Analyzing Digital Technology Impact on 3Com Business Activities

This project report examines the transformative impact of digital technology on business activities, using 3Com, a small-scale computer network services provider, as a case study. The report begins with an introduction outlining the current business environment and the need for digital transformation to enhance productivity and competitiveness. Task 1 defines the project's aims and objectives, including analyzing the impact of technology on business activities, outlining the benefits of digitalization for long-term organizational growth, and improving profitability. A project management plan is detailed, including scope, cost control, quality control, risk management, and communication strategies. Task 2 involves a work breakdown structure to organize project tasks and responsibilities. Task 3 presents the findings from small-scale research using both quantitative and qualitative methodologies, including a questionnaire designed to gather customer feedback on digitalization. The results of the questionnaire are analyzed to provide insights and recommendations for 3Com. Task 4 includes a reflection on the project, and the report concludes by summarizing the key findings and recommendations for 3Com to leverage digital technology effectively.

MANAGING SUCEFULL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1. Project aims and objectives.............................................................................................1
P 2. Project management plan................................................................................................2
P 3. Work break down structure.............................................................................................4
TASK 2............................................................................................................................................5
P 4 Small scale research by using quantitative and qualitative research methodologies.......5
TASK 3............................................................................................................................................8
P5 Research and data using appropriate tools and techniques...............................................8
P6.Recommendation.............................................................................................................14
TASK 4..........................................................................................................................................14
P7 Reflection........................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................16

INTRODUCTION
Digitalization is rolling as an prominent element in all companies as it provides help in
order to boost up the productivity in minimum time periods and with less fund. This is a reason
behind entire growth for all small and larger size of firms (Zott, Amit and Massa,2011). The
report has grounds of 3com which are providing services on the basis of computer network to
their buyers and customers. The firm 3com is an small sized business that was propounded in the
year of around 1979. the company is pioneer for their electronic stuff or goods such as IP voice
system, Wireless access point, routers and controllers, network interface controller and so on.
This report is divided on some different segments like aims and objectives are determines of this
research project which will provide help to company in order to change their current business
and capture their pre determine objective. Different types of Morden technologies like cloud
technology, methods of digital communication and so on can be used in this company.
TASK 1
P 1. Project aims and objectives
Now in these days, Competition is arising in day on day and every company wishes to
save sound and powerful position in current market place so that they can enhance their image of
brand and capture higher amount of profitability (Peppard, and Ward, 2016) . 3Com is also
wanted to be the first position and boost up the rate of their sales in the comparison of their
rivals. In purpose to made it possible, they will needs to creates some changes in their present
business activities such as manufacturing, human resource managements, advertisements,
accounting, marketing etc.
Topic : “How digital technology has transformed business activities.”
Back ground of the study :
The assigned report is begin framed by concerning digital advancement and it's uses as
how they can transform activities of business. It has been analyse that technology and science
was not so much developed in the past few years. This is the reason behind that business were
not able to frame and build good quality stuff and services. In addition to it, they are also having
different types of issues in attaining their aims and objective but, due to change of time periods
all parts of technology has also changed (Teece, 2010). It is essential for 3com to launched or
introduce their new modernised methods or techniques in their operations of business. They will
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take use of technology such as Artificial intelligence and larger data analytics in respect to frame
innovative based product or goods. Through doing it, they have chance to attract larger number
of buyers towards their firm and capture more income. On the different side of coin, for
performing effective and better mode of communication, they will took use of the application of
social media in their company such as Facebook, Twitter, You tube , gmail and so on. These all
app are cost friendly and user friendly as it can be handled easily. Apart form it, they can creates
their department of human resource fully digitized too as they can recruit new persons through
the helps of online interviews. It will save major part of time and fund of travelling. Therefore, it
can be stated that digital technologies is providing positive impact on entire business activities
along with it gives supports in order to creates more developments (Laudon and Laudon, 2016) .
Aim :”Identify the impact of technology on business activity.”
Objectives : 3com is largest and one of the best leading venture that are providing computer
network based goods and services. The business wanted to frame and manufacture their product
and services at very affordable rate through it they can be able to increase their production level
and gives delivery of their demand product on prescribe time or before reaching to deadline
(Stokes, Wilson and Wilson, 2010). Through analysis the aim if this report project with it's
objective are framed, which are detailed as:
 To analyse use and impact of digital technology on organisation.
 To know is it helpful for long term benefits of organisation.
 To earn higher profit and productivity in target market.
Hence, this business needed to concentrate on the above mentioned aims and objectives so that
they will be understand the importance of technology and introduce them in their entire business
activities.
P 2. Project management plan
The project management plan generally refers to framing of strategies for designing the
project where a lot more different types of activities has relations with it framed and explained
hence, employee will get to know the clear idea of product and their job (Hotho and Champion,
2011) . Some of the activities are detailed as:
Project scope : the scope of this report is very wide and sound as it will help in the
identifying the significance of digital technology and it's impact over entire business activities
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and reflect their involvement in it's growth. It also assists business in order to improve their
productivity and growth rate too.
Cost control : it is a techniques of reducing extra expense or price in respect to save more
fund that are wasting on useless stuff and took use of it on other operations. This business are
recruiting their employee through have face to face interaction as the rate of cost are high to
reduce It they can use of technology as company will take interviews with the helps of internet
so that the cost of travelling will be reduced.
Quality Control : it is a techniques of boosting the quality in the demanded product and
their services so that all bad or negative feedback can be come up in minimum numbers which
are come form their clients (Porter and Kramer, 2011). For performing it, 3com needed to use
this Modernised techniques that provide helps in respect to manufacturing for sound quality of
product in less time and also take less quantity of raw materiel. Quality control is necessary of
every organisation as it helps in improving value of company.
Risk management : it is also a signify part where all factors of risk needed to be
minimise or removed that may happens during the time of manufacturing of product. For this,
they can use this digitised methods and determine all risky elements very effectively in
minimum time duration also eliminate it.
Communication : in respect to have marketing research the company 3come should use
suitable tool for the use of communication that provide team building as sound communication
helps in reducing conflicts and it also helps in spreading awareness for research in local areas
through it they will be able to frame their product according to the demand of the goods in the
market. For the workers it is useful and beneficial things to generate clear ideas and thoughts.
Better quality communication helps in having ideas of external part of team (Fitzgerald and et.
al., 2014) .
Time : this is a signify tool and technique all about about manage and control of time for
a particular project so that all associated activities will be done on their prescribe time periods.
There are various level of activities such as aims and objective, framing of cost controlling,
having primary and secondary research, plan of marketing and so on which are needs to be
preformed in the organisation hence, it is essential to accomplished it in on time.
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Resources : different types of resource are needed or demanded for completing a
research project so 3com will also need it such elements are financial, human resource and
technology etc.
P 3. Work break down structure
Work work down structure is generally use to divide the entire load of work of employee
in to different segments or department of the company. This process is basically used in order to
reduce the burden of work over workers and provide source to manage it in effective manner.
Work break down will provide frame work in respect to boost up entire planning and control of
the agreement between workers and company (Eid and El-Gohary, 2013) .
Gantt chart is an graphical representation which shows time that a project will took in
accomplishing their entire segments. It is used to examine different tasks and work in accordance
to their time limit.
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TASK 2
P 4 Small scale research by using quantitative and qualitative research methodologies
3Com is known as the small scale company that are providing innovative ideas and
thoughts through digitalisations. This is a research tool which will be useful for the company to
grab entire knowledge about buyers needs and demands (Dezdar and Ainin, 2011) . For it
different types of methods for collection of data will be as:
Qualitative research: this is way of having research as this will be based on thoughts
and ideas or informations can be collected in form the customers, symbol, name, code and so
on. This type id research can be generated by any person who wants to conduct research on
particular thing in organisation or in self purpose.
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Quantitative research:it is a type of research which is based on n umbers, techniques
and proofs that are collected in whole numerical form. Entire of this research is gathers to
understand by every one (Cavusgil and et. al., 2014) .
Sampling: it is process of having sample between large amount of universe hence every
organisation frame their questioner in order to conduct answers in regards of their report.
In large population sampling is done on 30 candidate who provides their answer and experience
toward the use of digital technology (Work Breakdown Structure (WBS), 2017). This
questionnaire is based on 3COM organisation who wants to adapt advance technology for their
products and services.
Questionnaire
Name-
Email ID-
Contact No.-
Q1. Is there any requirement for providing training and skills development to use
digitalisation ?
A. Yes
B. No
Q2. Do you think digitalisation help to helps in improving business activity of 3COM
company?
A. Yes
B. No
Q3. Which type of digital techniques is impactful for customers ?
A. Modern technology
B. Traditional technology
Q4 . Do you agree digitalization providing long term benefits to 3COM ?
A. Yes
B. No
Q5. Do you think that advance technology helps to getting competitive advantages from target
market?
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A. Yes
B. No
Q6. Which type of promotional activities are more effective for organisation?
A. Internet
B. B2C
Q7. Do you think 3COM can improve their business image after adopting digitalisation ?
A. Yes
B. No
Q8. Are you satisfied from the new products and services of 3COM business that include
digitalisation ?
A. Yes
B. No
All these question are asking in the sampling process and people provide their feedback by their
own experience such as -
Q1. Is there any requirement for providing
training and skills development to use
digitalisation ?
Frequency
A. Yes 22
B. No 8
Q2. Do you think digitalisation help to helps in
improving business activity of 3COM
company?
Frequency
A. Yes 25
B. No 5
Q3. Which type of digital techniques is
impactful for customers ?
Frequency
A. Modern technology 20
7

B. Traditional technology 10
Q4 . Do you agree digitalization providing
long term benefits to 3COM ?
Frequency
A. Yes 24
B. No 6
Q5. Do you think that advance technology
helps to getting competitive advantages from
target market?
Frequency
A. Yes 18
B. No 12
Q6. Which type of promotional activities are
more effective for organisation?
Frequency
A. Internet 20
B. B2C 10
Q7. Do you think 3COM can improve their
business image after adopting digitalisation ?
Frequency
A. Yes 21
B. No 9
Q8. Are you satisfied from the new products
and services of 3COM business that include
digitalisation ?
Frequency
A. Yes 20
B. No 10
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TASK 3
P5 Research and data using appropriate tools and techniques
Theme 1: Requirement of training and learning for employees development
Q1. Is there any requirement for providing
training and skills development to use
digitalisation ?
Frequency
A. Yes 22
B. No 8
Findings – According top above representation it has been concluded that Training and learning
is required for employees to providing their effective services by using digital technology in
production services. In this process out of 30 candidate, 22 individual are think that training is
required need to providing effective knowledge of digital technology to employees. In other hand
8 candidates are believer that qualified and experienced candidate can easily use technology
without any training.
Theme 2: Digitalisation help to helps in improving business activity
Q2. Do you think digitalisation help to helps in
improving business activity of 3COM
Frequency
9
Yes No
0
5
10
15
20
25 22
8 Column C

company?
A. Yes 25
B. No 5
Findings – This questionnaire is based on changes in business activities after adopting digital
technology in the organisation. It can be very impactful for organisation if they use advance
technology to improve their existing product and services easily. In this research out of 30
candidate 25 are believe that this process will help to improve business activities but 5 candidate
believe that organisation need to adopt various technique to improve their production services.
Theme 3: Type of digital techniques for customers
Q3. Which type of digital techniques is
impactful for customers ?
Frequency
A. Modern technology 24
B. Traditional technology 6
10
Yes No
0
5
10
15
20
25
25
5
Column C