Research: Digital Technology's Implication on 4Com Plc's Growth

This research proposal examines the impact of digital technologies, particularly social media, on 4Com Plc, a telecom solutions provider focusing on Small and Medium Enterprises (SMEs). The introduction provides an overview of the research, emphasizing the importance of technological advancements for organizational development. The literature review explores the role of digital technologies in enhancing sales and profitability, the impact of social media tools on various departments, and the specific social media tools used by 4Com Plc. The research methodology outlines qualitative and quantitative approaches to gather data, focusing on the research aim to analyze the impact of digital technology, especially social media, on the growth and productivity of SMEs. Objectives include assessing social media's role in enhancing sales, analyzing the impact of digital tools, and identifying specific social media tools used by 4Com Plc. The research questions delve into the role of social media, the impact of digital tools, and the specific tools used. The study discusses the significance of digital technology in the telecom industry and how companies like 4Com Plc use various social media platforms and applications to enhance their business. The research will use both qualitative and quantitative research methods to analyze the impact of digital technologies on 4Com Plc. The report concludes with recommendations, ethical considerations, and a reflection on the research process.

Research Proposal
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Contents
TITLE:.............................................................................................................................................3
Introduction......................................................................................................................................3
Literature Review.............................................................................................................................6
Research Methodology....................................................................................................................9
Data Analysis.................................................................................................................................11
Recommendation...........................................................................................................................25
Research Ethics..............................................................................................................................26
Reflection.......................................................................................................................................27
Conclusion.....................................................................................................................................28
REFERENCES..............................................................................................................................30
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TITLE:
The implication of digital technologies on 4Com Plc.
Introduction
Overview of the Research
Technological advancements in innovations are considered as a basic term which expect
huge part in improvement and development of an organisation. Review is considered to be the
best element of research as it plays a big part in accomplishing the objective and focus of the
research in systematic way. In this modern world, companies are worried on applying creative
instruments and innovations in respect to constructing its own activities and capacities in their
announced region. The Current Research Work depends on the Various implications of
computerized innovations on authoritative execution and abilities. The important purpose of an
organisation is to achieve productivity and high development by providing an vast variety of
products and management at their commercialized centre (Ashworth, 2012). This report covers
the effect of digital technology in developing and accomplishment of company. In this a destined
point and destinations are made which are useful in execution of a task in a proper manner by
using compelling techniques. Writing survey assumes compelling part in giving hypothetical
structure by breaking down the supposition of different writers and journalists. Close by this, for
expanding more qualified result, ask about have a couple of methodologies which need to help
fittingly. In this way, by gathering typical information appropriate judgement passed on around
separating and its interpretation.
Background of the Research
The examination into thought depends on the ramifications of advanced advances on
business capacities and execution. 4Com Plc is a company which provides Telecom solutions to
Small and Medium Enterprises both within and Outside UK and is growing Substantially. The
real intention of firm is to render subjective items and administrations to their critical purchasers
through using inventive instruments and advancements inside the workplace. As a sustenance
organization it is basic for 4Com Plc to embrace new and imaginative instruments as to offering
assortment of items to their potential purchasers. The organization was established in the time of
1996 . in every little and additionally substantial business undertakings administration are worry
on actualizing new and imaginative advancements at work put as to extemporizing their
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activities and generation capacities. In regard to do the examination concerning right heading
specialist make a few points and goals in which issue of research is specified in a way. A
foreordained point and goals enables the specialist in defeat with the exploration to issue in
powerful way. a couple of number of request get diagram by setting goals in thought which
evaluate once point get make. Close by this, by using distinctive scientists point of view
important and fitting decision provoke hint at change and sensible get (Peltier, Zhao and
Schibrowsky, 2012).
Research Aim:
It is comprise to be the most basic component of on which the entire research is based, as
it considered as an announcement in which the issue of research is specified in viable way. The
basic aim of this research venture is “ To Analyse the the impact of digital technology especially
Social Media on growth and productivity of SME's. A Case Study on 4com Plc”.
Research Objectives
Objectives are considered as graph which need to joined into a wander with the objective that
better results could be get. Objectives construe in light of purpose of an errand with the objective
that better and proper results chances get move forward. Some fundamental goals are portrayed
as under:
 To assess the role of Social media in enhancing sales and profitability of 4Com Plc.
 To analyse the impact of various digital technology tools like social media on various
departments of the organisation.
 To ascertain the specific Social Media Tools used by 4Com Plc for development of its
business in the longer run.
Research Question
This is a general explanation which is interlinked with the targets of the exploration and give
a compelling bearing to aggregate hypothetical data concerning culmination of research work in
viable way (Mills and Smith, 2011). Some basic research questions are portrayed as underneath
 What is the role of Social media in enhancing sales and profitability of 4Com Plc.
 What are the impact of various digital technology tools like social media on various
departments of the organisation.
 Which specific Social Media Tools are used by 4Com Plc for development of its business
in the longer run.
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Literature Review
Reviews of literature is likely wise consists of the most elementary piece of research work,
fundamentally it helps the analyst in assembling raw information and data by online sources and
in this view function of various writers and Authors are analysed to provide the ultimate result
(Ganguli and Roy, 2011). Every one of these inquiries should be reasoned by scientist as to
provide compelling and suitable result. It is important to grasp the possibility of exam honestly
with the objective that this report end up reasonable in nature. There are diverse researcher
purpose intense and proper estimation of their own for particular concentrations with the
objective that better and outstandingly sensible results could be decide. For this idea, a section
get evaluate in an examination which tells about points of views of different scientist and
creators with a particular true task to aid a prevailing and out and out results.
Role of Social media in enhancing sales and profitability of Telecom Plus.
In the cutting edge situation rivalry is so high at advertise zone and every business
concern is centred around building up their execution and profitability through offering
assortment of items and administrations at commercial centre. In the advanced period substantial
number of individuals depend on computerized innovations and its adequacy as computerized
devices and advances are successful in making human efforts less and give them chances to
carrying on with a simple and agreeable life (Lee, Kelley, Lee and Lee, 2012). As a Telecom
Services provider, clients fulfilment is the real rationale of 4Com Plc and for this organization is
broadly worry on utilizing imaginative devices and advances as to satisfying the wants of
individuals at commercial centre.
Digital Technology are useful in giving different advantages to the general population
and associations likewise as to fulfilling the fundamental needs through online sites and pages. In
the advanced market individuals are particularly mindful about the online administrations so it is
fundamental for every little and vast business undertakings to utilize computerized offices as to
making powerful exchange with the purchasers at wide zone of market (Sila, 2013). On the
planet brimming with digitisation associations are fundamentally centred around giving quick
and compelling administrations and items to their clients as to supplying the cutting edge
situation rivalry is so high at advertise zone and every business concern is centred around
building up their execution and profitability through offering assortment of items and
administrations at commercial centre. In the advanced period substantial number of individuals
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depend on computerized innovations and its adequacy as computerized devices and advances are
successful in endeavouring people endeavours less and give them chances to carrying on with a
simple and agreeable life.
There are various social media tools that are useful for an organisation to conduct
business, the tools can be in the form of different websites that can be used for the purpose of
marketing the various services of the company in an effective way, this also enables an
organisation to make their services more customer oriented and useful.
Impact of various digital technology tools like social media on various departments of the
organisation.
Social Media has came up as a very handy tool that gives various kind of options as well
as facilities to the Different departments of the organisation to conduct their operations in an
effective as well as efficient way. It also enables the various departments to market themselves
effectively. Through proper use of social media tools various department of the organisation can
use them for the purpose of growing their business, for instance, IT department can use it to
expand the reach of company in various markets. The marketing department can use this for the
purpose of growing their business through marketing of their products and services by use of
social media (Apăvăloaie, 2014). This will not only allow them to reach a larger market but at
the same time saves a lot of cost while doing the same. As per the views of Robert simon, 2016 It
is essential that people within the company understands the importance of digital technology
within the business and use it effectively for the purpose of growing their business and make
necessary profits and sales. It is thus essential to make sure that effective development of
digitised technologies and equipments are being done within 4Com Plc by its management to
achieve long term results as well as goals.
Specific Social Media Tools used by 4Com Plc for development of its business in the longer
run.
According to the supposition of Bonnie Conrad, 2018, the significant rationale every
business association is to upgrading their gainfulness through expanding their real wellspring of
creation. Expanding level of offers helps the firm in building up the benefit at commercial centre.
Because of high scope of rivalry is it essential for firm to adjust most appropriate apparatus and
innovation as to building up their execution and profitability at commercial centre. Reasonable
sources are successful in ad libbing the action of firm. As a co-working Telecom organization
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4Com Plc is centred around giving viable clients benefits as to holding them for long keep
running of business exercises. Organization is additionally worry about utilizing advanced
instruments in regard to upgrading their generation and activities which make an incentive in
fulfilling the requirements of individuals in powerful way. There are different measures which
are being utilized by 4Com Plc, in which some are depicted as under: Facebook: The company uses this website for the purpose of reaching to business houses
who do have an official page on the same website, The company and its management is
doing well up till now to implement necessary social media tools for the purpose of doing
business in an effective as well as efficient way (Preissl, Bouwman and Steinfield eds.,
2013). Instagram: This is yet another social media tool used by the company for reaching
individual entrepreneur on a regular basis. The need of Telecom solutions for individual
entrepreneur is quite high and thus they have to install all the stuffs within the
organisation. This can only be achieved through social media as most of the time usually
people spend on social media and this leads to a bigger opportunity for the business
people to sell their goods as well as services in an effective way.
 Applications: The company can also make its own application through which people who
are actively involved in business can take services of the company at their fingertips (Lin
and Lu, 2011).
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Research Methodology
Research Methodology is the group of tools which are used in preparing the report of
various step of research which helps to fit the different types of parameter research techniques
which are used in making the exam more precise and believable. In this, there are different types
of methodologies and set up are used to complete different advances look into by keeping in
mind of the end objective to achieve goals and aims of research in appropriate way. This prompts
keep up viability in performing distinctive sorts of research process in successful way. In this
task there are two unique kinds of research strategies which are utilized to perform diverse
circumstance and state of research (Heavey, Simsek and Fox, 2015).
Qualitative research: This types of research is based on the quality of the data that has
been obtained and it is aimed at making a more qualitative analysis of various work that has been
done. The idea of this exploration is more subjective and diverse sorts of meetings which are
taken by the specialist. The results of research of this area comes in finding the examination are
as exploratory and based on numerical ground.
Quantitative research: This technique is utilized to discover the outcome in explorative
shape. This examination depends on the accumulation of information and data who are worried
on to convey it as a theory. Examiner fixed the report of research as writing, they are as different
research which are being made by the association so as to locate the distinctive sorts of research
in legitimate way (Simmons, Palmer and Truong, 2013).
Primary method: Under this the researcher relies on the primary data for the purpose of
conducting research in an effective as well as efficient manner. Under this the data is collected
from respondents directly and there is no need to collect the same from secondary sources. It is a
more costly way to conduct research because there is a need to reach to every individuals and
conduct the research.
Secondary method: Under this method, The researcher collects the data from secondary
source, that means the data is not fresh but it is already obtained by someone before and is
available on different sources, the researcher can use the same for the purpose of effectively
conducting a research at a lower cost as compare to other methods like primary methods etc.
Sampling: Data Sampling Method is a crucial part of conducting a research in an
effective way. It is not possible for an individual to conduct a research by taking opinions of all
the people together. Thus, the researcher would cut down the population into small samples and
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then their views will be taken for the purpose of arriving at outcome. The sample taken for this
research is 30 respondents and the researcher will be able to get a better viewpoint of all the
aspects in a more effective manner (Baggio and Del Chiappa, 2014). data sampling is considered
to be the most essential part of research work as, the sampling is replicates from the original
population. This section is effective in gathering reliable and relevant information in respect to
completion of the work. Data sampling is encompasses on two major aspects which is
probabilistic and non-probabilistic sampling. In this present research work random sampling
method has been applied by the researcher as to collecting effective and reliable information
through analysing the opinion of various respondents who are being selected for as an essential
information source (Schug and et. al., 2015). In this sample size of 30 respondents who are
suitable for providing relevant information for completion of the research work.
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Data Analysis
Questionnaire
Q1) Does digital tools and technologies has a direct impact on the productivity and
performance of firm?
Frequency
Yes 86.00%
No 14.00%
Q2) Is Digital Technology has a direct impact on the workings of various
departments within the organisation?
Frequency
Yes 90.00%
No 10.00%
Q3) What are the main objectives of successful digital technology implementation
at the workplace?
Frequency
Increasing productivity 33.00%
Increasing sales 40.00%
Enhancing market reach 13.00%
Gaining Customers attraction 14.00%
Q4) Which department of the organisation is benefited from the effective
implementation of Social Media Tools?
Frequency
Information Technology Department 16.00%
Marketing Department 66.00%
Finance Department 18.00%
Q5) Does the Use of digital technologies and social media tools are essential for
developing the capabilities of firm within market?
Frequency
Yes 93.00%
No 7.00%
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