Impact of Digital Tools on Business Efficiency: Dixon Schwabl

This research project investigates the impact of digital tools and techniques on the efficiency and output of small business organizations, using Dixon Schwabl as a case study. The report begins with an introduction outlining the aim, objectives, and methodologies, including research philosophies, approaches, design, data collection, sampling, data analysis, and ethical considerations. The findings, presented thematically through survey results, highlight the positive effects of technological advancements on operational efficiency, the introduction of digital technology in the workplace, the importance of digitalization in providing quality services, cost-effectiveness, time-saving benefits, increased profitability, and improved customer service. The discussion section provides a detailed interpretation and analysis of each theme. The report concludes by summarizing the key findings and offering recommendations for leveraging digital technology to enhance business performance, reduce costs, and improve customer satisfaction. The appendix includes the survey questions used in the research.

RESEARCH PROJECT
PART 2 –
IMPLEMENTING THE
PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................1
METHODOLOGIES.......................................................................................................................1
RESULT & FINDINGS...................................................................................................................3
DISCUSSION..................................................................................................................................6
CONCLUSION .............................................................................................................................12
RECOMMENDATION.................................................................................................................13
APPENDIX....................................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Development of information and technological implementation bring number of
changes in current trends and patterns of technology (Kos, 2017.). Digital technology has
revolutionized the overall activities of an enterprise. Technological advancement works
as to bring tremendous growth and development in business activities. In this, it is
electronic technologies which works as to generates, process and stores data in
systematically mode (Kang and Kim, 2017). This report will cover the activities of
Dixon Schwabl. Moreover, one of the advertising agency which works as to transfer
the information with local search sites and takes effective control of online presence.
Digital technology works as to operate the functioning of firm in effectively mode.
This kind of digitalisation process will be helpful to bring betterment in performance
of an enterprise.
AIM-
To ascertain the impact of digital tools and techniques on efficiency or output level
of small business organisations. A case study on Dixon Schwabl.
OBJECTIVES-
 To determine significance of digital technology for a business.
 To identify the role of small business for growth of an economy
 To assess the impact of digitalisation on performance level of SME’s.
 Recommend ways through which businesses can improve their production level
and efficiency.
METHODOLOGIES
To frame this research in better manner it is important to include all
techniques, methods and way of dealings so that firm can able to take initiatives in
order to perform business activities effectively. The methodologies are defined in
following manner as are-
Research philosophies- This process aids to gather and investigate the whole
information in systematically mode. With help of this the depth information can be
gathered and it is classified into differed categories as are pragmatism, realism,
1

positivism and interpretivism. Its also supportive in terms to gain the actual
description with help of observation (Gregory, Ngo and Karavdic, 2017). In addition
to this, Significance of technological advancement must be analysed so it can be
implemented in business activities to run its operations efficiently. It is very helpful
in terms to interpreting the elements of study (Ross and Lozano-Rojas, 2017). To
carry out the activities of the research, the researcher will choose interpretative
method.
Research approach- It is plan and procedure which helps to include broad
assumption to gather data, analyse and interpret it in better manner. In this, it can be
conducted with help of inductive and deductive approach. Moreover, Inductive
approach works as to develop theory or look for pattern with help of which basis of
pattern can be collected (Tomczak, Reinecke and Kuss, 2018). Thus, in deductive
approach there is generalisation from general to specific.
Research design- It is set of method and procedures that helps to collecting and
analysing various measures relates to specific research problem. In this, research
design are of many types as are namely, exploratory, descriptive and explanatory etc.
(Kieckhäfer, Wachter and Spengler, 2017). Thus, descriptive research design will be
used in terms to observing and describing behaviour of particular subject without
influence it.
Data collection- It is method that aids as to gather and measure information on
variables of interest to have complete and accurate picture. Thus, accuracy of data
leads to maintain integrity of research. In this, information can be collected with
help of primary as well secondary method. Under this, with the help of primary
method first hand information can be collected. Moreover, In primary data observed
with directly first hand experience. In this, secondary data will be collected with
help of other parties in form of books, journal, online articles etc.
Sampling- In this, sampling can be done with the help of probabilistic and
probabilistic method. To carry present research there will be use of probabilistic
sampling method. In order to carry out the present research the sample of 20
respondents can be taken.
2

Data analysis- This term refer as coding, cleaning and transforming data in effective
manner. It can be done with help of qualitative and quantitative technique. It is need
to be conducted in terms to gather depth insights about the beneficial aspects of
digitalisation. Under it, Qualitative method is based on observation and interviews
and its assists to determine better interpretation of study. Thus, quantitative
technique's are based on experiments and survey that analysed from statistical tool
and data.
Ethical issues- In this, researcher is responsible for maintaining confidentiality of
information. Thus, non compliance to any can lead to ethical issue. Thus, data is
need to be protected from any unauthorised access.
RESULT & FINDINGS
Theme 1: Yes, technological advancement aids to effective functioning of an
entity.
Do you think Dixon Schwabl
is using technological
implementation to have
effective functioning in firm. Frequency %
Yes 16 80.00%
No 3 15.00%
May be 1 5.00%
Total 20 100.00%
Theme 2: Yes, Dixon Schwabl will introduce digital technology at the workplace.
3

Is Dixon Schwabl will to
introduce digital technology
at the workplace. Frequency %
Yes 17 85.00%
No 2 10.00%
May be 1 5.00%
Total 20 100.00%
Theme 3: To provide quality services to customer it is essential to implement
technological advancement.
In what area digitalisation is
need to be implemented? Frequency %
Operational area 14 70.00%
Customer assistance 4 20.00%
Production area 2 10.00%
Total 20 100.00%
Theme 4: Yes, Digitalisation is cost minimising technique.
Is digitalisation is cost
effective process. Frequency %
Yes 11 55.00%
No 7 35.00%
May be 2 10.00%
Total 20 100.00%
4

Theme 5:Technological advance supports to save the cost as well time.
Do you think technological
implementation is useful to
save time as well cost. Frequency %
Yes 13 65.00%
No 5 25.00%
May be 2 10.00%
Total 20 100.00%
Theme 6: Yes, Digitalisation assists to have increment in profitability.
Do you think digitalisation
services is helpful in terms to
have increment in
profitability to the enterprise. Frequency %
Yes 14 70.00%
No 5 25.00%
May be 1 5.00%
Total 20 100.00%
Theme 7: Digitalisation is useful to deliver better prime service to buyers.
Do you believe digital
technology aids in order to
deliver improved choice to
customers. Frequency %
5

Yes 16 80.00%
No 3 15.00%
May be 1 5.00%
Total 20 100.00%
6

DISCUSSION
Theme 1: Yes, technological advancement aids to effective functioning of an
entity.
Interpretation & Analysis- According to above chart it can be concluded that
effective techniques aids to perform the firm activities in effective mode. In addition
to this, its helpful in order to bring long term profitability of an enterprise. There are
total 20 responders, out of which 16 said yes, 3 said no and 1 is not sure about it.
Theme 2: Yes, Dixon Schwabl is able to introduce digital technology at the
workplace.
7
Yes No May be
0
2
4
6
8
10
12
14
16
18
16
3
1
Frequency

Interpretation- With this cart it can be summarized that In order to run smooth
function in Dixon Schwabl technical implementation is essential to develop brand
reputation of this entity. With help of it, function can be performed in well expertise
way. Thus, there are total number of 20 respondents, out of which 17 said yes, 2 said
no and 1 is not sure about it. Moreover, technological advancement supports to have
maximum profitability and productivity to the organisation.
Theme 3: To provide quality services to customer it is essential to implement
technological advancement.
8
Yes
No
May be
0 2 4 6 8 10 12 14 16 18
17
2
1
Frequency

Interpretation- As per the above stated diagram it can be concluded that
technological advancement is useful to bring quality services to an enterprise. In
this, it can be said it works as to bring competing benefit to firm so image of an
entity can be developed. Thus, there are total 20 respondents, out of which 14 said
yes, 4 said no and 2 are not sure about it.
Theme 4: Yes, Digitalisation is cost minimising technique.
9
14
4
2
Operational department
Customer service
Production department

Interpretation- According to above diagram it can be analysed that Digital
technological is one of the cost impelling process that attracts workers. Thus,
technological advancement is helpful in terms to bring quality service. Thus, 20
respondents are there, out of which 11 said yes, 7 said no and 1 is not sure about.
Moreover, technological advancement will works as to enrich growth of an entity so
that profitability can be enhanced.
Theme 5: Yes, technological advance is assistive to save the cost as well time.
10
Yes No May be
0
2
4
6
8
10
12 11
7
2
Frequency