University Project: Impact of Digital Technology on Business Activity

This project investigates the impact of digital technology on business activities, specifically focusing on ASDA. It begins with project definition, aims, objectives, and a comprehensive project management plan, including cost, scope, quality, time, communication, resource, and risk management strategies. The project incorporates both qualitative and quantitative research methods, data collection, and analysis techniques. A Gantt chart is utilized to visualize the project schedule. Data is gathered through primary and secondary sources, analyzed, and presented to draw meaningful conclusions and recommendations. Ethical considerations are also addressed. The project evaluates competitive advantages gained through digital media and reflects on its value in supporting sustainable organizational performance, concluding with recommendations for ASDA’s digital strategy. The project includes a thorough review of literature and provides insights into the effective use of digital tools within a business context.

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Impact of Digital Technology on Business Activity
Name of Student
Name of University

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Table of Contents
Introduction......................................................................................................................................4
Part 1: Establish project aims, objectives and timeframes based on the chosen theme (P1, P2, P3)
.........................................................................................................................................................5
Project definition and statement..................................................................................................5
Strategy of the project..................................................................................................................5
Project aim...................................................................................................................................5
Project objectives.........................................................................................................................5
Project management plan by covering the costs, scope, quality, time, communication,
resources and risks.......................................................................................................................6
Scope........................................................................................................................................8
Included Scope.........................................................................................................................9
Excluded scope........................................................................................................................9
Success criteria........................................................................................................................9
Resources...............................................................................................................................10
Communication planning.......................................................................................................10
Risk Management Plan..........................................................................................................12
Table 3: Diagrammatic representation of the plan for management of risk..............................13
Project schedule: Gantt chart.................................................................................................13

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Task 2: Perform small-scale research, information gathering and data collection to generate
knowledge to support the project...................................................................................................16
P4. Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................16
Research methodology...............................................................................................................16
Research Method.......................................................................................................................16
Data Collection..........................................................................................................................16
Data Analysis.............................................................................................................................17
Data Sampling...........................................................................................................................17
Ethical consideration.................................................................................................................17
Part 3 Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and analysis.........................................................25
P5 – Analyse research and data using appropriate tools and techniques for the chosen project...25
Q.2 Is competitive advantages can be achieved by using the digital media?............................35
P6 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions.................................................................................................37
P7: Reflect on the value of conducting the project and its usefulness to support sustainable
organisational performance...........................................................................................................38
Conclusion.....................................................................................................................................40
References......................................................................................................................................41

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Introduction
The advance of information technology and the digitisation of the information have
revolutionised many sectors of work. ASDA is not any different from this trend. The use of
digital information using the internet has vastly contributed to the development of any business.
The operational activities of the workforce were developed since the advancement of
computational technology that can be used to the various operational sectors like human resource
management, production, marketing as well as financing (Cearley Burke and Walker 2016). The
progress of ASDA can be easily mapped by tracking its progress with the help of information
technology. Promotion of the brand image in the social media can also be achieved which is
helpful in the business expansion.

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Part 1: Establish project aims, objectives and timeframes based on the chosen
theme (P1, P2, P3)
Project definition and statement
This paper aims to represent the project to evaluate the utilisation of digital technology in the
development of the business organisation. The company chosen for the research and project is
ASDA. The impact of the digitisation of the information all across the globe has helped to
enhance the transfer of information without any problem. The benefits of this technology have
immensely for the expansion of business (Gulati and Soni 2015). The statement of the project is
to find the impact of the digital technology on the activities within a business organisation.
The strategy of the project
The completion of a research project is incomplete without the incorporation of the plan which
will devise the activity and provide structure. The utilisation of both primary and secondary data
provides support by the research.
Project aim
The project aims to understand the influence of ASDA Company by digital technology
Project objectives
 Studying the impact on ASDA Company regarding the digital technology utilisation.
 Determination of the operational activity of the company via online computation.

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 To record the impact of digital technology and promoting the incapability of the company
concerning the display of exercise implementation.

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Project management plan by covering the costs, scope, quality, time,
communication, resources and risks

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Different types of
activity conducted
for the
achievement of the
project
The number of Time
(in hours) necessary
for conducting every
activity for project
achievement
The amount of financial
support required to
complete all the activities
for implementation of the
project (In Pound/hour)
The number of
funds needed in
total to carry out the
activities required
for finishing the
project (In Pounds)
Method for
collecting data
from various
primary data
sources
30 25 750
Data analysis
performance from
the primary data
sources
40 25 700
Costs of various
kinds of
stationeries for the
primary data
gathering
35 20 450
Preparation and
publishing of the
finalised results
30 15 450
Total 2350

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Table 1: Diagrammatic representation of the cost management and time management
Source: Created by Author
Management of proper research based on the constant and renewable system is very crucial for
the project where readers and researchers will utilise the service strategy for searching an
alternative and absolute diagrammatic representation and learn about the topic from an analytical
perspective.
Scope
The scope of the project depends on the relevance of the study and Research concerning the
current trends and its impact on market studies. This particular paper will be of higher relevance
since the change in the technology in the digital world has an impact on the business industry
enormously and this project being the reflection of those trends and modernisation of
development of business utilising digital technology (Nylén and Holmström 2015). The people
will also give readers and researchers the idea about knowledge of business due to date
discontinuation requirements as well as knowledge about the qualities of the fundamental
knowledge required to complete a particular target properly. This paper will also. Out
researchers and market, three students understand the difference between business organisations
and their strategies that make them stand out in the hot of competitors. This allows the business
organisations to make their niche in the market and retain a particular brand value. The
companies try to expand their marketing strategies by utilising various kinds of digital services
and information technology components with the help of well skilled professional technical
assistance.

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Included Scope
 The included scope of this paper is to obtain a cheese ball results for the goal of the
project within an estimated time frame effectively meeting expectations from the research
as well as maintaining the quality of their products by using digital technology
 The paper also aims to detect the impact of digital technology for business organisations
and utilise that to their advantage.
Excluded scope
This project, however, does not include the study that would identify the different issues which
come into play concerning the operational technicalities in information technology.
Success criteria
Business organisations like ASDA’s already have loyal customers generally have more
advantage in the expansion of their business in the market (Ho et al. 2015). Utilization of Digital
information only enhances the issues faced with regards to operational management and the
further enhances the chances of grant in aid promotion. The criteria of success will be
determined as to how the implementation of digital technology in a proper way will determine
the future of the particular organisation is reflected in this paper
Resources
It is very crucial to properly enhance the success of the project by proper management of the
resources required to achieve the expected goals. The important components of the management
of resources are business analysis, assessment of resources as well as management application
and hazard implications.

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Communication planning
Purpose of the
plan of
communication
Incorporation of
different people
in the
communication
plan
Regularity of
communication
Strategy
development
discussion
Interaction with
a corporate
researcher
Entire project Higher chances
of frequent
recurrence
manner
The method of
direct verbal
communication is
the best-selected
procedure of the
project
Researcher
Collection of
quantitative data
ASDA labour
force
The project
required constant
communication to
obtain the
necessary data for
the evaluation of
the analysis
studies and the
systematic
mapping of the
growth of the
Conduction of
research survey
Involvement of
the members of
the project