Project Report: Digital Technology in Small Business Growth

This report examines the impact of digital technology on the growth of small businesses, using Handy, a cleaning service provider, as a case study. It outlines the aims and objectives of the project, focusing on the implementation of cloud technology and AI to enhance operational efficiency. The report includes a project management plan covering scope, risk, quality control, cost, time, and communication. It details the work breakdown structure, Gantt chart, and research methodologies, including qualitative and quantitative data collection methods. The analysis involves using appropriate tools and techniques to evaluate the research findings and provide recommendations. The report also evaluates the selection of appropriate tools and techniques for accuracy and authenticity, and reflects on the outcomes to inform decision-making and adjustments to the initial management plan. The research question explores the impact of digital technology on the expansion of small businesses and the effective use of digitalization tools and techniques. Overall, the project aims to provide insights into how digital technology can drive business growth and improve service delivery.

MANAGING
A
BUSINESS PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim and objectives of project................................................................................................1
P3 Work breakdown structure and Gantt chart provide stages for completion..........................3
M1 ..............................................................................................................................................5
D1................................................................................................................................................5
Evaluation of management process and appropriate research methodologies applied ..............5
TASK 2............................................................................................................................................5
P4 Small scale research by use of qualitative and quantitative methods....................................5
TASK 3............................................................................................................................................9
P5 Analysis of research by use of appropriate tools and techniques..........................................9
P6 Recommendation in context of research to draw valid conclusions....................................17
M3 ............................................................................................................................................18
Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendation .......................................................................................18
D2 .............................................................................................................................................18
Evaluate and reflect on the outcomes which is helps in decision making process and changes
in the initial management plan..................................................................................................18
TASK 4..........................................................................................................................................18
P7 Value of undertaking research to meet objectives...............................................................18
CONCLUSION..............................................................................................................................19
REFERENCE.................................................................................................................................20

INTRODUCTION
To carryout business at a competitive level it is important that latest applications are used
so that efficiency level of an enterprise is maintained (Camarinha and et.al., 2013). These
technology aids to develop skills and knowledge of employee which are working in small
business company. Digital technology aids to perform various function of small business
organisation in stipulated time period. This also aids to attain goals and objectives of the
organisation in effective manner and also aids to attain effectiveness in maintaining effectiveness
in performing various activities of organisation. Handy in online two sided organisations which
deals to provide different types of cleaning service and other home services. This organisation
provide it service in different part of nation in US, UK, and Canada (Nakae and Sasaki NEC
Corp, 2016).
In this project report it justify the aims and objectives of the organisation, project
management plan, effective tools and techniques to gather different types of data, research and
recommendation in order to attain result.
TASK 1
P1 Aim and objectives of project
New and innovative digital technology needs to satisfy different types of demand and
desire of different customer by providing them qualitative products and services (Camarinha-
Matos, Afsarmanesh and Rabelo, 2013). It gives a platform to the various organisation in order
to attain goals and objective in effective manner. There are new applications available through
which ore work can be done in less time. Cloud technology is one of the most effective
advancement in application through which data can be shared among different users present at
different locations. Apart from this use of artificial intelligence can also be used to achieve the
goals of an enterprise with the provided resources. This technology is medium by which different
organisation put their effort in order to maintain the effectiveness in performing different types
of activities of organisation in effective manner. Digital technology aids to achieve goals and
objectives of organisation and also aids to sustain an effective brand image in the marketplace.
Topic: Impact of digital technology in growth of small organisations
Background of Projects:
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It is very essential for the different small organisation in order to implementation of
digital technology in order to produce different types of products and services. This aids to
explore business operations in order to capture large number of shares in the marketplace. In
recent period there is less impact of technology in various operations of the organisation but due
to invention of digital technology it gears up different operations of the organisation in effective
manner. Digital technology aids to prepare different strategies in order to overcome from factors
which impact the different operations of business in effective manner. There is large number of
digital technology which plays a significant role in order to expand different types of business
operation of organisation. The main objectives of the organisation is to provide qualitative
service to the different customer (Winterhalter, Zeschky and Gassmann, 2016). The
management of organisation implement various digital technology which aids to accomplish
different activities of organisation in proper manner. This will create opportunity for the
company to attract large number of customer. This will help the management of organisation in
order to improve the image of the brand in the marketplace.
Aims: Use of Cloud application to expand the operations efficiency
Objectives:
 To expand the business operation of organisation.
 To recognise the effectiveness of digitisation
 Needs to transform the business
Research question
 Impact of digital technology to expansion of small business?
 How to use various tools and techniques of digitalisation?
P2 Project management plan which covers the aspect of cost, scope, time, quality,
communication and risk
It is very essential for organisation to prepare the effective plan in order to attain
objectives of organisation in proper manner. These plan are helps employee working in the
organisation about different roles and responsibility in order to perform different types of
operation in the organisation (Spender , 2014.). The most essential condition of which ascertain
different types of plan which are related with then cost, scope, time, quality, risk and
communication. The management of Handy prepare an effective management plans which helps
of implementation of digital technology in order to accomplish different types of activities of
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organisation in effective manner. The main objectives of organisation behind the preparation of
this plan is to implement digital technology to achieve goals and objectives of organisation.
Before execution of different steps of business venture it is essential for the management is to
determine different aspects which are mentioned below:
 Scope of venture: This scope of this project is to gather different types of data from
marketplace and also find effectiveness of implementation of digital technology in
various operations of organisation. This create opportunity for manger is to interpret
various of information and implement different types of changes in providing service to
different customer. With effective implementation of digital technology at workplace, all
functions can get benefit of this. For example, manager of HR department can easily
collect and maintain the record of employees. On the other hand, marketing manager can
utilise various communication tools to communicate with target audience and to attract
them towards company products and offerings.
 Management of risk: There is different risk concerned with the projects which is started
by organisation. The management of organisation needs to determine the risk which are
related to implementation of digital technology (Kandelousi, 2011). It is very essential for
manager to first identify the risk involved in a project in order to manage it. Mainly risk
associated with implementation of digital technology at workplace is security of data as
there is always a risk of hacking of data. For this proper measures should be taken by
managers to get all benefits of digital technology.
 Quality control: The main objectives of the implementation of technology is to provide
qualitative products and services to various customer. This company provide the services
of cleaning which needs to implement new and advance technology which aids to provide
effective service of cleaning to different destination of UK, US, Canada. Proper quality
measures should be set by managers in order to achieve set objectives. Different tools are
there such as Control chart and many more that can be use by managers to measure
quality of various activities.
 Cost: The cost which are involve in use of digital technology by organisation in order to
explore various operations of organisation. With helps of digital technology, it provides
qualitative service to the different customer. There are promotional and techniques which
are implemented by the organisation needs to a lot of capital to invest (Matos and
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Silvestre, 2013). As funds are known as one of the most essential component require to
ensure effective implementation of digital technology at workplace. So it is very
important for company to adequate funds. Total amount requires to implement digital
technology at workplace is 2000£.
 Time: This is related with the time which are involve in completion of different activities
of projects. It is responsibility of management is to accomplish various task in stipulated
time period at less cost. It helps to maximise profit of company. Implementation of digital
technology require approx. 15 weeks to complete.
 Communication: Implementation of digital technology is not only for the cleaning
process but also perform various types of operations of organisation. Handy also use
digital technology in order to communicate with its customer. It is very important that
should be proper communication among all groups during implementation of digital
technology. For this, various communication channels are there such as video
conferencing, e mails and written letter are there that can be utilise by company.
These are the different concept which are very essential for the manager is to implement
these strategies in order to inculcate with different types of objectives of organisation in proper
manner.
P3 Work breakdown structure and Gantt chart provide stages for completion
Research plays a significant role in order to collect various types of data. Ideas, and
feedback from the different customer after providing service to them. There are two types of
methods like qualitative and quantitative methods which are used by the manager of organisation
in order to gather the views of the different customer about implementation of different types of
digital technology. These information plays as a significant role in order to take make effective
decision about different plans. These aids the company to implement different types of activities
of organisation in effective manner which helps to maximise the level of profit of company. All
this functions aids to improve the efficiency and accomplishment of desire of various customer.
These functions aids to inculcate with different issues and problems faced by the organisation in
future (Eskerod and Huemann, 2013). So the main points of research which are carried out by
management of organisation are mention below
 Reason of conduction of research
 Literature review
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 Identification and solution related to problems faced.
 Main objectives of project
 Selection of respondents by which data is collected
 Determination of plan and strategies
 Evaluation of collected information
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if any individuals conduct research then it ascertain different point of research.
The manager of Handy organisation perform research which has topic implementation of digital
technology on the growth of small business activities. There are different types of which aids to
manage the various functions of company. As Handy is small cleaning organisation who put
their effort in order to expand its business operations by implementation of digital technology.
SO this research and gathered information which is used by the management of organisation in
order to formulate different types of actions plans. For this purpose they uses primary source of
data collection under which they formulate questionnaire which consists of 10 questions which
are asked by respondents to attain their views (Basu, 2017). Number of respondents are
ascertain by organisation from total population in order to carry out their research projects. This
information gives the basic views about the thinking of the different customer that digital
technology is effective for the operations of the organisation or not. After accomplishment of
such research there are various steps are ascertain by the manager of organisation to effectively
use of digital technology and expand their business operations. The action plan which is prepare
by the company and the time frame which is set by them for completion of their various task
which are understood by the figure describe below:
The plan which is mentioned is followed by Handy organisation in order to direct their employee
and provide various direction to their functions in order to attain target. These plans helps the
manager to make effective decision which are related to use of digital technology for the
expansion of the business and generation of innovation among all employee working in the
organisation.
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M1
A comprehensive management plan which aids to monitor and complete aims and objectives of
company.
There are different types of policy and plans which aids to monitor the performance of
the organisation in effective manner. It aids to manage all function of the organisation in
effective manner it helps to attain the goals and objectives of organisation and also improve
skills and knowledge of company which aids to attain effectiveness in performing different types
of activities of organisation. There are different steps which are involve in the management plan
which helps to direct employee working in the organisation to perform their work in systematic
manner.
D1
Evaluation of management process and appropriate research methodologies applied
There are different types of research methodology which are used to implement the
different types of research methodology which are use to perform different types of work process
which aids to execute different types of process of organisation. It helps to manage different
types of function of organisation in effective manner. The management of organisation
implement various types of strategies and policies which are ascertain by the management of
organisation in order to ascertain the goals and objective of research which are conducted by
organisation in order to know the demand and desire of the customer in effective manner.
TASK 2
P4 Small scale research by use of qualitative and quantitative methods
In order to carry out the effective execution of research it is very essential to ascertain
the best methods by the investigator and needs to follow the different steps of certain methods in
order to get effective result and accomplish of research can be performed by researcher. The
researcher gather different types of data and information which are related to different plan and
policies of research. The researcher determine the analytical research which aids to perform
every steps of research in effective manner. There are two main types of data on which the
researcher perform the different steps of research. These method are on the basis of primary data
collection and secondary data collection. These method are ascertain by researcher in order to
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attain effective and accurate result. Primary data is the first hand information about the research
and secondary data gives information by different source like magazines, newspaper etc.
Both of these techniques which are ascertain by the researcher in order to collect different
types of information which is according to need of different steps of research in order to draw
the recommendation and conclusions from the gathered data. The management of Handy
organisation implement both methods in order to collect views of various customer in effective
manner. There are three main methods which are implemented by the organisation for the
purpose of the research are:
 Qualitative
 Quantitative
 Analytical
The main method which are implemented by management of Handy are
qualitative and quantitative in order to conduct their research and attain result. For this purpose
both the primary and secondary methods are implemented by for the purpose of different types
of data and gather relevant information about the research which are describe below: Primary data: This methods are ascertain by the manager of the organisation in order to
collect different types of fresh and new data. This is most relevant procedure which give
efficient and effective methods by which the researcher ascertain effective conclusion.
This methods which are used by the researcher basically used by the researcher in order
to gather first hand information by which the better conclusion are made by the
researcher (Hillson, 2017). These are methods are like questionnaire, survey, personal,
interview and others, for this purpose they made 10 questions and asked them 30
respondent from the total population. Approach of simple random sampling is chosen to
select the respondents from whole population. This enables the organisation in order to
collect effective data. Mainly primary approach of data collection is used in this research.
 Secondary data: It is also methods to collect the wide range of data and information fro
the different resource. This methods is also implemented by the organisation to gather
different types of information which are collected by the different resource like
magazines, different articles, books and any others. This method is much reliable and
accurate so it is ascertain by the organisation in order to undertake the different condition
not for the research purpose.
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Ethical issues: It is very essential for researcher to set some ethical standards before carry out
research. It is necessary that questions included in questionnaire should not hurt some or should
not be related with some specific religion or caste. Further it is duty of research worker to keep
all the personal and information of respondents confidential.
Q1. What is the Impact of digital technology on Small businesses?
High Growth
Higher Profits
Increased Customer Base
Q2. What are the various ways of implementing digital technology in Small businesses?
Transformation in processes
Digital Marketing
Q3. What are the benefits Digital marketing in Business to customers?
Low Prices
Better Service Delivery
High Quality
Q4. Which Part of the Stakeholders is most benefited by digitisation in business?
Customers
Suppliers
Shareholders
Q5. What are the primary reasons of Digitisation in business?
Low quality of products
Changing demand pattern
Q6) What are the major challenge company face during implementation of digital technology?
 Resistance of employees
 Complex
 Huge funds
Q7. What is the effect of digital technology on MSME sector in General?
Higher Competitiveness
Low prices
Higher Growth
Q8) Is it important for firm to provide training to its employees related with use of different
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digital tools?
 Yes
 No
Q9. What will be future impact of digital technology on business activities of Handy?
 Positive
 Negative
Q10. Recommendation for Handy regarding implementation of digital technology for expansion
of business activities.
Case study one : in order to expand the business the organisation implement different
types of new and innovative digital technology which helps to increase the skills and knowledge
of employee working in the organisation. It create interest to perform employee working in the
organisation. This helps to save time in performing different types of activities of the
organisation in effective manner. This helps to capture large number of shares in the marketplace
.
Case study second: the main feature of the organisation is to provide reasonable service to their
consumers. In order to increase the level of profit the organisation use digital technology to save
the time of company. In order top expand business there is also need to promote different types
of service by the help of social media platform in order to capture large number of market share.
This can be ascertain by through improving the existing services of company by
implementing different innovative and digital technology. By this it impact on the overall
performance of organisation.
TASK 3
P5 Analysis of research by use of appropriate tools and techniques
Different analysis of research it is very essential for the researcher to effectively interpret
the essential data from the gather information. These data are essential in making effective
decision which are related to important situation in order to expansion of the different operations
of business in effective manner. Similarly the organisation collects different types of data from
different types of questionnaire. And draw the valid conclusion which aids improve the
compatibility of delivering their services :
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