Analyzing Digital Technology's Impact on 3Com's Business Operations

This report examines the impact of digital technology on 3Com, a digital electronics manufacturer specializing in computer network goods. The project outlines aims and objectives, emphasizing the importance of digital transformation for business growth and innovation. It includes a detailed project management plan covering scope, cost control, quality control, risk management, communication, and resource allocation. The report also features a work-breakdown structure and Gantt chart for effective project management. Furthermore, it incorporates small-scale market research to assess the factors influencing 3Com's operations, followed by analysis and recommendations. The research explores the influence of digitalization on various business functions like accounting, manufacturing, marketing, and human resource management, aiming to maximize profitability and improve operational efficiency. The report concludes with reflections and a discussion of the research's implications for 3Com's future.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1 Project aims and objectives..................................................................................................1
P 2 Project Management plan.....................................................................................................3
P 3 Work-breakdown-structure and Gantt chart.........................................................................5
TASK 2 ...........................................................................................................................................8
P 4 Small-scale research..............................................................................................................8
TASK 3..........................................................................................................................................10
P 5 Analysation of research and data using appropriate tools..................................................10
P 6 Recommendation................................................................................................................15
TASK 4..........................................................................................................................................16
P 7 Reflection ...........................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Business enterprises are gaining benefits from the advancement of digital technology
now a days. Companies can now share as well as store their important informations by taking
help of modern technologies (Awais Ahmad Tipu and Manzoor Arain, 2011). In previous years,
ventures are not able to attain their aims and objectives due to the less technical advancement.
But in this modern era, almost all of the firms are taking aid of technical support in order to
improve their business functions like accounting, sales and marketing, human resource
management, supplying or delivering and so on. With the assistance of digital technology,
enterprises can manufacture and deliver their goods and services in most effectual manner. The
present report is based on the impact of digital technology on the growth of 3Com and its
innovation. It is a small and medium sized company and known as digital electronics
manufacturer. They are best known for its computer network goods. In this project, various aims,
objectives and project plan has been eveluated for determing the infulnece of digital technology
on the 3Com and its functionalities. In addition to that martket research has been conducted for
this firm for evaluating that which factors are giving impact on its operations.
TASK 1
P 1 Project aims and objectives
In the present era, it is important for each and every ventures to formulate a proper and
appropriate plan so that they can expand as well as develop their business operations in order to
gain maximum benefits. An effectual project consist of complete image of benefits attained by
enterprise after accomplishing specific assignment as well as predict the future image or
positioning of an organisation at a market place. In fact, this prospect is viewed as one of the
eminent part for every business due to their resource utilisation in a proper way. Thus, main
objectives of the project is to achieve maximum return on their investment by full-filling the
requirements of customers as well as workers (Bakker and et. al., 2011). Apart from this, for
fighting with the tough competition due to emergence of large of competitors having the
innovative ideas , managers of the venture is going to work by including digital technologies in
order to produce their products in a definite time period. 3Com corporation is also adopting
advanced digital technology for running its organisational activities in very effective manner and
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can also make best future decisions. So, it can be stated that digitalisation is giving impact on
business growth and innovation.
Topic : Digital technology and its impact on organisational growth
Back - ground of project :
It is very essential for all the business corporations to modify or change their policies and
strategies as per the changes occurred in the environment of marketing. In this modern world,
technology is one of the most eminent element of macro environment. It has bring many changes
in the industrial business. In other words, it can be said that digital technology has changed or
modified the complete scenario of small as well as large scale ventures. By gaining support from
this, marketing department can encourage and advertise various goods and services in very
effectual manner (Basu, 2014).
On the other hand, department of sales and accounting can keep the sensitive financial or
commercial records for a long period of time by offering them high security and safety. Human
resource department can also hire and select large number of workers via online recruitment
system. Production sector can manufacture goods or services effectively by taking help of
advanced machineries and at very low operational costing. Therefore, this project report has
various aims and objectives that aids and guide 3Com in doing their business activities in proper
manner.
Aims : The major or primary aim of this project report is to determine effectiveness of digital
technologies in the context of cited organisation. In addition to that, it also evaluate the impact of
digitalisation on the business operations and their growth. Apart from this, there are some other
aims of this project which is listed below :
 This report would give more focus on those areas of venture in the digital techniques cab
be improved and developed so that objectives and goals of firm can be attained.
 Influence of digital technology on the various activities of business like accounting,
manufacturing, marketing, human resource management, sales, advertisement, etc.
Objectives : 3Com is one the leading firm that deals with the manufacturing of digital electronic
computer network devices or goods such as network interface controller and switches, IP voice
system, routers, etc. This venture desires to produce best quality computer products at faster rate
so that it can full-fill demands of their customers. Also, it wishes to recognise the impact of
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changes that would be occur due to the procedure of modification in the technology. The main
objectives of this project report are described below :
 Evaluating the enforcement of digitalisation technology within their working location
 To determine the reason behind transforming various business activities
 To identify the impact of digitalisation on accounting and finance, production
department, human resource department and marketing functions
 To analyse the maximisation in the profitability
Hence, these are very important aims and objectives of this project report that would be
highlighted in this assignment. All the above listed objectives area associated with the digital
technology that aids 3Com in increasing their productivity and gaining high profitability. Most of
the companies are taking support of technology as they wish to manufacture large quantity of
goods in minimum interval of time.
P 2 Project Management plan
Before formulating any project-management plan, it is very essential to recognise the
risks and several factors that can impact on the complete project. Otherwise, it cannot attain it
targeted aims and goals. By conducing research or making research management plan, researcher
can identify all the risky areas that can adversely affect on his project. In simple words, it can be
said that management plan is a method that is used by the investigator in identifying various
forces that can impact on the project accomplishment. Some major aspects are discussed below :
 Project Scope : IT includes those areas which is covered in this project. This business
project is based on the 3Com which is a digital electronics manufacturer and famous for
its computer network goods. It is an electronic products manufacturing venture so in this
report, importance of digital technology and its future impact in this context has been
identified. In this project, all possible ways has been described that may aid venture in
making their goods easily in minimum time period and achieving organisational
objectives and goals (Geraldi and Lechter, 2012). As, this corporation wishes to provide
its goods and services to large number of audiences which helps them in gaining its
financial profits as well as market share.
 Cost Control : With the help of this procedure, firm can reduce their additional or
unwanted costing. Previously, this company is doing paper work but now with the
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emergence of digital technology, they can direct their workers to work in computer
system only which helps in minimising paper work pricing. By using effective financial
activities, they can formulate a cost control plan as well. At the time of conducting
primary and secondary research, this firm have to analyse those prospects that requires
capital. It can assist venture in taking important decisions regarding organisational
budgets. By designing Critical path and Gantt chart, researcher can identify those areas
where revenues of company can be saved. Therefore, it can be said that, it is most
eminent part that is considered by researcher while making this report.
 Quality Control : With the help this method, organisation can develop and improve its
quality management. All the objectives and aims of this venture are associated with the
digitalisation system. For good growth in business activities, company can adopt digital
mode of communication so that workers and employers stay connected every time
effectively. By this mode, they can also connect with their consumers and stakeholders.
All these works relies fully on upon the report of market research because any of the
faults can cause or bring financial crises (Hall, 2011). So, it is very important for
investigator to collect correct and revenant data which can aids in achieving aims and
objectives. In other words, it can be said that, for acquiring effect-able outcomes
researcher has to conduct researches on realistic data or area so that authenticate
information can be gathered. 3Com can set a budget of 300$ for these kinds of research
otherwise they cannot conduct this market research successfully.
 Risk management : This is a process or tool that aids venture in determining and
analysing possible risks of future. In simple words, it can be stated that this tool helps in
examining estimated risks and also assist in finding proper solutions for them. By taking
help of this risk management process, enterprise can eliminate all the up coming issues.
In this project, this methodology assist in determining all the possible risks that can be
occurred in digital process of 3Com. Therefore, by using this concept, venture can
eliminate all those risky factors that can give negative impact in achieving aims and
objectives of the organisation (Harish and Kumar, 2014). This firm should accomplish
this project in minimum time interval as extra time can lead to additional operational
costing. Other objective of this report is to conduct an effective market research for
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determining the impact of digital technology on the growth of the venture. For reducing
the risks, investigator should use limited budget in very effect-able manner.
 Communication : While conducting marketing research, the cited enterprise can
communicate with the citizens of UK and can know their perspectives or their
requirements and demands (Kowalkowski, Kindström and Brehmer, 2011). For
conducting the research, organisation should take use of internal communication process
but for solving the issues regarding business, they can use formal communication
procedures.
 Time : This is all about the timing structure that can be utilised at the time of conducting
research. This factor give a great impact on the goals and objectives of venture. In this
report, there are two major regions that takes a lot of time. These are data analysis and
research process. Thus, investigator should give his more focus on such prospects. For
this, firm can use Critical path and Gantt chart as they are most effectual tools and
techniques that aids in doing proper time management.
 Resources : For doing systematic and effect-able marketing research, the cited enterprise
needs human resource, financial support or revenues and technological resources. These
all assets aids in attaining objectives and aims of this project (Hwang and Ng, 2013).
Furthermore, these are some more eminent points that have to be consider by the
researcher before formulating any organisational report. By identifying all the above
described points investigator can create a most successful project management plan.
P 3 Work-breakdown-structure and Gantt chart
There are different stages of research that have to be aligned properly for getting positive
outcome. These are stated as follow :
 Aims and objectives : This is the first stage of research which should be done in first
attempt. For acquiring aims and objectives of project, researcher would need a time
period of minimum 15 days.
 Management plan : This is the second stage of this project whereby investigator should
measure all the factors which can give affect on quality, time, costing, risk, scope and
communication process. All such aspects should be covered or maintained in at least 10
days.
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 Primary and secondary research : The impact of digital technology on organisational
growth has been evaluated in this project. For accessing this, venture take aid of primary
as well as secondary market research. As the primary research methodology consumes
more time period, organisation should take help of secondary market research
methodology but correct and relevant data should be gathered in the context of this
project. This would take approx 20 days.
 Data interpretation and analysis : This is not so time taking procedure through which
company can bring new changes or modification in their business structure. In this
graphical method can be utilised because it can give or show proper information by
taking help of graphs or diagrams. The data collected in primary and secondary research
are represented here in graphical format and can be created within 3 days.
 Recommendation : This very important section of this project. Recommendation is
always done on the ground of findings. With the help of this, 3Com can make create
required alteration or modification in their working location. It can done in minimum 5
days.
 Self reflection : Generally, it is the personal views of the investigator on the complete
project. This can be done in at least 3 days as researcher also needs some time in thinking
about the advantages or limitation of this report.
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Action plan
 People participated in this research : It includes users, employees of 3Com and
experienced data analysers.
 Location : Most of the secondary data would be collected from the online websites or
internet.
 Interview dates : Market survey would be conducted on 25th November and may be
finished at 5th December.
 Location for gathering information : Corporate offices can be considered as best
location for survey of marketing.
 Data inputting procedure : Most of the data is aggregated from workers by filling the
sheets of questionnaires.
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 Data reviews dates : All the information would be reviewed between 15th November to
18th November.
TASK 2
P 4 Small-scale research
It is essential for the researcher to conduct proper researches by taking use of appropriate
methodologies so that it provides real and effective information regarding the topic or theme of
this project. Some of the methods are that would be used are discussed below :
 Qualitative research : This method of research is used for gathering the views and
feelings of people. This helps the investigator in examining their opinions on different
questions of research. Some of the methodologies through which qualitative research can
be conducted are interviews, surveys and questionnaires (Leach, 2014). Most of the
researcher are taking use of these processes that helps them in gaining deep and intense
knowledge about the topic of research. It mainly represents the psychology as well as the
behaviours of humans regarding the theme. Therefore, it is proved to be best method that
can be utilised by researchers for conducting the research.
 Quantitative research : By taking use of this method, research worker can collect
numerical data and facts that can increase production of the venture. This process works
in dealing with numerical figures and here the overall information should be gathered in
an organised format. This is completely different from qualitative method as here
important information is accumulated from a large number of civilians or population.
 Primary research : In this method, data is collected from the primary sources regarding
the theme. This can be carried on by doing both quantitative as well as qualitative
research. Questionnaires, observation, feedbacks and surveys are the most common
structure or activities that is taken into use in the primary research (Marston and et. al.,
2011). Thus, it is necessary for examiner to create good modification in the organisation
which helps them in gaining effect-able thought of customers.
 Secondary research : By using this process, current information and data can be
gathered by using available sources. Some of the common available sources are internet,
books, journals, census, web pages of libraries and government , current market research,
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etc. By taking help of these sources, applicable information can be collected by the
researcher on the theme of the research. This is proved to be a faster method for gathering
information and data as investigator only needs authentic sources from where data can be
amassed. Most of the researches are made by using this process as almost all the
information are aggregated from internet sources. This helps researcher in doing better
analysation of the theme of research.
Qualitative research methodology is utilised for accumulating data through primary
sources where questionnaire are taken as a tool. The structure of questionnaire that is used in this
project for aggregating information from the workers as well as the customers of the organisation
are described below :
Name :-----------------------------------------------------------------------------------------------
Age :--------------------------------------------------------------------------------------------------
Gender :----------------------------------------------------------------------------------------------
1. Is technological development is helps in manufacturing products at minimum time interval ?
 Yes
 No
2. Do you feel the impact of digitalisation in growing business activities of 3Com ?
 Yes
 No
3. Which department needs digitalisation in the firm ?
 Human resource department
 Production department
 Accounting
 Sales
 Promotional sector
4. What kind of storage is required in the company ?
 Hard disks
 Cloud technology
 The Internet of Things
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