Managing a Successful Business Project: East End College Report

This report analyzes a project focused on implementing digital technology at East End Computing and Business College (ECBC) in London. The report begins with an introduction outlining the benefits of digitalization for businesses and the specific needs of ECBC, which aims to improve its operations and services. Task 1 defines the research aim, which is to identify the impact of adopting digital marketing instead of traditional approaches, along with specific research objectives and questions. The project management plan (P2) is then presented, detailing the costs, scope, time frame, quality considerations, communication strategies, risk assessments, and required resources for the project. A work breakdown structure (WBS) and a Gantt chart (P3) are also included, outlining the project's tasks and timeline. Task 2 presents small-scale research findings, while Task 3 discusses research methodologies and data analysis, and offers recommendations. Finally, Task 4 provides a self-reflection on the project's process and outcomes, with a conclusion summarizing the key findings and references.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research aim and objectives..................................................................................................1
P2 Project management plan.......................................................................................................3
P3 Work break down structure and Gantt chart.........................................................................5
TASK 2............................................................................................................................................8
P4 Small scale research...............................................................................................................8
TASK 3..........................................................................................................................................11
P5 Research and data using appropriate tools and techniques..................................................11
P6.Recommendation.................................................................................................................18
TASK 4..........................................................................................................................................19
P7 Reflection.............................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES .............................................................................................................................20

INTRODUCTION
Digital technology is powerful tool that are able to make impact over any business or
organisation by promoting goods across the international marketplace in advanced manner. Now
a days more of firm are adopting effective and suitable technology that helps in enhancing the
profit and upgrade the working techniques (Cavusgil et. al., 2014). It is a famous concept in
present situation or economy to facilitates many opportunity and frame new directions for
business. this is a process that is used to connect different more companies to new and real world
in order to have suitable working advantages in easy manner. This assignment report is based on
East End Computing and Business collage which is located in the London. They are providing
higher education and operating as a private collage. The collage is launched and founded in the
year of 2001 in order to facilitating educational services to international and local student along
with it collage is having larger number of employees or teachers therefore the collage needs to
have digitalization in their organisation's different departments like marketing, accounting,
operations and HR. as collages suppose to start swipe card facility for their teachers to improve
attendance record and other efficiency of operation. This report involves Aim and objectives of
East End Collage, project management plan, structure of work breakdown and Gantt Chart. At
the last phase it showcasing small scale research, research and data uses, recommendation along
with self reflection.
TASK 1
P1 Research aim and objectives
Digital technology has wider concept and structure for environment of business. With the
help of it any organisation can effectively grab their desired goal and higher business growth in
suitable manner. In context of East End Collage, digital technology will be helpful to them to
attain their target goals and objective in pre determine time duration to serves better quality
services to teachers and students. By applying this process, East End collage will be capable to
capture more eyes of customers, to understand advantages of digitalisation in their techniques of
operation in easy way (Dezdar and Ainin, 2011). For this collage digital technology will help
them to have effective services of their marketing, accounting, HR and operational division.
Digital technology facilitates quality process to a firm to apply their activity of business form
planning to execution actions. Through this firm can easily boost their values and managed data
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associating and computing process in effective manner. There are various benefits of digital
technology on the ECBC firm as students can learn various things and improve their knowledge
in well manner. This is essential in increasing brand value of college among students because
they will be attracted towards organisation for learning and acquiring various knowledges in
appropriate way. Traditional approach mat be not suitable in the present because competition is
growing fasts and companies are to be digitalised for running their business functions. There are
some terms that are undertakes and all of them are related to project report such as-
Topic – To identify the impact of adopting digital marketing instead of traditional
approach: A case study on East End Computing and Business College.
Background of project – This report project is basically concentrated on the use of
digital technology for a working organisation to have desired target and goals in appropriate
manner. After using this process, East End Computing and Business College can be able to have
higher profitability and success through working process. Digital technology will help them to
opt some Morden manner to having attendance of teacher and their way of teaching that makes
the collage more advanced in front of students or outer world (Hotho and Champion, 2011).
With the helps of this project report teaching staff of East end collage will be able to learn the
use of new technology and digitalization along with it will makes effects in their future objective
and targets. This process is used to creates values of business organisation and flourish their
structure at wished location in easy manner because it will cut down the extra time and more
costing form working techniques.
Research Aim – To identify the impact of adopting digital marketing instead of
traditional approach: A case study on East End Computing and Business College.
Research Objectives – There are different various targets of objective of East End
Computing and Business College are considered for utilizing the digital technology in their
operations such as-
 To analyse the impact of utilisation of digital marketing on ECBC.
 To identify the influence of digital marketing rather than traditional approach.
 To determine the importance of digital marketing in ECBC.
Research Questions – There are so many kinds of question that are considered while
supposing the use of digital technology all of them are based on East End Computing and
Business College's business objectives such as -
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 How to analyse the impact of utilisation of digital marketing on ECBC ?
 Evaluate the influence of digital marketing rather than traditional approach ?
 What are the importance of digital marketing in ECBC ?
P2 Project management plan
It's a management technique through which collection of information is done for
achieving company's objective for making working approaches more efficient and suitable. This
methodology is implement within college for analysing how to implement, monitor and execute
new digital technology as well as control and maintenance procedure for applying latest digital
technology within their premises for employees as well as students for enhancing their
productivity and performances. There are several component are discussed below-
Cost: For smooth and effective working within East End Computing and Business
College, adopt and implementation of digital technology is must throughout organisation (Porter
and Kramer,2011). Cost of this project may affect other projects priority or working
environment, so college had to analyse among all different digital technology which is cost
effective and more suitable for their organisation. As per the adoption of new technology and
digital techniques, there is required sufficient amount of funds for such projects so that ECBC
can improve its education system with effective manner. Appropriate budget must be formulated
by the project manager for utilising all available funds as well.
Total forecasted budget 2017-18
Particulars
Implementing technology cost 15000
Promotional expense 5000
Advertisement expense 4500
Catalogues 1600
Training charges 6500
Total cost 32600
Scope: This digital technology has a tremendous scope specially in this high tech
competitive digital educative world. By implementing high tech technology within college
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premises, departmental work, teaching style will be transformed in a new digitalise way. There
are wider scope of such project as ECBC can organise its various functions and activities with
effective manner and improve entire performance for achieving success. Digital marketing will
be suitable in creating awareness among targeted students who want to get different courses and
educations from reputed college. They can improve various activities including promotional
tools, advertisements, administration and others for providing informations through digital tool.
Time: After adopting and implementing digital technologies, most precious thing in this
world i.e. time, can be saved and utilise that precious time into other activity. Digitalisation saves
so much extra time and cost which affect directly on workforce working performances and
productivity. This project will take at least six month for proper executions and implementation
within ECBC. They can use Critical Path Method for analysing time factors regarding project
and defined the adequate time frame for completion of it.
Quality: Project management technique is applied to build belief of a particular objective
which is used by team leader or manager for acquiring high business profits. This provide
assistance in building effectivenesses throughout procedures and working approaches within
college. Through this technique, East End Computing and Business College will be able to build
its values for quality results.
Communication: This is most important element among others for adopting and
implementing any new technique of technology within organisation in a smoother and fruitful
manner. Communication between higher management authority and employees as well as
students of East End Computing and Business College will builds motivation levels and creates
an environment for share knowledge among each other as well as teach them about latest
technology, so that each and every one within college will be aware about new digital
technology. This will enhances college performance and productivity which encourage all
students and teaching staff as well as management employees.
Risk: Implementing any new digital technology within organisation is very great step but
before applying in reality, each and every employee as well as student will be knew about how to
use, what are benefits, what are disadvantages and all relevant information. Otherwise this same
high tech digital technology will be hazardous for whole organisation and it will return huge loss
in terms of financial as well as brand value.
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Resources: These types of resources helps in attaining higher productivity and enhance
performance as well as profitability of college. For proper implementation of project and
adoption of new digital marketing approach, ECBC required necessary resources so that they can
accomplish set goals or targets in an adequate manner. Marketing tools such as Search engine
optimisation, pay per click, social media, online banner or ads and official websites can be
considered for increasing brand image and provide necessary informations to the students in an
appropriate way. project manager ensure about all resources including manpower, tools and
equipments, network servers, system, devices and appropriate internet facilities to execute such
project.
P3 Work break down structure and Gantt chart
WBS is a abbreviation of Work break down structure which is a operational techniques
that is used to minimise the extra burden of work form an individual people. This is a very
effective and sound technique which is generally used to have effective advantages of business in
easy manner. With the help of this process an organisation can be able to divide their duties and
responsibility to different persons (Peppard and Ward, 2016). The main motive for this structure
is to manage quality data and larger project of the firm in a appropriate manner. This will
facilitates authentic data and resources to teachers in order to serve effective and sound services
in an organisation. The work break down structure is demoting in the form of hierarchical tree
structure that is determines the values of each parts in order to break in it very small or tiny and
manageable parts or task. These types of structure are considers with the help of graphical
representation to arrange all activities of organisation in effective manner. In context of East
End Computing and Business College these types of structure will helpful in minimise the
external burden and work form teachers and facilitates accurate and sufficient working
techniques to each and every one.
For this collage or organisation and their management members can be utilizing different
types of techniques to evaluate the skills, ability and capability of their teachers and employees
to offers their services for different tasks. All these business techniques provide help in order to
minimizing the extra cost and time form working activities of employees. Performance of
employees are divided between them in accordance to their skills and efficiency. It is important
factor of organisation which is used to framed values of each and every employees who are
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performing in an organisation. It is a processes in which the team of human resource also
facilitates their effective and sound services in order to boost up the value and working
technology of employees with the help of suitable training and skill development activities. Here
in the process of digitalisation, it is playing very significance role to evaluate skill and ability of
employees that required to analyse to boost up for future goals and objective. Digitalisation or
digital technology always provide help in order to creates values and knowledge area of workers
to offers sound and sufficient services in collages.
Work breakdown
Gantt chart also showcasing the value of each and every task or part that required to be
done by teachers. It is a kind of evaluation techniques in that organisation will analyse
effectiveness of each and every task that all are done by workers and offers values for future
goal and objective. This task is basically use to minimise the factor of time and also cost which
can be make negative effect on the productivity of workers and profitability of organisation
(Teece,2010). It is also a term which is used in project management plan that make control over
the negative activities of an organisation along with it provides help in application of effective
ideas and procedures. For this structure an organisation can frame various different strategy to
minimise the unnecessary activities, arrange all task with the help of talented and skilled workers
and creates values of employees to having sound and higher profit or benefits.
All of these techniques is helpful for Each End Computing and Business College to
attain desired target and objective in suitable or effective manner. It is facilitates help in order to
reducing cost and time, unnecessary task and time consuming part or project to get higher
advantages in business in effective manner. It will helps in providing extra skills to each and
every one to creates effective strategy to arrange their working techniques in suitable and
effective manner.
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TASK 2
P4 Small scale research
For analysing employees and students demand regarding digital technology equipments
within their premises or workplace, East End Computing and Business College have to adopt and
implement this research methodology for achieving desirable outcomes. By adopting this
technique, an organisation is able to collect and gather a data into large quantity. Their are
several kind of approaches or techniques are discussed below which determines investigation
procedures:
Qualitative Research: This research is also known as social science research, which
collects non numerical or theoretical data. Qualitative research methodology hugely concentrate
on micro level everyday life social interaction with students and employees. This research
approach implements various different techniques for collecting theoretical information such as
online and offline surveys, one on one interviews, analyse students and employees perception
from experience. This type of data which is return through qualitative research is analysed and
compiled just by experts and researcher's which shows employees and students behaviours,
attitude towards new technology. For example; project manager can consider various methods of
gathering data including interviews, questionnaires, surveys, observation, meeting and group
discussions so that they can get appropriate data and information in well manner.
Quantitative Research: This technique of research is purely based on statistical and
mathematical data. This research methodology is totally concentrated on macro level social
interaction with employees and students. The data which is collected through qualitative research
methodology, is not in a very simple form. For compilation of this kind of data, an expert has to
be hire for effective and desire outcome (Zott,Amit and Massa,2011). Data gathered through this
kind of research approach are in large amount in volume. So for analyse and concise data into
simpler form, organisation has to adopt and utilize latest advanced software and tools which is
relevant to this task. This research techniques provide accurate and concise information by using
advances software tools but it takes a lots of time. In this included number of methods for
collecting relevant data such as mathematical, algorithm, computational forms, statistical,
numerical etc. which are beneficial in finding accurate informations and can be compared with
other data as well.
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Primary Data: This kind of information is directly collected through questionnaires,
online and offline surveys, descriptive and exploratory observation method, personal as well as
indirect oral interview approach. In this kind methodology, there is no mediator or third party
involved for data collection this returns no manipulated and false data.
Secondary Data: This type of research approach is done on historical data, which is
store or collected by some else previously. This data can be of weekly basis, monthly basis,
yearly basis, or decades ago. For analysed and concise historical data, a mediator or third party is
required fro achieving desired ans suitable outcomes. This type of data can be collected through
books, magazines, newspapers and many more.
Sampling: This is also a research technique or tool in which a researcher takes a sample
from a large section of employees and students for analysing their ideas and views. This kind of
technique provide opinions of individual respondent who work or study within collage either
they views belongs in favour of organisation facilities or in against. Their is a sampling activity
is done below.
From a large section of students and employees of an East End Computing and Business
College, a research is done on 30 individual from different section employees and students of
college which determine their views and feedbacks on adopting and implementing new digital
technology within their premises or workplace.
Questionnaire
Name-
Email ID-
Contact No.-
Q1. On which of these online communication do you hold a personal account?
a) Facebook
b) Twitter
c) Instagram
d) You tube
Q2 Do you currently use your account for your studies?
a) Yes
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b) No
Q3 Have you used marketing apps in the past?
a) yes
b) no
Q4 Do you use analytics to track audience response and behaviour?
a) Yes
b) No
Q 5. Does digital technology helpful in enhancing activities of East End Collage?
A. Yes
B. No
Q 7. What kind of digital techniques are useful for East End collage?
A. Contemporary technology
B. Conventional technology
Q 8. Are you satisfied from the services which offers by East End College ?
A. Yes
B. No
Q9. Dose launching swipe card for teachers are helpful for managing attendance in collage?
A. YES
B. NO
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