Investigating the Influence of Digital Technology on Restaurant Growth

This research report investigates the influence of digital technology on the performance and growth of the Black Penny restaurant in the UK. The study begins with an introduction to the significance of digital technology in business, particularly for small enterprises. It outlines the research aim, objectives, and questions, supported by a literature review that explores the meaning, role, and impact of digital technology on businesses, including restaurants. The methodology section details the primary and secondary research methods employed, including surveys and data analysis. The findings are presented thematically, revealing insights into the restaurant's transformation, the benefits of digital technology implementation, and challenges faced. The report concludes with an analysis of the collected data. The report provides a comprehensive overview of digital technology's impact on the Black Penny restaurant, offering valuable insights into how technology affects business operations and growth. The research includes primary and secondary research to support its findings.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Describe aim, objective, research question supported by a literature review...................1
Literature Review.............................................................................................................................3
P2 Explanation about the appropriate research methods and conduct primary and secondary
research...................................................................................................................................4
LO 2.................................................................................................................................................5
P3 Conduct primary and secondary research using appropriate methods for a business
research project that consider cost, access and ethical issues................................................5
P4 Application of appropriate analytical tools to analyse research finding and data.............6
In the present research study, collected information from primary data collection are as
follows-...................................................................................................................................6

INTRODUCTION
In the present time, technological development is continuously increased due to its huge
demand. In the business context, every functional department required effective source of
technology. In the absence of effective technology, company can not carry out its business
activities and functions. Thus, it is very important for the corporation to adopt effective source of
technology for enhance its business performance and growth. The present research project is
based on the significance of digital technology on the business enterprise. With help of effective
source of digital technology, company can enhance its existing performance and growth in the
market. In a simple word it can be said that digital technology describes electronic technology
that generate, stores and processes data in terms of two states that is positive and non positive. In
the present report, researcher have major objective is to analyse the impact of digital technology
on the business activities and growth of the small business enterprise that is Black Penny
restaurant. This is small business enterprise that offers a dedicated space for dinning and in the
centre of the capital. The major objective of this venture is to deliver high quality of services to
its customer and gain effective profitability. For this objective, cited venture is using several
kinds of effective digital technology. Thus, researcher have objective to analyse the impact of
this digital technology on activities and growth of Black Penny restaurant.
LO 1
P1 Describe aim, objective, research question supported by a literature review
Digital technology plays a very crucial role in the business context by which speed and
growth of the business activities can enhance in effective manner. In this aspect includes various
sources of electronic such as laptop, computer, mobile phone, internet, social media etc. With
help of using these sources, corporation can easily enhance its operation and process of business.
The aim of this research is to analyse the impact of digital technology on the Black Penny
restaurant. With help of this digital technology, various functional department can speed its
operation and serve effective customer satisfaction. In various aspects of business unit such as
marketing, production, operation, financial measurement, distribution, supply chain
management, customer feedback, customer relationship management etc required effective
source of digital technology. Thus, it can be said that there is huge influence of digital
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technology on the business activities and function. Following are aim and objective of the
present investigation-
Research Aim
To investigate the influence of digital technology on the performance and growth of the Black
Penny restaurant in the UK
Research Objectives
To explore the meaning and understanding of digital technology
To determine the use of digital technology in the restaurant businesses
To assess the connection between the digital technology and business performance in the
restaurant business
To recommend the strategies to improve performance and growth of business by use of digital
technology
Research Question
1 Explain the meaning and concept of digital technology?
2 How the digital technology can assist to the business growth and success in the restaurant
business?
3 Explain the relationship between digital technology and growth of business enterprise?
Rationale of the study
In the present research study, the major aim of the researcher is to investigate the impact
of digital technology on the business performance and growth with respect of Black Penny
restaurant. The major reason for selection of this topic is huge interest of researcher. As scholar
wanted to explore their knowledge and understanding about this digital technology benefits for
the business enterprise. In addition to this, utilisation of digital technology is continuously
increasing in the business context so scholar desires to analyse its benefits and advantage in the
business performance and growth. Apart from that investigator have enough information and
content about this topic which makes investigation easier.
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Literature Review
Meaning of digital technology
According to the view of Aaker, (2011) technology plays a very crucial role in the
business context by which every business activity can influence. In every functional department
required effective source of technologies. Digital technology includes all kind of electronic
equipment and applications that use information in the firm of numeric code. In the digital
technology, all electronic equipment use the information in form of numerical code. This
information is usually in binary code. Code that can be represented by string of only two numeric
character.
Role of digital technology in businesses
According to the view of Edward, (2000) in the business enterprise, there is huge
importance of the digital technology. The major benefit and role of the digital technology is
related to the speed and time because with help of digital technology, company can enhance its
speed and save the time of business operation. In the various functional department of the
company such as operation, production, manufacturing, finance, sales, marketing etc required
technology. In all of this department, with help of high and advantage technology, company can
save the time and speed of the operation of business. In the contradicting view Halal, (2003)
stated that with help of technology company can improve the sharing of information among
various functional department. In the business various functional department can easily share the
information. Technology allows the business in transferring information and message from one
place to another. In the present time, with help of technology, corporation can able to conduct e
marketing under which it can promote and advertise its product and services with use of several
sources of social media. The presence of company on the social media is only possible due to the
digital technology. It makes easier to the operation of business under which company no need to
physical touch with customer for promote its services. With help of digital technology, company
can easier share its information related to the product and service on the various socio media
channels such as Facebook, twitter, instagram, you tube etc. In the opinion of Kumar, (2010)
another major role of the digital technology on the business is related to automation. Technology
allows small business to automate certain function that historically have required the need to hire
an employee. For example, bookkeeping function can be handled by software application such as
quicken and quikbook. In addition to this, in order to store and protect the business related
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information, digital technology plays a very crucial role. There are various kinds of software and
application are available in the market which can help to the company in keep protecting its
important information on the internet.
Impact of digital technology on business performance of restaurant
According to the view of Merriam, (2009) digital technology have a huge importance in
the restaurant business. In the restaurant business, with help of digital technology, company can
easily transfer its product and services related information its customers. In addition to this,
company can meet the actual requirement of customer by acknowledging their need on the social
media. Only with help of digital technology, restaurant can able to deliver its product and
services information to its customers. In the context of advertising and promotion, digital
technology assist to the restaurant in large manner. In addition to this, in the context of time
management, digital technology can also assist to the restaurant. There are various kinds of
software and application is available in the market like ShiftZen and open table which can aid to
any restaurant manager for make better use of their time. In addition to this, in order to manage
the financial performance, cost and budget, restaurant can use software and application. The
digital displays hardware application can aid in managing the menu board of the restaurants. In
the opinion of Nykiel, (2007) with help of digital technology, menus can be changed very
quickly rather than waiting weeks for a printing house. This assist to restaurant in saving their
time as well as cost. Furthermore, in order to attract the customers, digital technology also plays
a very crucial role in a restaurant. Attraction of customer is more easy now with digital menus,
which allows restaurant to make a dynamic menu with animations , rotating messages,
movement and rich graph design etc.
P2 Explanation about the appropriate research methods and conduct primary and secondary
research
Research is a systematic investigation and study of material and source to establish facts
and reach new finding. In order to conduct investigation, researcher uses various kind of method.
Research method is a technique for conduct investigation by which researcher can easily analyse
the entire research and find out appropriate outcome. There are major two kinds of research that
is primary and secondary research (Whittaker, 2009). In the primary research, scholar can use
primary source of data collection such as interview, survey, questionnaire etc. Primary data
research is that research under which researcher can gather fresh data. On the other hand
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secondary research is that investigation which involve the use of data, already collected through
primary research. In the secondary data collection, scholar can collect information from the
secondary sources such as books, journal, online blogs, articles etc.
Time-scale
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Produce research proposal
Develop aim and objective
Rationale of the study
Significant of study
Literature review
Research methodology
Data collection by survey
Data analysis and interpretation
Conclusion and recommendation
Modification
Final submission
LO 2
P3 Conduct primary and secondary research using appropriate methods for a business research
project that consider cost, access and ethical issues
Research methodology is one of the most significant aspect which assist in attaining its
actual outcome of study. It is systematic, theoretical analysis of the method applied to a field of
study (Saunders and Bezzina, 2015). It consists with various method and techniques such as
research approach, research philosophies, research techniques, data collection, data analysis,
sampling etc. In the present study, in order to analyse the impact of digital technology on the
business performance and activities of restaurant scholar will implement several methods of
research methodology which are as follows- Research philosophies- Research philosophy is considered as the brief of researcher
regarding the way that how data will be collected, examined and analysed. With
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assistance of research philosophies, scholar can analyse the sources which aids in
developing knowledge and nature of the study (Wilson, 2001). There are major two kinds
of philosophies such as interpritivim and positivism research philosophies. In the present
study, researcher will apply positivism research philosophy for analyse the influence of
digital technology on the performance and growth of the Black Penny restaurant in the
UK. Research approach- Research approach is another significant method in the research
methodology by which data can easily collect and analyse by the scholar. There are major
two kinds of research approach that is inductive and deductive. In the inductive approach,
new theories are being developed on the basis of available data or information (Smith and
Lewis, 2011). On the other hand in the deductive approach of research, investigation can
carried out from particular to general. In the present study, researcher will apply
deductive approach of research for analyse the influence of digital technology on the
performance and growth of the Black Penny restaurant in the UK Research techniques- Research technique is the way which assist to scholar in
addressing the actual issue and problem of the study. With help of research technique,
scholar can effectively analyse, assess and interpret the information for find out the best
solution of research problem. Qualitative and quantitative, major two research technique
which have their own concept and theory (Soni and Kodali, 2012). The major aim of
qualitative research technique is to consider various theories and models in regard to
deliver help in understand the research subject effectively and efficiently. In addition to
this, it is an appropriate strategy to analyse and identify the subjective idea for the
research topic. On the other hand in the quantitative research technique, researcher can
beneficial in conducing and analysing the research by use of statistical and mathematical
approach. In the present study, scholar will apply qualitative research technique for
analyse the influence of digital technology on the performance and growth of the Black
Penny restaurant in the UK. Data collection- In the research methodology, data collection is a tool by which crucial
step can take by scholar to overcome the issue of research. In the absence of data
collection, researcher can unable to gather information about the subject. Researcher can
collect information from two method such as primary and secondary (Stanley, ed., 2013).
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In this present study, researcher will apply primary collection under which researcher will
conduct survey foe investigate the impact of digital technology on the business activities
and performance of Black Penny restaurant in the UK.
 Sampling- Sampling is crucial way to collect information from some specific group of
people. This gives a way to collect information. In a simple word it can be said that it is
approach to select some number of people from the entire universe (Zumitzavan and
Michie, 2015). In this present study, researcher will select 20 employees who are working
in the Black Penny restaurant in the UK. With help of these personnels, scholar can
collect the information about the impact of digital technology on the business activities
and performance of Black Penny restaurant in the UK.
P4 Application of appropriate analytical tools to analyse research finding and data
In the present research study, collected information from primary data collection are as follows-
Theme 1 From how many years you are working in the Black Penny restaurant in the UK.
From how many years you are working in the Black Penny restaurant in the
UK. Frequency
Less than one year 2
From two years 5
Between 2 to 3 year 10
More than 5 year 3
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Interpretation and analysis: From this section it has been analysed that in the survey from 20
employees, 10 employees are working in the Black Penny restaurant UK from 2 to 3 years. On
the other hand 5 employees are working from two year in this cited venture. Thus, from the
collected information it has been analysed that the respondents have effective knowledge about
the business operation in Black Penny restaurant UK.
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From two years More than 5 year
0 1 2 3 4 5 6 7 8 9 10
Frequency

Theme 2 Black Penny restaurant UK required to transforms its business system in the digital
form
Do you think that Black Penny restaurant UK required to transforms its
business system in the digital form? Frequency
Yes 15
No 5
9
Yes
No

Interpretation and analysis: From this section it has been analysed that many of the
respondents thinks that Black Penny restaurant UK required to transforms its business system in
the digital form. In the survey from 20 respondents, 15 respondents yes that they think Black
Penny restaurant UK required to transforms its business system in the digital form. On the other
hand from 20 respondents, 5 respondents said no about this mentioned statement that Black
Penny restaurant UK required to transforms its business system in the digital form.
Theme 3 Implementation of digital technology can beneficial for Penny restaurant UK
Do you agree that implementation of digital technology can beneficial for
Penny restaurant UK? Frequency
Strongly agree 10
Agree 6
Disagree 2
Strongly disagree 2
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