
Sector 2.3
Sector 2.2
Sector 2.2
Sector 2.4
Paragraph 4
P5 Explore the relationship between contemporary
approaches to digital business and their impact on
meeting KPIs successfully. 5
M1 Evaluate the importance of digital business to
organisations in a global context. 4
P3 Investigate a range of digital technologies used by
organisations to achieve business objectives. 2
M2 Assess the effectiveness of the use of digital
technologies on business objectives in a range of global
organisations. .2
D1 Critically evaluate a range of digital business
approaches within global organisations to promote new
business growth.
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Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any
sources used in the work. I understand that false declaration is a form of malpractice. I am
aware that any case of plagiarism will be handled according to school policy.
Learner signature: Dang Date:

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Contents
PART 1: INTRODUCTION ................................................................................................ 1
PART 2: MAIN CONTENTS ............................................................................................... 1
2.1. Describe the various digital approach used by companies. ............................................... 1
2.2. Explore a variety of digital technologies and assess how well they are being used by a variety of
global organizations to achieve business goals. ..................................................................... 2
2.3. Show the strength, weakness, and importance of digital business in a global context. ................. 4
2.4. Analyze a variety of digital business approaches in order to promote new business growth within
global organizations. .................................................................................................. 5
Part 3: Conclusion ....................................................................................................... 5
References ............................................................................................................... 6

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PART 1: INTRODUCTION
Nowadays, the demand for high-quality human resources in the modern digital business is huge
and is spread throughout the world. So that many companies are getting increasingly interested in
digital business. This is also the reason why many universities in Viet Nam have been built foreign
training cooperation programmes to catch up with the world's advanced education. As a result,
studying Digital Business is more and more popular.
What is a digital business?
The definition of digital business is the creation of new business models that link people and
enterprises to the things that produce revenue and efficiency. Traditional company models can't
give new business prospects or value chains, but digital businesses can.
In relation to the topic of digital business, we have a related concept known as digital
transformation. In order to achieve success, all countries must appreciate the digital transformation
environment and trends
PART 2: MAIN CONTENTS
2.1. Describe the various digital approach used by companies.
The essential push for digital approaches is the combination of cloud computing, big data, AI,
and the Internet of Things. A corporation could decide to go digital for a variety of reasons.
However, the most plausible answer is that they must: It's a life-or-death situation. In the aftermath
of the epidemic, a company's ability to respond fast to supply chain disruptions, market challenges,
and rapidly shifting customer expectations has become critical.There are three essential sites that I
describe in this assignment: Transactional e-commerce sites, Service-oriented relationship-building
websites, Brand-building sites, Publisher or media sites and social network sites.
The first one, A transactional e-commerce site is one that allows customers to buy products
online. The sale of these things is the site's primary source of revenue. Customers who like to buy
products in person will benefit from the websites because they provide information. Among these
are retail sites, travel sites, and online financial services. Customers can search for, order, and pay
for goods online, and consumers can call the company for after-sales services. Consumers can
search for, order, and pay for goods and services online, and customers can contact the company for
after-sales service. Transactional websites could be organized or be on and can execute complete
final purchases through the website. Most transactional websites save time and money by
connecting the transaction process with side services include accounting, inventory, order
administration, delivery and fulfilment, marketing, customer relations, web analytics, and many
others. Some example of this sites are: Amazon, Agoda, Tiki , Abay and Shoppe.
The second one, A relationship-building website that focuses on customer service and delivers
information to stimulate purchases and relationships. The vast majority of items are not yet
available for purchase on the internet. Customers can get information from the website and e-
newsletters to assist them make educated purchasing decisions. The most important contribution to
the company is encouraging offline sales and generating inquiries or leads from new customers.
Existing customers benefit from these websites since they give specialized information to help them

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in their everyday life, whether at work or at home. The example of those sites are: Accenture,
PricewaterhouseCoopers.
The third one, Brand-building sites are the sites that promote the brand by providing an
experience. The vast majority of items are not available for purchase on the internet. Their main
objective is to assist the brand by developing an online environment for it. They're frequent in low-
cost, fast-growing consumer goods companies. Example of this sites are : Vauxhall, Tango and
Guinness ( beers) .
The fourth one, Publisher or media sites provide a variety of subjects with information, news, or
entertainment. The term 'portal' refers to an information gateway. This includes both material on the
site and connections to other websites. Advertising, commission-based sales, and the selling of
customer information are just a few of the revenue-generating alternatives available to portals
(lists). Because they are frequently ad-supported, social networks can also be regarded in this
category. Santander , CopperPoint, UAB Medicine and Grants.gov are the example of this site.
The final one, a website that allows individuals to construct a public profile and engage with
others is known as a social network site. A new user on a social media site may usually submit a list
of individuals with those they have a connection, and others on the list can verify or deny the
correlation. The new user can search the network of links for other connections after establishing
connection. Some of social network sites are: Facebook, Snapchat, Instagram and Tumblr.
2.2. Explore a variety of digital technologies and assess how well they are being used by a
variety of global organizations to achieve business goals.
This part will show digital technologies, affect the effectiveness of the digital business in the
world. Nowadays we are live in the industry 4.0, with the leading role of new.
There are five typical technologies in this century:
About Robotic automation is gaining traction in a variety of industries, including welding,
assembling, and product designing. Manufacturing organisations may achieve maximum efficiency,
safety, and a competitive edge in the market using robotic automation. A research produced by the
International Federation of Robotics (IFR) shows the development of robotics, estimating that 1.7
million new industrial robots will be deployed in companies throughout the world by the end of
2020. Robots reduce costs, time, and work processes quickly and make the production process
better. The example:
Assembly Automation Application
TPA company designs and develops the Assembly Automation Applications for a variety of
industries, including automotive, pharmaceutical, electrical electronics, food and beverage,

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consumer goods, and many others. With a team of experts with extensive experience in the field of
automation, they can supply everything from stand-alone equipment to fully automated lines.
Bringing automation solutions with leading technology and the best reliability to help your business
always have a competitive edge in the industry and unrivalled dependability to ensure your
company maintains a competitive edge in the industry. The products are designed and installed
entirely by Vietnamese engineers. We are committed to accompanying customers throughout the
operation and production process. (Tự Động Hóa Công Nghiệp Là Gì? Một Số Ứng Dụng Tự Động
Hóa Phổ Biến Hiện Nay, n.d.)
About Additive manufacturing, often known as 3D printing, constructs items by layering
materials. It was initially designed for prototyping, but technology has advanced to the point that
any item made of metal, plastic, or mixed material now can be produced on a greater scale. And
over two-thirds of US companies deploy 3D printing, according to PWC. It will be one of the most
important technologies, allowing you to develop items with much less material, faster, and more
flexibility. You may save money on product development by not exporting tasks to third parties
when you use 3D printing. The example:
The models wore a variety of sparkly jewelry accessories during a Victoria's Secret fashion show in
2013. More specifically, they are created from 3D printing technology. According to designer Iris
van Herpen, we will be able to make sets using 3D scanners and 3d - printed technologies in the
near future. Clothes that quickly fit each person's size. This will be the most significant
development in the fashion and fashion accessory industries.. (Công Nghệ in 3D Là Gì? Vì Sao Đây
Là Tương Lai Của Thế Giới?, n.d.)
About The Internet of Things (IoT) is a collection of internet-connected technological gadgets
that can receive and share data without the need for human or computer intervention. As a result of
industrial IoT, the manufacturing industry is witnessing substantial change. Machine breakdowns
can be avoided using IoT-enabled preventative analysis.
For example, Smart Home Amazon Echo and Google Home: AI voice assistants such as the
Amazon Echo and Google Home are among the most popular smart home gadgets IoT. Users may
ask voice commands with Alexa for assistance with a range of tasks, such as playing songs,
checking the weather forecast, getting football scores, booking a Taxi, and much more. (Internet of
Things Devices & Examples in 2021, n.d.)
About Augmented Reality (AR) and Virtual Reality (VR) in manufacturing have the potential to
be unlimited when it comes to using. These technologies have the greatest influence on sectors such
as training and maintenance. For training, AR-VR technology may be combined with sensors and
cameras, resulting in a much safer and less risky approach. These technologies enable maintenance
professionals to do tasks from a distance. AR and VR both improve efficiency by giving deeper
insights and access into various operations.
For example: AR is revolutionising the way logistics firms function, allowing them to deliver goods
on time and efficiently. Warehouse employees wear AR glasses to access a digital checklist in
warehouses. It also shows them the quickest path. AR devices may also be used to inspect things for
damage, pack cargo into properly sized crates, and maximise freight loading space. (12 Examples of
Augmented Reality in Different Industries | Circuit Stream, n.d.)

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About Cloud computing is a collection of internet-connected remote data storage, management,
and processing services. Manufacturing is changing, and organisations must not just be more
efficient, but also quick and flexible. They require a cloud platform to manage their business and
production data in order to stay up with changing client needs, contemporary production, and the
production lines. Investing in a cloud platform lowers operating costs, improves
speed, and allows for more accurate data.
About The success of manufacturers is based on Predictive Maintenance. It foresees potential
failures and reduces manufacturing delay. Companies may use it to optimise maintenance chores in
real time and reduce downtime. Overall maintenance expenses are reduced, and system uptime is
increased. Producers should use artificial intelligence to forecast equipment health and usage trends,
resulting in proactive maintenance.
For example: The quality of any food storage or cooking appliance in a restaurant is essential to the
business's profitability. Predictive maintenance technology might assess the operation of a
restaurant's freezer and notify restaurant personnel to any difficulties if it was beginning to
malfunction or required any sort of upgrade. To measure asset performance, a sensor would be able
to analyse aspects of the fridge such as temperature and vibration. With this prior information, the
restaurant would be able to address the possible issue before it became a downtime issue. (What Is
Predictive Maintenance? (+Benefits, Cost, & Examples), n.d.)
2.3. Show the strength, weakness, and importance of digital business in a global context.
Strength
Although digital transformation is a new idea, data thus far has indicated that the outcomes
obtained via the use of digital technology in enterprises are quite promising, with numerous
projected benefits such as:
• Improved data collecting
• Better resource management
• Customer insights based on data
• New products/services,
• Precise market segmentation,
• Global customer experience
• Cut down the costs,
• Improve customer strategy,
Eg:
Nike was one of the most famous sports brands in terms of shoes and clothing, but they started to
lose customers and their way of selling their products no longer worked. Nike has transformed its
business through the application of digital transformation to its mindset, supply chain and brand,
and has been able to better connect with its customer base. The company focuses on stronger data
analytics, updating its e-commerce strategy, creating stronger digital marketing campaigns, and
boosting direct-to-customer sales. Nike has placed digital at the heart of its strategy. The plan is to
improve the digital market by promoting the direct selling model online and cutting some parts of
the wholesale business. Shares of Nike recently jumped 11% in the latest earnings announcements,
reflecting a surge in online orders.

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Starbucks has successfully grown its business through the adoption of digital transformation.
Starbucks turned to digital in 2009 to re-engage customers following a dip in performance that saw
the company's stock price halve. Starbucks has employed digital to reorganize its internal processes
and develop a digital projects division. Starbucks began giving free Wi-Fi in its locations, as well as
a digital landing page across several media, including a selection of free content, in an effort to
improve how it engages with consumers. The pace of digital transactions has been enhanced by
cutting every card or mobile phone transaction by 10 seconds, resulting in a total time reduction of
900.000 hours. Starbucks outlets have been upgraded to accept mobile payments, and the company
now processes 3 million mobile purchases every week. The consumer will then be able to place an
order immediately from their phone.
Weakness
However, digital transformation also has disadvantages: Competing priorities, as well as
digital ineptitude leading to low implementation efficiency, are some of the challenges that digital
transformation may bring. This is a new tendency, and it frequently encounters resistance to change.
Furthermore, digital transformation poses a danger to the organization's present power structure, as
well as resistance to risk, and this is a trend that is not always fully supported by governments and
states. Data Security, a single information breach might expose a large amount of personal
information to criminals, terrorists, business competitors, foreign adversaries, or other negative
actors.
2.4.Analyze a variety of digital business approaches in order to promote new business
growth within global organizations.
Then, this assignment will look at how digital business methods affect business growth, as
well as the link between modern digital business approaches and their influence on reaching KPIs
successfully. As a result, it generates modern methods.
With digital business, geographical distance is easily removed. Businesses can sell their
products anywhere in the world. When a firm does not need to overlook many business
expenditures, this is a highly effective and ideal method. Without the need to rent locations or
establish large distribution routes, businesses may entirely extend their market.
Businesses may use digital business to assess, evaluate, and adapt actions in real-time.
Businesses will have strong competitiveness, stable revenue, and long-term growth because of good
branding and excellent execution plans. This is exactly how digital business has influenced
company outcomes.
This is also how digital business has influenced company performance, allowing companies
to meet KPIs more rapidly and effectively. KPI stands for Key Performance Indicator, which means
job performance assessment index in English. It is a tool for measuring and evaluating work
performance using statistics, ratios, and quantitative indicators to represent the performance of
organizations, functions, or individuals. To meet KPIs in a timely and efficient manner. The
adoption of digital business is becoming increasingly vital and crucial. As a result, the new
approach to digital business will strengthen digital business by employing new and sophisticated
approaches to meet KPIs more rapidly, such as cloud-based techniques, AI...
Part 3: Conclusion

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The world is developing as it is now, with technology items continuing to advance. You can
still order meals, purchase clothing, and pay bills while sitting at home and browsing the phone
with a few simple steps. Convenience stores now accept a variety of payment methods, ranging
from cash and credit cards to Internet Banking, scanning QR codes, and various electronic wallets
such as Momo. As a result of this tendency, young people are more interested than ever in the sector
of digital business. In addition, businesses and organizations must develop long-term plans and
strategies to investigate digital business applications employing the most current digital techniques
and methodologies. It will assist companies/organizations in achieving KPIs in a timely and
efficient manner. Therefore, digital business, as a new trend, appears and develops to meet and
solve the needs of today's technology development.
References

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12 Examples of Augmented Reality in Different Industries | Circuit Stream. (n.d.). Retrieved
November 11, 2021, from https://circuitstream.com/blog/examples-of-augmented-reality/
Công nghệ in 3D là gì? Vì sao đây là tương lai của thế giới? (n.d.). Retrieved November 11, 2021,
from https://www.dienmayxanh.com/kinh-nghiem-hay/cong-nghe-in-3d-la-gi-1142084
Internet of Things Devices & Examples in 2021. (n.d.). Retrieved November 11, 2021, from
https://www.businessinsider.com/internet-of-things-devices-examples
Tự động hóa công nghiệp là gì? Một số ứng dụng tự động hóa phổ biến hiện nay. (n.d.). Retrieved
November 11, 2021, from https://tpa-fas.com.vn/Tin/tu-dong-hoa-cong-nghiep-la-gi-mot-so-
ung-dung-tu-dong-hoa-pho-bien-hien-nay
What is Predictive Maintenance? (+Benefits, Cost, & Examples). (n.d.). Retrieved November 11,
2021, from https://coastapp.com/blog/predictive-maintenance/