Regent College HND Unit 6: Managing Successful Business Project

This report examines the impact of digital technology on small business growth and innovation, focusing on a case study of "The Laughing Heart." The project establishes aims and objectives, develops a project management plan encompassing cost, time, scope, quality, communication, resources, and risk. It includes a work breakdown structure and Gantt chart for project stages and timelines. The research employs both qualitative and quantitative approaches, gathering data through surveys and thematic analysis. The report presents data analysis using effective tools, leading to recommendations and conclusions regarding the role of digital technology in enhancing business performance. The student reflects on the value of the research in achieving the project goals, offering insights into how digital technology can be effectively implemented to improve productivity, attract customers, and drive overall success in a competitive market. The report highlights the benefits of digital technology, such as increased performance, higher productivity, effective learning, and improved employee knowledge.

UNIT 6. MANAGING SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim and objective for the chosen topic.............................................................................1
P2 Project management that includes cost, time, scope, quality, communication, resources and
risk..........................................................................................................................................2
P3 Work break down structure and Gantt chart that give appropriate stages and time frames3
TASK 2............................................................................................................................................3
P4 Research by applying qualitative and quantitative approaches that help to meet desired
goal.........................................................................................................................................3
TASK 3............................................................................................................................................7
P5 Analysis of data using effective tools and techniques.......................................................7
P6 Recommendation as the result of research and conclusion...............................................8
TASK 4..........................................................................................................................................10
P7 Reflect on the value of undertaking the research to meet desired goal and performance10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Enhanced digital technology helps to increase the productivity in the market. Companies
must follows different types of digital technologies such as cloud technology, artificial
intelligence and social media. These technologies help to increase overall firm performance in
the market. The laughing heart provide good quality food products to the clients. There are
different types of research approaches which help to analysis appropriate data and information.
This report includes research methods, management plan, work breakdown structure and Gantt
chart of project management plan.
TASK 1
P1 Aim and objective for the chosen topic
Companies should use different types of digital technologies in the business which helps
to increase their firm performance and a productivity in a market. Main aim of this project is to
use digital technology in a firm to expand a business in the world. There are different types of
digital technologies such as social media, internet of things (IOT), different types of information
systems etc. main objective of this project are to determine an effective implementation for
digital technology and its importance for the company to enhance and increase the productivity
in a market. A case study on “ The Laughing heart”.
The laughing heart company is a private limited entity which was incorporated on 5th
May 2016. It is a licenced restaurant functioning in UK having less than 50 employees working
in it.
Overview of the project
Entity should use different types of digital technologies which helps to increase a
performance and productivity in the world. They also should provide appropriate training and
development to an employee so that they can easily learn digital technology. The laughing heart
use different types IT and digital technology system such as transaction system, social media,
software etc. These all are the technologies they are using to increase the efficiency in the
market. This firm use transaction and decision support system which helps to prepare effective
annual report and also helps to take appropriate decision based on the inputs. Effective and
efficient software give more efficiency to the work. Employees can easily generate report based
on the accurate data. By using digital technology they can easily get higher productivity in a
world. (Biancarosa and Griffiths, 2012).
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By using social media they can easily attract a customer which helps to increase a
productivity in the market. There are various types of digital technologies and software such as
social media, Facebook etc. it will help to attract a more client in an industry. Digital technology
has positive impact on the company they can easily increase their performance and efficiency in
a market. Top level management has a responsibility to provide appropriate training sessions and
programs to the employee so that they can easily understand the concept of digital technology.
They also need to provide sufficient tools and techniques related to the technologies which help
to increase an efficiency of work in a firm.
The laughing heart company easily attract a customer using the digital technology which
help to increase their productivity in a world. There are many benefits of digital technology such
as increment in performance, higher productivity, effective learning, increment in employee
knowledge. These all are the benefits of digital technology. Employee can also learn from
different digital technology how they can increase their productivity in a market (Blackwell,
Lauricella and Wartella, 2014).
• Describe the chosen project related to the digital technology
Aim: “Digital technology support small business's growth and innovation”. By using digital
technology, the laughing heart can easily compete with other companies in a market.
Goals
 Understand the concept of digital technology
 To know tools and technologies of digital technology
 Positive and negative impact of digital technology on the company
P2 Project management that includes cost, time, scope, quality, communication, resources and
risk
Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources for the chosen project.
Scope: To incorporate digital technology ion the business activities of the laughing heart
Communication: Hierarchy will be followed where the managers will have various
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subordinates who will be communicated regarding roles, policies and procedures.
Resources: Various resources will be required such as, computers, technical experts, fiancé
experts etc.
Quality: Benchmarking method will be used to ensure quality of what is offered to the
customers.
Cost: £ 10000
Time: 19 days
Risk: Risk associated to the project is medium. Common risks includes, time constraint,
resources, adequate availability of experts etc.
P3 Work break down structure and Gantt chart that give appropriate stages and time frames
Task name Duration Starting date Ending data
Appropriate topic of
research
2 days 11/11/17 12/11/17
Determine a specific
problem
2 days 13/11/17 14/11/17
3

Identify advanced
tools and technologies
1 day 15/11/17 15/11/17
Allocation of the
resources
3 days 16/11/17 18/11/17
Cost calculations 1 day 19/11/17 19/11/17
Collecting the facts of
digital technology
3 days 20/11/17 22/11/17
Understand the
concepts of digital
technology
2 days 23/11/17 24/11/17
Effective analysis of
facts
1 day 25/11/17 25/11/17
Recommendation 2 days 26/11/17 27/11/17
Outcomes and creation
of efficiency project
report
1 day 28/11/17 28//11/17
Project submission 1 day 29/11/17 29/11/17
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TASK 2
P4 Research by applying qualitative and quantitative approaches that help to meet desired goal
Qualitative methods are used to analyse the data being collected by the researcher. First
hand data will be collected where thematic technique will be used to analyse the collected data. It
will help in collecting in depth knowledge regarding the stated subject. Further, as per
quantitative approach, statistical tools are used to analyse the data. However, in the present
research, qualitative technique will be used to reach to the results.
NAME:_________
AGE:_________
1 Do you think digital technology helps to expand a business in the world?
 Strongly agree
5

 Agree
 Disagree
 Strongly disagree
2 Who is responsible to implement digital technology in The laughing heart?
 Manager
 Developers
3 Do you think advanced digital technology helps to increase productivity and performance in
the market?
 Yes
 No
 Can't say
4 Is cloud technology is helpful in storing huge amount of data of an entity?
 Agree
 Strongly agree
 Disagree
 Strongly disagree
5 Do you think social media and mobile technology connect with multiple customers?
 Yes
 No
 Can't say
6 Do you think artificial intelligence give more product growth to The Laughing heart?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
Theme 1 : Digital technology helps to expand a business in a world
Do you think digital technology helps to
expand a business in a world?
Frequency
Strongly agree 10
6

Agree 5
Disagree 5
Strongly disagree 10
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
Frequency
Interpretation: As per the findings, it can be easily determined that the digital technology can
easily help to expand a business in the market. This findings done by the manager of the firm,
out of 20 managers, 10 managers strongly agreed that digital technology can easily help to
increase the productivity and also help to increase the performance in an industry. In market
there are various types of enhanced digital technologies such as cloud storage, social media and
IOT which help to expand a business in the market. 5 of the managers think that it helps to
expand an enterprise in market. 5 managers think that there are many risks to use digital
technology in the company and give loss to an entity. 10 of a manager thinks that these
technologies will not help to expand their business in the market.
Theme 2 : Implementation of digital technology in The laughing heart
Who is responsible to implement digital
technology in The laughing heart?
Frequency
Managers 8
7

Developers 12
Frequency
Managers Developers
Interpretation: As per the findings, it can be easily determined that implementation of digital
technology has been implemented by developers. In The laughing heart they have different team
of developers that create effective software to increase an efficiency in a market. Out of 20
managers, 8 managers think they are responsible to implement digital technology in the
company. They need to manage and provide appropriate training and sessions to an employee so
that it helps to understand the digital technologies. It also uses different types innovation
management process which help to maintain employee relation in an entity. 12 manager thinks
developer teams can only implement digital technology in the firm. They have appropriate and
sufficient knowledge to implement a digital technology in an entity.
Theme 3 : Advanced digital technology helps to increase productivity and performance in
the market
Do you think advanced digital technology
helps to increase productivity and
performance in the market?
Frequency
Yes 10
No 8
Can's say 2
8

Frequency
Yes No Can's say
Interpretation: It can be easily determine that the digital technology helps to increase a
productivity and performance in a market. This research is done by the managers of the firm. 10
managers says by using advanced and enhanced digital technologies which helps to increase the
sales in an industry. There are different types of digital technologies which attract a consumer in
the market. 8 manger has a perception digital technologies will not help to increase productivity
it takes more cost to implement the technologies in the company. 2 manager observe that digital
technology has not given more advantage and enhancement to an entity.
Theme 4 : Cloud technology helps to store huge amount of data of an entity?
Is cloud technology helps to store huge
amount of data of an entity?
Frequency
Agree 2
Strongly agree 8
Disagree 5
Strongly disagree 5
9

Agree Strongly agree Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
Frequency
Interpretation: from the above findings, it can be easily determines that cloud technology helps
to store large amount of data of an entity. The laughing should use cloud to store data of a
company. 2 managers are agreed cloud technology is one of the best technology which gives
more data storage facilities. 8 managers observe that it has advanced facilities and features that
help to store data globally. They can use this types of technology to increase a security of storing
data of the firm. 5 managers are disagreed cloud technology will not help to store data globally.
It has many risks and barriers to store information. Accessibility of the data is difficult I the
cloud technology.
Theme 6 : Social media and mobile technology connect with multiple customers
Do you think social media and mobile
technology connect with multiple
customers?
Frequency
Yes 10
No 8
Can't say 2
10

Frequency
Yes No Can't say
Interpretation: from the above findings, it can be easily interpreted that the social media and
mobile technology connect multiple client in an industry. By using the social media they can
easily attract a customers and that will give higher performance to The laughing heart. 10
manager has observed both this technology can easily connect customers effectively. By
providing different types of offers and images of food products so that they can easily attract
with the firm. 8 managers has a perception that these technologies will not give more profit to the
company. To promote a product on the social media it takes a cost which affects the entity
performance in a market. 2 managers has no idea about the technologies, this will connect a
customer or not.
Theme 6 : Artificial intelligence give more product growth to The Laughing heart
Do you think artificial intelligence give more
product growth to The Laughing heart?
Frequency
Strongly agree 8
Agree 5
Disagree 4
Strongly disagree 3
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Frequency
Strongly agree Agree Disagree Strongly disagree
Interpretation: From the above findings, it can be determined that artificial intelligence give more
item growth to the firm. They have different types of algorithms and advanced techniques which
help to get accurate results and help to solve appropriate problem in the company. 8 managers
are strongly agreed artificial intelligence helps to increase an efficiency of the barriers. By using
this technology they can easily get higher performance in an industry. 5 manager observe that
this technology will give profit to an entity. 4 managers thinks that artificial intelligence
technology is not appropriate technology for the product growth in the market. 3 of the managers
observes that this will take more cost and it will not give effective and accurate results to the
firm.
Evaluation of various methods of research that is applied above
There are different types of research methods that will provide appropriate and accurate
results to the company. In this report they use qualitative and quantitative methods of research
which is more reliable and give accurate information or facts. Manager and the top level
management have effective data and information about the activities which is conducted by the
company. Accurate and efficient information help to increase firm performance and they can also
take desired actions for the product growth.
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TASK 3
P5 Analysis of data using effective tools and techniques
There are various methods and approaches which helps to get accurate results based on
the appropriate inputs. Effective tools and techniques help to analysis data of the firm. There are
different types of tools that is use to analysis the information and facts such as research
philosophy, research design, sampling and research approaches (Bullen and Morgan, 2016).
These all are the tools and techniques of research. It provides effective way to manipulate a data
in an entity. Manager is responsible to provide appropriate equipment and technologies which
help to increase the efficiency of the process of analysing. There are different types of
approaches which is used to research and analysis the data in a firm (Chen and et.al., 2012).
The laughing heart company use effective tools and techniques which help to increase
efficiency of analysing process. Some of the tools and techniques to analysis an appropriate data
as follows:
Research philosophy
In this report, they use positivism strategy that help to get accurate outcomes. This
approach helps to get desired objective and increase overall efficiency of the work. Investigator
helps to determine and maintain an appropriate relationship between the challenging advantages
and digital technology (Dallery, Kurti and Erb, 2015).
Research design
In this report, they use effective design styles to generate appropriate and efficient
evaluation of facts and information. They also use descriptive design approach to gather data and
information for the analysis (Fitzgerald and et.al., 2014).
Research strategy
There are various types of approaches which help to collect and compare the data and
produce accurate results. By using different research strategy they can easily get accurate data
and they can also prepare appropriate annual report of the company (Jelfs and Richardson, 2013).
Data gathering
In this report, they use primary source to gather data for the accurate results. This
approaches are very efficient to find the accurate data for the analysis. They can easily find out
the data from the primary source which helps to generate accurate results (Jenssen and et.al.,
2016).
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Sampling
Sampling size is taken 20. Further, this questionnaire will be filled by the manager of The
laughing heart company.
P6 Recommendation as the result of research and conclusion
Digital technologies help to increase productivity and performance in the market. By
using different types of technologies they can easily attract a customers and then they acne easily
increase their sales in an industry. There are different types of digital technologies which helps to
expand a business in a market. Manager and the top management has a responsibility to provide
appropriate and effective training to the employee so that they can understand a concept of
digital technology and then will give their contribution to innovate a product (Jewitt, 2013). It
will more advantages to the company and also get higher performance in an industry. There are
different types of digital technologies such as advanced software, cloud technology, artificial
intelligence and social media. By using social media The laughing heart entity can easily attract a
client in a market to increase their productivity. It will give more product to the company.
Management also need to maintain employee relation during the implementation of
digital technologies. They also need to give appropriate training programs and sessions to the
employee so that they can easily know about the digital technology concepts. To maintain
employee relation in the firm they need to provide open environment, plans, policies and training
to an employee (Oldham and Da Silva, 2015). Some of the recommendation that should be made
in the company as follows:
 Management need to provide training sessions and programs to an employee so that they
can easily understand the concept of digital technology. They should give effective and
advanced resources to the employee so that they can easily innovate a particular product.
It will give more profit to the firm and also get higher performance and productivity in a
market (Pangrazio, 2016).
 The laughing heart company should use different types of digital technologies which
helps to increase a productivity in a market. By using a social media they can easily get
higher performance in a market. To attract a client they need to create attractive pictures
of foods and post on the social media (Yoo and et.al., 2012). They also should use
different strategies and approaches for the promotion. It will help to increase overall firm
performance in an industry. There are different types of strategies of promotion and
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pricing that help to increase a productivity in a market. The laughing heart follows
different types promotional strategies such as mail ordering and social media. These all
are the approaches that help to increase their productivity in the world (Reyns and et.al.,
2013).
 Entity need to conduct various types of events and training sessions to an employee so
that they can easily know the concept of digital technologism. It helps to innovate
particular product to increase productivity in the market (Schnellert and Keengwe, 2012).
There are different types of digital technologies such as cloud technology, enhanced
software, artificial intelligence and social media. These all are the enhanced digital
technologies which help to increase productivity and also help to expand a business in the
industry (Van Noort, 2012).
 Firm manager should conduct different events or competitions to attract a client. They
also need to give extra offers and cash prices which also help to increase their
productivity in the world. This the is the best method to attract customer with the product.
By following strategies the company can easily get higher performance in an industry.
Further, manager need to provide open environment to an employee so that they can
easily work together and share their ideas and suggestion to the leader. They also need to provide
appropriate plans, policies, incentives and bonus to motivate the employee so that they can give
more contribution for the work (Wilks, Cutcher and Wilks, 2012). Digital technology helps to
increase their business in a market and also help to expand an enterprise in the world. All this
recommendation help to increase overall entity performance. Digital technology has positive
impact on the firm they can easily reduce the complexity of work and increase their performance
in the market. There are various types of digital technology which helps to increase overall
productivity in an industry (Yoo, 2012).
TASK 4
P7 Reflect on the value of undertaking the research to meet desired goal and performance
As per the research conducted, I face many problems such as I was not able to decide
which of the data and information is accurate or not. That particular data will give appropriate
results or not. It takes a lot time when I was deciding. For the development of digital technology
in the company the need effective resources and technologies. Manager needs to provide
appropriate data to the employee so that they can easily produce innovative product. It will give
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more profit to an entity. Further, my communication and analytical skills are weak so I need to
focuses on that to improve the work efficiency. To analysis the facts and information analytical
skills are very essential.
Further, I face the problem in which I took a lot of time to prepare time scale of the
management plan. The plan must be effective because based on that only they will conduct
research. Further, I face an issue in which data is correct for the research or not. I collected the
data from the primary sources which is more efficient. I also found that the employee has a lack
of knowledge to produce innovative product so the manager is responsible to provide appropriate
training sessions to an employee. By providing effective training sessions and programs they can
easily get higher performance and productivity in a market.
Project logbook of learner
Project logbook for The laughing heart
Learner name: Tom Supervisor name: Mr. John
Project title: “The impact of digital technology
supporting small business growth and
innovation”
Date: 9/11/17
Weekly research
What have you completed? I did good management plan for the project so
that it will efficient for me to do appropriate
research.
Did you completely fulfil the requirements of a
task?
Yes
Are you within the deadline set? Yes
Did you think you need and modification to
your project management plan?
No
Risks or barriers I found the barriers to create management plan.
Did you identify and issues with a lack of
knowledge of skills related to research task?
Yes
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Did you find any problem that have impact on
a management plan?
No
Issues encountered
What are all the barriers did you face? Lack of communication and analysis skills, I
took lot of time to create management plan
How did you reduce them? Training sessions and programs
New idea and modifications related to the
project direction
Management plan must be effective and well
planned
What i have learnt about myself in this week? I took a lot of time to gather data and prepare
questionnaire. So I ned to focus on this point.
How did I feel when I tried to solve an
appropriate problem?
Good
Did I find what is useful for the task
completion?
Effective management plan and accurate data
Did I give appropriate effort? Yes
What should I improve next week? Plan must be good enough and data should be
correct
Planned task for next week
Which task should be done first? Project Management plan
Which task need sufficient time for the
completion?
Data analysis
Performance review
Questions Answers
What was the report supposed to achieve? Company should use advanced digital
technology to increase firm overall
performance
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Did the project get the desired aim? Yes
What are all the things do you think you
worked well?
Management plan
What are all the barriers' comes during the
project and how they were solved?
I took time to collect data from primary source
so I need to increase my research skills.
What did you learn from this project? I must have the communication logical and
analytical skills
How would you rate your performance as
consultant management?
Good
Did you determine you strength and
weaknesses?
No
How will this project support you professional
development?
By increasing my knowledge and skills it helps
to improve the professional development.
CONCLUSION
Digital technology helps to increase the company performance in the market. It provides
different ways to attract a client with the product. There are different types of digital
technologies which helps to improve the firm performance in a market. The laughing heart
provide appropriate and good quality product to the client. Management plan must be effective
based on that only research will be done. There are different types of tools and techniques of
research that helps to get accurate results.
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REFERENCES
Books and journals
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The Future of Children. 22(2). pp.139-160.
Blackwell, C. K., Lauricella, A. R. and Wartella, E., 2014. Factors influencing digital technology
use in early childhood education. Computers & Education. 77. pp.82-90.
Bullen, M. and Morgan, T., 2016. Digital learners not digital natives. La Cuestión Universitaria.
(7). pp.60-68.
Chen, Y. X. and et.al., 2012. Research status and application prospects of digital technology in
orthopaedics. Orthopaedic surgery. 4(3). pp.131-138.
Dallery, J., Kurti, A. and Erb, P., 2015. A new frontier: Integrating behavioral and digital
technology to promote health behavior. The Behavior Analyst. 38(1). pp.19-49.
Fitzgerald, M. and et.al., 2014. Embracing digital technology: A new strategic imperative. MIT
sloan management review. 55(2). p.1.
Jelfs, A. and Richardson, J. T., 2013. The use of digital technologies across the adult life span in
distance education. British Journal of Educational Technology. 44(2). pp.338-351.
Jenssen, B. P. and et.al., 2016. Using digital technology to engage and communicate with
patients: a survey of patient attitudes. Journal of general internal medicine. 31(1).
pp.85-92.
Jewitt, C., 2013. Multimodal methods for researching digital technologies. The SAGE handbook
of digital technology research. pp.250-265.
Oldham, G. R. and Da Silva, N., 2015. The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior. 42.
pp.5-11.
Pangrazio, L., 2016. Reconceptualising critical digital literacy. Discourse: Studies in the cultural
politics of education. 37(2). pp.163-174.
Reyns, B. W. and et.al., 2013. The unintended consequences of digital technology: Exploring
the relationship between sexting and cybervictimization. Journal of Crime and Justice.
36(1). pp.1-17.
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Schnellert, G. and Keengwe, J., 2012. Digital technology integration in American public schools.
International Journal of Information and Communication Technology Education
(IJICTE). 8(3). pp.36-44.
Van Noort, R., 2012. The future of dental devices is digital. Dental materials. 28(1). pp.3-12.
Wilks, J., Cutcher, A. and Wilks, S., 2012. Digital technology in the visual arts classroom: An
[un] easy partnership. Studies in Art Education. 54(1). pp.54-65.
Yoo, Y., 2012. Digital Materiality and the Emergence of an Evolutionary Science of the
Artificial.Materiality and organizing: Social interaction in a technological world.
pp.134-154.
Yoo, Y. and et.al., 2012. Organizing for innovation in the digitized world. Organization Science.
23(5). pp.1398-1408.
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