The Impact of Digital Technology Supporting Small Business Growth

This report examines the impact of digital technology on small business growth and innovation, focusing on Continental Consulting Limited. It explores the transformation of organizational activities through digital technology, emphasizing customer relationship management (CRM) and its effects on business functions. The report includes a detailed project management plan, Gantt chart, and work breakdown structure. It utilizes qualitative and quantitative research methods, analyzes collected data, and provides recommendations for improving company functions and performance. The study also reflects on the significance of digital tools in enhancing business operations, addressing aspects such as operations, marketing, accounting, and human resource management. The report's objectives encompass determining organizational changes, understanding CRM's significance, and suggesting strategies for improvement. The research methodology involves primary and secondary data collection, including research philosophy, strategies, and data analysis, to achieve its aims.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
Background of the study .................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P.1 Aims and objectives of the report. .......................................................................................1
P.2 Project management plan......................................................................................................2
P.3 Gantt chart and work breakdown structure...........................................................................5
LO 2.................................................................................................................................................6
P.4 Qualitative and quantitative research method.......................................................................6
LO 3.................................................................................................................................................8
P.5 Analyses of research data......................................................................................................8
P.6 Recommendation................................................................................................................14
LO 4...............................................................................................................................................14
P.7 Reflection............................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

Topic – “The impact of digital technology supporting small business growth and
innovation”
Background of the study
Digital technology has been changing and developing the business activities or functions
performed by each and every organization or company. Technology plays a major role in
transforming business operations, various models used traditionally had changed in last many
years. Optimum utilization of digital technology can help businesses to improve their
performance by increasing effectiveness and efficiency within organizational functions. It assists
companies in developing existing products or services as well as introducing new products in the
market (Boyle, 2017). Thee digital technology influence different departments or functions of an
organization as discussed below -
 Operations
 Marketing
 Accounting
 Human resource management
INTRODUCTION
Business environment is changing rapidly which brings various challenges to business
functions and operations. The organizations or companies requires overcoming these challenges
with help of various innovative tools and techniques (Crane and Matten, 2016). An organization
needs to make effective change, management system for minimizing negative impact of changes
within business environment. The present report is in context to Continental Consulting Limited,
which is a research and business consultancy organisation.
LO 1
P.1 Aims and objectives of the report.
Aim – To analyse the impact of digital technology supporting small business growth
and innovation - A study on Continental Consulting Limited
Objectives
 To determine the transformation of organizational activities and performance of
Continental Consulting Limited by utilizing digital technology
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 To understand significant of Customer relationship management(CRM) in changing the
functions of business.
 To analyse effect of CRM on functions of cited organisation.
 To recommend effective strategies in order to improve functions and performance of
company.
Research questionnaires -
 What is significance of CRM in transformation of organizational functions?
 What are modifications in business activities and performance of Continental Consulting
Limited after implementation of digital technology?
 What are the effect of Customer relationship management on functions of Continental
Consulting Limited?
P.2 Project management plan
It will be focused on three most important factors are time, cost and level of quality.
There are many changes faced by overall development of team members or current economic
factors may be changed inside the workplace. On the other hand, it will be depending on
different kinds of project are as follows:
2

WBS Task Mode Task Name Duration Start Finish Predecessors
1
Auto
Schedule
d
Managing Successful
Business Project 103 days Thu
8/30/18 Mon 1/21/19
1.1
Auto
Schedule
d
Determining title of
project 5 days Thu
8/30/18 Wed 9/5/18
1.2
Auto
Schedule
d
Constructing
statement of problem 5 days Thu 9/6/18 Wed 9/12/18 2
1.3
Auto
Schedule
d
Establishing deadlines
for sorting research
resources
15 days Thu
9/13/18 Wed 10/3/18 3
1.4
Auto
Schedule
d
Literarure review 10 days Thu
10/4/18 Wed 10/17/18 4
1.5
Auto
Schedule
d
Selecting techniques
for research 5 days Thu
10/18/18 Wed 10/24/18 5
1.6
Auto
Schedule
d
Calculating costs 5 days Thu
10/25/18 Wed 10/31/18 6
1.7
Auto
Schedule
d
Collection of data 25 days Thu
11/1/18 Wed 12/5/18 7
1.8
Auto
Schedule
d
Analysing data 10 days Thu
12/6/18 Wed 12/19/18 8
1.9
Auto
Schedule
d
Interpretation and
evaluation of data 10 days Thu
12/20/18 Wed 1/2/19 9
1.10
Auto
Schedule
d
Generating findings
and results 5 days Thu 1/3/19 Wed 1/9/19 10
1.11
Auto
Schedule
d
demonstrating
conclusion and
recommendations
5 days Thu
1/10/19 Wed 1/16/19 11
1.12
Auto
Schedule
d
Documenting results 2 days Thu
1/17/19 Fri 1/18/19 12
1.13 Auto Submission of report 1 day Mon Mon 1/21/19 13
3

Schedule
d 1/21/19
 Handle operation of management to meet customer satisfaction level: In this context,
customer satisfaction is one of the most important part to cover cost and increase
organisation’s performance. There are some major changes for increasing current level
and management can concentrate on every customer’s needs and demands. Operations
management must be focused on the internal working environment for managing
employees. It will also help to increase levels of profitably and so on. Project must be completed on time: The project must be completed on time and manage
resources for improving successful business report. Time constraints refer to the
limitations on start and end times of each task in a project's critical path, which is the
sequence of tasks that cannot be delayed without delaying entire project. The
investigation project must set time limit for each and every task, which is beneficial for a
research report. The time determined by the researcher is 50 days. Set budget: The research work will be based on amount of budget allotted for a particular
task. It is the most important part to achieve research’s aim on time. It manages some
successful factors and budgets will help in distribution of activity as per the needs of
current market share. Risk: Research report is based on different kind of risk to manage resource and
development of other potential factors. There are many factors, which will give negative
impact on the overall working environment and reduce value of research project.
 Communication: In this context, communication plays a most important role for guiding
people about internal activity. Communication is the act of conveying the right message
to the right people and the right place. It must be focus on culture, lifestyle, behaviour
and motivation of employees to cover the cost. The communication methodology is used
to create and implement the communication plan. On the other hand, research report uses
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different level of connection and face-to-face communication roles of the sender and
receiver are not distinct as both parties communicate with each other.
P.3 Gantt chart and work breakdown structure
There are some useful factors it is helps to improve quality of management and find out the
duration of time to complete project. It will be identify the time period for each and every task.
In this way, particular time is set to complete task. This tool makes it possible to have a fast look
at all the tasks and current conditions of research work. It is also a good technique to identify the
level of time limit of every single activity.
 It is good to identify the start and completion time of each activity, which is helping to
improve current as well as financial position. In addition, duration of particular stage is
more important to cover it and manage resource according to them.
 Gantt chart is the most useful tool for project management team of research worker. In
this, chart, there is a calendar time scale enabled to determine the project’s duration,
including not only the working days, but also holidays and weekend.
5

 The Continental Consulting Limited’s project manager should predict and analyse the
network diagram.
Work breakdown structure
Work breakdown structure is plays a most important role to cover cost and manage successful
resources. Moreover, it is improves internal infrastructure, which is help to possible to manage
resource according, costs and focus on work is to be completed on time. The project player will
work together for development of working environment structure.
There are three most important stages like planning, implementation and projection. On
the first stage, planning will be focused on each and every activity of Continental Consulting
Limited to manage resources at work place. The system should provide effective level of
planning for further development of plan and other activities.
There are different kinds of stages to cover the cost and solve different kinds of problem
during execution of the project. On the other hand, it does not show execution task from
Continental Consulting Limited’s internal working environment. In addition, project managers
will make sure to reduce the level of conflict in workplace, attract and control task of processing
line. It must be changed for long term improvement as well as planning is essential to control and
cover task on time. Therefore, it is easy to understand every activity about each task in the
research project.
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LO 2
P.4 Qualitative and quantitative research method
The research methodology is based on collection of primary data which will be oriented
by research work. It is specific process and techniques used to identify select, process and
analyse the correct information about particular topic (Research methodology, 2017). It will help
to manage the growth rate and find out some data top cover the cost. On the other hand, critical
evaluate some factors, which will be provide by at the time of collection of data. There are
different types of data are primary and secondary data. Primary analysis is one of the original
study of data and applications of different kinds of presentations and information should be
found by a different source. On the other hand, information required are already available from
different published sources. Moreover, secondary information will be collected form books,
journals, industry reports and other information. It will help to improve current as well as
changes for internal and external working environment (Jeston, 2014). With the help of such
kind of methods, objectives will be achievable and increases the level of performance of
Continental Consulting Limited. There are many kinds of methods that are used in research
methodology which are as follows: Research philosophy: In this context, testing theories and providing different kinds of
materials to help the development of laws are involved. In addition, the focus of research
philosophy is time factor which is most important to cover cost and legal information
must be used to increase market share. This view is refereed as a quantitative approach
and is based on different kinds of inductive research. In this way, research philosophy
direct link to inductive research and adopt new measurement techniques. Research strategies: A research strategy is a plan for conducting an inquiry and finding
out fact about particular investigation strategies. The main advantages of positive
research strategies are achieving growth rate in short period (Larson and Chang, 2016). In
this context, case study will help in detail observation for finding new facts about digital
technology and customer relationship management. In addition, strategies help to manage
growth rate and new changes for Continental Consulting Limited’s benefit. Researcher
will collect the data form test, hypothesis and based on conclusion. Data collection: In this stage collecting the data from different sources and managing
resources on time are included. It is one of the most crucial part of overall research
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project to manage all data. There are many methods to collect the data and gather correct
information about digital technology and evidences on other factors. On the other hand,
primary data can be gathered from anywhere with the help of a questionnaire and
interview methods. Sampling: Samples can be considered as the total number of population that are taken in
order to get appropriate information in relation with the research topic. There are two
different type of methods which are probabilistic and non-probabilistic sampling.
Probabilistic is also known as random sampling in which the research will randomly
chose individuals. On the other hand, non-probabilistic sampling is the type of method in
which investigator will choose individuals as per their preferences. In other words, they
have proper understanding of the samples that has to be chosen. Among these methods,
the researcher has made use of probabilistic sampling method. The Population for this
research were all the employees working in Continental consulting limited. Sample was
selected according to the skills and experience of these employees. More specifically, the
research is based on 40 sample size whereby employees of the cited company are
selected. For this purpose, simple random sampling is employed.
 Data analyse: When information is gathered, then it requires to make sure that proper
analysis is done so that interpretation of the findings is possible. These are of two types
which are qualitative and quantitative method (Muller, 2017). Qualitative method is
focused on determining the theoretical aspects and the findings that are already being
done by some other researchers. On the other hand, quantitative method includes making
use of statistical data by using SPSS. Among these, the investigator has made use of
qualitative method in which thematic is used. This tool is used for analyses as it enables
to present the information in form of tables, graphs, charts, etc.
 Benefits of SPSS - It is a preferred data analysis software among students and
professional researchers due to its numerous SPSS software importance in examining
data since it is capable of analysing a big amount of data.
The research methodology is the only way to solve any kind of problem and cover the cost
form different use and manage risk at the right time and the right place. Moreover, reflect and
collect the meaning full data to the measurement value of customer relationship management and
innovation are useful for overall development.
8

LO 3
P.5 Analyse of research data
Questionnaire
Name
Age
Gender
1.Does Continental Consulting Limited group uses digital technology for improving future
performance?
 Yes
 No
 Not sure
2. What kind of digital technology are used by Continental Consulting Limited?
 Multimedia
 Social media
 Online application
3. Does digital technology beneficial for Continental Consulting Limited?
 Yes
 No
 Not sure
4. Will the level of customer satisfaction increase with digital technology?
 Yes
 No
 Not sure
5. Does small business employees' performance high with use of digital technology?
 Yes
 No
 Not sure
6. Does profit and productivity level high, with the help of innovation and customer satisfaction
level?
9

 Yes
 No
 Not sure
Theme: 1 Continental Consulting Limited group using digital technology
Does Continental Consulting Limited group uses digital technology for
improving future performance?
Yes 30
No 6
Not sure 4
Total 10
Theme: 2 Social media marketing used by Continental Consulting Limited group
What kind of digital technology is used by Continental Consulting
Limited ?
Multimedia 30
Social media 6
Online 4
Total 40
Theme: 3 Innovation and digital technology is beneficial for Continental Consulting Limited
Does digital technology beneficial for Continental Consulting Limited ?
Yes 27
No 7
Not sure 6
Total 40
10