Impact of Digital Technologies on SMEs: A One Communication Research

This research project investigates the implications of digital technologies, particularly mobile technology and social media, on Small and Medium Enterprises (SMEs), using A One Communication as a case study. The project begins with an introduction outlining the research's overview, background, significance, rationale, aim, objectives, and research questions. A literature review explores the advantages of mobile technology and social media, along with measures A One Communication employs to gain attention, attract consumers, and maintain its competitive position. The methodology chapter details the research methods, design, philosophy, approach, data sampling, collection methods, and ethical considerations. While the data analysis chapter is present, the content is missing. The project concludes with recommendations and a conclusion, supported by a comprehensive list of references. The research aims to evaluate the significance of mobile applications and social media in developing consumer relationships internationally, providing valuable insights into the digital transformation of SMEs.

RESEARCH PROJECT

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of Research......................................................................................................1
1.2 Background of Research...................................................................................................1
1.3 Significance of an Investigation.......................................................................................2
1.4 Rationale of Research.......................................................................................................3
1.4 Aim...................................................................................................................................3
1.5 Objectives.........................................................................................................................3
1.6 Research Questions..........................................................................................................3
1.7 Time Scale........................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Advantages of mobile technology and social media........................................................5
2.2 Various measures which adopted through A One Communication in order to gain
attention of individuals...........................................................................................................6
2.3 Efficiency of consumer attraction for advantage of productivity and success.................6
2.4 Different ways through which A One Communication can retain its competitive position
in market.................................................................................................................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
3.1 Research methods.............................................................................................................9
3.2 Research Design ..............................................................................................................9
3.3 Research Philosophy......................................................................................................10
3.4 Research Approach.........................................................................................................10
3.5 Data Sampling................................................................................................................10
3.6 Methods of data collection.............................................................................................10
3.7 Ethical Consideration.....................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................12
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................23
Conclusion............................................................................................................................23
Recommendations................................................................................................................23

REFERENCES..............................................................................................................................25
Annexure: ......................................................................................................................................28

TITLE:
“The implications of digital technologies on SME’s”. A study on
A One Communication.
CHAPTER 1: INTRODUCTION
1.1 Overview of Research
Digital technology and tools are regarded as most necessary component of this modern
era, there are many people which are using the digital technology in order to connect with people
in better manner. It is helpful in make life of people more comfortable as well as easier. In the
present time period, there are more people which aware regarding digital technologies and also
know regarding advantages as well as significance (Bolton and et. al., 2013). In addition to this,
social media comprises better term of existing period as large number of people are using this for
upgrade abilities along with insights. Life based on internet compelling in order to catching wide
zone by providing better data and information concerned with an administration and products at
the commercial centre.
On the other hand mobile applications are regarded as most fundamental element of
cutting an edge society. It is a kind of application software that designed to run mobile device
like for an instance tablet computer and smart phone. The mobile applications are frequently
service to give users with the same services to accesses on the computers. Generally, applications
are software, small with the limited function. These are move from an integrated software system
searched on PCs. Mainly it is computer program which prepared to run on mobile devices in
better manner. In context to this, mobile application are more connected innovation through
which large number of people are connected (Chen, Chiang and Storey, 2015). This research
project is based on A One Communication firm and it is private small size organisation. This
firm deals in trading data and telecommunication network equipments. Main motive of this
company is to enhance its productivity and expand its business in to the other countries.
1.2 Background of Research
In today's world, digital technology is playing a crucial role in every person's life,
whether it is company or human being. In context with business organisations, it has been
analysed that in every step they are incorporating various mediums of digital technology in order
to give effective results to its end customers. Firms with different operations along with
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objectives have taken under in use of digitalisation in almost every single activity. This has
helped organisations in running business in an easy manner. Apart from this, mostly this type of
process has adopted by enterprises in order to decrease manual work or efforts which has been
made by humans. Along with this, it has also been analysed that impact of digital technology can
be both negative and positive (Goggin, 2012). Mobile technology in modern world is being
utilised by almost every single person. In context to this, A One communications which is
delivering ample number of services to its consumers like delivering consultancy or network
have raised its image in short period of time. Hytera 78X Series, TAIT TP9300 Series, ICOM
IC-F5000 Series and many more. On the other hand, they are also specialised in different voice,
data, Internet, MPLS VPN, B2B, SMBs and many more other things as well. It has also been
analysed that Online marketing along with social networking plays a vital role when it comes to
deliver information to consumers high in numbers. In context to this, researcher have conducted
the investigation in order to obtain results that are related to impact of new and modern mobile
technology on life of customers which has been provided A One communications.
1.3 Significance of an Investigation
Investigation report contains ample number of importance when it comes to pull out
favourable outcomes in effective and appropriate manner. In present context, it has been
analysed that researcher is looking into impact of mobile technology which is being offered by
A One communications. As there is improvement in economy so firms are locked in towards
grasping propelled progresses with a particular ultimate objective to develop their exercises and
government are influencing courses of action to make all relationship to get mechanized
advances in order to get accomplishment in their assignments (Hudson and et. al., 2015). Apart
from this, as majorly mobile technology is being utilised by almost every single person in
modern era, it is also helping firms to develop various strategies through which administration
have gathered knowledge that what exactly consumers or clients are looking for. On the other
hand, it has also helped management in looking forward into different aspects and which may aid
them in graining many competitive advancements through looking at strategies that has been
adopted by business firms. Each one of the activities of business are gathered by various
fragments which are working thusly overhauling improvement and efficiency extents.
Imaginative work practices are gainful for firms remembering the ultimate objective to get
progressions as demonstrated by solicitations of people in the economy. The essential after-effect
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of research is associated with evaluating consequences of flow progresses by using diverse
contraptions and techniques by which advancement can be expert.
1.4 Rationale of Research
This research take in to consideration on significance of mobile applications and social
media in developing better relationship with consumers at international level. It will help in
increasing knowledge base as well as skills of a learner. The main rationale behind conducting
this investigation to know the effectiveness of social media and mobile applications in order to
develop better relationship with the people at international level. It will help in developing the
better knowledge and provide better help in conducting any research in future.
1.4 Aim
The research aim is based on the title of investigation and it will help in understanding
the specific research area in a better and effective manner. So, the main aim of this research is
“To evaluate significance of mobile applications and social media in developing better
relationship with consumers at international level. A case study on A One Communication.”
1.5 Objectives
It is based on evaluation points on grounds whose are various targets to concerned with
the title (Kim and Ko, 2012). Under this, there are some objectives which are mention below as
above:
 To determine advantages of mobile technology and social media.
 To identify various measures which adopted through A One Communication in order to
gain attention of individuals towards firm.
1.6 Research Questions
It is interlinked with targets and develop on the basis of certain destinations of
exploitation. There are some research questions are given below:
 What are advantages of mobile technology and social media?
 What are different measures which adopted through A One Communication in order to
gain attention of individuals?
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1.7 Time Scale
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CHAPTER 2: LITERATURE REVIEW
It is crucial part of research and helpful in perform an investigation through fusing the
opinions and view points of different writers. It is helpful in show capacity and comprehension
of analyst to assess the diverse research venture area. Under this, view points and opinions of
various authors as well as writers are taken place. It is based on the secondary method of data
collection. It is based on the topic of an investigation and aids in better understanding to this
project.
2.1 Advantages of mobile technology and social media
On the basis of view point of Kotler, 2015, there are various kinds of social media
platforms in order to develop better websites to promote various kinds of techniques as well as
tools to achieve objectives and aims of firm in an effective or better manner.
Benefits of Mobile technology
High Versatility- The smart phones are pocket sizes which can capture range of data like
for an instance audio, camera, text, GPS, making them versatile as well as neglect to carried out
more specialist and expensive equipments. They are easy to use and helpful in connect with the
people in all over world.
Less data errors- Using of papers can bring risk that can make some error at the time of
transcribed data in to digital format and also for ready to analysis. In addition to this,
smartphones can minimize many transcription errors or mistakes. Under this, monitor and smart
phones can make corrections in any kind of errors without developing messy paper form.
Minimize time among gathering data and analysing- It is helpful in neglect requirement
for the data transcription that helps to minimize time required for transfer data from data analysis
area. In context to this, transferring data or information over network means that it can reduce
time of data collection.
Benefits of Social Media
Connectivity- According to Larivière and et. al., 2013, it has been stated that people of
any where are connected with the each other in all over world. It regardless of religion as well as
location. With the help of this people can share their view points and opinions with each other.
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Awareness- IT develop awareness as well as innovative way in which people live. It is
helpful in discover the innovative and new ideas which can increase their personal lives. In this
modern era, each and every people are using different social media tools.
Helps in developing communities- In world, there are various beliefs and religions. The
social media is helpful in developing as well as participating in community of society of own
believes and religion in order to learn as well as discusses regarding it. In context to this, people
of various societies can connect to explain as well as share the necessary ideas.
2.2 Various measures which adopted through A One Communication in order to gain attention of
individuals
Under this, there are different measures which are used through through an organisation
in context to attract the more consumers. These measures will be helpful in attract the large
number of consumers and generate more profit level. It is a primary motive of company to
satisfy needs and demands of customers in a significant manner. There are various kinds of
corrective measures given below as above:
Execute innovative and new technology- In this, there are different kind of innovative
technology which helps to attain objectives and aims of A One Communication. On the basis of
view point of Laudon and Laudon, 2016, if firm will implement new technology at workplace,
then in this case it can develop new things and make also connect with the people in all over the
world to aware about their demands and needs in an effective manner. With the help of using
innovative technology, firm can make improvement in operations and achieve targets on given
period of time.
Introduce new products- Execution of new technology is helpful in develop new services
and goods which are according to preferences of consumers and enhance the productivity of A
One Communication. It is necessary that company should make some changes in its existing
goods to attract consumers.
Execute promotional techniques and tools- There is a requirement to management of A
One Communication to ascertain various kinds of techniques and tools which aids in develop
new quality goods to generate more profit level of firm.
2.3 Efficiency of consumer attraction for advantage of productivity and success
According to view point of Malthouse and et. al., 2013, it has been stated that success of
small firm owners is based on an ability in order to get things which are done with the limited
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resources. In order to this, productivity is measure how business is efficient to utilize its
resources in order to manufacture better quality of services and products. There are various kinds
of innovative and new technology at market place to achieve various strategies in order to
increase motivation to various kinds of employees which are working in firm. It is helpful in
attaining set aims as well as objectives of firm in an effective manner. On the basis of view point
of Rapp and et. al., 2013 it has been summarized that Innovative technology is helpful in identify
effectiveness and efficiency to perform various kinds of activities or operations of firm. In
addition to this, digital technology is helpful to perform various kinds of activities or operations
of company. With the help of using advanced technology, company can produce better quality of
services and products to company in an effective manner. In context to this, it leads to increase
growth and profit level. Under this, manager of A One Communication provide training and
development to it staff members for enhance their abilities as well as skills so that they can
perform in better way. It will be helpful in attain targets and aim in significant manner. It is a
responsibility of firm to enhance motivation level of company so that they can focus towards
achieving objectives of company and will be retain at workplace for long period of time. In order
to attract large number of consumers, this firm produce goods which are according to needs and
demands of consumers. Through this, A One Communication can enhance its growth and
success in better way.
2.4 Different ways through which A One Communication can retain its competitive position in
market
On the basis of opinion of Sashi, 2012, it has been concluded that there are different
kinds of strategies which firm used in context to retain the better position at market place.
Competitive benefit makes an entity of services and products superior to some other choices of
consumers. In order to achieve aims of firm, there are different initiatives which are taken. Under
this, there are various ways given below by which A One Communication company can retain its
competitive position:
Produce innovative goods- IT is a min duty of firm to manufacture products as well as
crevices according to demands of consumers in an effective manner. Preferences and needs of
customers are changing day by day. So, there is a requirement to this firm that before produce
any new products, firm need to analyse demands of consumers in better manner. In its existing
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services or goods, A One Communication organisation make some changes or add some other
features which can attract consumers most.
Enhance promotional activities- According to view point of Tiago and Veríssimo, 2014,
it has been stated that Promotion is an effective strategy to aware people about service and
products to firm in better manner. Company can know about features or specifications of its
existing services. There are many different promotional tools which can used through A One
Communication firm like for an instance newspapers, television, social media, print media and
many others. It will be helpful in gain competitive position of firm at market place.
Expand its business operations- In order to gain competitive position in market, A One
Communication company can expand its all business operations and activities in other countries.
It is helpful in attract large number of consumers and enhance profit level.
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CHAPTER 3: RESEARCH METHODOLOGY
An examination and survey approaches are necessary part to manage as well as direct
different task which need to taken place. This investigation has various application that is
difficult for direct an exploitation all methods in systematic manner. It is necessary and in this,
researcher conduct an investigation to get better conclusion. Research methodology is helpful in
doing an investigation in proper direction through using various applications.
3.1 Research methods
It is indispensable research pieces and it is a responsibility of an investigator is to search
process of examination. There are two different research types which are given below:
Qualitative research- This kind of investigation depends on an ethnographic tools and
these are focus groups, interviews, questionnaire and many others (Tsimonis and Dimitriadis,
2014). In context to gather information regarding specific topic of research, it is complex to
attain in terms of quality. Under this, it is related to words as comparison to numbers and also
holistic description. This research is helpful in provide effective outcomes by including opinions
and view points of people.
Quantitative research- It emphasis measurement of aims and also numerical analysis or
statistical mathematical of collected data by questionnaire, surveys and polls through manipulate
the pre- current data using the better computational tools or techniques. This current
investigation depends of an examination or gathering data in terns of numeric to predict and
explain interest. It enables effective resources deployment through reducing the servicing costs.
It is structured way to analyse and gather data and information.
Among both of them an investigator uses qualitative research because it provide data in
detailed manner.
3.2 Research Design
It is defined as a blue print or draft through which a researcher do analysis about what
steps are to be followed for having an effective results. It helps them in classifying the work into
different segments which are descriptive, exploratory and experimental research design. Further
it assist a researcher in validated results (Turban and et. al., 2017). In this report, researcher will
descriptive methods and it is basically depends on qualitative nature and gives appropriate
information and data.
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