Social Media Report: Digital Technology, Business, and Management

This report provides a comprehensive analysis of social media's significance, evolution, and its impact on businesses. It explores the importance of social media in connecting people, facilitating marketing, and enhancing customer service. The report delves into the historical development of social media, from early electronic communication to modern platforms like Facebook and Instagram. It examines how businesses, including examples like Sainsbury's and Boohoo, utilize social media for brand promotion, customer engagement, and sales growth. Furthermore, the report discusses various social media platforms and analyzes the effectiveness of social media as a business tool. It also explores the relationship between digital technology and both old and new theories of business management, including the Social Construction of Technology (SCOT) and SAMR model. The report concludes by emphasizing the interrelation between these theories and their impact on business strategies.

Social media

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain the importance of social media......................................................................................1
How social media is developed...................................................................................................2
A detail description of social media and its use..........................................................................2
Explain various social media platform........................................................................................3
Analyse what kind of businesses use social media.....................................................................3
Explain how business use social media and is social media is effective tool or not...................4
Discuss the nature of the relationship between digital technology and both old and new
emerging theories on business management structure................................................................4
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Social media play an vital role in connecting people and developing relationships, it helps
to increase network form various sectors. It provide great opportunity to establish customer
service by gathering input, and answering all the questions (Art, 2018). Social media helps
business to enhance their sell and increase the level of customer base in order to gain effective
profitability in the business. Use of social media has become necessary for the people to stay
connected with the world. Its a valuable tool that assist to share, create, and spread information.
This report is based on Sainsbury's, company is second largest chain of supermarket in the
United Kingdom. Organisation was founded in 1869 by John James Sainsbury. This report
include information about importance of social media in daily life, how social media was
develop, also detail description of social media and its use in business. Also this include various
technological platform use in the social media, and hoe business use social media for better
growth and development. Further it include how business use various social media tools to make
effective impact on the growth.
MAIN BODY
Explain the importance of social media.
Social media has become most influential and important that is use for the social
networking and also its helps to provide effective advertising of brand and product and
services(Dollarhide, 2019). Below are various importance of social media:
Connect with the audience: Effective promotion techniques helps the business to stay
connected with the audience and increase the level of sales of product and services (Hjorth, and
Hinton, 2019). Effective connection with the people increase the level of sale and enhance the
level of profitability in the market. Most of the people use social media to stay updated about the
new product and services in the market.
Build wide network: Social media helps business to increase the level of wide
networking in the market. It enhance the level of effectiveness and growth so that business can
gain better proficiency and profit in the market. Also it helps people to make connections with
people around the world and increase the network and connection. It improve the level of
efficiency of the business so that business can achieve high growth and effective level of
profitability.
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How social media is developed.
The evaluation of social media was done by the people impulse to communication and by
advanced in digital technology. In the less generation social media was evolved from the direct
electronics information exchange, to virtual gathering place to retail platform in 21st century as a
main marketing tool (Hogan, and Strasburger, 2018). Social media was developed in may 24,
1844 with series of various electronic dashes and dots tapped out by the hand telegraph machine.
The first electronic message from Baltimore to Washington D. C., has proved the historical
achievement of the scientific growth.
The launch of social sites was develop in 1980s and 90s, the technological trends are
develop as digital trends (Jansson, 2018). The internet growth is enable to introduce of online
communication services such as Prodigy, CompuServe, and America online. They introduce
various users to the digital communication through email, real time online chatting, and board
messaging. This gave rise to the earliest social media networks and increase the level of use
digital services in 1997. by the 2020 social media become prominent network site for the
millions of users and it increase the level of effectiveness in the business also. Social media now
become and important part of life and it can help the business to enhance the level of
effectiveness in the business and its growth in the market.
A detail description of social media and its use.
Social media is computer based technology that facilitates the sharing thoughts,
information, and ideas with the virtual networks and connections. Social media is used for the
building the networking and growth communities (Luttrell, 2018). Social media is internet based
platform that gives quick electronic communication with the various connections. It provide
various contents to the people such as videos, photos, documents and personal information.
People use social media for connecting with other people and generate content and
personalized profiles. Social media is computer based technology that used to fulfil the social
needs of the human beings. Main uses of social media include communication between people,
collaboration, entertainment, media sharing, paid advertising, review and opinions. Social media
is best platform that helps to increase the level of information and growth in the business.
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Explain various social media platform.
There are various social media platform that billion of people use for increasing the level
of connections and wide network(Shearer, and Mitchell, 2020). Below are various social media
platforms that people use for increasing the level of effectiveness in daily living.
Facebook: This is one of the most used social media platform site in the world, Facebook
has land mark of 1 billion user accounts. Apart from the abilities to friends and relatives,
Facebook assist business to sell products and services and promote business in the market. It has
high access to the customers and Facebook able to share product and services of the company to
billion of people at one time. It also have advance feature that allow user to do video call and
advertising of their personal accounts.
Instagram: This social networking site is completely based on sharing photos and
videos(Sunstein, 2018). This photo sharing networking application assist users to have best
memories. This possible because of multi filter updates of the Instagram that increase the level
of effectiveness during the use.
Analyse what kind of businesses use social media.
Businesses use social media platform for better reach to the customers and increase the
sale of product and services. Social media platform increase efficiency level of brand image in
the market so that businesses can influence the customers to become loyal customer of the brand
and increase the level of business growth in competitive market. Below are various businesses
that use social media platform for better growth and effectiveness of the business in the market.
Boohoo: It is an fashion retail brand that use social media platform for effective use and
growth in the market. Company use Instagram to influence target audience to enhance the level
of customer base and growth in the market. Boohoo spend 80mllion on the influence marketing
that helped in increase of sale of product in the market.
Sainsbury's: the final key of success of company is the use of different social media
platform for the effective growth in the market and enhance of sale. Company use YouTube,
Facebook, and Twitter to share product content and information so that they can attract more
customer base in the market.
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Explain how business use social media and is social media is effective tool or not.
Business use social media to promote product and services in the market, and social
media is one of the most used site across the world. It is proved that social media is one of the
most useful too for the business to enhance the market base and growth in the market. It allow
business to reach target market and increase the level of brand awareness so that customers can
use the product and services for better growth and sustainability in the market.
Discuss the nature of the relationship between digital technology and both old and new emerging
theories on business management structure.
Digital media networking is an effective tool for the business in order to enhance its
growth in the market and increase the level of proficiency. It can helps business management
structure by promoting the brand image in the market and enhance the level of growth in the
market. Digital media platform increase the growth of business by effective advertising of
product and services in the market (Settle, 2018). Business can use social media platform to
reach to the customers by use of digital accounts on the different platforms so that it can help in
better growth and sustainability of business in the market.
More than 3.8 billion people use digital media for better life experience and
entertainment purpose. This technology have huge impact on the youth and it assist them
towards better growth and effective uses of this platform for the better understanding. Businesses
can use this technological advancement in their business so that they can influence customers
and reach to them. There are various digital technology theories that have interrelation between
the technology factors that have an impact on the business and its growth in the market. Below
are old and new theories of digital technology on the business management structure is
explained.
Old theories of digital technology:
Social construction of technology: This theory explain that technology does not
determines human actions but the human action shapes technology. Human actions
acknowledged the need of change in the technology and its use in the future growth ability.
Interpretive flexibility, This explain that how people think of or interpret but also there is
flexibility in how artefacts are designed. These technology artifacts determine the shape or what
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that particular technology tool will symbolize technology, by shaping it. This hows that human
symbolize technology by provide effective way to shape it. Relevant social group, this show the
particular set of meaning about the artifacts. Closure and stabilization it where the social group
reach to the consensus. This helps the business to enhance the level of effectiveness and growth
in the market.
Social presence theory: this theory of technology relate to the social effects of the
technology group presence. Broadly this theories is concerned with the social effects of
communication media. This shows that the social medium of communication allow the social
presence. The business use the technology as a medium of social connection and growth in the
market. This shows that social medium of the theory explain that there are various types of the
communication medium in the media. The theory assumes that more contacts will increase
through the use of media channels. Social presence theory was developed in 1976, that involve
better presence of media expected to increase.
New theories of digital technology:
SAMR: This model was developed to help educators infuse technology into teaching and
learning. This model supports and enables digital learning experience that utilize technology.
With the use of this theory business analyse their level of effective teaching and growth in the
business. This model was develop to use the technology and digital advancement in the effective
manner so that business can achieve better growth and effectivity in the business. Digital
learning enables the users to make effective impact on the learning process. Redefinition, in this
explain that technology allows for the creation of new task, previously inconceivable. In
modification, in this technology allows for significant task redesign. Augmentation, technology
act as a direct substitute, with functional improvement. Substitution, in this technology act as
direct substitute with no functional changes. This us of technology and media helps in better
growth business in the market. This helps the structure of the business to enhance the level of
market structure and growth in the industry.
Interrelation between old and new technological theory:
The old concept of the theories explains the importance of effective culture of the media
channels where the SCOT, is about the interaction of social presumption. The radical new ideas
of innovation develop with the understanding of different approach and enhance the interest of
political and economical changes. New idea of change in the technology is interrelated with the
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use of technical changes in the business and its effectiveness. Whereas SAMR refer to the
effective change in the business and technology so that it can enhance the level of effectiveness
in business growth. This explain different steps of the technology advancement that include
various changes and growth of the business in the market. Both the theories explains that level of
effectiveness in the change and culture changes in the business. They perform for the effective
connection and growth of the business in the market. Also this theories explain the need of
technological changes in the media and its importance.
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CONCLUSION
From the above information it can be conclude that social media is one of the most useful
networking platform that people use for better connection. It is an effective communication tool
that enhance the level of effectiveness in the businesses and assist business to promote product
and services in the market. Different social media platform is used to gain effective network
services and growth for achievement of effective market base. It enhance the level of network
connection that helps businesses to increase customer base and growth business.
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REFERENCES
Books and Journals
Art, C., 2018. Social media.
Dollarhide, M., 2019. Social media definition. Investopedia. Available online:
http://billscomputerpot. com/menus/windows/SocialMedia. pdf (accessed on 20 July
2020).
Hjorth, L. and Hinton, S., 2019. Understanding social media. Sage.
Hogan, M. and Strasburger, V.C., 2018. Social media and new technology: a primer. Clinical
Pediatrics, 57(10), pp.1204-1215.
Jansson, A., 2018. Rethinking post-tourism in the age of social media. Annals of Tourism
Research, 69, pp.101-110.
Luttrell, R., 2018. Social media: How to engage, share, and connect. Rowman & Littlefield.
Settle, J.E., 2018. Frenemies: How social media polarizes America. Cambridge University
Press.
Shearer, E. and Mitchell, A., 2020. News use across social media platforms in 2020.
Sunstein, C.R., 2018. # Republic: Divided democracy in the age of social media. Princeton
University Press.
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