HND Business Project: Digital Technology for Small Business Growth

This report analyzes the impact of digital technology on small business growth and innovation, focusing on Langland Advertising Design and Marketing Ltd. The report outlines the objectives, aims, and project management plans, including cost analysis, timelines, quality control, and risk assessment. It details work breakdown structures, Gantt charts, and milestone schedules for project implementation. The study also explores both qualitative and quantitative research methods for gathering data, including surveys and interviews, to understand the impact of digital technology. The assignment includes a project logbook documenting the progress, challenges, and changes made throughout the project's development. This report provides a comprehensive overview of how digital technology can support and enhance small business operations and expansion.

MANAGING SUCCESSFUL BUSINESS PROJECT: THE
IMPACT OF DIGITAL TECHNOLOGY SUPPORTING SMALL
BUSINESS GROWTH AND INNOVATION

Table of Contents

Introduction
At present, the economic development of a country depends on their business industries like
retail, manufacturing, software developing and many others. If the business organisations are
able to earn huge profit, it ensures the development of the country. Henceforth, digital
technology assists to bring development in the venture in effective way. Digital technology helps
to increase production of venture and based on which, the authority of organisations is able to
hold their position in the contemporary competitive market. In this study, the organisation,
Langland Advertising Design and Marketing Ltd has been selected. It is an advertising industry,
which is established in 1991. The head quarter of venture is at Windsor, UK (langland.co.uk,
2017). The entire study will discuss about the aim and objectives of the venture for expanding
their business in the appropriate way. In order to analyse the study, organisational theory would
be negotiated here. The study will provide the importance of using digital technology for
expanding the business in the merchandise market.
Figure 1: Logo of Langland Advertising Design and Marketing Ltd
(Source: langland.co.uk, 2017)
Task 1
LO1
P1 Objectives and aims of small-size business project
Objectives

 To expand the business of Langland Advertising Design and Marketing Ltd using digital
technology
 To understand the feedback of customers for using digital technology in the venture of
advertising industry
 To draw a new plan for developing the area of the business of Langland Advertising
Design and Marketing Ltd
Aims
The aim of the study is to analyse the impact of using digital technology in the contemporary
competitive market. In the modern era, business enterprises are able to observe their position in
market using digital technology like internet. Henceforth, the study will provide clear conception
on the importance of using digital technology in the competitive market.
P2 Plan of project management
In time of expanding the business of venture, the business organisations draw their planning in
the appropriate way. As commented by Audretsch and Belitski (2017, p.1045), proper planning
can assist to bring success in the society. Effective planning includes the concept of scope, cost,
quality, communication, resources risk and many others. In time of making the plan for
expanding the business of Langland advertising, the authority has focused on the following
matter-
Cost
As per the viewpoint of Brown and Mason (2014, p.754), the advertising media completely
depends on the technology. Henceforth, technology is developed day by day. As Langland wants
to expand their business from Windsor to any other cities, it is necessary to use advanced
technology like machines and modern equipments for presenting their news in the attractive way.
The estimated cost for the project is around $3.5 million helps to bring positive outcome.
Time
As the organisations try to expand their business, they need to make the market research in the
lucrative way. Proper marketing research assists the authority of organisation to understand the
part, where, they need to bring development for expanding their business. Therefore, they use
internet, as digital technology in time of making their research. In order to extent the business,
around 6 months time has been taken.
Quality

All time, it has been observed that best quality products help to attract the eyes of customers. In
case of advertising organisation, as mentioned by Brown et al. (2014, 53), the authority needs to
present their news in the charming way, as the audience finds interest in time of seeing the
advertisement. Therefore, in case of Langland advertising, the authority needs to produce the
news in the pleasant way for improving their quality.
Scope
The scope of using digital technology is that Langland advertising is able to make their market
research very easily. As internet helps to give information related to the topic, the authority of
Langland can complete their research very easily. Henceforth, Langland can build awareness of
people using digital technology and providing advertisement on the media.
Risk
In time of expanding the business, the authority of Langland needs to be careful in time of using
digital technology. Many a times, it has been noticed that the authority of venture uses the online
money transaction procedure. Henceforth, they need to use strong data security software for
avoiding risk. However, hacking is another risk in time of using digital technology.
Resources
In order to expand the business of the venture of Langland advertising, the authority can collect
information of other advertising ventures using internet. However, as Langland advertising has
tried to expand their business, they can collect information using social media. The rating of their
venture helps to understand their position in the market.
Communication
Appropriate communication in the enterprise can bring success for the venture in the effective
way. As asserted by Díaz-Chao et al. (2015, p.1445), if the employees of the venture can share
their knowledge with others, it helps to introduce new ideas related to production of the entity. In
case of Langland advertising, as they want to expand their business, they can use intranet in their
organisation for making efficient communicating system. The intranet is a digital technology,
which helps to spread the announcement of the venture among the employees very quickly.
Henceforth, the authority of Langland tries to communicate with their employees using intranet
in the venture. It aids to imply their plan in the lucrative way.
Plan

As Langland advertising wants to extend their business, they have tried to prepare an online app,
based on which, the authority can complete their market research. Using this app, they try to
communicate with their customers for getting positive outcome. In order to prepare the planning,
the authority has tried to develop effective communicating system as they can produce the
software in the updated way. In time of planning, Langland has focused on the online risks as
they can solve it in the appropriate way.
Figure 2: Project management plan
(Source: learner)
P3 Work breakdown structure and Gantt chart of project
Work breakdown structure

Figure 3: Work breakdown structure
(Source: learner)
Gantt chart
Appropriate planning can bring success in the organisation in time of implementing the new
plan. Langland advertising is a small-size business enterprise and they try to follow the other
business ventures for bringing improvement in their working procedure. As they have developed
a mobile app, Gantt chart shows the procedure of planning. As mentioned by Grunwald (2015,
p.500), if the authority is able to make their planning, they can imply it effectively. Henceforth,
the organisation has hired software development experts for developing software, which helps to
provide information related to the condition of the venture. However, in order to complete the
project, $3.5 million dollar has invested.

Figure 4: Gantt chart
(Source: learner)
M1
Figure 5: Milestone schedule
(Source: learner)

In time of developing the software, the project management team of Langland needs to observe
the activities of employees for getting early outcome. In order to observe the activities, the
authority can install CCTV, which is considered as digital technology of the venture. It helps to
imply the plan appropriately and organisation can easily expand their business in the
contemporary market.
Task 2
LO2
P4 Small-scale research using quantitative and qualitative research
In order to fulfil the aim of project, the business authority needs to collect data for the
contemporary market. In the opinion of Hobbs et al. (2017, p.975), in time of gathering data, the
authority can use two kinds of research like quantitative research and qualitative research. The
above-mentioned research types help to gather opinion of employees and customers related to
the usage of digital technology for expanding the growth of enterprise. The research types
followed by-
Qualitative research
As per the opinion of Knight and Liesch (2016, p.95), qualitative data is considered as the
secondary data and the methods include grounded theory, case study, summary,
phenomenological and many others. In order to analyse the study of using digital technology, the
authority can collect data from journals and books for getting innovative idea related to the
expansion of business. In case of Langland, as they want to increase the growth of venture, they
can go through the expansion procedure of the other ventures in the contemporary era. However,
Le Bas et al. (2015, p.125) contradicted that the business organisations can use theories like
organisational theory, performance theory in time of making their plan. The organisation theory
assists to implement the plan in the appropriate way. In case of Langland, they can follow the
phenomenological method, which incorporates the idea of watching documents, videos and
many others for implementing the plan in an appropriate way.
Quantitative research
Quantitative analysis assists the venture to know the perception of managers of different
organisations like ASA, M&C Saatchi, employees and customers. Mathews et al. (2016, p.826)
commented that primary and secondary are the two types of research methods. The primary
research method incorporates survey, providing poster and many others. Survey is the effective

way for knowing the perception of employees or customers in the venture. As Langland wants to
expand their business using digital technology, they can set a questionnaire for the customers for
knowing the perception of them. As it is advertising media, the authority of Langland needs to
provide service within affordable price. Therefore, survey helps to convey the conception of
customers, based on with, the authority can improve their services.
On the other hand, Mazzei et al. (2016, p.57) commented that, secondary method of quantitative
analysis includes the notion of taking interview. The authority can take interview of managers of
renowned organisations like ASA, M&C Saatchi for knowing their conception about using
digital technology in time of expanding the business. In time of developing the software, the
authority needs to know the conception of the customers and develop it in the effective way as
they can meet aim and objectives of the venture.
Logbook
Project Logbook for the chosen
organisation: Langland Advertising
Design and Marketing Ltd
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks
achieved (Account for a minimum of six
weeks with dates)
 What have you completed?
I have tried to finish the study on the
topic of digital technology for assuring
the foster growth of the venture in the
contemporary era.
 Did you fulfil Task requirements?
.Yes, I have tried to fulfil the
requirement of task for achieving the
aim of the organisation.
 Are you on track and within
deadlines set?
 Yes, I am trying to maintain my
track for setting the deadline. If I
am able to set deadline
appropriately, I can launch the
software within time.
Comments

 Did you need to make any changes
to your project management plan?
Yes, in time of implementing the job, many a
times, it has been seen that the employees
are not able to complete the task
appropriately. Henceforth, I have changed
the plan as per the requirement.
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for
undertaking research tasks?
 Yes communication related risk has
been identified and I try to solve it by
increasing communication level.
 Did you identify any additional
risks/issues that have an impact on
the project management plan?
As one team member was not able to
come in time of preparing the
program, it is an additional risk.
Problems encountered
 What barriers did you face?
 Communication problem
 Lack of experience
 How did you overcome them?
In order to overcome the problems, I
try to provide training.
New Ideas and change of project
direction
The idea of constant observation is
incorporated in this plan.
What Have I learnt about myself this
week?
 How did I feel when I had to deal
with tasks/problems?
 I tried to hold my patience.
 Did I find it useful to complete the
tasks?
 Yes, cool mind provides lots of solution
of the problems.
 How well have I performed? What
did I contribute?
 I tried to give my best and shared my

experience.
 What can I improve on next week?
 Next week, I improve my knowledge
relate to task.
 How might this learning apply in
the future?
In future, I will guide my successors.
Tasks planned for next week
 Which tasks are priority?
 Proper design of program is the
important task.
 Have you set aside sufficient time
for completion?
 I have set 6 months for the task.
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date:
Week 2
Project Logbook for the chosen
organisation: Langland Advertising
Design and Marketing Ltd
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks
achieved (Account for a minimum of six
weeks with dates)
 What have you completed?
I have completed on developing
questionnaire on research project.
 Did you fulfil Task requirements?
.Yes, I have tried to fulfil the
requirement of task for achieving the
aim of the organisation.
 Are you on track and within
deadlines set?
 Yes , I am developing schedule on
Comments