How Digital Technology Transforms Business Activities - Report

This report examines the impact of digital technology on various business activities, focusing on a case study of Ryder Architecture. The report begins by establishing project aims, objectives, and a project management plan, including cost analysis, risk assessment, scope definition, resource allocation, and quality control. A WBS and Gantt chart are provided to visualize the project timeline. The research incorporates both primary and secondary data collection methods, including questionnaires and analysis of website features, internet usage, marketing strategies, and technology adoption. The report presents data analysis, including thematic interpretations of survey responses. Furthermore, research techniques and philosophy are explained, including research design, data collection, and analysis methodologies. Recommendations are provided to improve Ryder Architecture's performance, and the author reflects on their learning and performance throughout the project, including a project logbook detailing weekly tasks, challenges, and insights. The project concludes with a summary of the project's accomplishments and a reflection on the author's experience.

How digital technology has
transformed business
activities e.g. operations,
marketing, accounting, etc.

Table of Contents
TITLE: “ THE IMPACT OF DIGITAL TECHNOLOGY ON BUSINESS ACTIVITY.” ...........1
LO 1.................................................................................................................................................1
P1 Aims and objectives of the selected project .....................................................................1
P2 Project management plan with cover different aspects.....................................................2
P3 WBS and Gantt chart.........................................................................................................3
LO 2.................................................................................................................................................4
P4 Research with small scale data..........................................................................................4
LO 3.................................................................................................................................................9
P5 Research techniques..........................................................................................................9
P6 Recommendation and conclusion....................................................................................10
LO 4...............................................................................................................................................10
P7 Reflect own learning and performance...........................................................................10
Project Logbook...................................................................................................................11
P8: Prepare a logbook of your activities taken place during the project (Please complete
following sections and provide you activities in chronological order)................................11
P9 : Provide a summary of experience throughout the project by the answering the following
question in A paragraph (500 words Max)...........................................................................12
REFERENCES..............................................................................................................................15

TITLE: “ THE IMPACT OF DIGITAL TECHNOLOGY ON BUSINESS
ACTIVITY.”
LO 1
P1 Aims and objectives of the selected project
Digital technology carry several activities that helps to focus on the successful operations
in systematic manner. Small business of UK market requires several tools and techniques that
assists to make sure revenue of the company increasing (Vigdor, Ladd and Martinez, 2014). In
this context, present report based on the Ryder Architecture which operating activities to increase
their revenue and profits.
Aim: “ To identify impact of digital technology on small business growth and profits – A case
study on Ryder Architecture.”
Objectives:
 To identify understanding of digital technology in small business.
 To analysis importance of digital technology in Ryder Architecture.
 To recommends ways through Ryder Architecture will improve their positive results in
business.
Research questions
 What do you understand by the concept of digital technology in small business?
 What are the importance of digital technology in Ryder Architecture?
 What are the recommends ways through Ryder Architecture will improve their positive
results in business?
1

P2 Project management plan with cover different aspects
In respect to develop impact of digital technology in business, there are several elements
exist that improve performance in systematic manner. According to the requirement, the chosen
organisation need to make their concentration on following activities:
Cost: In the present research around £450 cost will be occurs to perform several
functions. In this way, each activity set with cost to attain creative results.
Risk: Due to limit of time and cost, researcher face risk in their research (Westerman,
Bonnet and McAfee, 2014).
Scope: Digital technology implications has wide scope in the business which impact
positively to target new people.
Resources: Extensive research program determines through primary and secondary
information. As results, it helps to develop systematic activities at workplace.
Quality: It is more significant parameter to attain profits and revenue at workplace. To
meet with desired aims and objectives, researcher has responsibilities to implement qualitative
information (Gill, Mao and Sheidow, 2013).
2

P3 WBS and Gantt chart
Illustration 1: Work break down structure
3
Illustration 2: Network planning

LO 2
P4 Research with small scale data
In order to create systematic activities, different kinds of data will be collected that helps
to accomplish desired results. Qualitative data can be gather through primary and secondary
sources. In order to collect the primary data, researcher prepare questionnaire through they can
collect information from different respondents (Badia, Meneses and Fàbregues, 2014).
Furthermore, secondary information will be gather through articles, published resources,
magazines, books, journals, etc. In the present study, questionnaire has been prepared through
thematic analysis will be conducted.
Questionnaire
Name:
Age:
Gender:
1. From the above, which of the following feature included by Ryder on their internet website?
 Online payment
 Integration with social media
 Security website
4
Illustration 3: Gantt chart

 Online forms for collecting information
 Other
2. Did the business using internet website?
 Yes
 No
 Cannot say
3. Which of the following main strategy adopted by Ryder?
 Paid search
 Social media
 Print advertisement
 Other
4. Did the company using information and communication technology in their business?
 For computers
 Company wide computer network
 Electronic data interchange
 Customer supplier relationship management
5. How much are you satisfying from Ryder operations?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Theme 1 Integration with social media is the important feature included in the Ryder
From the above, which of the following
feature included by Ryder on their internet
website? Frequency
Online payment 1
Integration with social media 17
Security website 1
5

Online forms for collecting information 1
Other 0
Interpretation: In respect to carry the present graph, it could be stated that there are 17
respondents stated that the chosen business using digital technology with integration of social
media in it. Furthermore, there is one respondent said that online payment is the main function
that used by business.
Theme 2 The company using internet website
Did the business using internet website? Frequency
Yes 17
No 2
Cannot say 1
6
Yes No Cannot say
0
2
4
6
8
10
12
14
16
18
Frequency
1
17
1
1 Online payment
Integration with social
media
Security website
Online forms for
collecting information
Other

Interpretation: From the above graph, it could be interpret that there are 15 respondents stated
the company highly using digital technology platform for the development. Furthermore, there
are 3 members said that Ryder never using digital technology for their development and
improvement.
Theme 3 Social media is the best strategy that adopted by Ryder
Which of the following main strategy
adopted by Ryder? Frequency
Paid search 2
Social media 15
Print advertisement 2
Other 1
Interpretation: In the above graph, it could be interpret that 15 respondents stated that Ryder
using social media strategy in digital technology perspective. Furthermore, there are 2
respondents said that print advertisement is the useful strategy for their enhancement in the
performances. Moreover, there are 2 respondents stated that paid research is the important aspect
that assists to make creative results in the business. Remaining 1 person said that other things
required in Ryder for their development.
7
2
15
2
1
Paid search
Social media
Print advertisement
Other

Theme 4 Company want to create wide network with different aspects
Did the company using information and
communication technology in their business? Frequency
For computers 1
Company wide computer network 17
Electronic data interchange 1
Customer supplier relationship management 1
Interpretation: In the above graph, it has been interpreted that there are 17 respondents who
said that the chosen business need to concentrate to create wide network with different
computers. Furthermore, there is 1 person who said that electronic data interchange is the aspect
in which company using communication technology. Remaining one person also interpret that
8
1
17
11 For computers
Company wide
computer network
Electronic data
interchange
Customer supplier
relationship
management

customer relationship management is the activity that implemented with Ryder operations and
functions.
Theme 5 Customers are highly satisfied from Ryder operations and functions
How much are you satisfying from Ryder
operations? Frequency
Strongly agree 14
Agree 2
Neutral 2
Disagree 1
Strongly disagree 1
Interpretation: From the above graph, it could be interpret that there are 14 respondents
strongly agree towards the satisfaction from Ryder operations. Furthermore, there are 2 persons
who are only agree with Ryder activities and operations. Moreover, there are other 2 respondents
neutral from the chosen business operations and functions.
LO 3
P5 Research techniques
With regards to conduct research, following are different tools and techniques
implemented at workplace:
9
14
2
2
11 Strongly agree
Agree
Neutral
Disagree
Strongly disagree