Marketing Report: Digital Technology Impact on Business Introduction

This report examines the influence of digital technology on business introduction, focusing on Alpha Financial Markets Consulting. It outlines project aims, objectives, and a project management plan, including scope, costs, time, and risk communication. The report includes a work breakdown structure and a Gantt chart to define the project's timeline. It incorporates both qualitative and quantitative research methods to analyze data and provide recommendations. The analysis evaluates research methods, identifies appropriate tools and techniques, and reflects on the value of the research in meeting objectives. The project management process and the use of quality research are evaluated to meet the objectives of learning and performance. The report concludes with reflections on the project's outcomes and the decision-making process, providing references to support the analysis. The report explores how digital technology can support business growth and development, addressing research questions regarding the implementation of digital tools and strategies. The aim of this report is to showcase the impact of digital technology in business, and how to generate profit and sustainability in the business environment. The report also mentions the importance of plans and strategies in business to get the desired results and how digital technology helps to improve the image of an organization. The report also covers the importance of communication and risk management in business.

MARKETING SUCCESSFUL
BUSINESS

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise clear aims and objective of project........................................................................1
P2 Project management plan incorporating scope, costs, time, quality and communicating risk
................................................................................................................................................3
M1 Comprehensive Project management plan.......................................................................4
D1 Project management process and appropriate research methodology..............................4
P3 Work breakdown structure and a Gantt chart to provide time framework and stages for
completion..............................................................................................................................5
TASK 2............................................................................................................................................7
P4 Small scale research by implementing qualitative and quantitative research methods.....7
TASK 3............................................................................................................................................9
P5 Analyse the research data with the opportunity................................................................9
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P6 Communicate appropriate recommendations as a result of research and data analysis..17
M2 Evaluate the accuracy and reliability of different research methods which are applied17
M3 Selection of appropriate tools and techniques for accuracy and authenticity to assist and
justify recommendations......................................................................................................18
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................18
M4 The value of the project management process and use of the quality research to meet the
objectives of learning and performance...............................................................................18
D2 evaluate and reflect on the project outcomes the decision making process...................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Aim of business organisations, associations, group of peoples for generating profit or
industries operates business for attaining the sustainability and success in organisational business
(Markides, 2013). This report is prepared to analyse the effect of digital technology on existing
business to accomplish sustainability and explore the operations and management of business.
Aim and objective of project are defined in this context. Work break down structure and a Gantt
chart to provide time frames and stages for completion. How innovations and new business ideas
helps to assist the organisational structure for better execution and formulation. How basic
management concepts, documentations and guidelines are defined in this context. Alpha
financial market consulting association is chosen organisation in which the concept of digital
technology illustrated.
TASK 1
P1 Devise clear aims and objective of project
Business trends and organisational structure are being moulded as per current trends and
culture. Digital technology and advance management tools have changed the phenomena of
business and organisation. Image of business and operations remain depends upon effective
management and decision taking skills in business environment. Alpha wealth and capital
management association is one of the leading small scale organisation. Managers and directors of
the organisation are seeking to explore the operations and management of business at next level
by implementing digital technology and advance management aspects in business. It is observed
that the small and medium size organisations are growing and playing vital role in the economy
of the UK. Digitalisation has changed the image of operations and business activities of
organisation. It not only improved the operations and business of organisation (Halibozek and
Kovacich, 2017).
Alpha financial markets consulting is a wealth management organisation which is
operating and managing the business at small level in the UK. It is require to implement and
adopt latest and advanced digital technical tools to explore the operations of business to build up
strong communication chain. It is one of the largest dedicated team of consultants to asset and
wealth managers. It has vast knowledge about global business environment and has a ability to
respond at local level and apart. It provides wealth management and consulting services
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specifically to clients and corporates. There are unparalleled benchmarking data, concepts,
methodologies and accelerators are considered as intellectual property. Its consultancy services
in respect of wealth management to clients and manager. There are type of assets and wealth
management services are provided by organisation in terms of management and operations of
financial and capital services. There are major four key criteria are made in terms of executing
the operations and management of business such as strategy and advisory, evaluation and
selection, implementation and execution and benchmarking. It has specialisation in management
and accounting consulting, operations and outsourcing, enterprise IT and front office IT, CRM
and distribution, client services and reporting and compliance regulation.
Web-based social networking, web based business, internet showcasing and advancements are
the sources which are being utilized by associations to advance and publicize their picture in
advertise. Extent of digitial innovation stayed to restricted regions as well as its has spread in
different as IT (Information Technology), computerized reasoning, mechanical building, car and
assembling businesses and so forth (Smith, 2011).
Aim :- "The effect of computerized innovation supporting private venture development
and advancement"
Objectives :
 To develop and build up the structure of Professional Placement Sources.
 Significance of advanced innovation subject to accomplish points and targets of
 Mean the commitment of computerized innovation in enhancing the picture of
association in medicinal and human services segment
 Broadening the extent of computerized benefits in various surges of .
Inquiries with respect to research:
 Would the strategy will help in development and improvement of association?
 Which computerized instruments and strategies would be useful for ?
 How Professional Placement Resources organization will actualize computerized
innovation?
 Discover the aoaches to through which digitalisation can be executed in ?
P2 Project management plan incorporating scope, costs, time, quality and communicating risk
Plans and techniques are the sources which give guidance and rules to get to the
endeavour and usage of assets in great aura. Plans are made subject to business objectives and
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destinations. It help in executing the team and appoint the parts and obligations in such a way, to
the point that enthusiasm of individual or gathering would not get affected. Associations without
plans and systems resemble a ship without a mariner or subtitle (Viduto, Maple and Huang,
2011). A venture design is set up by thinking of some as huge fields which are talked as follows;
Cost: How much sum will be used and from where assets will be created from different
sources are broke down in this progression. Development and advancement programs contains
vast measure of speculation and assets. This is one angle which remember while setting up a
development and advancement design in association. Cost investigation is required while
executing the computerized data framework in Professional position Resources organization
(Sundberg and Wallin, 2012).
Scope: Subsequent to choosing the plans and systems extent of anticipated plans and
methodologies are assessed in the reference of authoritative objectives and targets. Proposed plan
of advanced innovation would be assessed in regard of different field of . Administration,
departmental and worker levels are the real criteria where the viability and effect of innovation
would be assessed.
Time: Administration and administration of plan is essential to get results and plans in
given due dates and time restrain. Subsequent to actualizing advanced data and innovation in
well-being and social care administrations, different wounds and infections are being dealt with
out in time. Time points of confinement and due dates help in keeping up train and moral
technique which help in meeting the objectives and points (Szymczak, 2013). It is seen that
associations get upper hands by executing advanced innovation in an association. Digitalisation
in medicinal area diminished the level of many-sided quality and preparing time. It would be
gainful for to hold the records and informations of patients in information base framework,
which would help in getting the information of people in time.
Quality: Administration data framework (MIS) is one of the result of digitalisation in
associations. Digitalisation of tasks and capacities helped in overseeing and controlling the staff
individual from association. This assistance in building self assessing and sure condition in
association.
Communication: A successful correspondence framework is exceptionally gainful in
regard of tending to requests and data in viable way to divisions of an association. It is vital for
an association that its representatives and managers comprehend the way of life, nature and topic
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of association. Better correspondence framework helps in building a moral business condition in
association (Hoffman, Casnocha and Yeh, 2014).
Risk: is a little scale association and hazard criteria found in constrained criteria in little
scale association. Making benefit and producing wage are the essential goal of an association.
There is a cross connection is found amongst hazard and benefit. More hazard more benefit is
one of the inclining idea which is executed when all is said in done setting of association. Hazard
factors stay distinctive as per size, scale and nature of business (Doherty, Ashurst and Peppard,
2012).
Resources: Web-based social networking, advanced promoting, online client
administrations, computerized correspondences are the instruments which are considered in
Digital innovation. Assets help in getting to the work and help tasks and administration of
association. Advanced innovation is one of the asset which is extremely gainful and
accommodating in different streams.
M1 Comprehensive Project management plan
The imperative piece of the business is the undertaking arrange for which a report that give the
supervisor a guide or guide forward and tell about the term of the correct way for the task . In the
each task there are different segment that must be tended to with the huge organisation. It begins
with the presentation of the tasks which contain the mission and vision which are
straightforwardly connected with the system of the business action of CSR .the extent of the
undertaking culmination, the complete arrangement likewise contain the normal premise of the
venture arranging (Reschke and Schelle, 2013).
D1 Project management process and appropriate research methodology
The above venture is established on the idea of different organization method which is comprise
of the arranging , sorting out and controlling of the capacity. The procedure help to plan and
keep up the effect of the earth with the individual , bunch with the chose point and targets. There
two research can be utilized as a part of the task assessment the first is the subjective research
which depends on the individual perception and the conduct of the individual in the undertaking ,
and the another is quantitative research which depends on the auxiliary information and the past
records (Parpaillon and et. al., 2015).
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P3 Work breakdown structure and a Gantt chart to provide time framework and stages for
completion
Work break down structure
This is of the essential aspect which is considered important in organisational context.
Work breakdown structure is a task which partition the areas according to prerequisite and
criteria of work in association. This venture fundamentally characterize the expectations that are
unionised by individuals, gatherings of individuals and as a cooperation in to sensible segments
(Huang, Moore and McCarthy, 2014). Undertaking administration collection of information
(PMBOK) clarifies the structure of work breakdown as a "deliverable arranged various levelled
decay of errand which is performed by venture group or individual from bunches in association."
According to above specify venture design of actualizing advanced innovation in there
are some arrangement of exercises need to chose such are;
 Setting up a report and giving criticisms and proposal with respect to extend plan
 Last accommodation of report after correction and adjustment
 Illumination of issues and difficulties
 Getting ready and framework to get information and data with respect to the task design
 Discover the real clashes and difficulties in actualizing the task and projects
 Decide the key territories
 Amassing of information and data Estimation of data
 Action design according to previously mentioned exercises with respect to extend design
Above table characterize the exercises of proposed plan of usage of advanced innovation
in Professional Placement Resources.
Gantt diagram
It is a sort of bar outline which bifurcate the arrangement for indicated terms. It helps in
understanding the errand and its examination of advance for indicated era. It demonstrates the
calendar and way in which work to be finished (Drucker, 2012). It is a portrayal of venture
designs and informations in graphical structure. There are some bar are utilized to represent the
arrangement or venture in outlined way. In Gantt outline venture designs are characterized from
their beginning date to end date to assess the task from beginning to end.
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Fundamentally these graphs are made to dissect the genuine time and term of execution
of task designs in an association. These designs helps in dealing with the time and use the
endeavours to get wanted results in given due date.
TASK 2
P4 Small scale research by implementing qualitative and quantitative research methods
Survey
Name:
Age:
Sex:
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Q1. Regardless of whether the association is prepared to use advanced innovation?
a) Yes
b) No
Q2. What amount of time it would take to accomplish benefits?
a) Yes
b) No
Q3. Will new innovation help to make development and progress?
a) Long Term
b) Short Term
Q4. Will staff individuals be consent to execute the venture design in association?
a) Yes
b) No
Q5. Will association have the capacity to pass on the administrations to its customers and
clients through versatile applications?
a) Yes
b) No
Q6. Is this choice is ideal for association ?
a) Yes
b) No
Q7. what might be the effect of digitalisation in association?
a) Positive Impact
b) Negative Impact
Q8. Which computerized showcasing strategy would be gainful for association?
a) Modern promoting
b) Traditional promoting
Q9. Will new digitalization technique impact the execution of representatives?
a) Yes
b) No
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Q10. Any further proposition for instrumentation digitalisation sufficiently?
TASK 3
P5 Analyse the research data with the opportunity
Research and investigations are the primary part subject to actualizing of task designs in
association. There are two fundamental methodologies are usually utilized as a part of an
exploration such are;
Qualitative research method
This is the kind of research which utilizes sociology and gather non numerical
information and informations with respect to extend design. There is an information elucidation
and examination done in this exploration strategy. These approach is useless in substantial scale
associations, measurable activities and administration to distinguish connection and cross
utilitarian relations in numerous divisions. Populace and open remain focused on regions where
this examination is finished. This approach has numerous restrictions since it contains non
numerical information and data which don't give correct outcomes (Bryson, 2017).
There is a social investigation is done in association to take a review of workers and
individuals of association, regardless of whether they are prepared to adjust changes and
undertaking designs or not. Distinguish the nature, mentality, considerations and conduct are the
principle motivation behind this examination strategy. The following are distinctive techniques
for subjective research talked about;
Direct observation: It is otherwise called under investigation of conduct and activity
examination of representatives in association. This is the sort of movement in which boss screen
the errand and conduct of representatives in association without interfering with them. For
instance an analyst watch the method for association with outsiders when all is said in done
place.
Open-ended surveys: It is an investigation which might be finished by assessing the
ethics and specialities of a man identified with particular field.
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Focus group: It is an examination of information and informations which turn out by
discussions and discourse among gathering of individuals and colleagues.
In depth interviews: There is top to bottom meeting is taken by line administrator or
director of association. Criteria and extent of inquiries circled particular arrangement or
undertaking. In this strategy for inquire about workers are quickly made some particular inquiries
through one-on-one association program.
Oral history: This technique is utilized to get definite history of specific occasion,
gathering or network which incorporate into profundity meet moreover.
Participant observation: This strategy is identified with perception, analyst likewise
takes an interest in occasions and activities to get down to earth involvement and settle on the
choice by its own.
Ethnographic observation: It incorporates both self perception by examining self
experience of cooperation in occasions and activities and investigation of conduct and nature of
particular group or gathering. This is one of the top to bottom perception systems which
exceedingly pull in the idea of scientist.
Content analysis: Advanced materials and online networking are the principal
apparatuses which are utilized by analysts in past decades. Sociologist utilize substance like
pictures, charts, archives, workmanship, music and social items and media to break down the
activity designs and venture designs (Angelova and Zekiri, 2011).
Quantitative research method
It contains distinctive logical strategies and equations to recognize results and results in
numeric from. This is the technique which contains numerical and quantitative information and
informations to look into for plans and activities. There is a particular example measure is picked
which speak to a specific gathering and present the outcome in regard of chose test estimate.
Factual and numerical based portrayal are the principle body of this examination strategy. This
exploration strategy is utilized to get precise outcomes in numbers (Schneider and Spieth, 2013).
There are basically two types of data remain required for analysing the perspective and
point of view of people and group.
Primary data: this is the data which helps to collect the essential information and details
directly from the sources (Trimi and Berbegal-Mirabent, 2012). There are type of data are used
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