Research Project: Digital Tech Impact on Bloom Perfumery Business

This research project investigates the implications of digital technologies on the business activities of Bloom Perfumery, a London-based online perfumery specializing in niche fragrances and skincare. The report delves into the impact of digital tools on the company's performance, including increased customer focus, faster processing capabilities, and rapid project delivery timelines. It explores how digital technology enhances business profit and productivity through improved communication, resource management, and labor-saving solutions. The study also examines the relationship between digital technology and Bloom Perfumery's growth, emphasizing the importance of adapting to digital advancements for achieving success and customer satisfaction in the competitive market. The literature review incorporates insights from various authors, providing a comprehensive understanding of the subject matter. The research aims to analyze the effects of digital engineering on business performance, identify the use of digital technology to enhance business profit and productivity, and articulate the relationship between digital technology and the growth of Bloom Perfumery.

RESEARCH
PROJECT

TITLE:
The implication of digital technologies on the business activity of Bloom Perfumery. .
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital technology is more essential and important for the company to maximise
customers base and achieve better outcomes within predetermined time period. It will also
support an organisation to maintain their long run sustainability and accomplishing more
effective ways. Advance instrument and engineering are valuable for business development and
success. In this digital age the main purpose of each small as well as big business organisation is
to enhancing their performance and productivity in their market through applying various
innovative ideas and tools (Beetham and Sharpe, 2013). Bloom perfumery is a chosen company
for this particular research project. The company is having its perfume store in London, England.
The company deals in online exclusive niche perfume, skincare and make-up brands. As a
famous perfumery company Bloom perfumery is concerned in recognising the changing needs
and demand of consumers and developing more products and services according to their needs.
The company recruit most knowledgable and skilled people who are having appropriate
knowledge in the field of digital tools and technologies as to developing organisational
production function. The significant objective of firm is to explore their business and their
activity at huge scale by providing diversity of goods and services to their important consumers
in order to satisfy their demands and needs.
Background of the Study
In the world full of digital technology people are very much aware about the latest and
fast equipments in order to create their life more easy and comfortable. Digital tools and
technologies are cost effective in nature through the use of digital tools and technologies people
can easily satisfy their needs at any place. As a popular perfumery company Bloom Perfumery is
using various innovative tools and ideas as to providing convince to their customers in order to
uphold them in long run. Bloom perfumery is home to the finest curated collection of modern
independent perfume houses (Benckendorff, Sheldon and Fesenmaier, 2014). Bloom mainly
offers a unique customized perfume creation services to their significant customers and buyers.
The company is also providing small packs to understand about the perfume material. In the
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recent decades people are very much focused on providing digital knowledge to their children as
to enhancing their ability in the field of digitalisation. In the recent era digital technology provide
a large platform to people in respect to gaining growth and success in their life. The major aim of
each individual is to gaining satisfaction through goods and services which helps in fulfilling
their basic desires. Organisations are focused in the development of more advanced and
attractive products as to gaining attention of consumers to satisfying them in effective and
efficient manner.
Significance of the Research
The research is based on the Effect of digital technology in order to improve
productiveness and profitableness of business. Digital technology is quite effective in increasing
the performance of organization by implementation of appropriate tools at appropriate place.
Through implementing digital technologies at work place organisation can manage their
performance and work form which can be utilised them them in providing satisfactory products
and services to their buyers. The main function of conducting the research is to enhancing the
ability and knowledge of researcher in the field of digital tools and technologies (Bizirgianni
and Dionysopoulou, 2013). The another major reason behind choosing the topic is to enable the
understanding of novice about the concept of digital technologies and its effectiveness in
enhancing efficiency and performance of organisation. Hence it also provides support in respect
to utilise digital technology for expanding business and is operations at large scale.
Research Aim
Research aim can be described as a desired results or the specific intervention of the
research which provides a whole picture about the research study. It is a common statement
which consist the whole score, intention and purpose of the study. It is a pre decided argument
which helps in clearly defining the issue of the study. The necessary objective for this specific
research is to study The Effect of digital engineering in order to increase productiveness and
profit of business. A case study on Bloom Perfumery.
Research Objectives
The aim of research can be represented as the outcome which is considered by the
researcher at the end of the whole research process. The objective of the research is determining
the gap between the expectation and the actual outcome (Brynjolfsson and McAfee, 2012). The
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objectives helps in defining the summarized report what is to be attained the the research project.
This part is connected with the research aim, some necessary goals for this particular research are
narrated below:
 To find the effect of digital tools and technologies on Bloom Perfumery performance.
 To identify the use of digital technology for enhancing business profit and productivity.
 To articulate relationship between digital technology and growth of Bloom Perfumery.
 To analyse the ways through which organisation can attain higher competitive advantage
at market place.
Research Questions
A research question is a valuable and answerable inquiry into a specific concern or issue.
It consist to be an initial sage of the research project. This part of research is interlinked with the
objective of research (Brynjolfsson and McAfee, 2014). This section of research assist in clearly
defining the part of literature review in impressive and organised manner. Some effective
research questions are evaluated as below:
 What are the impact of digital tools and technologies on' the performance of Bloom
Perfumery?
 What are the major use of digital technology for enhancing business profit and
productivity?
 How to articulate relationship between digital technology and growth of Bloom
Perfumery?
 What are the ways by which organisation can attain higher competitive advantage at
market place?
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CHAPTER 2: LITERATURE REVIEW
Introduction
This considered to be the most essential section of execution work that helps in
administration an deep research in respect to analysing appropriate result and outcome. It is a
textual matter of an scholar paper which consists of the today's knowledge in which substantive
findings and outcomes are involved. In this section view points of various authors are analysed in
order to reach at a final outcome and final result (Buhalis and Foerste, 2015). This portion of
research is providing an important path to the research era to carry out the whole research task
in accurate direction as to accumulating the final and appropriate outcome. In this section data
has to be gathered through secondary sources of data gathering, In this past research plays an
important role in moving forward towards right path. The main reason for conducting a new
research is to over coming the weakness of the former research report.
2.1 The impact of digital tools and technologies on the performance of Bloom Perfumery.
As per the opinion of Diana Davis, 2016, technological advancements have a direct effect
on performance of an organisation. It is necessary for every professional business for
implementing different digital instrument and technological advancements in order to increase
performance and productiveness of firm. As a tiny business firm, the main centered area of
Bloom Perfumery is to explore their business enterprise and its operations at huge scale by
developing more adequate products and services for their important consumers. There are
various effect of digital advancements transforming performance of organisation in which
some are described below:
Increased focus on consumers: The performance of firm is based on the range of the products as
the goods are the representative of firm. products are helpful in seeking attention of big amount
of consumers towards the provided products and services of firm. The products are more
transparent than ever before the buyers are able to analyse and compare the price and features of
products through one click (Cohen and et. al., 2014). As a small business firm Bloom perfumery
is concern on identifying the basic desires the customers and produce effective goods in respect
to sustain them for long time.
Demand for faster processing capabilities: In this modern market competition is high at market
place. There are different alternatives that are accessible for a particular goods and its consumers
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are not satisfying with organisational products than they can switch to the another one. Staying
on a particular product is the choice of customers, so it is required for firm to make proper
arrangement of goods in respect to fulfilling the desires of people.
Rapid Project delivery Timelines: Through implementation of digital advancements the
performance of business is being developed and organisation is able to providing fast and
effective services to their important customers who are very much interested in availing these
benefits which are offered on products and services. Digital equipments helps in making
transaction more easy and comfortable and also helps in making employees aware about the
needs of people (Del Chiappa and Baggio, 2015).
2.2 The major use of digital technology for enhancing business profit and productivity.
Digital advancements plays a very important part in the development of performance at
productivity of an organisation in working environment. In the digital age, youth is concerned
on online marketing tools and are purchasing products and services through online portals and
websites. So it is mandatory for every business firm to make sure that they are using latest
technological advancements for providing fast and adequate quality of goods and services to
their present consumers. As per the views expressed by Patrick Gleeson, 2018, small and
medium size business are effective in providing various benefits to the countries growth and
success. Different digital technological advancements are now used for better productivity and
profit of organisation some are associated as below:
Faster, more comprehensive Communication: Radical development in the process of
communication can be build through internet and its associated devices like smart phones and
laptops. An effective commination system helps in exploring the business operations at large
scale (Di Pietro, Virgilio and Pantano, 2012). As a online service provider company Bloom
Perfumery is focused on establishing an effective communication channel as to making
transactions more easy for customers as well as firm.
Resource Management: Digital tools and technologies are effective in managing resources at
work place as it helps in implementing the right efforts at right side. Organisations are focused
on hiring experts to operate technologies in effective manner as to creating valuable results for
companies benefits.
Labour saving: Digital equipments helps in reducing the human efforts as through
implementing automotive ideas and thoughts work force can be reduced so employees feel
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motivated at work place and give their best shot for the growth of and success of organisation.
Employees are the main aspect of an organisation and their contribution is effective for
developing organisational performance and productivity.
2.3 The relationship between digital technology and growth of Bloom Perfumery.
According to the opinion of Mark P. McDonald and Andy Rowsell-Jones, 2012, in the
world full of digitalisation growth is based on technology. In today's world, every big as well as
small firm wants to achieve success and high growth by utilising proper equipments in right
manner. Digital technologies and growth of firm has an effective relationship as the success of
firm is interlinked with the utilisation of sources in proper manner. As a small company Bloom
Perfumery is significantly concern on implementing new and innovative digital applications as to
making production function more easy and comfortable which create value in growth and
success of firm (Dickinson and et. al., 2014). The growth of firm can be measured through the
sales and revenue which can be attained by offering wide variety of new and high quality goods
to their customers and buyers. In the recent era customers are very concerned on the goods and
products quality instead of prices so in order to attaining customers satisfaction Bloom
Perfumery is producing high quality products with more advance ingredients. This also create
value in high growth and success of firm. People use perfume and many other cosmetic items as
to making their self attractive and standout in front of public and society. It is essential for each
business organisation to set up an impressive relationship with the consumers as to sustaining
them for long of business operations. A satisfied customers is beneficial for organisational
growth and profitability. Proper advancement in technologies helps in attaining organisational
desired goals and objectives in effective and efficient way.
2.4 The ways by which organisation can attain higher competitive advantage at market place.
Through advance technology and innovation company are able to produce differentiate
product as compare to their competitor which help to gain competitive advantages at market
place. In order to gain competitive advantage management of Bloom Perfumery are use some
strategies like collaboration with customers, ask about client opinion bout goods quality and
other factor and many more. As per the views expressed by Jaeger, 2012, Manager of the
company conducting market research in order to know customer's needs and wants which help
them to gain high market share. They analyse surrounding culture and produce product
accordingly (Egger, 2013). Human resource manager of Bloom Perfumery has conducting
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training and development program which enhance employees productivity as well as
performance. Through this, they are able to gain customer's satisfaction and strong positive brand
image in clients mind. Management of Bloom Perfumery want to work on understanding of
buyers demand effectively. Through this they know what kind of product clients should want in
order to full fill their needs and wants. Company want to analyse their unique strengths and
weakness and take appropriate action to overcome form these weakness. Firm look to their
competitors strategies and plan which help to understand what action should appropriate in that
situations in order to gain competitive advantage at market place (Hojeghan and Esfangareh,
2011). Manager analyse competitors strength and build it in their work place in order to compete
them effectively. Bloom Perfumery want to hire a company that are specialized in providing
market as well as business information, through this they are able to gain competitive
advantages.
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CHAPTER 3: RESEARCH METHODOLOGY
Types of investigation
Investigation is a method of systematic gathering of information and data in order to
analyse advancement of knowledge in any area. Some important type of investigation are
descriptive, applied, qualitative, quantitative, empirical and many more. In this assignment
qualitative research method has used in order to draw effective outcomes. Research method are
use to analyse variable using effective computation and calculations in order to carry out
successful research (Hudson and Thal, 2013). Through this, researcher organise all research
activities effectively which improve outcomes.
Research philosophy
Research philosophy is a belief about the means in which data should be collected,
interpreted and analysed in order to gain accurate outcomes. The term epistemology is a oppose
to doxology which encompasses the several investigation philosophy approaches. Through this
knowledge about research problem in increase which help in conducting investigation
effectively.
Research design
It is refers to overall business strategies that researcher choose to integrate various
different components of study in order to ensure solution of research problem. It is a blueprint of
measurement, collection and analysis of information as well as data. Researcher make research
design in order to gain valid outcome in an effective manner in given time frame. Research
design includes execution of several methodologies on variables which are gather through
various different sources. It is very important to find out the research problem in given time
frame, so that whole activities are completed on time (Laudon and Laudon, 2015). On the basis
of research design like exploratory, descriptive and experimental investigator have develop
effective programme in order to gain useful result.
Research approaches
It is a plan and process to conduct research at market place. It involve philosophical
assumptions to carry out investigation in a right path. It involve interactions of philosophy,
method and research designs. Through this, investigator may detail about collecting data, analyse
information or data and interpreted them effective in order to draw valid conclusion. All these
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factor are help in their decision-making process and gain sustainability at market place.
Investigator focus on their study and take decision to understand research problem deeply and
clearly. This factor categorises into two form deductive and inductive. According to current
market scenario as well as given situations researcher use qualitative research approaches in this
report (Lo and et. al., 2011). Its important to implemented inductive method in this given
assignment in order to draw desired outcomes.
Data sampling
It is a set of information selected form statistical population by defined process. The
element of sample which are use in research are called sample point, unit or observations.
Sample is represent in subsets of manageable size. Data sampling is a statistical tools which help
to analyse, select and interpreted subset of information in an effective manner. It can be divided
into two type non probabilistic and probabilistic method of sampling. Probabilistic method
include area where research is conducted and non probabilistic method mean voluntary response
(Molz, 2012). In the present research work data has been gathered through random sampling
method as it is the most appropriate tool for gathering reliable and appropriate outcome. In this
sample size of 40 respondents has been taken into proper consideration as to accumulating valid
and reliable outcome through analysing the perception of people who are having knowledge in
regards to the specified area of study.
Data collection
It is a process of gather or collecting data and information on targeted variables in an
established systematic manner which enable to draw valid answer of relevant question and
evaluate outcomes. Collection of data form survey and network location via data entry, capture
and logging. In this assignment 40 respondent has been selected in order to draw valid result in
effective manner. Researcher focus on customer's needs and want and accordingly select them to
full fill their requirement. Mainly two types primary and secondary data collection method are
used by investigator.
Ethical consideration
This is the most vital part of the research working which includes rules and regulations
according to which the overall research activities had to be carried out (McCabe, Sharples and
Foster, 2012). The investigator execute norms in order to judge between the ethical and the
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