Impact of Digital Technology on Barclay's Bank Business Activities

This research project investigates the impact of digital technology on business activities, using Barclay's Bank as a case study. The report begins with an introduction to digitalization, its tools, and technologies, followed by a literature review exploring the concept of digitalization and its various applications in the banking sector. The study then outlines the research methodology, including the type of investigation (qualitative), research design (descriptive), and data collection methods (primary and secondary sources). The report explores the measures of digital technologies used by Barclay's Bank, such as e-banking, telebanking, and remote banking, and analyzes the influence of these technologies on the bank's operations. It also examines the relationship between digital technologies and Barclay's Bank's growth, providing a comprehensive analysis of the positive and negative impacts of technology. The project concludes with recommendations, a reflection, and a conclusion, supported by references and appendices, including a research proposal form and an ethics approval form.

Research Project

Table of Contents
TOPIC: ............................................................................................................................................1
Introduction......................................................................................................................................1
Literature Review.............................................................................................................................3
Research Methodology....................................................................................................................7
Data Analysis...................................................................................................................................9
Recommendation...........................................................................................................................19
Reflection.......................................................................................................................................20
Conclusion.....................................................................................................................................21
References......................................................................................................................................22
Appendix........................................................................................................................................24
Research Proposal Form................................................................................................................26
Research Ethics approval form......................................................................................................29

TOPIC:
“To determine the impact of digital technology on business activity. A case study on
Barclay's Bank”.
Introduction
Digital technology has revolutionized the way of conducting business or its activities at
large scale. In addition to this it is being seen that from last decade there has been tremendous
change in business models and as well as transformed the different business activities into new
and effective operations. The use of digital advancement like mobile technologies, cloud
computing, artificial intelligence etc. has lead the business towards successful growth and
opportunities (Agwu, 2018). Digital technologies has enabling the existing operations and
products to become more profitable and with the help of innovative tools, new operations and
facilities are developed that Lead the business to achieve competitive edge in marketplace. In
the banking sector, digitisation has evolved various information in providing effective and easy
services to their potential customers or clients. In the present research project, Barclay's Bank is
the chosen organisation. It is a British Multinational investment bank and financial services
company. The headquarter of the firm is in London, United Kingdom. Apart from the investment
banking, Barclay's also deals in four different segments like personal banking, investment
management, wealth management, corporate banking.
Research Aim
This can be considered as the primary aspect of an investigation which represents the
major target of the research (Bátiz-Lazo, 2017). It is a clear and concise statement in which
research issues is mentioned with the support of dependent or independent variable. The
potential aim of this particular research is :
"To determine the impact of digital technology on business activity". A case study on
Barclay's Bank.
Research Objectives
Research Objectives are refers as clear, declarative, concise statement which assists the
researcher to investigate research variables in appropriate manner. The research objectives are
interlinked with aim of the investigation report and majorly focuses on the ways to analyse the
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variables that represents the aim in appropriate manner. The essential objectives of the research
are associated as below:
 To understand the concept of digitalisation and its different tools and technologies.
 To analyse the potential measures of Digital technologies that are used by Barclay's
Bank.
 To ascertain the influence of Digital technologies on the operations of Barclay's Bank. To access the relationship between digital technologies and Growth of Barclay's Bank.
Research Questions
Research Question is determined as the fundamental core of an investigation report. It
basically focuses of the literature through determining actual methodology and guides all the
stages of research like analysis, reporting etc. This art of the research plays vast role in
conducting the section of literature review through the support of research aims and objectives
(Berry, Deddis and McGreal, 2013). The appropriate research questions that covers the aims and
objectives of this particular research are determined as under:
 What is the concept of digitalisation and its different tools and technologies?
 What are the potential measures of Digital technologies that are used by Barclay's Bank?
 What is the influence of Digital technologies on the operations of Barclay's Bank?
 What is the relationship between digital technologies and Growth of Barclay's Bank?
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Literature Review
Literature review is one of the most important aspect of the research which helps the
investigator in conducting in depth evaluation on a research issue. Literature review is also
considered as a scholar paper that involves the present knowledge in regards to the substantive
findings and the theoretical or methodological contribution to a specified research issue (Bones
and Hammersley, 2015).
The concept of digitalisation and its different tools and technologies.
As per the views expressed by Ashikuzzaman, 2016, Digitisation is considered as a
process of converting information and data to digital format for processing through a digital
technology like computer system etc. The concept of digitisation is different from the term of
digitalisation. Digitalisation is also considered as the process of leveraging digitisation to
advance business processes. Digitalization is also analysed as the process of creating digital
everything that can be digitized and the process of converting information into digital format
which can be recognised through the digital devices(Bowdin and et. al., 2012). Digitalisation
involves various technologies like computer system, social media, cloud computing, artificial
intelligence, mobile technologies, applications etc. Thus, all these tools has lead the business to
achieve successful growth at a global level. Digitalisation has plays equivalent role in changing
the traditional business processes into modernised operations.
The potential measures of Digital technologies that are used by Barclay's Bank.
As per the opinion of Stuart Greer, (2018) In the modern era the usage of digitalisation is
very required as it helps each business or an individual in attaining growth and success within the
market place. Over the last few years there has been a quite revolution happening at the Woking
place of Barclay's Bank; its re invention through a bank to technology organisation. Now a day's
computers are getting more sophisticated as they are effective in providing banks a potential for
dream in regards to providing highly effective customer services in respect to reaching at the
expectation of the customers. Changes in the technologies helps the banking sector in delivering
the appropriate services to their potential clients, thus it also effective in creating higher
competitive edge for the firm over its rivals (Bwalya, Mnjama and Sebina, 2014). There are
various measures that are used by banking sectors for making more effective operations,
however in which some are associated as below:
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E-Banking: With the help of graphical user interface it enable a bank to render corporate
or high value buyers. This tool is basically appropriate for the customers to get proper inquiry
about its financial transactions, accounts, check book details, bank transfers etc.
Tele banking: This is also recognised as the essential tool which provides 24 hours
facilities for inquiry about the transactions or balance of a particular account over a mobile
phone.
Remote Banking: These Remote terminals are beneficial for the perspective of
customers, with the help of this different customer are interconnected. In addition to this it
enable the clients to make inquiries In respect of Online mode of payment, accounts. Thus it
saves the time of the customers too as they don't have to travel long distance to sort out their
inquiries.
Telephone Banking:When it comes to telecphone banking it is termed to be an essential
tool as Barclay's Bank is considering to lead the path through enabling voice recognition tool for
all of its potential customers (Shanmugam and et. al., 2015). Additionally it uses this facility for
providing more secure and reliable services to their customers.
The influence of Digital technologies on the operations of Barclay's Bank.
According to Mary Benjamin, 2018, Digital technology has great influence on the
operations of Barclay's bank. Technology has some positive as well as negative influence on the
operations of banking sector of Barclay's, some are associated as below:
Positive Impact:
 Digital technologies are effective in making, the banking process more faster and reliable.
the appropriate maintenance of documents and records have become more easy and
suitable(Clarke, 2011).
 Computerized banking also develops the core banking system. With CBS (core banking
system) all banking branches have access to common centralized data and are
interconnected with each other. Technologies are effective in facilitating better services such as passbook print machine
and cash deposit machine. Barclay's Bank is majorly concern about satisfying the needs
and wants of customers through facilitate them reliable and appropriate banking services.
Negative Impact:
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 The major negative influence of technology is loss of jobs as automation has replaced
number of jobs in Banking Sector.
 The increasing threat of cyber attack, a loophole in system creates issues for the firm or
its customers in terms of realising of personal information (Famiyeh and Twum-Barima,
2011).
 The digital technologies consumes less time, and it also sometimes makes people
careless-that creates loss of personal details, many debit cards details of big banks were
compromised.
As a large banking industry Barclay's Bank is using safe and secure digital technologies
in order to ensure their customers about the safety and security of their money and personal
equipments.
The relationship between digital technologies and Growth of Barclay's Bank.
According to the perspective of Falk Rieker, 2018, The digital transformation is
considered to be different in every business industry. Proper integration of digital technologies
are effective for the growth and development of the banking industry (Epstein and Buhovac,
2014). Technology is at core of each conversation that an individual have with a firm in
banking and insurance sector as they look towards transform as well as optimize their business
operations in respect to developing more benefits and growth. It must be main part of
transformation strategy for an organisation. Barclay's majorly deals in large financial sector and
the organisation is growing at continuous basis, the organisations workforce is also increased day
by day in respect to developing the offerings of the firm at global level (Goffin and Mitchell,
2016). The digitised working environment will ease some of the operations and processes of
organizations such as making online transaction, the attendance of staff members by digitised
tool such as punching machine etc. because through this organisation will able to assure that
people are not facing any difficulty to work in bank.
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Research Methodology
Type of Investigation
Research is considered to be a crucial process and selection of the type of research is
totally dependent on researcher. Mainly investigation is categorised into two types; these are
qualitative or quantitative research (Levy and Peterson, 2013). The method that has been chosen
for purpose of this specific research is Qualitative Method as result given through this tool is
certain and are of assumptions as well as thesis which can be understand through learner in
appropriate manner.
Research Design
This is the most essential piece of an exploration work as it refers as the blue print of the
research which determined the systematic analysis of the overall investigation in specified
formate. This section is mainly categorised among three major types like descriptive, exploratory
and experimental research design (Morabito, 2012). In this existing research project, descriptive
research design has been applied by the researcher as to providing significant support to the
qualitative research., thus it is the most appropriate design for the qualitative investigation.
Research Philosophy
It is mainly focused with right source and Knowledge Development. It can also be seen
as a way for data recording and data analysis for an investigation work. This is divided into two
section. Interpretivism and Positivism. In the current research work interpritivism philosophy has
been applied by the researcher for the purpose of accumulation of reliable information for
completion of the qualitative investigation.
Data Collection
This recognised as the most appropriate source of research methodology. An
investigation work is majorly depends on information and data which are collected through
investigator for the purpose of completion of the work in appropriate manner (Martin and
Townroe, 2013). This segment of the exploration is divided into two types one is primary and
other one is secondary source of data collection. In this mention investigation work both
secondary as well as primary sources are applied by the researcher in respect to accumulation of
valid and reliable information. Primary source is effective in conducting the section of data
analysis through accumulation of data by questionnaire and on other hand secondary source is
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better in conduct part of literature review through analysing the data from different sources such
as newspapers, books, articles, journals, past research work etc.
Data Sampling
Sampling is replicates from the original population as it is effective for researcher to
gather accurate information through analysing the perspective of respondents (McWilliams,
2015). This tool is majorly categorised among probabilistic or non-probabilistic sampling. In the
present exploration work purposive sampling techniques which is the part of non-probabilistic
analysis tool has been applied by the researcher. The sample has been taken for purpose of this
report are 40 Respondents.
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Data Analysis
It is most important section of research work that assess in measuring information or data
in an effective manner by using logical and statistical techniques (MISHRA and DAS, 2015).
Under this part, data is analysed by preparing themes which are depend on questionnaire.
Questionnaire
Q1) Are you aware about the concept of Digital technologies? Frequency
Yes 35
No 5
Q2) Are you conscious about the potential use of digitalisation within the
working environment of a bank?
Frequency
Yes 36
No 4
Q3) Does the implementation of digital technologies effective for the business
operations of Barclay's Bank?
Frequency
Agree 34
Disagree 6
Q4) What potential measures of Digital technologies are used by Barclay's
Bank?
Frequency
Electronic Banking 10
Tele banking 5
Remote Banking 5
Telephone Banking 20
Q5) What are the major benefits of using digital technologies in context of
banking sector?
Frequency
Effective Communication 10
Easy customer services 10
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Storage and Retention of Valuable information 10
Cost effectiveness and Waste Elimination 10
Q6) What monitory benefits is derived by Barclays Bank through proper
utilisation of digital technologies?
Frequency
Higher Deposits from Public 10
Lower Interest on Deposits 8
Higher Profits 12
Higher rate of interest on Disbursements 10
Q7) Which digital tools are basically used by the banking organisations? Frequency
Management Information System 15
Decision Support System 15
Executive Information System 10
Q8) Who is the most benefited aspect of banking organisation by the
emergence of Digital technologies?
Frequency
Employees 10
Customers 20
Others 10
Q9) Provide recommendation to Barclays for developing their digitalised
operations within the commercial centre.
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Theme 1: People are aware about the concept of Digital tools and Technologies.
Q1) Are you aware about the concept of Digital technologies? Frequency
Yes 35
No 5
Interpretation:
From description of the above given graph it has been evaluated that 35 out of 40
respondents are aware regarding concept of digital tools and technologies, as they belongs from
the modern society and 5 people are not aware about the same as they are not aware about the
digital aspects.
10
35
5
Yes
No