BUS301: The Impact of Digital Technology on Business Activity

This report, titled "The Impact of Digital Technology on Business Activity," examines the influence of digital technology on business operations, particularly focusing on Talon Outdoor, a small media services company. The report is structured into three main parts: a project management plan outlining aims, objectives, cost, risk, scope, resources, and quality; a work breakdown structure (WBS) and Gantt chart detailing the project timeline; and a small-scale research component. The research utilizes both qualitative and quantitative methods, including questionnaires, to gather data on Talon Outdoor's use of digital technology, including its website features, ICT infrastructure, and data protection measures. The report analyzes the collected data, presents findings through frequency tables and interpretations, and concludes with recommendations for enhancing Talon Outdoor's business performance through digital technology implementation. The project aims to identify the importance of digital technology in small businesses, analyze factors driving growth, determine the relationship between digital technology and Talon Outdoor's growth, and recommend strategies for improvement.

Managing a Successful
Business Project

Table of Contents
Title: The Impact of Digital Technology on Business Activity.......................................................1
PART 1 PROJECT MANAGEMENT PLAN.................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Project management plan with includes different elements..................................................2
P3 WBS and Gantt chart with time frame...................................................................................3
PART 2............................................................................................................................................5
P4 Small scale research...............................................................................................................5
PART 3..........................................................................................................................................13
P5 Research and data with tools and techniques.......................................................................13
P6 Recommendation with data analysis and meaningful conclusion ......................................15
P7 Reflection.............................................................................................................................15
REFERENCES..............................................................................................................................17

Title: The Impact of Digital Technology on Business Activity.
PART 1 PROJECT MANAGEMENT PLAN
P1 Aims and objectives
Background of research
Digital technology play very important role in respect to meet with goals. In this context,
new tools and techniques are implemented that helps to develop work performance of the
company to create more profits and revenue (Vigdor, Ladd and Martinez, 2014). Different
activities are also designed with important functions and operations. It is the best way to enhance
internet platform at workplace and perform different activities. It also determines competitive
advantages and increasing business efficiency and outcomes in systematic manner.
With this regard, present report selected Talon outdoor which is small sector business and
they provide media services. Furthermore, they are implementing advance technology to deliver
creative services at workplace (Koc-Michalska, Lilleker and Vedel, 2016). As results, there are
different activities of digital technology implemented to make smooth functioning at workplace.
Aim and objectives
Aim: “ To analysis impact of digital technology on small business performance - A Case Study
on Talon outdoor.”
Objectives
 To identify importance of digital technology in small business.
 To analysis factors that create high growth of small business in UK.
 To identify relationship between digital technology and growth of Talon Outdoor. To recommends ways through the selected business can increasing their performance.
Research questions
 What are the importance of digital technology in small business?
 What are the factors that create high growth of small business in UK?
 How digital technology and growth of Talon outdoor are related with each other?
 What are the ways will you recommend in selected business to increase their positive
performance.
1

P2 Project management plan with includes different elements
In respect to carry project management plan, the present study play different roles in the
activities. It helps to attain desired aims and objectives in systematic manner:
 Cost: With this regard, aims and objectives will be accomplish with setting cost on it.
Around £690 requires in whole project to attain systematic results. Cost of each activity
will be attained with desired aims and objectives (Straker, Wrigley and Rosemann, 2015).
In this activity primary and secondary data will be collected in systematic manner. As
results, functions and operations are played according to cost.
 Risk: In present study, there is high risk exist because of limited cost and time. It
increasing difficulties to researcher to gain useful information at workplace. In addition
to this, participants are not able to understand properly towards the desired results (Matt,
Hess and Benlian, 2015).
 Scope: In respect to attain desired aims and objectives, growth and profitability will be
accomplish in systematic manner. In this aspect, revenue and profit will be develop to
target market and increase profits as well.
 Resources: Effective research program also develop in the business that helps to attain
aims and objectives in systematic manner (Gibson, Ostashewski and Knight, 2015).
Primary and secondary information helps to attain desired results at workplace.
 Quality: Quality maintenance also implemented that make creative results at workplace.
It helps to attain more profits and revenue with primary information. It is the best way to
attain fresh and first hand information towards aims and objectives.
2

P3 WBS and Gantt chart with time frame
Illustration 1: Work Break Down structure
§
In the present work break down structure, there are several activities has been performed
under the project that helps to attain goals and objectives. There are several tasks has been
considered to perform functions and operations (Niehaves and Plattfaut, 2014). In addition to
this, Gantt chart includes different activities with time frame to attain desired results.
Task Name Duration Start Finish Predecessors
Research Project 02/12/18 Finish
Planning 02/14/18 Mon 2/19/18
Finding of the topic 2 days 02/16/18
Statements of problems 3 day 02/19/18 Mon 2/19/18 1
Time frame and
allocation of resources 1 days 02/20/18 Wed 2/21/18 2,3
Implementation 02/20/18 Tue 2/20/18 4,5
Literature review 4 days 02/24/18
Selection of correct
research methodologies 3 day 02/27/18 Wed 2/28/18 6,7
Data analysis and
interpretation 6 days 03/05/18 Thu 3/1/18 7,8
3

Evaluation of results and
outcomes 3 days 03/08/18 Mon 3/12/18 8
Project closer 03/08/18 Mon 3/12/18
Giving conclusion and
recommendation 2 day 03/10/18 9,10
Results of documentation 2 day 03/10/18 Mon 3/12/18 10,11
Submission of report 1 day 03/11/18 Mon 3/12/18 11
Illustration 2: Gantt chart
In respect to carry the present Gantt chart, it can be stated that there are different
activities started on different time. Therefore, it is essential to complete it on time. It is the best
way to complete the whole project on time. Total 27 days are taken in the project that assists to
develop creative results at workplace of Talon. Furthermore, it makes creative results to gain
respondents participation in it (Roggeveen, Nordfält and Grewal, 2016).
4

Illustration 3: Network planning
Network planning determines useful and essential participation of different activities on
time. In this context, some activities considered in which researcher has no option to lack.
Therefore, it is important to implement creative results with several activities (Robinson, Cotten
and Stern, 2015).
PART 2
P4 Small scale research
In respect to carry small scale research, there are different activities has been designed to
attain systematic results. Qualitative and quantitative information will be gather in research
methods to find relevant information in Talon Outdoor workplace. It is the best way to attain
desired aims and objectives with relevant information (Banks and Zeitlyn, 2015). Qualitative
information can also be gather with journals, magazines, etc. On the other hand, qualitative
research also based on the survey, graph, in which questionnaire has been prepared to collect
relevant information.
Questionnaire
Name:
Age:
5

gender:
1. How the Talon outdoor indicate their connection with digital technology?
 Mobile wireless
 Satellite
 Fixed wireless or portable Wi-Fi hotspot
 Cable modem
 All the above
2. Did the business have personal internet website?
 Yes
 No
3. From the above, which is the feature mainly Talon Outdoor offer at their website?
 Online payment
 Integration with social media
 Media rich content
 Online form for collecting customer information
 None of the above
4. Dis the chosen business use any of the following information and communication
technology?
 Enterprise resource planning software
 Customer supplier relationship management software
 Electronic data interchange
 Company wide computer network
 None of the above
5. Did the business using any of the following to make changes in business?
 Greater information sharing
 Greater integration with online and offline business activities
 Data collection, storage and maintenance
 Greater reliance on job rotation and multi tasking
 No changes
6. Indicate ICT capital expenditure in business in past three years.
 Computer hardware
6

 Off the self computer system
 Network operating system and equipment
 Customised computer software
7. How does business protect personal information which stored in electronic format?
 Storing data offline
 Limited access control
 Protected by the third party
 Other protection
8. How much do you agree with implementation of digital technology at workplace of chosen
business:
 Yes
 No
 Can't say
9. How will you implement digital technology in business:
 With advance technology
 Social media
 Other source
Theme 1 With the help of Satellite Talon outdoor indicate their connection with digital
technology
How the Talon outdoor indicate their
connection with digital technology? Frequency
Mobile wireless 1
Satellite 15
Fixed wireless or portable Wi-Fi hotspot 1
Cable modem 1
All the above 2
7

Interpretation: In respect to carry the above graph, it can be stated that there are 15 respondents
stated that Satellite is the main connection which implemented at workplace to create innovation.
It is the useful perspective to attract new customers in it. Furthermore, there are 2 persons said
that different functions propounded by the company that all are very important to attain desired
results. Moreover, 1 person said that wireless mobile is the creative perspective that helps to
make innovation in the business environment. Remaining one person said that fixed wireless and
portable service is the main element that implemented at workplace.
Theme 2 The chosen business have their personal internet website
Did the business have personal internet
website? Frequency
Yes 14
8
1
15
1
12 Mobile wireless Satellite
Fixed wireless or
portable Wi-Fi
hotspot
Cable modem
All the above

No 5
Cannot say 1
Interpretation: In respect to carry the above graph, it could be interpret that 14 respondents
stated that the enterprise has personal interest in website to make innovative results.
Furthermore, there are 5 respondents exist that stated that Talon has no interest in their website.
Remaining one person said that it cannot be interpret that company has interest or not.
Theme 3 Online form is the main feature of business which offer on their website
From the above, which is the feature mainly
Talon Outdoor offer at their website? Frequency
Online payment 2
Integration with social media 1
Media rich content 2
Online form for collecting customer information 14
None of the above 1
9
Yes No Cannot say
0
2
4
6
8
10
12
14
16 14
5
1
Frequency

Interpretation: In the above diagram, it can be said that 14 respondents said that talon has
creative opportunities to fill online form for collection of the relevant information. Furthermore,
there are 2 respondents exist that said that media rich content are most important perspective that
help to make innovative results. Other two respondents said that online payment is the most
important element which need to be placed at workplace of Talon. Remaining one person stated
that the chosen business need to implement integrated social media at workplace.
Theme 4 Talon outdoor has customer relationship management software is the main
feature which applied on the website
From the above, which is the feature mainly
Talon Outdoor offer at their website? Frequency
Enterprise resource planning software 1
Customer supplier relationship management
software 16
Electronic data interchange 1
Company wide computer network 1
None of the above 1
10
21
2
14
1
Online payment
Integration with social
media
Media rich content
Online form for collecting
customer information
None of the above

Interpretation: In respect to carry the above graph, it could be it can be interpret that there are
16 respondents favour to make relationship management software with customers. Furthermore,
there are other people stated that they want to increase resource planning software to develop
creative results in the business. 1 person stated that electronic data interchange is the main
activity that need to be implement at workplace.
Theme 5 the company want to make changes in their greater integration of offline and
online business activities
Did the business using any of the following to
make changes in business? Frequency
Greater information sharing 1
Greater integration with online and offline
business activities 17
Data collection, storage and maintenance 1
Greater reliance on job rotation and multi
tasking 1
No changes 0
11
1
16
111 Enterprise resource
planning software
Customer supplier
relationship
management software
Electronic data
interchange
Company wide
computer network
None of the above

Interpretation: With the above graph, it could be interpret that there are 17 respondents exist
that stated that Talon integrate their online and offline activities. In this context, the company can
make creative results to attract different people. Furthermore, there is 1 person who stated that
greater information sharing is useful element in which the company need to make their
concentration.
Theme 6 In past three years Talon Outdoor using customised computer software
Indicate ICT capital expenditure in business
in past three years. Frequency
Computer hardware 2
Off the self computer system 1
Network operating system and equipment 2
Customised computer software 14
12
1
17
11
Greater information
sharing
Greater integration
with online and
offline business
activities
Data collection,
storage and
maintenance
Greater reliance on
job rotation and
multi tasking
No changes

Interpretation: In the present diagram, it can be interpret that there are 14 respondents exist that
said that the company implement customised computer software activities at workplace.
Furthermore, 2 responsibilities said that computer hardware is also important element which
need to be placed from last three years. Moreover, 2 candidates stated that network operating
system and equipments are major perspective that helps to make creative results.
Theme 7 With the help of the storing data offline, the company can protect person
information that can be stored in electronic format
How does business protect personal
information which stored in electronic
format? Frequency
Storing data offline 15
Limited access control 2
Protected by the third party 2
Other protection 1
13
21
2
14
Computer hardware
Off the self
computer system
Network operating
system and
equipment
Customised
computer software

Interpretation: In the present graph, it can be interpret that there are 15 respondents exist that
said that the company using storing data offline to make innovative results at workplace.
Furthermore, there are 2 respondents said that the company has limited access control. Moreover,
there are 2 respondents stated that it determining protected by the third party in which company
will easily develop their creative functions. Remaining 1 person said that there are other
protection also considered at workplace which helps to make innovative results.
Theme 8 People are agree with implementation of digital technology at workplace
How much do you agree with implementation
of digital technology at workplace of chosen
business? Frequency
Yes 16
No 2
Cannot say 2
14
Storing data offline
Limited access control
Protected by the third party
Other protection
0 2 4 6 8 10 12 14 16
15
2
2
1
Frequency

Interpretation: In the above graph, it can be interpret that there are 16 candidates said that it is
useful to create systematic results at workplace. Furthermore, remaining people are not agree
with this.
Theme 9 With the help to advance technology digital technology implemented at workplace
How will you implement digital technology in
business? Frequency
With advance technology 18
Social media 1
Other source 1
15
16
22
Yes
No
Cannot say

Interpretation: In this graph, it can be interpret that advance technology is useful aspect which
assists to chosen business to make systematic results and development program in proper
manner.
PART 3
P5 Research and data with tools and techniques
In respect to collect relevant information, digital technology considered relevant
information at workplace. In this regard, effectiveness also develop which helps to make growth
and innovation in small sector business. It is the best activity that increase profits and revenue.
Following tools and techniques implemented in the business:
Introduction: Different tools and techniques implemented in respect to manage
successful business project. It is the best way to collect relevant data in the business environment
(Hillary, 2017). In Talon outdoor, digital technology implemented that helps to attain high
growth with innovations. Valid research considered perform several activities at workplace. In
this way, different also implemented to operate creative results.
Research design: In respect to conduct effective research, it is important to solve
problems and issues. Hence, different research techniques also implemented such as descriptive,
experimental and exploratory, etc. It will help to attain desire aim and objectives at workplace.
Hence, research also based on the descriptive technique (Alvesson and Sköldberg, 2017).
16
18
1
1
With advance
technology
Social media
Other source

Research philosophy: Research philosophy help to identify relevant information with
following more effective functions. In this context, two kinds of research philosophies exist such
as interpretivism and positivism. Researcher select interpretivism philosophy to collect relevant
information in the present research because it helps to assess relevant information towards the
goals and objectives.
Collection of data: There are two way to collect relevant data such as primary and
secondary. With the help of the questionnaire, primary information will be collected that assists
to make creative results at workplace (Woods, Paulus and Macklin, 2016). Aims and objectives
also accomplish in desire manner in Talon outdoor. Therefore, digital technology will be
implemented in systematic manner. In the Talon outdoor primary and secondary both kind of
information implemented at workplace to make effectiveness at workplace.
Analysis of data: Data analysis also consist important parameter at workplace to make
sure research will be develop in systematic way. In this regard, present report considered
thematic analysis to attain desired results. There are so many tools exist through research will be
implemented in proper manner with different techniques such as Z test, F test, T test, chi square
test, etc. (Mas-Verdú, Ribeiro-Soriano and Roig-Tierno, 2015).
Sampling: In order to conduct the systematic research, sampling is also putting extra
efforts that helps to find useful information. In this context, relevant information will be gather in
which selected sample size is 20. They are customers of Talon Outdoor which assists to create
systematic results at workplace (Gibson, Ostashewski and Knight, 2015).
Limitations: In respect to attain creative results, there are several limitations also occurs
at workplace. This is because, researcher has limited time and cost to find conclusion in the
study. It is the best way to concern about the program in business (Banks and Zeitlyn, 2015).
P6 Recommendation with data analysis and meaningful conclusion
In respect to collect relevant information, it is essential to take different elements'
participation that create systematic results. There are several areas in which Talon Outdoor lack
to get relevant results. Therefore, it is essential to implement creative digital technology at
workplace (Matt, Hess and Benlian, 2015). Due to some reasons, the chosen business unable to
get smooth functioning so that following recommendation will be provided:
 Move from the functional quantity to design quality: In respect to implement digital
technology at workplace, there are recommendations will be provide to the company. In
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the past several years, legacy financial institutions working in all over the world.
Therefore, Talon outdoor should implement new online and mobile app, newly designed
functionality and new navigation.
 Create seamless multichannel experience: In the banking industry, it is essential to find
optimal channel to work in the best manner for each individual customers. It is also for
the seamless integration within the touch points (Niehaves and Plattfaut, 2014).
 Enhance mobile selling: Further recommendation can be given in the term of increasing
mobile selling. In this context, delivery of personalised products can be considered with
sales message and making possibility in Talon to greatly exceed previous visit of branch.
P7 Reflection
In respect to carry the present research, there are different learning will be develop at
workplace. In this context, smooth functioning will be develop with different activities.
Therefore, I learned that advance technology implemented that helps to determine several aims
and objectives. In this context, Gantt chart and work break down structure has been prepared that
help to increase my understanding towards the different activities. Therefore, as per the activity
roles and responsibilities will be provided at chosen business environment. It helps to develop
more growth at workplace with distribution of the task. In addition to this, I learned that how to
collect information through different kinds of data at workplace. Therefore, my skills and
knowledge will be develop in proper manner. Furthermore, there are several activities has been
implemented that assists to find useful information with aim and objectives at workplace. It helps
to increase competitive advantages of the Talon in systematic manner.
Along with this, it also helps to find useful information that assists to make high growth
in the business environment. It also makes effective functions and operations with considered
participants views. As results, effective and relevant information will be gather towards the aims
and objectives. Questionnaire also designed that helps to increase systematic concept towards the
business. There are different methods also applied that helps to find useful information to create
systematic performances. However, in the research, I face several issues which create negative
impact on the business outcomes. Hence, it is important to solve issues and problems so that
creative results will be achieve at workplace. In respect to implement right information, I had
benefit to different activities which develop profits and revenue.
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However, in respect to gain information from various respondents I face issue because
different people has different view. Therefore, activities need to be set to accomplish relevant
targets and objectives. It is the best way to attain desired results at workplace. Different
programs are also implemented in which concentration needed that develop more profits and
revenue at workplace.
19