The Impact of Digital Technology on Business Activities: Research

This research project examines the impact of digital technology on business activities, focusing on the Flex organization. It explores how digital advancements, such as cloud computing, have reshaped business operations, influencing communication, cost reduction, and market reach. The project investigates the positive and negative effects of technology, including its impact on customer relations, social media presence, and workforce mobility. Through literature review, surveys, and observation, the research identifies key factors like customer segmentation, data analysis, and the rise of mobile technology. The project aims to answer questions regarding the impact of digital technology, its influence on Flex, potential improvements, and general suggestions for enhancing business activities in the digital age. It discusses project costs, timeline, and research methods to provide a comprehensive analysis of the topic.

The Impact of Digital Technology on Business Activity: A Research Project
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The Impact of Digital Technology on Business Activity: A Research Project
Project Management Plan
Introduction
The advancement of digital technology has not only impacted the lifestyle and way of living for
the people, but it has also hugely influenced the activities and operations related to a business.
The conventional method for working business has changed and individuals draw in through
computerized innovation when directing business movement. Portable innovation and the web
have rolls out business to improvement every day. The advances in software engineering and
correspondence have changed the face and the pace of business exercises whereby associations
have altered the business forms and thus, made business to work effectively. Things like
distributed computing, network, client division, downtime, and portable arrangements have
enabled business to be led in various ways and numerous organizations both little and extensive
proceed to adjust and direct exercises in an advanced way. Innovation influences business
exercises both decidedly and contrarily making it critical for organizations to apply the exercises
in ways that put them at preference. Flex can be considered as the USA's one of the biggest
organizations related to the industry which fabricates electronic gadgets and supplies or provides
technological arrangements. The organization has given advanced innovation another importance
whereby it has planned, constructed, scaled, and conveyed development to the associated
universe. The company utilizes cloud innovation which has helped the association to
manufacture a consistent production network that has associated numerous providers on the
planet. Subsequently, the organization has possessed the capacity to expand the efficiency.

Project Scope
The current paper will outline a project regarding the effect of digital technology or
computerized innovation on the business exercises of the Flex organization. The research will be
conducted independently and it will help in understanding how the digital technology is
increasingly impacting the various business activities with a specific focus on a particular
organization.
Project Objectives
The objectives of the project are to find out solutions to the following questions:
a) How digital technology is impacting the Flex organization's business activities?
b) Has the influence been positive or negative?
c) What are the potential measures that can be implemented by the company?
d) Is the scenario same in other companies or industries?
e) What are the general suggestions to improve the scenario?
In this manner, the project will cover a lot of specific aspects and concepts. It will take help of a
literature review to develop a proper understanding of the topic according to the existing
evidence. Thereafter, a comprehensive research will be conducted and the gathered information
will be analyzed to generate viable outcomes.
Project Costs
The costs of this project will be nominal. As the majority of the research will be done in a
secondary manner, the costs will be mainly associated with accessing text-books, research

papers, journal articles, and website sources to gather data. It can be assumed that the anticipated
cost of the project will be $20.
Project Timeline
The current project will adhere to a specific schedule and it will follow the Gantt chart outlined
below:
Choose research area
Preliminary research
Decide research topic
Decide methodology
Submit/present proposal
Finalise methodology
Conduct research
Analyse data
Write up
Submit assignment
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Project Log Book
Introduction to the Topic
Advanced innovation is reshaping the business world and has changed all parts of business tasks.
Flex utilizes distributed computing that enables the organization to move a portion of the
exercises to servers that have a place with the outsider whereby they can be gotten to through the
web availability. Therefore, factor information bundles are made accessible in an extended and a
versatile way without the dread of lasting misfortune, downtime, and slamming. Distributed

computing enables Flex to get to assets that are restrictive in taken a toll while the playing field
is made even as far as rivalry with the organizations that have proficient subsidizing. Therefore,
the organization lessens cost since secure situations are made and kept up through advanced
innovation (Ganguly 2015, p.3). Notwithstanding the lessening of business costs, distributed
computing enhances correspondence and makes a capability of expanding business.
Consequently, advanced innovation enhances business tasks through distributed computing.
With advanced innovation, Flex can expand the simplicity of keeping in contact with laborers.
Network is improved by advanced innovation whereby specialists and workers are made
accessible through writings, video visits, and other computerized stages. The computerized
availability permits focused on messages to be sent to the clients in different ways like making a
hyper-genuine web that gives constant data (Grishikashvili, Dibb, and Meadows 2014, p.147).
Through messaging, messaging, computerized items applications, and sites individuals can
enhance correspondence with both the shoppers and the kindred laborers. Flex can soak the
monetary market with the data that they need their clients to know and thus, enhance business
activities. Notwithstanding conveying to the clients, the organization gets criticism from the
purchasers through the computerized innovation specialized techniques. The organization
contacts its clients through electronic cell phones continuously with the assistance of advanced
innovation. In this manner, advanced innovation enhances correspondence in business exercises.
Literature Review
Computerized innovation has a negative effect as in the aspect diminishes downtime. Individuals
have constrained time to recover in light of the fact that individuals are continually getting to
advanced materials like messages and instant messages. Notwithstanding getting to
computerized materials, individuals keep on working notwithstanding when the entities are a

long way from the working environments through advanced gadgets like workstations and tablets
(Westerman, Bonnet, and McAfee 2014, p.15). In view of the enticements of checking in,
individuals have a tendency to invest the majority of the energy getting to individual materials,
which lessens the time that is implied for work. Henceforth, creation is diminished through
advanced gadgets and locales. Advanced innovation socially affects business whereby Flex
Company works through long range interpersonal communication. The workers and the clients
associate without geological hindrances and societal position confinements and budgetary
foundations. For example, poor administrations influence clients to give organizations poor
appraisals and terrible surveys, which is a burden to an organization. Individuals either destroy or
improve the notoriety of an organization by posting their remarks on the online networking.
Whatever is posted on the web can never leave which can either be a burden or favorable
position to the organization. Henceforth, advanced innovation has both positive and negative
effects relying upon what the purchasers say in regards to an organization (Fitzgerald, et al.
2014, p.1). The perspective implies that an organization must be worried about computerized
impression and the social character since it assumes an incredible part in the notoriety of the
organization. Accordingly, the company has a group directors and spectators that attention on
ensuring that terrible press isn't made and furthermore guarantees that the organization is
proactive. The social effect of computerized innovation diminishes geological and money related
obstructions yet in the meantime makes an open door for terrible notoriety through awful press.
Portability can be considered as a critical part of the computerized world whereby all business
exercises are held in any sort of situations including the remote spots. Shrewd gadgets and tablets
are stacked with the right programming to enable the laborers to lead business exercises
notwithstanding when they are far from work. These exercises incorporate client relations, deals

enablement, and substance advertising through procedures like invoicing and dispatching
(Grishikashvili, Dibb, and Meadows 2014, p.146). On the planet today, a large portion of the
purchasers can get to advanced gadgets like cell phones particularly on account of the ascent of
the Generation Y and their impact in computerized innovation. Consequently, the majority of the
purchasers depend on their advanced gadgets to shop, offer, and purchase things and in addition
to discover organizations locally and universally. They additionally depend on advanced
innovation to impart to companions, prospect buyers, and colleagues about their retail encounters
with an organization. Consequently, shoppers market to their prospects through different
purchasers with the assistance of computerized innovation (Peppard, and Ward 2016, p.4).
Accordingly, the capability of expanding business is expanded in light of the fact that innovation
new financial markets are come to through advanced innovation. Rather than simply pitching to
the nearby buyers, the organization can pitch to worldwide purchasers through computerized
stages. The organization utilizes retail sites to offer the items in different monetary markets and
the audits and remarks of the buyers help to make a greater number of clients.
Research Methods
The examination used a study and assessment strategy in which the participating members were
met and they were asked to fill up the survey frames. The inquiries asked incorporated the
different ways that computerized innovation has affected how business exercises are led in the
contemporary world. The meetings with analysts and the surveys were intended to give
understanding on crafted by advanced innovation in business. The members gave their
encounters with PC innovation whereby they distinguished the points of interest and the
impediments. The exploration likewise utilized the perception technique where they took a

gander at Flex organization and the way in which the business is directed with the assistance of
advanced innovation.
Performance Review
Results of the Research and Discussion
Organizations can comprehend the sort of shoppers that they are searching for with the assistance
of stream of information. The outrageous client division that is given by advanced innovation,
logical administrations is utilized to extend the section of the purchasers whereby they are
assembled in numerous gatherings that assistance to focus on each gathering particularly
(Ganguly 2015, p.9). Accordingly, the organization can get a bigger value for the promoting
money. For example, Google accounts are utilized to find the objective clients and the sort of
programs that they are utilizing and additionally the place that they found the site.
Notwithstanding the fundamental data, an organization can get to the data about clients in the
sites like the exercises that they lead while on the destinations and the time that they spend on the
locales and also the things that influenced them to leave the site. Accordingly, the organization
can shape the site and refine it in a way that is appropriate for the customers (Westerman,
Bonnet, and McAfee 2014, p.14). Sites are an alternative that clients can access requiring little to
no effort at whatever point they require particularly when they require data with respect to
administrations or items offered by an organization. Henceforth, web publicizing can be utilized
to achieve new markets by putting flags and adverts deliberately on a site. Advanced innovation
expands usefulness and in the meantime diminishes cost. As far as programming answers for the
Flex organization is considered, a purchaser's markets base is made. The product and the
equipment required for utilize is both simple and reasonable to utilize and the entrepreneurial

personalities and innovation insightful that adventure these administrations have duplicated
(Fitzgerald, et al. 2014, p.1). The arrangements offered are reasonable and easy to utilize which
influences organizations to enlist a wide range of workers. The aspect exists on the grounds that
devoted laborers are not important to be profitable and neither do they require the workers to
sign gets that through a lengthy haul.
The youthful age has given another customer base which is keen on computerized innovation. In
the contemporary world, the youthful age is driving business exercises and the economy, which
makes computerized innovation a vital viewpoint. Computerized innovation has changed the
purchaser base in light of the fact that the customers that utilization most items particularly of
Flex association can be considered as the millenial people. Due to the fact that the new age keeps
on expanding, it implies that the workforce and the purchasers that are occupied with utilizing
computerized innovation keep on increasing (Grishikashvili, Dibb, and Meadows 2014, p.148).
The new age is unique in relation to whatever is left of the ages in light of the fact that dissimilar
to them, they live at the time, which profits on the things that they want to have throughout
everyday life. The age has been brought up in computerized innovation, which makes them the
most wired individuals and subsequently can be the main ones that can constrain business to get
mechanical clever. Subsequently, the accessibility of computerized innovation has changed the
shopper base whereby the clients who utilize advanced gadgets to lead organizations keep on
increasing with time (Peppard, and Ward 2016, p.10). The consistent availability makes the
general public to experience a radical makeover making a requirement for the computerized
innovation to be produced by the necessities of the general public. In this way, computerized
innovation has changed the framework needs of the buyers and the organizations and in addition
expanded the speed of business. The aspect makes it essential for the Flex organization to remain

in front of the opposition, which requires an adjustment in the customary ways that organizations
are worked. The shopper base has been changed by computerized innovation, which transforms
the way business exercises are led through the world.
Business organizations can outsource the capacity to different organizations with the assistance
of computerized innovation. Subsequently, organizations can bring down expenses since they
can outsource administrations like specialized help and client benefit. Subsequently, the
organization can center around finishing business works that they are best at which enhances
business exercises (Fitzgerald, et al. 2014, p.1). Regarding the situation that the accessible labor
isn't sufficient, or the offices accessible are not legitimate for a specific business activity,
outsourcing capacity is the best alternative. With the assistance of innovation, an organization
can outsource work in the territories that offer modest administrations regardless of the area.
Subsequently, the capacity can be outsourced either locally or in remote nations. Innovation
moves at an exponential pace that rolls out individuals to improvement their direct state of mind
while leading business exercises. The business condition has been changed from the straight way
and this is trailed by the computerized laws that don't require a well ordered progress
(Grishikashvili, Dibb, and Meadows 2014, p.149). The educational substance of items and
administrations has expanded and it drives the adjustment in the computerized world. Previously,
organizations used to work in a world that concentrated on changing issue vitality. Nonetheless,
on the planet today, innovations that are driven by data are the ones that are utilized to make
esteem, for example, 3-D and genomics. It is conceivable that every one of the innovations later
on will be utilized for data and the rates of advance will be exponential. Subsequently, advanced
innovation has changed the way esteem is made and also the pace that things move at.

Innovation is a critical part of the business condition as far as enhancing the activities and the
elements of the Flex organization is concerned. Subsequently, computerized innovation assumes
a vital part in the presence of the organization, which makes it imperative for the leaders of the
organization to be watchful for improvements and updates in the advanced world. Subsequently,
they can alter and enhance the ways that business exercises are directed and thus the productivity
of the organization. Being refreshed on the improvements of advanced exercises guarantees that
the organization thinks of the techniques required for change since they know about the
transformational stage (Fitzgerald, et al. 2014, p.1). The innovative condition is affected by the
business conditions and accordingly, affects the manner in which business is directed. The way
that the elements of the organization are led has been transformed after the presentation of
advanced innovation in which information technology has assumed control over every one of the
offices in the Flex association. The organization stores all the data in servers, not at all like the
past whereby data was put away in printed copies. Through advanced innovation, the
organization can utilize computerized showcasing to offer its items (Peppard, and Ward 2016,
p.7). Every one of the offices in the organization including the outline and the examination areas
experience advanced improvements consistently. Along these lines, computerized innovation has
transformed the business conditions.
Advanced innovation has made new experts in the administration divisions whereas consistent
strategies for arranging are utilized and new courses keep on being sought so as to ensure that the
organization is lined up with the progressions that are happening in the market. Promoting is
being changed by innovation whereby numerous individuals are investing more energy in
computerized gadgets like PCs, portable devices, and tablets (Ganguly 2015, p.5). The
organization has a test of guaranteeing that they associate with the clients through computerized

gadgets continuously. Subsequently, the organization is compelled to make battles crosswise
over computerized stages like web based business, online networking, and the media. The idea of
promoting has been changed by the ongoing discussions that individuals lead on the web.
Consequently, the advertising today has been affected by computerized innovation whereby an
inventive and taught side must be made (Ganguly 2015, p.11). Subsequently, capable accounts
should be utilized to guarantee that the desire and the desires of the objective market are taped.
The advertisers in the organization must be innovative and also mechanically learned to
guarantee that they address the issues of the shoppers. Subsequently, advanced innovation has
changed the way that showcasing exercises are directed.
Conclusion
Computerized innovation affects the manner in which the business exercises are led within an
organization. The progress in software engineering has changed the manner in which the
business is led in the contemporary world. The aspect has transformed the buyer base and in
addition, the socially identified effect whereas the vast majority of the clients are the general
population in the advanced age. Computerized innovation has permitted extraordinary client
division, portable arrangements, and distributed computing. It has expanded availability,
expanded usefulness, and in the meantime lessened costs, that enhances profitability. Advanced
innovation has changed the showcasing division whereas utilizing computerized stages is a
prerequisite for effective business tasks. Nonetheless, computerized innovation has a negatively
identified aspect, which incorporates lessening the downtime and demolishing the notoriety of
the organization through the surveys and remarks of the shoppers. Along these lines, digitally
empowered technology or computerized innovation has both positively and negatively oriented
effects regarding the tasks of business exercises.

References
Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M. (2014) "Embracing digital
technology: A new strategic imperative", MIT sloan management review, vol.55, no.2, p.1.
Ganguly, A. (2015) "Optimization of IT and Digital Transformation: Strategic Imperative for
Creating a New Value Delivery Mechanism and Sustainable Future in Organization," European
Journal of Business and Innovation Research, vol.3, no.2, pp.1-13.
Grishikashvili, K., Dibb, S. and Meadows, M. (2014) "Investigation into big data impact on
digital marketing", In International Conference on Communication, Media, Technology and
Design (pp. 146-150).
Peppard, J. and Ward, J. (2016) The strategic management of information systems: Building a
digital strategy. New York: John Wiley & Sons.
Westerman, G., Bonnet, D. and McAfee, A. (2014) Leading digital: Turning technology into
business transformation. Harvard: Harvard Business Press.