The Impact of Digital Technology on Business Activity: Aldi, UK Study
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This report examines the impact of digital technology on the business activities of Aldi, UK. It begins by outlining the project's aims and objectives, emphasizing the importance of digital technology in enhancing business performance. The report details the rationale for choosing this topic, highlighting the researcher's interest in business and the emerging influence of digitization. A comprehensive project management plan is presented, incorporating costs, scope, time, and quality, along with a work breakdown structure and Gantt chart. The research methodology includes secondary analysis and a literature review. The study involves collecting and analyzing data through a questionnaire to identify the strategies for implementing digital technology in Aldi's functions and to recommend strategies for enhancing performance. The report concludes with recommendations, a reflection, and a complete reference list.

THE IMPACT OF DIGITAL
TECHNOLOGY ON
BUSINESS ACTIVITY
TECHNOLOGY ON
BUSINESS ACTIVITY
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Table of Contents
TITLE..............................................................................................................................................1
P1 Devising aims and objective of project.............................................................................1
Rationale of research..............................................................................................................1
Aim ........................................................................................................................................1
Objectives: .............................................................................................................................1
P2 Producing project management plan which incorporates costs, scope, time and quality. 2
M1...........................................................................................................................................5
P3 Producing work breakdown structure and Gantt chart......................................................7
P4 Small scale research by applying appropriate research method Secondary analysis .......8
Literature Review...................................................................................................................8
M2.........................................................................................................................................17
P5 Analysing research data using appropriate tools and techniques....................................17
P6 Recommendations and their conclusion..........................................................................20
M5.........................................................................................................................................22
P7 Reflection .......................................................................................................................22
M4.........................................................................................................................................23
REFERENCES..............................................................................................................................24
TITLE..............................................................................................................................................1
P1 Devising aims and objective of project.............................................................................1
Rationale of research..............................................................................................................1
Aim ........................................................................................................................................1
Objectives: .............................................................................................................................1
P2 Producing project management plan which incorporates costs, scope, time and quality. 2
M1...........................................................................................................................................5
P3 Producing work breakdown structure and Gantt chart......................................................7
P4 Small scale research by applying appropriate research method Secondary analysis .......8
Literature Review...................................................................................................................8
M2.........................................................................................................................................17
P5 Analysing research data using appropriate tools and techniques....................................17
P6 Recommendations and their conclusion..........................................................................20
M5.........................................................................................................................................22
P7 Reflection .......................................................................................................................22
M4.........................................................................................................................................23
REFERENCES..............................................................................................................................24

TITLE
“Impact of digital-technology in business activity”
P1 Devising aims and objective of project
Organizations all around the world focus on increasing their performance, sales and
profitability. This enhancement can be achieved by implementing various effective strategies
which can assist them to perform each and every business activity in the best possible way.
Digital technology is used by companies so that they can deliver high quality products and
services to the customers. However, it is essential that all the employees perform their roles and
responsibilities appropriately (Naslund, 2017). In order to achieve effectiveness and efficiency
the employees needs to adopt digital-technologies in a most suitable manner. The present report
is in context to analyzing impact of digital technology of business activity of Aldi, UK. This
research study will cover the following aims and objectives -
Rationale of research
It needs appropriate reasons to choose a topic for any research project or study, there are
various reasons that have motivated me to choose this particular topic - “ Impact of digital
technology on business activities”. The main reason to select this topic is my interest in business
and business activities. I have desire to have a successful business which needs effective
knowledge with respect to application of innovative strategies and techniques. In addition to this,
digital technology is a most emerging element that is influencing most of the business activities
in an organisation to improve its performance and profitability. Furthermore, I need to develop a
good understanding of digitization technologies in business or organizations.
Aim
: “To identify the impact of digital technology all various functions of a business: A study on
Aldi, UK”
Objectives:
To analyze the relationship between digital technology and functions of Aldi
To determine the concept of digital technology with regards to business activities.
To identify the strategies to implement digital technology in various functions of Aldi
To recommend strategies to enhance performance of various functions performed in Aldi,
UK.
Research Questionnaire:
1
“Impact of digital-technology in business activity”
P1 Devising aims and objective of project
Organizations all around the world focus on increasing their performance, sales and
profitability. This enhancement can be achieved by implementing various effective strategies
which can assist them to perform each and every business activity in the best possible way.
Digital technology is used by companies so that they can deliver high quality products and
services to the customers. However, it is essential that all the employees perform their roles and
responsibilities appropriately (Naslund, 2017). In order to achieve effectiveness and efficiency
the employees needs to adopt digital-technologies in a most suitable manner. The present report
is in context to analyzing impact of digital technology of business activity of Aldi, UK. This
research study will cover the following aims and objectives -
Rationale of research
It needs appropriate reasons to choose a topic for any research project or study, there are
various reasons that have motivated me to choose this particular topic - “ Impact of digital
technology on business activities”. The main reason to select this topic is my interest in business
and business activities. I have desire to have a successful business which needs effective
knowledge with respect to application of innovative strategies and techniques. In addition to this,
digital technology is a most emerging element that is influencing most of the business activities
in an organisation to improve its performance and profitability. Furthermore, I need to develop a
good understanding of digitization technologies in business or organizations.
Aim
: “To identify the impact of digital technology all various functions of a business: A study on
Aldi, UK”
Objectives:
To analyze the relationship between digital technology and functions of Aldi
To determine the concept of digital technology with regards to business activities.
To identify the strategies to implement digital technology in various functions of Aldi
To recommend strategies to enhance performance of various functions performed in Aldi,
UK.
Research Questionnaire:
1
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1. What is the concept of digital technology?
2. What is the relation between functions of business and digital technology?
3. What are the strategies used in implementing digital technologies in functions at Aldi?
P2 Producing project management plan which incorporates costs, scope, time and quality
Project management plan is the initial plan which is prepared by the researcher before
embarking on the project (Baumann and Metabeauty Inc, 2016). It must be constructed in
effective and efficient manner which helps the researcher to carry out each and every activity
which are associated with the project effectively and efficiently. The project management plan of
present research project is described with the help of Gantt Chart and network diagram
describing the critical activity of project. In this context the project management plan is
formulated below:
WBS Task Name Duration Start Finish Predecessors
1 Determining title of project 5 days Fri
6/1/18
Thu
6/7/18
2 Constructing statement of problem 5 days Fri
6/1/18
Thu
6/7/18
3 Establishing deadlines for sorting
research resources 15 days Fri
6/8/18
Thu
6/28/18 1
4 Literature review 10 days Tue
6/19/18
Mon
7/2/18 2
5 Selecting techniques for research 5 days Tue
7/3/18
Mon
7/9/18 3
6 Calculating costs 5 days Tue
7/10/18
Mon
7/16/18 4
7 Collection of data 25 days Tue
7/17/18
Mon
8/20/18 5
8 Analysing data 10 days Mon
7/23/18
Fri
8/3/18 5,6
9 Interpretation and evaluation of data 10 days Tue Mon 6,7
2
2. What is the relation between functions of business and digital technology?
3. What are the strategies used in implementing digital technologies in functions at Aldi?
P2 Producing project management plan which incorporates costs, scope, time and quality
Project management plan is the initial plan which is prepared by the researcher before
embarking on the project (Baumann and Metabeauty Inc, 2016). It must be constructed in
effective and efficient manner which helps the researcher to carry out each and every activity
which are associated with the project effectively and efficiently. The project management plan of
present research project is described with the help of Gantt Chart and network diagram
describing the critical activity of project. In this context the project management plan is
formulated below:
WBS Task Name Duration Start Finish Predecessors
1 Determining title of project 5 days Fri
6/1/18
Thu
6/7/18
2 Constructing statement of problem 5 days Fri
6/1/18
Thu
6/7/18
3 Establishing deadlines for sorting
research resources 15 days Fri
6/8/18
Thu
6/28/18 1
4 Literature review 10 days Tue
6/19/18
Mon
7/2/18 2
5 Selecting techniques for research 5 days Tue
7/3/18
Mon
7/9/18 3
6 Calculating costs 5 days Tue
7/10/18
Mon
7/16/18 4
7 Collection of data 25 days Tue
7/17/18
Mon
8/20/18 5
8 Analysing data 10 days Mon
7/23/18
Fri
8/3/18 5,6
9 Interpretation and evaluation of data 10 days Tue Mon 6,7
2
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8/21/18 9/3/18
10 Generating findings and results 5 days Tue
9/4/18
Mon
9/10/18 7,8
11 demonstrating conclusion and
recommendations 5 days Tue
9/11/18
Mon
9/17/18 9
12 Documenting results 2 days Wed
9/19/18
Thu
9/20/18 10
13 Submission of report 1 day Fri
9/21/18
Fri
9/21/18 11
Project Scope: After the completion of the project, researcher will be able to identify the
influence of digital technologies on the daily business operations of Aldi. Researcher will
be able to analyse the relationship between digital technology and functions of Aldi
(Warner, 2017). He or she will further able to determine the concept of digital technology
with regards to business activities. Researcher will able to identify the strategies to
implement digital technology in various functions of Aldi and eventually he or she will
able to recommend strategies to enhance performance of various functions performed in
Aldi, UK. Project Time: The estimated time for accomplishing the aim and objectives of the
research is 3 months. Researcher will be able to complete research and present it for final
submission on 21 September 2018. Project Quality: Researcher will ensure that quality resources and materials will be used
in carrying out the research study. Project quality aid in enhancing the effectiveness in
research study and thus, researcher will focus on the quality of research especially on
literature review part. Project Resources: Project resources must be described specifically and efficiently. In
the present research study, to carry out research at Aldi, questionnaire research resource
will be used by researcher (Nambisan, 2017). For analysing secondary data and literature
review, books journals, internet articles and relevant websites will be explored.
3
10 Generating findings and results 5 days Tue
9/4/18
Mon
9/10/18 7,8
11 demonstrating conclusion and
recommendations 5 days Tue
9/11/18
Mon
9/17/18 9
12 Documenting results 2 days Wed
9/19/18
Thu
9/20/18 10
13 Submission of report 1 day Fri
9/21/18
Fri
9/21/18 11
Project Scope: After the completion of the project, researcher will be able to identify the
influence of digital technologies on the daily business operations of Aldi. Researcher will
be able to analyse the relationship between digital technology and functions of Aldi
(Warner, 2017). He or she will further able to determine the concept of digital technology
with regards to business activities. Researcher will able to identify the strategies to
implement digital technology in various functions of Aldi and eventually he or she will
able to recommend strategies to enhance performance of various functions performed in
Aldi, UK. Project Time: The estimated time for accomplishing the aim and objectives of the
research is 3 months. Researcher will be able to complete research and present it for final
submission on 21 September 2018. Project Quality: Researcher will ensure that quality resources and materials will be used
in carrying out the research study. Project quality aid in enhancing the effectiveness in
research study and thus, researcher will focus on the quality of research especially on
literature review part. Project Resources: Project resources must be described specifically and efficiently. In
the present research study, to carry out research at Aldi, questionnaire research resource
will be used by researcher (Nambisan, 2017). For analysing secondary data and literature
review, books journals, internet articles and relevant websites will be explored.
3

Communication: researcher will communicate to various stakeholder of research.
Researcher will communicate to managers to whom the questionnaires will be provided.
Researcher will communicate to tutor for feedbacks and will communicate to other
parties of research study such as friends and employees at Aldi. Project Risk: The major risk in the research will be the process of collection of data and
minimum risk will be determining the project scope and setting deadlines.
Project Budget
The total budget for research study estimated to £5000. The allocation is described
below:
Task Budget in £
Determining title of project 100
Constructing statement of problem 400
Establishing deadlines for sorting research
resources 600
Literature review 2000
Selecting techniques for research 100
Calculating costs 200
Collection of data 1000
Analysing data 100
Interpretation and evaluation of data 200
Generating findings and results 100
demonstrating conclusion and
recommendations 100
Documenting results 50
Submission of report 50
Total 5000
The phases of project management plan are discussed below
Executing- After undertaking chief has done the orchestrating about what and how it is to
be proficient then it is a perfect chance to put the game plan, all things considered.
4
Researcher will communicate to managers to whom the questionnaires will be provided.
Researcher will communicate to tutor for feedbacks and will communicate to other
parties of research study such as friends and employees at Aldi. Project Risk: The major risk in the research will be the process of collection of data and
minimum risk will be determining the project scope and setting deadlines.
Project Budget
The total budget for research study estimated to £5000. The allocation is described
below:
Task Budget in £
Determining title of project 100
Constructing statement of problem 400
Establishing deadlines for sorting research
resources 600
Literature review 2000
Selecting techniques for research 100
Calculating costs 200
Collection of data 1000
Analysing data 100
Interpretation and evaluation of data 200
Generating findings and results 100
demonstrating conclusion and
recommendations 100
Documenting results 50
Submission of report 50
Total 5000
The phases of project management plan are discussed below
Executing- After undertaking chief has done the orchestrating about what and how it is to
be proficient then it is a perfect chance to put the game plan, all things considered.
4
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Execution of the game plan is the hardest errand which is to be perform by the head as
they need to realize the game plan and form every one of the partners as showed by said
outline.
Controlling-then this movement come in wander orchestrating top measure and control
the sufficiency of masterminding and after that take healing exercises. This help the
director to diminish down the cost of working and by this they can in future help the
association in making a comparative game plan yet again.
Shutting this is done to close down the endeavour or this is the fulfilment reason for any
course of action (Shaikh, 2018). As each one of the exercises which are started they
continue going for a particular period only and after that after they all touch base at an
end.
All such kind of factor is help to increase current market network as well as different
factor, which is beneficial for long time period. Shutting this is done to close down the endeavour or this is the fulfilment reason for any
course of action . As each one of the exercises which are started they continue going for a
particular period only and after that after they all touch base at an end.
M1
In project management plan is focus on different factor, which is helpful in overall
planning and increase carrying into action level. Undertaking organization is the formal and
embraced record used as a piece of managing wander execution and diverse files which are
required to describe, consolidate, prepare and a short time later encourage all the masterminding
works out. The assignment organization orchestrate that channels the particular key segment
which will realize the objective in deliberate way (Nambisan, 2017). Undertaking organization
process is the long way technique which will consolidate all methods which are to be noted
down. There are 5 organizes in this which are wandered beginning and begin; definition and
masterminding; dispatch and execution; execution and control and close. This is said in the
above portion. This is basic as this will tell the director what are the things which ought to be
consolidated and what are to be disallowed. This will separate whole wander and the enabling to
achieve point and objectives of undertaking.
5
they need to realize the game plan and form every one of the partners as showed by said
outline.
Controlling-then this movement come in wander orchestrating top measure and control
the sufficiency of masterminding and after that take healing exercises. This help the
director to diminish down the cost of working and by this they can in future help the
association in making a comparative game plan yet again.
Shutting this is done to close down the endeavour or this is the fulfilment reason for any
course of action (Shaikh, 2018). As each one of the exercises which are started they
continue going for a particular period only and after that after they all touch base at an
end.
All such kind of factor is help to increase current market network as well as different
factor, which is beneficial for long time period. Shutting this is done to close down the endeavour or this is the fulfilment reason for any
course of action . As each one of the exercises which are started they continue going for a
particular period only and after that after they all touch base at an end.
M1
In project management plan is focus on different factor, which is helpful in overall
planning and increase carrying into action level. Undertaking organization is the formal and
embraced record used as a piece of managing wander execution and diverse files which are
required to describe, consolidate, prepare and a short time later encourage all the masterminding
works out. The assignment organization orchestrate that channels the particular key segment
which will realize the objective in deliberate way (Nambisan, 2017). Undertaking organization
process is the long way technique which will consolidate all methods which are to be noted
down. There are 5 organizes in this which are wandered beginning and begin; definition and
masterminding; dispatch and execution; execution and control and close. This is said in the
above portion. This is basic as this will tell the director what are the things which ought to be
consolidated and what are to be disallowed. This will separate whole wander and the enabling to
achieve point and objectives of undertaking.
5
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Undertaking organization process there are a couple of stages which ought to be followed
in this system:
Arranging toward the start of any wander the essential work is to configuration out all the
possible outcomes with the objective that it is definitely not hard to do and manage the work
viably. This orchestrating is done by the head of the endeavour and need to make an essential
course of action with the objective that it is less requesting to accomplish the objectives of
affiliation.
This is the most fundamental bit of any assignment director as without doing the most
ideal orchestrating the affiliation won't have the ability to association perform in the engaged
condition.
Executing- After undertaking chief has done the orchestrating about what and how it is to
be proficient then it is a perfect chance to put the game plan, all things considered.
Execution of the game plan is the hardest errand which is to be perform by the head as
they need to realize the game plan and form every one of the partners as showed by said
outline.
Controlling-then this movement come in wander orchestrating top measure and control
the sufficiency of masterminding and after that take healing exercises. This help the
director to diminish down the cost of working and by this they can in future help the
association in making a compare. In project management plan is focus on different
factor, which is helpful in overall planning and increase carrying into action level.
Undertaking organization is the formal and embraced record used as a piece of managing
wander execution and diverse files which are required to describe, consolidate, prepare
and a short time later encourage all the masterminding works out. The assignment
organization orchestrate that channels the particular key segment which will realize the
objective in deliberate way. Undertaking organization process is the long way technique
which will consolidate all methods which are to be noted down (Fairburn and Patel,
2017). There are 5 organizes in this which are wandered beginning and begin; definition
and masterminding; dispatch and execution; execution and control and close. This is said
in the above portion. This is basic as this will tell the director what are the things which
ought to be consolidated and what are to be disallowed. This will separate whole wander
and the enabling to achieve point and objectives of undertaking.
6
in this system:
Arranging toward the start of any wander the essential work is to configuration out all the
possible outcomes with the objective that it is definitely not hard to do and manage the work
viably. This orchestrating is done by the head of the endeavour and need to make an essential
course of action with the objective that it is less requesting to accomplish the objectives of
affiliation.
This is the most fundamental bit of any assignment director as without doing the most
ideal orchestrating the affiliation won't have the ability to association perform in the engaged
condition.
Executing- After undertaking chief has done the orchestrating about what and how it is to
be proficient then it is a perfect chance to put the game plan, all things considered.
Execution of the game plan is the hardest errand which is to be perform by the head as
they need to realize the game plan and form every one of the partners as showed by said
outline.
Controlling-then this movement come in wander orchestrating top measure and control
the sufficiency of masterminding and after that take healing exercises. This help the
director to diminish down the cost of working and by this they can in future help the
association in making a compare. In project management plan is focus on different
factor, which is helpful in overall planning and increase carrying into action level.
Undertaking organization is the formal and embraced record used as a piece of managing
wander execution and diverse files which are required to describe, consolidate, prepare
and a short time later encourage all the masterminding works out. The assignment
organization orchestrate that channels the particular key segment which will realize the
objective in deliberate way. Undertaking organization process is the long way technique
which will consolidate all methods which are to be noted down (Fairburn and Patel,
2017). There are 5 organizes in this which are wandered beginning and begin; definition
and masterminding; dispatch and execution; execution and control and close. This is said
in the above portion. This is basic as this will tell the director what are the things which
ought to be consolidated and what are to be disallowed. This will separate whole wander
and the enabling to achieve point and objectives of undertaking.
6

Undertaking organization process there are a couple of stages which ought to be
followed in this system:
Arranging toward the start of any wander the essential work is to configuration out all the
possible outcomes with the objective that it is definitely not hard to do and manage the
work viably (Warner, 2017). This orchestrating is done by the head of the endeavour and
need to make an essential course of action with the objective that it is less requesting to
accomplish the objectives of affiliation.
This is the most fundamental bit of any assignment director as without doing the
most ideal orchestrating the affiliation won't have the ability to association perform in the
engaged condition.
All such kind of factor is help to increase current market network as well as different factor,
which is beneficial for long time period.
P3 Producing work breakdown structure and Gantt chart
The Gantt Chart for each project activity is provided below:
7
followed in this system:
Arranging toward the start of any wander the essential work is to configuration out all the
possible outcomes with the objective that it is definitely not hard to do and manage the
work viably (Warner, 2017). This orchestrating is done by the head of the endeavour and
need to make an essential course of action with the objective that it is less requesting to
accomplish the objectives of affiliation.
This is the most fundamental bit of any assignment director as without doing the
most ideal orchestrating the affiliation won't have the ability to association perform in the
engaged condition.
All such kind of factor is help to increase current market network as well as different factor,
which is beneficial for long time period.
P3 Producing work breakdown structure and Gantt chart
The Gantt Chart for each project activity is provided below:
7
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The network diagram showing critical path is mentioned below:
The work breakdown structure of the project is displayed below:
8
The work breakdown structure of the project is displayed below:
8
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P4 Small scale research by applying appropriate research method Secondary analysis
Literature Review
According to Wu, (2014) digital technologies refer to those technologies that generate, store and
process data in digital form using binary codes. These digital technologies work on mobile
phones, computers, laptops and other electronic tools. Digital technology is in midst of
significant period of transformation, reaching its fourth wave of evolution. Digital technology is
in midst of significant period of transformation, reaching its fourth wave of evolution. As per
Shaikh, (2018) the first wave of digital technology was witnessed with the introduction of
internet which gives variety access to information. The second wave was the evolution of mobile
internet which transforms the perception of individuals as well as organisation. Mobile phones
have been transformed to smart phones where users can access to all the necessary information
effectively and efficiently. The third wave of digital technology is the present day application of
Internet of Things (IOT) where electronic equipment are embedded with tiny sensors and
connected with virtual devices. Lazaroiu, (2015) said that digital technologies help the
organisations in enhancing the overall quality of work. From marketing to managing human
resources and from procurement to supply chain management, these digital technologies assist in
9
Literature Review
According to Wu, (2014) digital technologies refer to those technologies that generate, store and
process data in digital form using binary codes. These digital technologies work on mobile
phones, computers, laptops and other electronic tools. Digital technology is in midst of
significant period of transformation, reaching its fourth wave of evolution. Digital technology is
in midst of significant period of transformation, reaching its fourth wave of evolution. As per
Shaikh, (2018) the first wave of digital technology was witnessed with the introduction of
internet which gives variety access to information. The second wave was the evolution of mobile
internet which transforms the perception of individuals as well as organisation. Mobile phones
have been transformed to smart phones where users can access to all the necessary information
effectively and efficiently. The third wave of digital technology is the present day application of
Internet of Things (IOT) where electronic equipment are embedded with tiny sensors and
connected with virtual devices. Lazaroiu, (2015) said that digital technologies help the
organisations in enhancing the overall quality of work. From marketing to managing human
resources and from procurement to supply chain management, these digital technologies assist in
9

managing the tasks more precisely and efficiently. With the use of technologies, management is
able to promulgate the productivity and profitability of the organisation. Fairburn and Patel,
(2017) argued that digital technologies indeed outshine the traditional methods of doing business
but it also impacts negatively on employees and business organisations. Now, machines are
replacing men which affects the employment rate of country. Organisations prefers to invest
more in digital technologies in order to enhance the efficiencies which affects directly on
employees.
Baumann and Metabeauty Inc, (2016) said that digital marketing indeed helps in
establishing effective relationship between firm and its operations. It helps in reducing the
manual efforts of the organisation and also assist in attain their desired goals and objectives in
mos effective and efficient manner. Facer Jr, Inoug and Zigarmi, (2014) said that digital
technologies includes cloud computing, artificial intelligence, social media marketing, etc. which
helps the management of business organisation in order to accomplishing their set targets and
goals. Digital technologies are implemented by the organisation to gain competitive advantages.
Organizations all around the world focus on increasing their performance, sales and profitability.
This enhancement can be achieved by implementing various effective strategies which can assist
them to perform each and every business activity in the best possible way. Digital technology is
used by companies so that they can deliver high quality products and services to the customers.
To determine the concept of digital technology with regards to business activities.
Velten and Lashley, (2018) said that concept of digital technology starts in mid twentieth
century. In this technology it includes all kind of electronic devices and applications that is use in
to convert information into binary codes. By using this technology there are many sectors
improve and grown up such as communication satellites, personal computers, traffic light.
Digital technology is too much important in every businesses. Certo, (2018) said that use of this
technology can not affect the size of the businesses. It has both benefits like intangible and
tangible which is helpful for make money in business and earn more advantages in competitive
market. There are some effect of this technology that are on infrastructure, culture, efficiency
and relationship of an organization. There are many benefits by using this, such as : this
technique is more useful in making proper with the customers. Lau and Roopnarain, (2014) said
that a business use this technique and maintain communication with their existing customers and
also attract more customer. This is more beneficial for that company. This is use for better
10
able to promulgate the productivity and profitability of the organisation. Fairburn and Patel,
(2017) argued that digital technologies indeed outshine the traditional methods of doing business
but it also impacts negatively on employees and business organisations. Now, machines are
replacing men which affects the employment rate of country. Organisations prefers to invest
more in digital technologies in order to enhance the efficiencies which affects directly on
employees.
Baumann and Metabeauty Inc, (2016) said that digital marketing indeed helps in
establishing effective relationship between firm and its operations. It helps in reducing the
manual efforts of the organisation and also assist in attain their desired goals and objectives in
mos effective and efficient manner. Facer Jr, Inoug and Zigarmi, (2014) said that digital
technologies includes cloud computing, artificial intelligence, social media marketing, etc. which
helps the management of business organisation in order to accomplishing their set targets and
goals. Digital technologies are implemented by the organisation to gain competitive advantages.
Organizations all around the world focus on increasing their performance, sales and profitability.
This enhancement can be achieved by implementing various effective strategies which can assist
them to perform each and every business activity in the best possible way. Digital technology is
used by companies so that they can deliver high quality products and services to the customers.
To determine the concept of digital technology with regards to business activities.
Velten and Lashley, (2018) said that concept of digital technology starts in mid twentieth
century. In this technology it includes all kind of electronic devices and applications that is use in
to convert information into binary codes. By using this technology there are many sectors
improve and grown up such as communication satellites, personal computers, traffic light.
Digital technology is too much important in every businesses. Certo, (2018) said that use of this
technology can not affect the size of the businesses. It has both benefits like intangible and
tangible which is helpful for make money in business and earn more advantages in competitive
market. There are some effect of this technology that are on infrastructure, culture, efficiency
and relationship of an organization. There are many benefits by using this, such as : this
technique is more useful in making proper with the customers. Lau and Roopnarain, (2014) said
that a business use this technique and maintain communication with their existing customers and
also attract more customer. This is more beneficial for that company. This is use for better
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