Digital Technology in Business: E-Marketing and eBay Analysis

This report analyzes the role of digital technology in modern business, emphasizing the significance of e-marketing and its transformative impact on organizational performance and profitability. It delves into the e-marketing strategies employed by businesses, particularly focusing on eBay as a case study. The report highlights eBay's unique business model, which allows individuals and businesses to list items at minimal costs, generating revenue through listing fees and offering diverse buying options like 'Buy it now' and bidding. The conclusion underscores that e-marketing is crucial for sustainable growth in competitive markets, enabling businesses to reach consumers effectively and achieve long-term success through digital transformation. The report also touches upon strategies like 'Free x day shipping' to enhance delivery speed and reduce costs, reinforcing the importance of adapting to digital advancements for sustained competitive advantage.

Digital Technology
and Business

Table of Contents
 INTRODUCTION
 TASK
 Summary of course work
 Conclusion of course work
 CONCLUSION
 REFERENCES

INTRODUCTION
New technologies are utilized by the
management of the digital businesses which
give values to the their business model and
excellent experience to their consumer which
assist in performing different business
functions effectiveness(Love and Matthews,
2019).

Summary of course work 1:
This aim the summary form the course work 1 which
is totally based on the E-marketing and how it has
made a difference in the business organisation
practically. E-marketing is also called as Internet
Marketing, Web Marketing, Digital Marketing or
Online Marketing in which marketing is done with the
help of internet on the online channels. This is
basically the process in which organisation promote
their product by using internet in order to reach to the
target audience.

Continue ….
eBay is basically an online shopping and auction platform which not
only allow the individual to purchase the products but also allow them
to sell and clear out the clutter. eBay is the oldest and most successful
e-commerce site over the web, but it does not sell its products by
itself. This allows the users to list the items they want to sell and
others can bid on the auction. eBay recently added the option to
purchase or bid the products at face value. The main reason behind
the success of the eBay is their unique business plan. They allow the
business as well the individuals to list their item at a very minimal
price.

Conclusion of course work 1:
From the course work 1 it has been concluded that
E-marketing plays a very important role for the
organisation in transforming their business in
digital business. With the help of this, the
management of the company increase their
performance and profitability in the market.

Continue…
In the marathon of online retail business, eBay is the most successful players
and this is only because of its vast products portfolio. The most selling
product on eBay are mobile phones, video games, health and beauty product
and electronic items. As the sale of the products is not the main source of
income for eBay the charges which are taken by them from the seller to list
the products is their main source of income. Along with this, for its customers
they offer two ways buying i.e., Buy it now option and Bidding option. The
presence of the eBay is everywhere and this is because of the internet. In
order to increase the delivery or shipping speed and reduce the cost procedure
the eBay came up with the strategy of “Free x day shipping”.

CONCLUSION
From the above report it has been concluded that E-marketing is very important for
the growth and development of the organisation in the competitive market for a long
period of time. With the help of digital marketing the management can easily reach to
the consumer and transform their business in the optimistic way for the long term
success.

REFERENCES
 Love, P.E. and Matthews, J., 2019. The ‘how’of benefits management for digital
technology: From engineering to asset management. Automation in
Construction, 107, p.102930.
 Boojihawon, D.K. and Ngoasong, Z.M., 2018. Emerging digital business models
in developing economies: The case of Cameroon. Strategic Change, 27(2),
pp.129-137.
 Sardana, V. and Singhania, S., 2018. Digital technology in the realm of banking: A
review of literature. International Journal of Research in Finance and
Management, 1(2), pp.28-32.