Research Project: Digital Tech & SMEs - Amobee EMEA Case Study

This research proposal investigates the implications of digital technologies on Small Business Enterprises (SMEs), using Amobee EMEA as a case study. The study aims to analyze the importance of digital technologies, identify the challenges faced by Amobee EMEA in adopting these technologies, and evaluate the relationship between digital technology implementation and organizational growth and success. The research employs a qualitative methodology, including a literature review and data collection through secondary sources and questionnaires. The proposal outlines research objectives, questions, literature review, research methodology (including data collection, and ethical considerations), and a proposed time scale. The study aims to provide insights into how SMEs can leverage digital technologies for improved performance and competitive advantage, addressing the challenges and opportunities presented by digital transformation.

RESEARCH
PROPOSAL

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of the Research .....................................................................................................1
Background of the Research ..................................................................................................1
Significance of the study........................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives ..............................................................................................................2
Research Questions ...............................................................................................................2
Literature review ...................................................................................................................3
Research Methodology...........................................................................................................4
Time Scale..............................................................................................................................5
REFERENCES ...............................................................................................................................7
ANNEXURE....................................................................................................................................8

TITLE:
“The implications of digital technologies on Small business Enterprises. A case study
on Amobee EMEA.
INTRODUCTION
Overview of the Research
In this modern and competitive era organisations are concern on attaining high growth
and success through implementing effective brand image in the mind set of people. Business
enterprises are widely focused on pick out various digital tools and practical application at
working environment as to enhancing their profitability and productiveness (Billionnet and et.
al., 2011). Digital technologies are appropriate in improving the production function of firm
through implementing digitalisation at work place. In the modern era competition is so high at
market place and organisations are concern on providing variety of goods and services to their
potantial buyers as to sustain them for long run of business activities. Amobee EMEA is a
chosen company for this particular project, it is a private small advertising and Marketing
company. The company deals in communication sector and provide various satisfactory services
to their significant clients and customers.
Background of the Research
In the world full of digitalisation small and large business enterprises are concern on
producing more innovative and effective products as to attaining higher productivity at market
place. Amobee EMEA is a small leading media communication company which is established in
the year of 2008. the firm's line of business involves preparing advertising and placing such
advertising in periodicals, newspaper, radio, television and other outlets related with media. As a
small telecommunication company the major focused area of firm is to providing effective
advertising and marketing facilities to the other business organisations as to creating awareness
about the firm or its offered goods and services of firm.
Significance of the study
The study into consideration is based on the implications of digital application on Small
business Enterprises as organisations are facing various implications in emerging digital
technologies at work place (Biswas and et. al., 2015). Digital tools and technologies are
effectual for attaining higher development and success of a firm through enhancing their
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performance and profitability of firm. The major intention of conducting the investigation is to
developing the skills and ability of a learner about the implications that are occurred in
implementation of digital technologies at work place. The present research helps in exploring the
skills of learner which can be applied by them in their future research. This is also effective in
providing a clear direction to the researcher to developing their career goals and objectives in
respect to attaining higher growth and success in their career.
Research Aim
Research aim can be described as a predetermined statement which helps in clearly
defining the purpose of research work (Bogaerts and et. al., 2013). This provide a clear vision to
the investigator as to implement all research activities in well planned and effective manner in
respect to analysing the research issues in proper way. The primary aim of this particular
research is to analyse the implication of digital technologies on Small business Enterprises. A
case study on Amobee EMEA.
Research Objectives
This also consist to be an another essential part of research project which help in dividing
the research aim into various sub components in respect to determine all the variables in
appropriate way. It is different from the research aim but significantly based on research aim.
Objectives of this particular research are described as under:
 To identify the importance of digital technologies within a small business organisation.
 To analyse the implications that are faced by Amobee EMEA as to emerging digital
technologies at work place.
 To evaluate the relationship between effective digital technologies and organisational
growth and success.
 To recommend various ways by which Amobee EMEA attain competitive edge at
market place.
Research Questions
In this section of research project a problem is explained in clear and precious manner
(Buscemi and et. al., 2014). This section is interconnected with research objectives as these are
prepared on the basis of research objectives. Some essential research questions are represented as
below:
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 What are the importance of digital technologies within a small business organisation?
 What are the implications that are faced by Amobee EMEA as to emerging digital
technologies at work place?
 How to evaluate the relationship between effective digital technologies and
organisational growth and success?
 What are the essential ways by which Amobee EMEA attain competitive edge at market
place?
Literature review
This part of research plays effective role in conducting an in-depth research as to
reaching at final result and outcome. In this section of research data has to be gathered through
secondary source of data collection (Khalili and et. al., 2012). In this part data has to be collected
through scholarly articles, surveys books, journals, past research and other relevant area which
helps in analysing a particular research issue.
The importance of digital technologies within a small business organisation
AS per the views expressed by Linda Emma, 2018, technology can be consist as a
integral part of each business organisation and the implementation of technologies are effective
for organisational growth. There are various importance of technology at work place in which
some are described as under: Administration: Technologies are effective in filing the storage and share data and
information in effective manner. Small business firm such as Amobee EMEA apply
digital technologies as to maintain administration of firm. Communication: Technologies such as mobile devices and social media helps the
business to establish an effective connection and collaboration to the people. Storage and Distribution: Digital tools such as internet and other resources helps in
connecting the integrating structure with the business structure (Koch, Jansen, Brenner
and Arndt, 2013).
The implications that are faced by Amobee EMEA as to emerging digital technologies at work
place.
In the world full of digitalisation it is required for each business organisation to
implement digital technologies at work place in respect to accomplishing high growth and
success at market place. Various kind of issues and complications are faced by an organisation
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such as time, cost, management, accounting and start ups etc. these all are consist to be the most
essential element which are needs to be managed in appropriate manner in respect to attaining
high growth and profitability at market place. It is essential for an organisation or its higher
authority to analyse the business situation and implement most suitable digital technologies at
work place that are beneficial for attaining high growth and profitability.
The relationship between effective digital technologies and organisational growth and success
In the modern era firms are focused on follow up the most suitable technologies as to
processing organisational performance and productivity in appropriate direction at market place.
Digital technologies has an effective relationship with firms growth as the implementation of
appropriate tools helps in enhancing the productivity of firm which may cause high profitability
and revenue (Lewis and et. al., 2015). Amobee EMEA is widely focused on implementing new
and innovative technologies at work place as to providing effective results to their clients and
creating awareness about the compnies profile at market area.
Research Methodology
This consist to be an important part of investigation which helps in rendering a significant
direction to the investigator to carry out all research activities in well planned and systematic
manner. This section is based on various applications in which some are described as below:
Type of Investigation: This section consist to be the most essential element of research
methodology. A resercah can be described as two major types such as qualitative and
quantitative research, this helps in providing a signification direction to the resercaher to moving
forward towards right direction. The present research is based on qualitative nature as in this data
has to be gathered on the basis of qualitative means.
Research design: This section of research methodology provide a blue print to the researcher to
implement all research activities in appropriate manner. This section involved three major type
of research designs such as descriptive, exploratory and experimental research design (Liu and
et. al., 2013). In the existing research proposal descriptive design has to be applied by into
proper action by research as it effective in conducting a qualitative research in appropriate
manner.
Data Collection: This is also an crucial part of research project which helps in accumulating
appropriate data and content through different sources. In a research data has to be gathered
through primary as well as secondary source of data collection. In the present research project
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literature review has to be completed through accumulating data and information by secondary
sources, on the other side questionnaires has to be prepared on the basis of primary source of
data collection (Llaneza and et. al., 2011).
Ethical Consideration: Issues and conflicts are uncertain in nature and they can arises in any
condition or circumstances. At the time of administration a research project investigator faces
various problems in regards to time and cost. It is essential for a investigator to design a
appropriate frame of time in respect to utilize all research activities in effectual and expeditious
manner. Research needs to maintain correct flow of cost and capital as some action are cost
consuming in nature so it is essential for researcher to maintain proper flow of funds in respect to
conducting the activities in appropriate manner.
Time Scale
It is a necessary step which is needs to be followed by researcher as to setting up all
business activities in well planned and effective manner. A proper time management plan helps
in getting the activities done in appropriate way without facing any kind of issue and conflict.
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REFERENCES
Books and Journals
Billionnet, C., and et. al., 2011. Quantitative assessments of indoor air pollution and respiratory
health in a population-based sample of French dwellings. Environmental research.
111(3). pp.425-434.
Biswas, A., and et. al., 2015. Sedentary time and its association with risk for disease incidence,
mortality, and hospitalization in adults: a systematic review and meta-analysis. Annals
of internal medicine. 162(2). pp.123-132.
Bogaerts, A. F. L., and et. al., 2013. Effects of lifestyle intervention in obese pregnant women on
gestational weight gain and mental health: a randomized controlled trial. International
Journal of Obesity. 37(6). p.814.
Buscemi, S., and et. al., 2014. Impact of lifestyle on metabolic syndrome in apparently healthy
people. Eating and Weight Disorders-Studies on Anorexia, Bulimia and Obesity. 19(2).
pp.225-232.
Khalili, H., and et. al., 2012. Geographical variation and incidence of inflammatory bowel
disease among US women. Gut. 61(12). pp.1686-1692.
Koch, L., Jansen, L., Brenner, H. and Arndt, V., 2013. Fear of recurrence and disease
progression in long‐term (≥ 5 years) cancer survivors—a systematic review of
quantitative studies. Psycho‐oncology. 22(1). pp.1-11.
Lewis, J. R., and et. al., 2015. The effects of calcium supplementation on verified coronary heart
disease hospitalization and death in postmenopausal women: a collaborative meta‐
analysis of randomized controlled trials. Journal of Bone and Mineral Research. 30(1).
pp.165-175.
Liu, L.,and et. al., 2013. Relationship between lifestyle choices and hyperuricemia in Chinese
men and women.Clinical rheumatology. 32(2). pp.233-239.
Llaneza, P., and et. al., 2011. Soy isoflavones, diet and physical exercise modify serum
cytokines in healthy obese postmenopausal women. Phytomedicine. 18(4). pp.245-250.
Online
Emma, L., 2018. Importance of Technology in the Workplace. [Online]. Available through:
<http://smallbusiness.chron.com/importance-technology-workplace-10607.html>.
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ANNEXURE
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: _“The implications of digital technologies on Small business
Enterprises. A case study on Amobee EMEA.
_____________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project: “The implications of digital
technologies on Small business Enterprises. A case study on Amobee EMEA.
Research objectives :
 To identify the importance of digital technologies within a small business organisation.
 To analyse the implications that are faced by Amobee EMEA as to emerging digital
technologies at work place.
 To evaluate the relationship between effective digital technologies and organisational growth
and success.
 To recommend various ways by which Amobee EMEA attain competitive edge at market place.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want to
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improve, why the topic is important):
The major reason for conducting the research is to enhancing the skills and
ability of learner in the area of implementation of digital technologies within the
working environment of an organisation. This also helps in providing a proper
guidance to conduct some future research in appropriate manner.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective
or hypothesis:
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
There are various elements that are involved in the research project and also
helps in analysing the appropriate results and outcomes. Some important
activities are described as under:
 Formulation of Research Topic
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long this
will take:
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
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What type of research approach and methodologies are you likely to use
and why?
In respect to conducting an effective research project research approach plays effective role in
accumulating proper result and outcome. As the present research is based on qualitative means and in
this inductive approach has to be used by researcher as to carry out the work in appropriate manner.
Questionnaire will be used as it will reflect appropriate advantages and gains on the basis of various
individual aspect and opinion through consulting random sampling frame.
What your areas of research will cover:
The present area of study helps in enhancing my management, analytical and decision making skills
which helps me in attaining high growth in my future. The present area of study helps in covering the
aims and objectives in effective manner.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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