The Impact of Digital Technology on Small Business Development

This report investigates the impact of digital technology on small business growth and innovation, using Ryder Architecture as a case study. The study outlines aims, objectives, and research questions, followed by a detailed project management plan including timelines, costs, risks, and resource allocation. It utilizes both qualitative and quantitative research methods, employing questionnaires and thematic analysis to gather and interpret data. The findings reveal the importance of digital tools like websites, social media, and online payment systems in enhancing business performance and achieving organizational goals. The report concludes with recommendations for implementing digital technology to achieve positive outcomes and enhance competitiveness. The report also includes a Gantt chart and work breakdown structure for project management and visual representation of the project progress.

Managing Successful Business
Activity

TITLE: The impact of digital technology in supporting small business growth
and innovation.
TASK 1
P1 Aims and objectives of the study
Background of the research study
Digital technology carries important functions and operations for develop successful
operations at workplace. In this regard, small business can easily develop their performances and
objectives with using different tools, techniques, devices, etc. There are several elements exists
that assists to meet to generate income and revenue at workplace (Ahern, Leavy and Byrne,
2014). There are different elements included in the business that are carried for enhance
performances of digital technology. In addition to this, it enhances competitive advantages at
workplace which is important for efficiency, revenue, profits, etc. Internet is the major sources
that make creative results and outcomes at workplace. Therefore, it is the systematic tool that
require perform operations successfully. In this way, business also change their activities that are
needed to perform several activities. In the digital technologies, activities are very important
perspective that assists to increase economy value and outcomes in systematic manner. In
addition to this, it also plays very important role that are integrated with business marketing and
results (Allen, 2014).
Ryder Architecture is the international architecture design practices which deals to
improve quality and design activities in all over the world. In this context, they are determines
their objectives and goals to improve people life. In order to define responsibility, the company
can easily make their expansion and future outcomes at workplace. In order to improves services
and performances, the company implement advance technology that assists to meet with goals
and objectives (Ballaro and Washington, 2016). With this regard, high quality of services and
products will be provided at workplace that create brand image for developing operations and
functions. Hence, they cam easily meet with goals and objectives in systematic perspective.
Aims and objectives
Aim: “ To analysis impact of digital technology which help to support growth of the organisation
with innovation – A Case Study on Ryder Architecture”.
Objectives
1

 To analysis concept of digital technology towards the business growth and innovation.
 To identify importance of growth and innovation towards the business goals and
objectives.
 To determines interrelationship between technology and growth of the Ryder
Architecture for development of the organisation.
 To develops recommendation that needed for implementing digital technology which
enhance positive outcomes.
Research questions
 What do you understand by concept of digital technology towards the business growth
and innovation?
 What are importance of growth and innovation towards the business goals and
objectives?
 How technology and growth are interrelated in Ryder Architecture for development of
the organisation?
 What are the ways to implement digital technology at workplace?
P2 Project management plan
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Task Name Duration Start Finish Predecessors
Research Project
Planning
Finding of the topic 3 days Sat 8/12/17 Tue 8/15/17
Statements of problems 1 day Thu 10/12/17 Thu 10/12/17 1
Time frame and
allocation of resources 2 days Sun 11/12/17 Mon
11/13/17 2
Implementation
Literature review 5 days Tue 12/12/17 Mon
12/18/17 3
Selection of correct
research methodologies 1 day Tue 12/12/17 Tue 12/12/17 4
Data analysis and
interpretation 2 days Thu 12/14/17 Fri 12/15/17 5
Evaluation of results and
outcomes 2 days Fri 12/15/17 Mon
12/18/17 5
Project closer Sat 12/16/17
Giving conclusion and
recommendation 1 day Tue 12/19/17 Tue 12/19/17 6
Results of documentation 1 day Tue 12/19/17 Tue 12/19/17 7
In order to develop effective results in the business, there are different elements exists in
which activities are planned to develop research. As per the requirement, the business need to
concentrate on time frame through they are able to accomplish tasks at workplace. Therefore,
following are relevant elements could be applied in the organisation that assists to meet with
goals and objectives (Besner and Hobbs, 2013).
 Cost: In the present research, there are different activities has been performed that assists
to meet with goals and objectives at workplace. In this regard, total budget is needed
around £580. Hence, cost will be set on the each activity will be perform task and
develop effective functioning at workplace. In this regard, exploration and collection of
primary and secondary data (Clough, Sears and Rounds, 2015).
 Risk: In this regard, present research consist risk element in which researcher has limited
time and cost so that it create risk towards the business objectives and goals. In addition
to this, participants also facing issue to create and ascertain effective results at workplace.
This is because, all customers are engaged to fill their documents so that it is not easy to
attain and gather relevant information at workplace (Dumas, La Rosa and Reijers, 2013).
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 Scope: In respect to determines effective research, there is wide scope for implementing
digital technologies. Therefore, it increasing revenue and profits for effective functioning.
Hence, innovations also develop strategies to target several people in systematic manner.
 Resources: In order to carry the extensive research program, it has been ascertained that
goals and objectives will be accomplish in systematic perspective. Therefore, primary
and secondary information will be develops to create effective functioning at chosen
business environment. With the help of different resources, researcher will easily develop
their outcomes in systematic manner (Emmitt, 2014).
 Quality: Quality is the systematic parameter which helps to create relevant results and
operations for the organisation. In this context, primary data assists to gather fresh and
relevant information that assists to accomplish desired results at workplace. Therefore,
organisation will easily meet with goals and targets that are develops systematic results in
the enterprise. Hence, it is suitable technique that are needed to accomplish effective
results at workplace (Euchner and Ganguly, 2014).
P3 Work breakdown structure and Gantt chart
Gantt chart defines as the horizontal bar chart which is developed as the production
control tool. It is determines graphical illustration which schedule plan, coordinate and track on
the specific tasks in the project. Gantt chart has been used to consider details information and
make changes with project details to ascertained effective functioning. Main benefits could be
defines as follows:
 Visualisation of entire project
 See the task to make proper connection
 Keep all people on the one page and time
 Know to the system of the business
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Illustration 1: Work break down structure
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Illustration 2: Gantt chart

TASK 2
P4 Qualitative and quantitative research methods
In respect to develop effective results at workplace, there are different types of data will
be gather that assists to accomplish desired results at workplace. This is because, with the help of
qualitative elements, the organisation can gather relevant information towards the organisation.
In respect to gather qualitative data, qualitative information will be gather from articles, online
books, journals, etc. In addition to this, quantitative information will be ascertain from
conducting survey, graph, thematic analysis, etc. (Garel, 2013). For the present research, primary
analysis has been taken from questionnaire that assists to meet with effective results at
workplace. Furthermore, there are different secondary information also gather that assists to meet
with goals and objectives of the organisation.
Questionnaire
Name:
Age:
Gender:
1. Does company provide information through its website?
 Yes
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Illustration 3: Network planning

 No
 Can't say
2. Which is the most effective source of Ryder Architecture?
 Integration of the social media
 Customised website
 Online payment
 Online forms for collecting customer information
 All the above
3. Which strategy is the best aspect of the chosen business to promote their goals and
objectives?
 Paid research
 Printing advertisement
 Social media
 Other media
4. Digital technology of Ryder Architecture is very effective?
 Yes
 No
 Can't say
5. Are you satisfied with the activities and tasks of the chosen enterprise?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
6. Which thing need to be included in the chosen business for developing effective results at
workplace?
 Reduce cost of operations
 Enhance ability to respond customer and supplier requirement
 Improves goods and service quality
 All the above
7. Ryder Architecture require enhancement in their digital technologies activities to perform
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several tasks?
 Yes
 No
 Can't say
Theme 1 The Company provide information from their website
Does company provide information through
its website? Frequency
Yes 18
No 1
Cannot say 1
Interpretation: In this aspect, 18 people stated that the chosen organisation provides relevant
information towards the goals and objectives. In this regard, the company can develop their
functions and operations in new areas through attract several people in the business. Therefore, it
is the creative opportunities that make systematic work performances for development of the
organisation. On the other hand, 1 person stated that the company not providing relevant
information towards the goals and objectives of the business.
Theme 2 All media activities is important perspective for developing operations and
functions.
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18
1
1
Yes
No
Cannot say