BM565 Digital Business: Roadmap for New Technologies in Business

This report explores the digital business roadmap for new businesses, emphasizing the importance of digital technologies in reinventing business models and enhancing customer experience. It discusses the development of the topic, detailing technologies like web design (HTML, CSS, JavaScript) and e-commerce platforms, and their application in businesses like Quick Groceries. The report also relates the topic to course content, examining digital technology theories such as the free model, freemium model, on-demand model, and e-commerce model. It concludes that digital technologies are crucial for improving business efficiency and competitiveness.

The digital business
roadmap for new
business

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Why you deem this topic to be of importance?...........................................................................1
How this topic has developed?....................................................................................................1
A detailed description of the technology used in this topic and what it is used for.....................2
What technological platforms and software are used in the topic?.............................................2
What type of business and organisation uses the technology? ...................................................2
How is it used as business tool and is this effective?..................................................................2
TASK 2............................................................................................................................................3
How does this relate to course content and discussion on the nature of the relationship between
digital technologies and both old and newly emerging theories on business and management
structures and practices................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital business can be described as process of using digital technology in order to reinvent
business models as well as transformation of product of company and customer experience
(Akalan, 2021). It is based on innovative product that is used in order to create new values as
well as connecting people with different things, experience and insights. Digital technology used
in business will provide them efficiency as well as competitive advantage as on basis of this,
business is able to compete with other players. This project report includes themes, trends and
arguments related to emerging about topic. It also includes ways in which course content and
discussion on nature of relationship among digital technologies in both old and newly emerging
theories on business as well as management practices and structure.
MAIN BODY
Why you deem this topic to be of importance?
Digital business transformation road map is a process that consist several step which is to be
followed by organisation for purpose of attainment of short term and long term business goals
with use of digital technologies. It is a road map that starts with identified of business needs as
well as identification of gaps in existing system in order to build strategy in business to avoid
these gaps. This topic is important as it allow business to analyse their external forces that create
negative impact over operation of company (Carrió-Pastor, 2019). For this, business can conduct
PESTEL analysis that allow them to identify factors that create influence over company as well
as their action. It also allow business to identify customer needs and wants and fulfilment of
these needs of business allow them to take competitive advantage in market. It is also relevant
for business as it allow them to analyse digital technologies used in business. There are different
types of digital technologies used in business including digital payment, digital marketing,
software that improve efficiency of work of a person. It is a roadmap that also allow business to
be prepare for changes occur in market and implement it in market.
How this topic has developed?
This topic I has developed with urgency of marketplace competition due to which transformation
of business become needs of business. It is required in every business whether it is small or large
in all type of industry (Cavanagh, Leeds and Peters, 2019). In recent years, it is requirement of
business for cloud based digital transformation that is creating frenzy with development of new
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products. Digital business is assist for meeting digital transformation goals and also developing
different solution for business.
A detailed description of the technology used in this topic and what it is used for.
Technology used in business is web designing which is a process in which website of company is
developed. Web design is a process that consist different techniques and rules for website
developer (Chan, 2019). In digital business, if business wants to look as well as function of
business as per them, they needs to be familiar with web technologies for purpose of attainment
of goals of business. There are mainly three languages are used in business including HTML,
CSS and JavaScript. Web design as well as application consist different standards for purpose of
developing as well as rendering different Web pages that consist HTML, SVG, device API, CSS
and other technologies for purpose of web application. There are different types of digital
technologies used in business including mobile web.
What technological platforms and software are used in the topic?
It is one of business which include use of platform like e-commerce platform. It is a platform in
business can sell their products and service online. It is a business that conduct transaction at
online platform (MADXADOVNA, 2020). It is a platform that increase reach of business and
also allow them to sell their products and service at online platform. It is also used by business in
order to increase efficiency and also to expand their business operation.
What type of business and organisation uses the technology?
Business in which these technology can be implemented is Quick Groceries. It is a business in
which products and service is provided with help of online platform. In this, business is using
mobile application which can be installed from phone of customers. With this, different types of
groceries item can be provided by business on these platform and customer can order these item
from their mobile application. It is a business that provide assurance to customer to provide their
groceries item within one day delivery.
How is it used as business tool and is this effective?
Quick groceries is the organisation that provides online grocery products to customers on quick
bases. Respective organisation uses e-commerce platform through which customer’s book their
required groceries through using organisational website and mobile application (Riordan and
Glikson, 2020). Quick Groceries develop effective website that is displayed on the internet that is
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directly related to visual aspect of website. These technological aspects are used by the
organisational as a business tool because it enables business to attract number of customers and
book their product that is delivered by organisation on specific period of time. E-commerce is the
platform through which customers can check grocery products that are provided by the
organisation along with their respective prices. Customer’s order their products through
organisational website and get them on time.
Implementation of technological aspects such as e-commerce and web designing are effective for
Quick Groceries because it enables the organisation to attain higher market share and satisfy
customer through providing quick and quality grocery products. Respective organisation ensures
proper utilisation of these technologies in efficient manner that lead business towards growth and
development.
TASK 2
How does this relate to course content and discussion on the nature of the relationship between
digital technologies and both old and newly emerging theories on business and
management structures and practices.
The digital business roadmap for new business is related to course content that digital
business. This topic is related to content as in this topic, digital business like web designing is
used and module is also related to digital business. Web designing is related to digital business
that allow companies to get competitive advantage in market that is important in order to
overcome of competition (Shelton, 2020). It allow them to improve efficiency and capabilities of
business that is important for business in order to get success and growth.
There are different types of digital technologies theories in business, management
structure as well as practice. These digital technology theory in business includes free model,
freemium model, on demand model, e-commerce model and marketplace model. Explanation of
these model and theories in context of digital business is mentioned below:
Free Model: It is one of model which is used various famous companies in different
parts of world. Companies which used these business model includes are Google, Facebook that
consist use of ad supported as well as free business model (Stuchinskaya, 2018). It is used by
business to offer free service to customer and after they become user of company then product
can be sold to them. In situation of Google and Facebook, user provide valuable information
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about themselves to customers and this information can be used by companies for purpose of
displaying information to some specific customers who has interest in that product.
Freemium Model: There are different types of software used by companies that digital
business model. It provide free access to basic version of application of products and is limited in
some ways. In order to access to advance feature, user needs to use upgraded feature for that
product (Verk, Golob and Podnar, 2021). For instance, Spotify is one of company which is
offering their service for free and for which user needs to see advertisement. But in order to get
access for advance and high quality, user needs to get monthly subscription. Another example of
this model is true caller app which helps user to manage phone calls. It is providing free service
but user can also access to upgraded options that provide them access to advance feature and can
enhance experience of customers.
On-Demand model: It is one of digital business model that is related to access over
ownership model and also known as on demand business model. It is not about physical product
owned by a person but they own a virtual product as well as service. It is a model that work
through online video stores in which customer can get opportunity to consumer video for a
specific period of time. Companies which are offering these service includes Amazon prime
videos, Netflix and others. It is a model which is mainly used in gig economy which allow a
person to charge different prices. On basis of this model, company can get customer for specific
period of timed and get opportunity to resale product and service on basis of customer experience
created by them in their first sell.
E-commerce Model: It is one of important and mostly used model in digital business
world. It allow companies to sell their physical products successfully on online platform. For
instance, Amazon is a E-commerce company that sells their products and service in market. It is
one of known model on web that allow a person to buy products and service at online platform
(Wang, 2018). On basis of this model, business can sell their products and service at international
level. It is also important for a business as it allow them to start new business at any time. This
business model provide organisation with ready target audience.
Digital technologies are those technologies which helps business to improve their
efficiency and get advantage in market. It also allow business to understand various marketing
trends and implement it in their organisation. It also assist business for purpose of understanding
needs and requirement of customers and produce products as per their requirement. It will create
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more demand for products and service of company. It is linked with application of new and old
digital business model and technologies as business implement digital technologies in an
organisation on basis of their capabilities, skills and efficiency. These model provide guidance to
business managers of company about how to implement digital technologies in business in order
to get maximum benefits of digital technologies. It also allow business to use data of customers
that is important for companies to understand requirement of customers and it also helps them to
make modification of products and service of company. Quick groceries can use these business
model for purpose of implementing web designing business model and e-commerce platform. It
is important in order to differentiate their products and service from other competitors and also
allow business to improve their efficiency.
CONCLUSION
From above mentioned project report, it can be concluded that digital technologies play
important role for business. It allow a business to use digital technologies in order to increase
reach of business and also to get competitive in market. There are various reason for which
business is using digital technologies in market as it improve their capabilities and skills. There
are different types of digital technologies among which web designing is one of important
components through which business can develop mobile website. There are difference types of
theories and practices used along with digital business that allow business to implement digital
technology in order to improve efficiency. These digital technology allow business to improve
efficiency and also allow them to get competitive advantage in market.
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REFERENCES
Books and Journals:
Akalan, R., 2021. Business Solutions in the B2B World-A Systematic Literature Review. SMR-
Journal of Service Management Research, 5(3), pp.176-195.
Carrió-Pastor, M.L., 2019. Authorial engagement in business emails. Engagement in
professional genres, pp.47-65.
Cavanagh, T.M., Leeds, C. and Peters, J.M., 2019. Increasing oral communication self-efficacy
improves oral communication and general academic performance. Business and
Professional Communication Quarterly, 82(4), pp.440-457.
Chan, C.S., 2019. Long-term workplace communication needs of business professionals: Stories
from Hong Kong senior executives and their implications for ESP and higher
education. English for Specific Purposes, 56, pp.68-83.
MADXADOVNA, U.G., 2020. The Role and Significance of Business Communication in
Teaching Russian Language. JournalNX, 6(11), pp.458-460.
Riordan, M.A. and Glikson, E., 2020. On the hazards of the technology age: how using emojis
affects perceptions of leaders. International Journal of Business Communication,
p.2329488420971690.
Shelton, C., 2020. Shifting out of neutral: Centering difference, bias, and social justice in a
business writing course. Technical Communication Quarterly, 29(1), pp.18-32.
Stuchinskaya, E.A., 2018. Efficient Business Communication: Ways to Eliminate Linguistic
Gaps. Наука и образование: новое время, (3), pp.661-664.
Verk, N., Golob, U. and Podnar, K., 2021. A dynamic review of the emergence of corporate
social responsibility communication. Journal of Business Ethics, 168(3), pp.491-515.
Wang, J., 2018. Strategies for managing cultural conflict: Models review and their applications
in business and technical communication. Journal of Technical writing and
communication, 48(3), pp.281-294.
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