Digital Technology Impact on Business Performance: A Case Study

This report investigates the impact of digital technology on business performance and growth, focusing on the Black Penny restaurant as a case study. It begins with an introduction outlining the significance of digital technology in today's competitive business environment and its potential to enhance efficiency and innovation. The report then progresses through project management, detailing the project aim, objectives, and research questions. A project management plan is designed covering aspects like time, cost, resources, quality control, risk management, communication, and scope. The work breakdown structure and Gantt chart are constructed to set a timeframe for the project's activities. The report also delves into research methodology, including research philosophies, approaches, design, and techniques, with an emphasis on qualitative and quantitative methods. Data collection and analysis techniques are discussed, along with an analysis of the findings, recommendations, and the overall value of the investigation. The report concludes with references to support the analysis and findings.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objective..................................................................................................1
P2 Design project management plan that covers the aspect of cost, scope, time , quality,
communication, risk and resources for attain the objective...................................................2
P3 Construct the work breakdown structure and Gantt chart in order to set time frame.......4
TASK 2............................................................................................................................................6
P4 Application of qualitative and quantitative research method for attain thed project target
and aim...................................................................................................................................6
P5 Analysing research as well as data by adopting appropriate tools and techniques..........8
P 6 Communicating suitable recommendations as an outcome of investigation and data
analysis.................................................................................................................................11
P7 Reflecting the value of conducting the investigation in order to fulfil objectives ........12
REFERENCES..............................................................................................................................14

INTRODUCTION
In the today's time, every business enterprise requires an excellent growth and success in
the competitive business environment. In order to gain competitive advantage, firm requires to
develop such impressive strategy and practices by which it can perform in excellent manner.
With assistance of digital technology, corporation can improve the speed and quality of business,
product and services by which it can enhance its performance. The present report is based on the
impact of digital technology on the business performance and activities in the market. Researcher
has used several kinds of methods in order to meet the solution of research problem. In addition
to this, significance and role of the digital technology on the performance and growth of the
business enterprise has been also discussed in this report. The major objective of this report is to
analyse the impact of digital technology on the small business enterprise performance, growth
and innovation. Apart from that, the criteria by which small business enterprise can implement
digital platform into the traditional business operation has been also addressed in this report. In
order to attain the objective of analyse the impact of digital technology on the small business
enterprise performance and innovation, researcher have selected Black penny restaurant of UK.
TASK 1
P1 Project aim and objective
For compete with rivals in the business environment and sustain for long time,
organisation requires an impressive technique, practices and strategies. In this aspect, digital
technology is one of the best strategy which can boots up the growth and sustainability of
organisation in the market. There are various application, software and platforms which can use
in the digital technology. In a simple word it can be said that digital technology is umbrella term
for computer based products and solutions. In this includes several kinds of technologies and
mediums such as computer, laptops, smart phones etc. With help of these technologies and
platform, company can enhance the speed and growth of the business operation. Furthermore,
these platforms can create and bring the innovation and creativity in the product, services,
operation and activities. In the present study, researcher have major objective is analysed the
impact of digital technology on the growth and innovation of the Black Penny restaurant in the
UK.
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Aim
To examine the influence of digital platforms in order to bring innovation and growth within the
small business enterprise: A case study of Black Penny restaurant
Objective
To examine the concept of digital technology
To determine the significance and role of digital technology for bringing innovation within
restaurant
To assess the advantage of digital technology in overcome additional cost and time in business
operation.
To analyse the impact of digital technology on the growth and innovation of small business
enterprise
Research Questions
 What is the concept of digital technology?
 What are advantage of digital technology in overcome additional cost and time in
business operation ?
 How digital technology can help to the firm in bringing the innovation and growth within
small business enterprise
P2 Design project management plan that covers the aspect of cost, scope, time , quality,
communication, risk and resources for attain the objective
In order to achieve project objective and aim, scholar required several kinds of resources such as
time, human resources, finance etc. It is very important to manage these resources in effective
manner so as researcher can get effective outcome of the study. For produce project management
plan, researcher have to cover various aspects which are discussed below- Time- In order to construct project management plan, researcher have to focus on the
systematic time period for accomplish several activities of project. Due to insufficient
time period, it is very difficult to focus and accomplish several activities. For manage all
activities of project within a sufficient time period, researcher has used Gantt chart
method and work break down structure. With aids of these techniques, scholar can able to
organise and conduct each activities within a specific time period.
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 Cost- In order to construct the project management plan, finance is another one of the
most significant aspect and resource by which all activities and operation of research
study can conduct (Bilbao-Osorio, Dutta and Lanvin, 2013). Due to lack of finance, it is
also very difficult for scholar to conduct the study and further procedure of investigation.
Finance required in various activities such as printing questionnaire, survey,
transportation cost, internet expenditure etc. Thus, it can be said that cost is one of the
significant aspect for construct the project management plan. Resource- For construct project management plan, researcher required major three
resources that are time, finance and human resource (Borghoff and Pareschi, eds., 2013).
These all resources plays a very crucial role in the research planning because in the
absence of these resources, scholar can meet the objective of study. Quality control- In this aspect, it is very important for the scholar to manage the high
quality of investigation study. All information should relevant to objective as well as
should be in high quality. Risk management- While scholar design the project management plan then there is major
risk related to the plagiarism (Bulgurcu, Cavusoglu and Benbasat, 2010). Much of data
and information about the study can collect from secondary resources thus it is very
important for scholar to avoid plagiarism. Communication- In the present study, researcher is going to conduct primary data
collection under which scholar will prepare a systematic questionnaire about the impact
of digital technology on innovation and growth of small business enterprise and forward
it to all respondents (Bulgurcu, Cavusoglu and Benbasat, 2010). In order to send these
questionnaires to all it is very important to conduct communication. In this aspect,
researcher will take personal email address for all respondents and send them for primary
data collection. This is effective way for conduct primary data collection in the
investigation by which respondents can freely fulfil the questionnaire without any
biasness.
 Scope of study- The present study is based on the impact and role of the digital
technology on the small business enterprise. This study has huge scope because this
research provides effective knowledge and understanding about the significance of digital
technology. With assistance of this platform, firm can easily enhance growth and
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innovation of the business. With help of this platform, various functional area of business
such as communication, storage and transformation of communication, distribution can
easily become fast and easy.
P3 Construct the work breakdown structure and Gantt chart in order to set time frame
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TASK 2
P4 Practical application of quantitative and qualitative research method for attain thed project
target and aim
Research methodology is a systematic procedure in the research investigation study by
which scholar can collect, interpret, assess, determine and analyse the information for attain the
objective of study. Research methodology helps to the scholar in taking accurate and right
decision for the business. This methodology includes the publication, interview, survey and other
research techniques that can include both present and historical information. In the research
methodology, there are several kinds of research techniques has been included such as research
philosophies, research approach, research technique, data collection, data analysis, sampling etc.
In the present research study, the major objective of scholar is to examine the influence of digital
platforms in order to bring innovation and growth within the small business enterprise. For attain
this objective, researcher have to apply several techniques of the research methodology. These
techniques are as follows- Research philosophies- For attaining the objective in the most appropriate manner,
research philosophy is effective way. It is a systematic criteria through which scholar can
analyse entire study in effective manner (Johnson and Christensen, 2010). There are
major two forms of research doctrines these are positivism and interpretive. In the present
research, scholar has applied doctrine of positivity research along with quantitative
investigation technique for examine the effect of digital platforms in order to bring
innovation and growth within the small business enterprise. Research Approach- This approach is a technique for analysing and assessing the entire
objective of the study in excellent manner. This research technique can assist to the
scholar in such manner as scholar might not distract from the investigation target. This
help to investigator in better focusing the objective (Khalid, 2009).The two form of
research approach are deductive and inductive research approach. For examine the
influence of digital platforms in order to bring innovation and growth within the small
business enterprise scholar has implemented deductive research approach.
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 Research Design- This is the blue print for address the right solution of identified issue
in the study. In the absence of this technique, no scholar can address the objective of
study. The research design aids in collecting, analysing and interpreting collected
information in effective manner (Saunders and Bezzina, 2015). There are various kinds of
research design such as descriptive, explanatory, exploratory etc. The present study is
based on the impact of digital Johnson, Khalid, A. N. S., 2009. Reflexivity in Qualitative Accounting Research. Journal of
Financial Reporting and Accounting. 7(2). pp.81–95.l technology on the business
performance and activities. Thus, scholar has applied descriptive research design through
which researcher can address the right solution about the research. Research technique- Research technique assist in collecting, analysing and interpreting
information about the subject for address the right solution. Major two kind of research
technique that are qualitative and quantitative. In the present study, examine the influence
of digital platforms in order to bring innovation and growth within the small business
enterprise scholar has applied qualitative research technique. Data collection- Data collection plays a crucial role in research methodology through
which information about the subject can collect. Major two kind of data collection that
are primary data collection and secondary data collection. (Zumitzavan and Michie,
2015) In the present study, scholar has applied primary data collection for examine the
influence of digital platforms in order to bring innovation and growth within the small
business enterprise. In this study, scholar has organised survey for 20 employees of Black
penny for discover information about the implication of digital technology in bringing
innovation and growth.
 Sampling- With assistance of sampling, researcher can select some group of people from
the whole universe. This method assist in collecting information about the topic from
several respondents (Soni and Kodali, 2012). The present study is based on the impact of
digital technology in the Black Penny restaurant so researcher has selected 20 employees
who are working in cited venture for collect primary information about the subject.
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P5 Analysing research as well as data by adopting appropriate tools and techniques
Research is done on small scale in context of Black Penny restaurant. This investigation
is based on analysing the impact of digital technology on growth as well as business procedure of
small enterprise.
 Does the digital technology supports the organisation in fostering growth.
◦ Yes
◦ No
◦ or may be.
 The business entity has the ability to employ digital technology at workplace ?
◦ High potential
◦ low capacity
◦ medium capability
◦ no potential
 Which Areas where digital technology can be implemented?
◦ Operational unit
◦ Management
◦ Customer service
◦ In complete organisation
 Which form of digital technology can be adopted by the organisation
◦ Social media
◦ laptops
◦ other advance technology
 What types of technological challenges that has been faced by Black Penny restaurant.?
Operational issues
◦ quality
◦ Services
◦ Cost
 The capability of the organisation to bring innovation with the support of digital
technology?
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◦ High potential
◦ Less capability
◦ medium
 Does digital technology have ---- on the business unit and employees working efficiency.
◦ Positive impact
◦ Negative effect
◦ Or no impact
 Do you have cognition or understanding about digital technology?
◦ Depth information.
◦ No understanding
◦ Specific information.
 Do you agree with the statement that digital technology has played a significant role in
bringing drastic change in working criteria?
◦ Yes agree
◦ Disagree
 Recommending the technique or method through which innovation and growth in
organisation can be achieved with the support of digital technology.
Theme 1- Digital technology supports the organisation in fostering growth.
Digital technology supports the organisation in fostering growth. Frequency
Yes 15
No 2
May be 3
Analysis-These question has been asked to the 20 employees among which majority of workers
believe that digital technology can assist business entity in achieving the goals and objectives.
Very few candidates has said that the digital technology can not support firm in fostering growth
and developing its business. It has been analysed that only three persons were there those who
stated that the technology may or may not support firm. AS it has been considered that those
people does not have much knowledge about digital technology as they belong to other
functional department.
Theme 2- Business entity has the ability to employ digital technology at workplace
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Business entity has the ability to employ digital technology at
workplace
Frequency
High potential 10
Low capacity 4
Medium capabilities 5
No potential 1
Analysis-It has been analysed from the above data that majority of employees consider that the
organisation has high potential to employ and digital technology at work place. While some
candidate have stated that according to them the organisation has medium and low potential to
implement digital technology. They have given this ans on the basis on company financial
performance and resources with the firm that are required to employ technology.
Theme 3- Areas where digital technology can be implemented
Areas where digital technology can be implemented Frequency
operational 4
Management 3
Customer service area 5
Complete organisation 8
Analysis- It has been analysed from information present in table that majority of workers in
Babcock international restaurant believe that technology is required to be implemented in
organisation as they consider that it Wil help business entity in increasing their working
efficiency and reducing work burden. Other says that the digital technology should be employed
in customer service area as this will help company in providing quick and effective services to
customers. While few persons stated that the Babcock organisation is required to have focus on
improving the quality of its products and services , so firm should implement technology in
operational department.
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