Continental Consulting: Digital Technology Impact on Business

This report, prepared for Continental Consulting Limited, examines the impact of digital technology on business growth and innovation. It assesses the IT needs of the company, identifies innovative ideas to address competitive challenges, and evaluates the effects of digital technology on the company's operations. The research methodology combines qualitative and quantitative approaches, utilizing primary research through focus group questionnaires and secondary research from journals and online reports. The report details the project's scope, deliverables, limitations, costs, and success criteria, along with a work breakdown structure and Gantt chart for project management. It concludes with findings and recommendations aimed at enhancing Continental Consulting's technological capabilities.

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UNIT 6-
MANAG
ING A
SUCCES
SFUL
BUSINES
S

Table of Contents
INTRODUCTION................................................................................................................................3
LO1...................................................................................................................................................4
P1.................................................................................................................................................4
P2.................................................................................................................................................6
P3 & M1.....................................................................................................................................11
LO2.................................................................................................................................................14
P4...............................................................................................................................................14
PRIMARY RESEARCH..............................................................................................................14
SECONDARY RESEARCH.........................................................................................................15
PROJECT LOG BOOK...............................................................................................................16
M2..............................................................................................................................................19
LO3.................................................................................................................................................20
P5 & M3.....................................................................................................................................20
P6 & M3.....................................................................................................................................24
P7 and P4...................................................................................................................................25
CONCLUSION.................................................................................................................................27
REFERENCES...............................................................................................................................28
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INTRODUCTION
The digital technology has affected the way in which humans transact and interacts. The digital
technologies arrival has changed the whole system of the production and the way of designing
the products (Fitzgerald, et al. 2014). Also, there has been the change in the models of the
traditional business and transformation of the activities. Digital technology is a booming sector
that helps companies in the marketing of the products and services online. Digital technology
has impacted the business operations and functions to a large extent and has provided many
benefits to the business in attaining the business objectives. Adoption of the modern
technologies that are digitalised and replacement of the traditional and old business has
increased the productivity of the business overall (Oldham, and Silva, 2015).
This research report has been prepared for examining the digital technology impact on the
business conduction and implementation. As a deputy head of the business research of the
Continental Consulting Limited, the research will be carried out for the evaluation of the digital
technology impact on the growth and innovation of the small business in respect to the
Continental consulting limited. This Research will be followed by the primary and secondary
research with the help of the qualitative and quantitative data and graphs and pie charts.
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LO1
P1
Being a deputy head of the Business research at “Continental Consulting Limited”, a research
has been undertaken for evaluation of the impact of the digital technology on the growth and
innovation of the small business especially “Continental Consulting Limited” that will help the
company to bring the innovation and changes in the technologies adopted by the company and
to identify the needs of the company and taking necessary actions for the up gradation and
renovation of the facilities of the company for competing in the market in an efficient and
effective manner (Companies house, 2018).
The main aim of this business project that has been carried out for the Continental consulting
limited is to evaluate the impact and effect of the digital technology that supports the
innovation and growth of the Continental consulting limited. It also includes the understanding
the It needs of the company and makes necessary actions for the renovation and up gradation
of the facilities of the company (Ball, et al. 2018). The objectives of this business research
project focus on the achieving the aims of this business research project in respect to the
Continental Consulting limited:
1. To evaluate the effect of the digital technology that supports the growth of the Continental
consulting limited.
2. To evaluate the effect of the digital technology that supports the innovation of the
Continental consulting limited.
3. To identify the IT needs of the Continental Consulting limited for the renovating and I
upgrading the business
4. To determine the innovative ideas for cope with the challenges from the competitors and
successfully seizing the market (Fitzgerald, et al.2014).
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Thus with the help of aforesaid objectives and aims of the business research project in respect
to the Continental consulting group, It will be able to drive the impact and challenges of the
digital technology (Ball, et al. 2018).
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P2
Project management is the practice of the planning, initiating, executing, controlling the
teamwork for achieving the specific goals and meeting the specific criteria of the success at the
given time. The primary issue or challenge is to attain the goals and objectives of the research
project within the specific and given time (Leeflang, et al. 2014).
Project scope (Included scope)
 This research project which is carried out by the deputy head of the Continental
consulting group and head of the research section includes the evaluation of the digital
technologies impact on the growth and innovation of the business and also asses the
needs of the company for the fulfilling the facilities of the company
 The methodology of the research will be the combination of the qualitative and
quantitative research approaches that will carry forward by the primary and secondary
research and that will on the title of the impact of the digital technology on the business
innovation and growth.
 This primary research will be conducted with the help of the focus group questionnaire
that will assist in evaluating the digital technology impact
 And the secondary research will be successfully conducted with the help of the journals,
online reports, academic research, online articles etc. (Fitzgerald, et al.2014).
Project scope (Excluded scope)
 This research will focus only on the impact of the digital technology on the business of
the Continental consulting limited and it will not focus on the other changed needed
within the business.
 This research will not consider other factors of the technology which are nor related to
the digitalization (Ball, et al. 2018).
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Key deliverables
The main findings and outcomes of this research project will be the ways in which the
company can fulfil the IT needs of up gradation and renovation its facilities with the help of
analyzing the revolution and changes of the digital technology that affected the business at
a great extent (Agrawal, et al. 2015).
Project limitations
 The issue that has faced during the conduction of the primary research was the lack
of fund as the actual cost was higher than the estimated cost
 There was also the time frame limitation
 For the secondary research, there has been difficulty faced in gathering the
appropriate and relevant data for the successful conduction of this business research
project (Fitzgerald, et al.2014).
Project costs and budgets
ITEMS ESTIMATED COST ACTUAL COST
XEROX OF
QUESTIONNAIRE
£45 £50
WAGES £ 300 £350
REFRESHMENT COST £65 £75
PEN AND OTHER
ACCESSORIES
£20 £30
ADMINISTRATION COST £35 £ 40
VOUCHERS OF £180 £200
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RESPONDENTS
TOTAL EXPENSES £645 £745
Success criteria
This will be evaluated and measured by the successful completion of this business research
project and the success will also be evaluated on the basis of the fulfilling the aims and
objectives of this business research project. The outcomes will also be identified by point out
the factors needed for the growth and innovation of the Continental consulting limited
(Agrawal, et al. 2015). Moreover, the success criteria will be measured if the company will be
able to make the necessary changes, up gradation and renovation in the technologies adopted
by the business.
Timing
The time allocated for the completion of the business research project is 25 July 2018 which
should be considered and the research project should be completed before or on the time
given.
Cost
The allocated budget for this research project is £645 which should be kept in mind and the
business research project should be undertaken on the basis of this cost.
Quality
This business project quality will be evaluated on the basis of the primary and secondary
research and the focus group questionnaire will be filled for the primary research and which
will give the reliable results and for the secondary research the data gathering will be from the
reliable sources as the research papers and journals are already have been pre studied and so
this will give the appropriate findings and qualitative results (Bell, 2014).
Quality control
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The business project will be carried out by the consideration of all ethical norms and should be
in followed by laws and rules. The quality control will be done by the head of the business
research project that will ensure the effective planning, controlling, implementing of the
business research and will ensure that the quality of the business research has been
maintained. There will be the proper quality control ensured by the research head in each and
every step (Bell, 2014).
Communication plan
WHAT WHEN TO WHOM HOW
PROGRESS REPORT MONTHLY MANAGERS AND
PRODUCERS
MEETINGS
SCHEDULE UPDATE MONTHLY DEVELOPERS AND
EMPLOYEES
EMAILS
REPORT OF
EVALUATION
MONTHLY MANAGERS MEETINGS
RECOMMENDATION
S AND FINDINGS
AT END OF A
PROJECT
PARTICIPANTS AND
MANAGERS
LETTER
 There will be brief given to the focus group questionnaire which will be carried out by
the staffs and employees so that they have the better understanding about the aims of
the business research and quality can be improved.
 Proper communication and interaction with the respondents will take place.
 Project supervisor or head will be present for monitoring and quality check of the report
(Agrawal, et al. 2015).
Project assumptions
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Some assumptions should be taken into the consideration for the successful completion of the
business research project which is as follows (Coad, et al. 2015):
 The staffs and employees of the Continental consulting group are aware of the impact of
the digital technology on their business and what are the changes needed in their
business.
 This research project will surely help the company in making the changes in their
technology
 The up gradation and renovation will surely help the company in competing with their
potential customers and also help in increasing the productivity (Lerch and Gotsch,
2015).
 This business research project will also help in analyzing the impact of the digital
technology and the changes needed in the It department.
Project risks
 The risks of this business project will be assessed in terms of the quality as if the project
fails to meet the standard criteria then there will be the redresses made by the business
research head.
 This business research project should be completed in the given time frame that is
mentioned in the Gantt chart.
 Research costs should not exceed the expected costs (Sussan and Acs, 2017)
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P3 & M1
WORK BREAK DOWN STRUCTURE
Work break down structure is the structure of the project that is the breakdown of the project
into the smaller parts. It also organizes the teamwork into the specified and particular sections
(Harrison and Lock, 2017). There will be the process break down into the smaller activities and
tasks for the clear understanding of the small and specified tasks which helps in the quick
completion of the activities in a specified time. This ensures the effective management and
implementation of the business project that has been undertaken by the team members of the
business project that helps in the attainment of the business project goals and objectives
(Meredith, et al. 2016).
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Implementation of the project plan- Work breakdown structure (WBS)
Task
WORK
DATE TIME
TAKEN
Task 1 To develop a project plan 28 March 2
Task 2 To design the project with the aims and objectives
formulation
30 March 13
Task 3 Deciding the type of data collection 13 May 7
Task 4 To prepare the work break down structure and Gantt
chart
20 May 6
Task 5 Preparing the focus group questionnaire for the
collection of the data
26 May 11
Task 6 Applying the methodology and collecting the needed
data from the right respondents
6 June 7
Task 7 To apply the appropriate tools and techniques for
analysis
13 June 5
Task 8 Document preparation in the form of the reports, data 18 June 3
Task 9 Drawing findings and conclusion 21 June 19
Task 10 Finalising the report 9 July 4
Task 11 To arrange the formal meeting for the findings and
recommendations to the senior manager
13 July 2
Task 12 Organising the final meeting for monitoring the success
of the business project
15 July 7
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