Impact of Digital Technology on Operations, Marketing, and Accounting

This report delves into the transformative impact of digital technology on various facets of business activities, particularly focusing on operations, marketing, and accounting. The study, framed as a case study of A Business School, explores the implementation and effects of digital tools. The report includes a project management plan with cost, scope, time, quality, and risk assessments. The methodology involves both qualitative and quantitative research, utilizing questionnaires to gather primary data and analyze the impact on customer satisfaction, conflicts, and productivity. Key findings indicate that digital technology significantly improves business operations, customer satisfaction, and overall productivity. The report also provides recommendations based on the data analysis to draw valid conclusions and reflect on the value of the research to meet the stated objectives.

Managing a Successful
Business Project

Table of Contents
TITLE: EFFECT OF DIGITAL TECHNOLOGY ON BUSINESS ACTIVITIES........................3
Theme: The impact of digital technology on business activity..............................................3
Topic: Impact of digital technology on the operations, marketing and accounting...............3
TASK 1............................................................................................................................................3
P1 Devise aims and objectives...............................................................................................3
P2 Project management plan with covers cost, scope, time, quality, communication, risk and
resources.................................................................................................................................4
P3 WBS and Gantt chart with time frame and stages for completion....................................7
TASK 2............................................................................................................................................9
P4 Carry out small scale research with applying qualitative and quantitative research methods
................................................................................................................................................9
TASK 3..........................................................................................................................................18
P5 Research and data through implement appropriate tools and techniques.......................18
P6 Recommendations as a result of research and data analysis to draw valid and meaningful
conclusions...........................................................................................................................19
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................20
CONCLUSION :............................................................................................................................21
REFERENCES..............................................................................................................................22

TITLE: EFFECT OF DIGITAL TECHNOLOGY ON BUSINESS
ACTIVITIES
Theme: The impact of digital technology on business activity
Topic: Impact of digital technology on the operations, marketing and accounting
TASK 1
P1 Devise aims and objectives
Background of research
Digital technology carry several functions and operations to make successful results in
the business. In this way, advance results carry that assists to develop systematic work
performance and attain more profits and revenue. There are several tools that implemented to
generate more income and revenue (Charlesworth, 2018). Digital technology carry different
activities through business also attain desired results and compete with larger businesses. Due to
online marketers, different approaches towards the business optimise that helps to focused on the
behaviour and preferences. Channel and tactics of digital fundamental aspect, it is grown small
business operations in systematic manner. Hence, they are able to make high profits and revenue
through attain competitive advantages. Internet is major source that increasing creativity and
make desired results as well. Digital technologies make high economic values and outcomes that
assists to promote and integrated marketing and results (Hanelt, Piccinini and Kolbe, 2015).
Rationale of the research
In the selected enterprise A Business School where Chanel Gabrielle considered
successful operations as the entrepreneur. Business operating their functions and operations
successfully to develop enterprise and implement simple business ideas. Hence, it assists to
increase efficiencies and profits at premium ideas. In order to expand the chosen business, it is
essential to implement digitalisation so that reputation and high profitability could be increase
easily. New activities in the enterprise could be expand easily that assists to promote and
developing operations in systematic manner (Huang, Henfridsson and Newell, 2017). Therefore,
high quality of services and operations produce to implement creativity in the enterprise.
Advance technology also helps to meet with desired results in the business environment.
Aims and objectives

Aim: “To identify digital technology transformed business activities such as operations,
marketing, accounting and HR – A Case Study on A Business School”
Objectives:
 To analysis implementation of digital technology transformed business activities.
 To identify main elements that are included in digital technology transformed business
activities.
 To interrelate digital technology and transformed activities such as operations, marketing,
accounting and HR. To recommend ways through digital technology transformed business activities
expanded.
Research questions
 What do you understand by the concept of digital technology transformed business
activities?
 What are the elements that are included in digital technology transformed business
activities?
 How digital technology and transformed activities such as operations, marketing,
accounting and HR interrelated with each other?
P2 Project management plan with covers cost, scope, time, quality, communication, risk and
resources

In respect to consider the systematic work performance, it is important to look towards
the activities that assists to accomplish desired results. In this manner, business need to
concentrate on the time frame that helps to accomplish tasks in the business. In this way,
following are some elements exist that helps to meet with goals and objectives: Cost: In order to conduct the present research, different aspects considered to
performance functions and operations. Therefore, total £590 essentially implemented to
set on each activity (Hanelt, Piccinini and Kolbe, 2015). In this way, task performed to
create effective functions. Exploration and collection of primary data mainly considered
in the collection of relevant information.

 Risk: With this aspect, in the present research risk element exist because of the limited
time and cost. It creates impact on the objectives and goals which essentially adopted to
perform several functions. Along with this, sometimes research also face issue to filling
the questionnaire by respondents. This is because, all respondents not easily understand
about the questionnaire (Kannan, 2017). Scope: In order to accomplish aims and objectives, A Business School get several
benefits to earn more profits and attain desired results as well. Increasing revenue and
profits make effective functioning with innovation. In respect to considered creative
results, systematic strategies develop in successful way to attain profitability and attract
more customers. New people can also targeted at workplace through implement it. Resources: In respect to make innovations, extensive research program carry. Therefore,
it has been understood that several elements needed to attain desired results (Ryan, 2016).
With the help of primary and secondary information, effectiveness increasing to develop
business outcomes at workplace.
 Quality: It is also essential element to attain creative results at workplace for undertake
more relevant results. In addition to this, it also helps to considered important parameter
for primary data that helps to gather fresh and relevant information at workplace
(Hartmann, King and Narayanan, 2015). It helps to meet with goals and objectives as
well. Suitable technique needed to perform effective results in the business environment.
 Communication: Communication consider important role to make effective results. In
this way, researcher need to focus on the all objectives and goals that they want to
complete. With the help of interaction with different people, they can easily develop
more effective results.

P3 WBS and Gantt chart with time frame and stages for completion
Illustration 1: Work break down structure
In respect to look towards the above WBS, it can be stated that there are different
activities consider in research project. In this way, task break down in proper way to make
systematic work performances at workplace.

Illustration 2: Gantt chart
Illustration 3: Network planning

TASK 2
P4 Carry out small scale research with applying qualitative and quantitative research methods
Questionnaire

Theme 1: A Business School use digital technology to improve business operations
1. Does A Business School use digital
technology to improve business operations? No. of
respondents
Yes 10
No 8
Not Sure 2
20

Interpretation and analysis: From the above chart it is interpreted that out of 20 respondents 10
said that “A Business School” use digital technology to improve business operations while 8
replied no. However, remaining are not sure about that school is using technology or not. Hence
it is analysed that management of school is using digital technology.
Theme 2: Using digital technologies beneficial for the A Business School
2. Is using digital technologies beneficial for
the A Business School? No. of
respondents
Yes 12
No 6
Not Sure 2
20

Interpretation and analysis: The aforementioned chart shows that out of 20 12 said that use of
digital technologies beneficial for the A Business School. On the other side, 6 replied no while
remaining 2 are di not know about it that it beneficial or not. Hence it is analysed that use of
technology help in improving the quality of service and ensure all the activities are carried out in
a systematic manner. There are various types of benefits which are received by the firm such as
improve in quality etc. Along with this above result clearly shows that employees are aware of
effectiveness of use of digital technology, therefore changes in technology can be easily adopted
by them.
Theme 3 Customer satisfaction got increased after using digital technology in the organisation
3. Is customer satisfaction got increased after
using digital technology in the organisation? No. of
respondents
 Highly agree 7
 Agree 4
 Neutral 2
 Disagree 4
 Highly disagree 3
Interpretation and analysis: The aforementioned chart shows that out of 20 participants, 4
highly agreed and 7 only agreed that client pleasure got increased later via numeral knowledge in
the firm. On the other side, 2 are disagreed and 4 highly disagreed with the given statement..
Though, outstanding 2 are neither decided nor distressed with the given announcement.