The Impact of Digital Technology on Small Business Development

This report investigates the impact of digital technology on small business growth and innovation, using Ryder Architecture as a case study. The study outlines aims, objectives, and research questions, followed by a detailed project management plan including timelines, costs, risks, and resource allocation. It utilizes both qualitative and quantitative research methods, employing questionnaires and thematic analysis to gather and interpret data. The findings reveal the importance of digital tools like websites, social media, and online payment systems in enhancing business performance and achieving organizational goals. The report concludes with recommendations for implementing digital technology to achieve positive outcomes and enhance competitiveness. The report also includes a Gantt chart and work breakdown structure for project management and visual representation of the project progress.

Managing Successful Business
Activity

TITLE: The impact of digital technology in supporting small business growth
and innovation.
TASK 1
P1 Aims and objectives of the study
Background of the research study
Digital technology carries important functions and operations for develop successful
operations at workplace. In this regard, small business can easily develop their performances and
objectives with using different tools, techniques, devices, etc. There are several elements exists
that assists to meet to generate income and revenue at workplace (Ahern, Leavy and Byrne,
2014). There are different elements included in the business that are carried for enhance
performances of digital technology. In addition to this, it enhances competitive advantages at
workplace which is important for efficiency, revenue, profits, etc. Internet is the major sources
that make creative results and outcomes at workplace. Therefore, it is the systematic tool that
require perform operations successfully. In this way, business also change their activities that are
needed to perform several activities. In the digital technologies, activities are very important
perspective that assists to increase economy value and outcomes in systematic manner. In
addition to this, it also plays very important role that are integrated with business marketing and
results (Allen, 2014).
Ryder Architecture is the international architecture design practices which deals to
improve quality and design activities in all over the world. In this context, they are determines
their objectives and goals to improve people life. In order to define responsibility, the company
can easily make their expansion and future outcomes at workplace. In order to improves services
and performances, the company implement advance technology that assists to meet with goals
and objectives (Ballaro and Washington, 2016). With this regard, high quality of services and
products will be provided at workplace that create brand image for developing operations and
functions. Hence, they cam easily meet with goals and objectives in systematic perspective.
Aims and objectives
Aim: “ To analysis impact of digital technology which help to support growth of the organisation
with innovation – A Case Study on Ryder Architecture”.
Objectives
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 To analysis concept of digital technology towards the business growth and innovation.
 To identify importance of growth and innovation towards the business goals and
objectives.
 To determines interrelationship between technology and growth of the Ryder
Architecture for development of the organisation.
 To develops recommendation that needed for implementing digital technology which
enhance positive outcomes.
Research questions
 What do you understand by concept of digital technology towards the business growth
and innovation?
 What are importance of growth and innovation towards the business goals and
objectives?
 How technology and growth are interrelated in Ryder Architecture for development of
the organisation?
 What are the ways to implement digital technology at workplace?
P2 Project management plan
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Task Name Duration Start Finish Predecessors
Research Project
Planning
Finding of the topic 3 days Sat 8/12/17 Tue 8/15/17
Statements of problems 1 day Thu 10/12/17 Thu 10/12/17 1
Time frame and
allocation of resources 2 days Sun 11/12/17 Mon
11/13/17 2
Implementation
Literature review 5 days Tue 12/12/17 Mon
12/18/17 3
Selection of correct
research methodologies 1 day Tue 12/12/17 Tue 12/12/17 4
Data analysis and
interpretation 2 days Thu 12/14/17 Fri 12/15/17 5
Evaluation of results and
outcomes 2 days Fri 12/15/17 Mon
12/18/17 5
Project closer Sat 12/16/17
Giving conclusion and
recommendation 1 day Tue 12/19/17 Tue 12/19/17 6
Results of documentation 1 day Tue 12/19/17 Tue 12/19/17 7
In order to develop effective results in the business, there are different elements exists in
which activities are planned to develop research. As per the requirement, the business need to
concentrate on time frame through they are able to accomplish tasks at workplace. Therefore,
following are relevant elements could be applied in the organisation that assists to meet with
goals and objectives (Besner and Hobbs, 2013).
 Cost: In the present research, there are different activities has been performed that assists
to meet with goals and objectives at workplace. In this regard, total budget is needed
around £580. Hence, cost will be set on the each activity will be perform task and
develop effective functioning at workplace. In this regard, exploration and collection of
primary and secondary data (Clough, Sears and Rounds, 2015).
 Risk: In this regard, present research consist risk element in which researcher has limited
time and cost so that it create risk towards the business objectives and goals. In addition
to this, participants also facing issue to create and ascertain effective results at workplace.
This is because, all customers are engaged to fill their documents so that it is not easy to
attain and gather relevant information at workplace (Dumas, La Rosa and Reijers, 2013).
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 Scope: In respect to determines effective research, there is wide scope for implementing
digital technologies. Therefore, it increasing revenue and profits for effective functioning.
Hence, innovations also develop strategies to target several people in systematic manner.
 Resources: In order to carry the extensive research program, it has been ascertained that
goals and objectives will be accomplish in systematic perspective. Therefore, primary
and secondary information will be develops to create effective functioning at chosen
business environment. With the help of different resources, researcher will easily develop
their outcomes in systematic manner (Emmitt, 2014).
 Quality: Quality is the systematic parameter which helps to create relevant results and
operations for the organisation. In this context, primary data assists to gather fresh and
relevant information that assists to accomplish desired results at workplace. Therefore,
organisation will easily meet with goals and targets that are develops systematic results in
the enterprise. Hence, it is suitable technique that are needed to accomplish effective
results at workplace (Euchner and Ganguly, 2014).
P3 Work breakdown structure and Gantt chart
Gantt chart defines as the horizontal bar chart which is developed as the production
control tool. It is determines graphical illustration which schedule plan, coordinate and track on
the specific tasks in the project. Gantt chart has been used to consider details information and
make changes with project details to ascertained effective functioning. Main benefits could be
defines as follows:
 Visualisation of entire project
 See the task to make proper connection
 Keep all people on the one page and time
 Know to the system of the business
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Illustration 1: Work break down structure
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Illustration 2: Gantt chart

TASK 2
P4 Qualitative and quantitative research methods
In respect to develop effective results at workplace, there are different types of data will
be gather that assists to accomplish desired results at workplace. This is because, with the help of
qualitative elements, the organisation can gather relevant information towards the organisation.
In respect to gather qualitative data, qualitative information will be gather from articles, online
books, journals, etc. In addition to this, quantitative information will be ascertain from
conducting survey, graph, thematic analysis, etc. (Garel, 2013). For the present research, primary
analysis has been taken from questionnaire that assists to meet with effective results at
workplace. Furthermore, there are different secondary information also gather that assists to meet
with goals and objectives of the organisation.
Questionnaire
Name:
Age:
Gender:
1. Does company provide information through its website?
 Yes
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Illustration 3: Network planning

 No
 Can't say
2. Which is the most effective source of Ryder Architecture?
 Integration of the social media
 Customised website
 Online payment
 Online forms for collecting customer information
 All the above
3. Which strategy is the best aspect of the chosen business to promote their goals and
objectives?
 Paid research
 Printing advertisement
 Social media
 Other media
4. Digital technology of Ryder Architecture is very effective?
 Yes
 No
 Can't say
5. Are you satisfied with the activities and tasks of the chosen enterprise?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
6. Which thing need to be included in the chosen business for developing effective results at
workplace?
 Reduce cost of operations
 Enhance ability to respond customer and supplier requirement
 Improves goods and service quality
 All the above
7. Ryder Architecture require enhancement in their digital technologies activities to perform
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several tasks?
 Yes
 No
 Can't say
Theme 1 The Company provide information from their website
Does company provide information through
its website? Frequency
Yes 18
No 1
Cannot say 1
Interpretation: In this aspect, 18 people stated that the chosen organisation provides relevant
information towards the goals and objectives. In this regard, the company can develop their
functions and operations in new areas through attract several people in the business. Therefore, it
is the creative opportunities that make systematic work performances for development of the
organisation. On the other hand, 1 person stated that the company not providing relevant
information towards the goals and objectives of the business.
Theme 2 All media activities is important perspective for developing operations and
functions.
9
18
1
1
Yes
No
Cannot say

Which is the most effective source of Ryder
Architecture? Frequency
Integration of the social media 1
Customised website 1
Online payment 1
Online forms for collecting customer
information 1
All the above 16
Interpretation: From the above graph, it could be stated that all the elements of digital
marketing assists to grow effective information at workplace. It is the systematic aspect which
makes creative results in the business unit. There are 16 people stated that all the activities of
digital marketing develops systematic performances at workplace. On the other hand, 1 person
stated that integration of the social media activities highly promote to goals and objectives of the
organisation. Furthermore, 1 person also stated that online payment is the crucial aspect which
assists to develop effective results and outcomes in the business enterprise. With the help of
different software, it has been said that online form is the crucial aspect for collecting
information towards customers.
Theme 3 Social media is the creative aspect for enhance effective results of digital
technology at workplace.
Which strategy is the best aspect of the Frequency
10
1111
16
Integration of the
social media
Customised website
Online payment Online forms for
collecting customer
information
All the above

chosen business to promote their goals and
objectives?
Paid research 2
Printing advertisement 2
Social media 14
Other media 2
Interpretation: From the above graph, it has been stated that 14 persons said that social media is
the effective strategy that assists to meet with goals and objectives. In this regard, Ryder has
opportunities to increase their digital marketing for ascertain overall profits at workplace. In
addition to this, 2 persons stated that printing advertisement is the another perspective that helps
to undertake creative functions in the business enterprise.
Theme 4 People stated that digital technology of the company is effective
Digital technology of Ryder Architecture is
very effective? Frequency
Yes 17
No 2
Cannot say 1
11
2
2
14
2
Paid research
Printing
advertisement
Social media
Other media

Interpretation: In the present graph, it has been seen that digital technology is the effective
element that assists to make creative function and operations in the business environment. There
are 17 people exists that said that digital technology create effective results at workplace. It is the
systematic aspect that require for enhance effective functioning at workplace. There are 2 people
also exists that said that digital technology is not useful for enhance profitability at workplace.
Remaining 1 person stated that it cannot be said that digital technology is useful or not.
Theme 5 People are strongly agree with effective features of activities and tasks of the
organisation
Are you satisfied with the activities and tasks
of the chosen enterprise? Frequency
Strongly agree 16
Agree 2
Disagree 1
Strongly disagree 1
12
17
2
1
Yes
No
Cannot say

Interpretation: From the above graph, it has been stated that 16 people are strongly agree with the
effective functioning in business. In this context, they are getting ore effective products and
services by Ryder to enhance their functions and operations. Furthermore, 2 person agree with
this statement to cater effective results at workplace.
Theme 6 Reduction is the cost operations is the systematic perspective that assists to meet
with goals and objectives of the organisation.
Which thing need to be included in the chosen
business for developing effective results at
workplace? Frequency
Reduce cost of operations 13
Enhance ability to respond customer and
supplier requirement 5
Improves goods and service quality 1
All the above 1
13
16
211 Strongly agree
Agree
Disagree
Strongly
disagree
13 5
11
Reduce cost of
operations
Enhance ability to
respond customer
and supplier
requirement
Improves goods
and service quality
All the above

Interpretation: From the above graph, it has been seen that reducing in the cost operations
create effective results at workplace. In this regard, Ryder need to concentrate on the business
functions that assists to develop effectiveness at workplace.
Theme 7 The company require enhance digital technology for creative operations and
functions.
Ryder Architecture require enhancement in
their digital technologies activities to perform
several tasks? Frequency
Yes 16
No 3
Cannot say 1
Interpretation: In the present graph, it can be stated that Ryder Architecture need to enhance
their digital technology performances through they are able to deliver effective results at
workplace. In this regard, they can easily develop target market in the new areas.
TASK 3
P5 Research and data with using appropriate tools and techniques
In respect to ascertain effective functioning at workplace, digital technology play
important role in the success of organisation. In this regard, growth and innovations will be
14
16
3
1
Yes
No
Cannot say

develops in systematic perspective to make creative results at workplace (Hesselbarth and
Schaltegger, 2014). There are different tools has been develops at workplace through research
will be develops in systematic way:
 Introduction: In respect to develop effective functions and operations, there are several
resources implemented that are known as tools and techniques. Hence, data will be
collected in the positive aspect at workplace (Jonas, Kock and Gemünden, 2013). In
addition to this, several methods are also implemented that assists to ascertain effective
functions at workplace. Hence, growth and innovations in the small sector business will
be done through digital technology that needed for accomplish desired results at
workplace.
 Research design: In the research design, researcher faces different issues and problems to
ascertain effective functions at workplace. Hence, they have several options to cater
effective information towards the goals and objectives at workplace (Kwon, Lee and
Shin, 2014). Research have options such as descriptive, experimental, exploratory, etc.
Therefore, experimental research design will be selected that assists to meet with
objectives and goals through collect relevant information.
 Research philosophy: Research philosophy helps to determines relevant results through
operating functions and operations. In this regard, positivism and interpretivism two
kinds of philosophy exists in front of the researcher (Morris, 2013). Researcher has
selected interpretivism research philosophy that assists to identify relevant results at
workplace. However, positivism research philosophy has not been effective because it
not providing relevant information towards the goals and objectives at workplace. In
respect to carry relevant results, the organisation need to concentrate on effective
functions and operations at workplace.
 Collection of the data: Collection of the data also describes in the successful manner such
as primary and secondary. In the primary data, researcher will carry relevant and fresh
information from the people towards the goals and objectives (Qadri, Khalid Hussain and
Rahman, 2015). It determines through questionnaire that are taking from several people
for ascertain effective results at workplace. In addition to this, survey is the another
crucial element that assists to gain relevant information towards the goals and objectives
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at workplace. Hence, close and open ended questions has been included for describes
aims and objectives at workplace.
 Analysis of the data: Further, researcher has responsibility to analysis the relevant
information and ascertain effective functioning at workplace that is related with the
questionnaire. In this regard, different techniques has been implemented by researcher to
gain relevant information at workplace for the project (Salerno, de Vasconcelos Gomes
and Freitas, 2015). In the quantitative techniques, researcher will gather information
through measuring outcomes with implementing tools and techniques at workplace. It is
the best way to take results of aims and objectives. For instance using Z test, chi square
test, etc.
 Sampling: In this aspect, researcher need to analysis the outcomes and results in
systematic manner at workplace. It is the systematic way for ascertain effective results at
workplace (Schmiedel, vom Brocke and Recker, 2013). Researcher has responsibility to
collect relevant information through target population. For the present research we have
taken 20 sample that are customers of Ryder Architecture. Therefore, it is the best way to
analysis relevant information and outcomes for ascertain growth and innovations at
workplace of the small business enterprise.
 Limitations: With this aspect, researcher will able to collect relevant information towards
the goals and objectives in systematic manner. There are several limitations exists in front
of the organisation (Tian, 2016). Therefore, researcher facing many problems and issue to
conduct relevant results in the aims and objectives. In addition to this, right and effective
information gather through conduct effective program at workplace. However, there is
lack of time, so that researcher unable to get more specific results at workplace. As
results, they need to ensure effective functions and operations in the business unit.
P6 Conclusion and recommendations
In respect to ascertain effective functioning, there are several kinds of operations
develops at workplace. With this regard, the organisation able to deliver effective information at
workplace that create brand image and enhance innovations at workplace. In addition to this,
Ryder Architecture has responsibilities to implement social media tools through they can attain
overall growth at workplace (Verburg, Bosch-Sijtsema and Vartiainen, 2013). Therefore, goals
and objectives will be accomplish in systematic manner. Therefore, following recommendations
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can be provided for undertake research program in the business. With this regard, following
recommendations can be provided to undertake results at workplace.
 Determines functional quantitative for effective design quality: In this aspect, Ryder need
to concentration on the business objectives and goals that assists to meet with positive
outcomes. In this way, the company need to expand their operations and functions in
different areas of the world (Wu, Guo and Shi, 2013). Therefore, they can easily
accomplish desired results at workplace. It demonstrates creative opportunities for the
selected business to increase their results and outcomes at workplace. Nowadays, mobile
apps fast moving and creating effective results at workplace. In this context, the chosen
organisation can easily expand their functions and operations to launch their products and
services.
 Enhance selling through mobile apps: Further, opportunity will be determines in the
business to expand business functions and outcomes in different areas of the world. In
this context, the chosen business needs to move towards digital channels that assists to
meet with effective objectives and goals at workplace (Zhu, Sarkis and Lai, 2013). In
addition to this, they can also delivered products from online channels that assists to
create effective advantages at workplace. It is the creative opportunity in front of
manager of Ryder tio makes their functions and operations very creative.
 Insight to meet with goals and objectives: Digitalisation also consists meeting with
insight goals and objectives at workplace. In this way, the company can concentrate to
make effective functions in environment. With this regard, online efficiency will be
expand to ascertain effective functions and operations at workplace. It make creative
results that are needed to produce effective functions at workplace.
 In addition to this, innovations also develops Ryder functions and operations to develop
target market in different areas. In this context, growth of the economy also perceive as
the major objectives and goals that create proper results at workplace. With the help of
identification of opportunities, the chosen organisation has benefits that create positive
impact on functions and operations of the company (Qadri, Khalid Hussain and Rahman,
2015).
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TASK 4
P7 Reflect on the value of undertaking to meet with goals and objectives
From the present research, I learned various things that increase my knowledge and
understanding towards aims and objectives. In this regard, development plan of the business will
be carried that assists to meet with effective functions at workplace. I understand importance of
the digital technology that assists to meet with effective functions at workplace. It is the best way
to create innovations and creative results at workplace. In respect to grow performances and
objectives, organisation has opportunity to deal with different functions and operations in the
business environment. With the help of Gantt chart, it has been assessed that targets will be
accomplish in systematic manner. Therefore, each activity and its time frame will be determines
at workplace that assists to meet with goals and objectives.
Further, WBS also made that assists to develop creative results and programs that make
functioning in the business environment. Therefore, small business has opportunities to
implement the activities through they will easily develops their functions and operations in the
business environment. With the help of data analysis techniques, I also gather relevant results
and outcomes towards the goals and aims. I had learned many things from the analysis that
assists to accomplish effective results at workplace. Primary data are very useful for the research
so that it also develop effective results at workplace for analysis objectives and goals. It assists to
gather relevant information towards the business that has been taken in the report.
Apart from this, it has been assessed that fresh data are important perspective that make
creative results in the business unit. Therefore, it is the systematic process for ascertain more
functions in systematic manner it assists to carry effective results at workplace. It creates
effective functions at workplace. There are different methods that develop primary data.
Systematic review can made can be develops in the digital technology. With the help of CPM
several activities develops at workplace. Therefore, different information has been develops that
assists to make profitable results in the business environment. In order to prepare questionnaire,
there are several issues has been face that are needed to perform functions and operations. It is
the systematic aspect relevant information at workplace. In this way, relevant information needed
for develop effective results at workplace. According to aims and objectives, questionnaire has
been prepares in which development of the objectives. I need to understand methods that need to
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be prepares for ascertain effective functions. In respect to make create structure right information
will be develops for systematic work.
In addition to this, I also facing problem to determine effective results with ascertain
sample size. In the wide areas of market, target market will be developing in systematic manner.
With the help of gather relevant information, understanding could be maintained with among
people.
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